Latest news with #Sèchey
Yahoo
30-05-2025
- Business
- Yahoo
Non-Alcoholic Wine Isn't Always Alcohol-Free—Here's How to Know What You're Getting
These days, just because you want to enjoy a glass of bubbly or open a bottle of red, white, or rosé, it doesn't mean you're necessarily pouring a traditional wine. The market for non-alcoholic wine is growing by leaps and bounds. "In the United States, non-alcoholic wine sales reached $89.9 million in 2024, marking a 27% increase from the previous year," says Emily Heintz, founder and CEO of Sèchey. But, just because these wines are more widely available, it doesn't mean that they're well-understood. In fact, some of the non-alcoholic wine on the market isn't actually alcohol-free. The amount of alcohol is tiny, but for people who want to avoid it completely, it's helpful to know what to look for on the label. To clarify matters, I asked a couple of experts to shed some light on these newly popular beverages. Related: 7 Mocktail Recipes for Sober October That Are So Good, You Won't Miss AlcoholEmily Heintz, founder and CEO of Sèchey, a purveyor of alcohol-free and alternative wine, beer and spirits, including non-alcoholic wines sold at Target Grant Hemingway, CEO and co-founder of Libby Non-Alcoholic Wines, which makes non-alcoholic sparkling white and sparkling roséNon-alcoholic wine is often used as an umbrella term, says Heintz. 'But technically, it refers to beverages with less than 0.5% ABV. In the US, this is the legal threshold set by the FDA to be considered 'non-alcoholic.'' Generally speaking, there are two ways to make non-alcoholic wine. The first is to craft a beverage from water, juices, tea, and/or other flavorings to make a drink that looks, smells, and tastes as much like wine as possible. These drinks are typically zero-alcohol. The second method is to start with real wine that has been made just like traditional vino—the grapes are harvested, crushed, and fermented, says Grant Hemingway, CEO and co-founder of Libby Non-Alcoholic Wines. 'Then the alcohol is gently removed using techniques like spinning cone columns or molecular extraction, which preserve aroma and flavor while reducing ethanol below 0.5% ABV.' This wine is often called 'dealcoholized' or 'alcohol-removed.' A lot of common beverages—not just non-alcoholic wines—clock in around 0.5% ABV and are still considered non-alcoholic. Think kombucha, for example. But, if you truly want wine without a trace of alcohol, look for one that says '0.0% ABV' on the front or back label, says Heintz. 'The ABV percentage is the clearest indicator of whether a wine is truly alcohol-free.' And remember, these drinks won't have started as actual wine. If you're choosing between a true zero-alcohol "wine" and a dealcoholized one, there are a few things to consider. If absolutely no alcohol is important to you, choose one of the wine-inspired bottles available. But, says Heintz, consumers should know that "many 0.0% 'wine-inspired' options on the market lean more toward sweet, flavored beverages.' Hemingway agrees that dealcoholized wines give a drinker the closest thing to a real wine experience. 'They begin as real wine, so you retain the structure, acidity, and nuance that's hard to fake. You can't easily recreate that complexity in a lab.' Read the original article on Real Simple
Yahoo
04-02-2025
- Business
- Yahoo
High Ground Elixir Expands Sustainable, All-Natural Mushroom Beverages to California
Partnerships with Sèchey and Your Health Promo Bring Adaptogenic Mushroom Elixirs to Mindful Consumers and Fitness Enthusiasts LOS ANGELES, Feb. 4, 2025 /PRNewswire/ -- High Ground Elixir, a pioneer in sustainable, all-natural adaptogenic mushroom beverages, is proud to announce its latest expansion into Southern California's vibrant wellness community. Known for its commitment to sustainability and mindful living, the brand now partners with Your Health Promo - a leading event management company dedicated to promoting healthy lifestyles and connecting wellness brands with fitness-focused consumers, and Sèchey - a premier retailer of non-alcoholic and low-alcohol alternatives. High Ground Elixir offers unique sparkling beverages made with five organic functional mushrooms, including Lion's Mane, Reishi, and Cordyceps, all sustainably grown in California. Available in two refreshing flavors - Strawberry Peach and Yuzu Lime - each elixir combines these mushrooms with stress-busting nootropics like GABA and L-Theanine, along with ultra-hydrating electrolytes, designed to support mood, energy, stress relief, hydration, and gut health. With only 25 calories per can, these drinks contain no added sugars, stevia, or erythritol and are free from artificial ingredients. Vegan and non-GMO, they're designed for wellness enthusiasts who want to elevate their mind and body without compromise. "California has always been a hub for health and wellness, and we're thrilled to share our elixirs with such a forward-thinking community," said Jessie Zachowski, founder of High Ground Elixir. "Sustainability is at the heart of everything we do - our mushrooms are grown on a zero-waste indoor farm right here in California, powered by solar energy and collected rainwater. They are grown in American sorghum, a drought-resistant substrate that promotes soil health and reduces emissions. Our ingredients reflect our dedication to both well-being and the planet, with drinks designed to enhance your health without compromising taste or the Earth." Each drink is packaged in 100% recyclable cans, underscoring the brand's dedication to reducing its environmental impact. As proud members of 1% for the Planet, High Ground Elixir donates a portion of sales on to vetted local environmental organizations. As part of its Southern California launch, High Ground Elixir has partnered with Your Health Promo to bring its beverages to popular gyms like Equinox, CycleBar, Barry's Bootcamp, F45 Training, SoulCycle, and OrangeTheory Fitness. Events in February 2025 will showcase High Ground Elixir as a go-to wellness drink for fitness enthusiasts seeking health-conscious choices. In addition to its wellness-focused initiatives, High Ground Elixir continues to thrive in its partnership with Sèchey, a boutique leader in the "sober curious" movement, founded by Emily Heintz. Sèchey's online store and retail presence have enabled High Ground Elixir to connect with consumers seeking non-alcoholic alternatives that elevate both mind and body. "Sechey has created an amazing space where people can explore mindful consumption, and we're excited to grow alongside them," says Zachowski. "Our drinks are about more than just an alternative to alcohol - they're about living well." Visit for purchase and for more information, explore Instagram, Facebook and TikTok. About High Ground ElixirFounded in 2023 by Jessie Zachowski, High Ground Elixir offers all-natural functional beverages crafted to elevate the mind and body. Each elixir combines organic mushrooms like Lion's Mane for focus, Reishi for stress relief, and Cordyceps for energy, along with natural nootropics such as GABA and L-Theanine. Each beverage is vegan, non-GMO, and gluten-free. Designed for wellness enthusiasts and eco-conscious consumers, High Ground Elixir is proud to deliver a delicious, sustainable product that's as good for the planet as it is for you. About SècheySèchey is disrupting the alcohol industry and redefining how we connect, socialize, and celebrate. We speak alcohol flexibility over sobriety, embracing a global shift towards mindful consumption. As a high-end retail concept with vertical products, Sèchey has established product-market fit and now seeks strategic guidance for expansion. Imagine a 'Sephora' for no/low beverages—where sophistication meets choice. About Your Health PromoYour Health Promo (YHP) is a leading promo event management firm founded by Rachel Lucas, dedicated to promoting healthy lifestyles and connecting wellness brands with fitness-focused consumers. Partnering with top gyms across key markets like South Florida, Jacksonville, Los Angeles, Orange County, Dallas, and Austin, YHP creates dynamic events featuring product showcases, sampling opportunities, and brand ambassadorships. Through premium content creation and professional photography, YHP delivers unmatched brand exposure and consumer engagement, making it the go-to partner for businesses in the fitness and wellness industry. View original content to download multimedia: SOURCE High Ground Sign in to access your portfolio
