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Sostrene Grene reveals opening date of Stirling store - and first 100 shoppers will get freebie
Sostrene Grene reveals opening date of Stirling store - and first 100 shoppers will get freebie

Daily Record

time23-07-2025

  • Business
  • Daily Record

Sostrene Grene reveals opening date of Stirling store - and first 100 shoppers will get freebie

The Danish retailer will open its doors at the Thistles Shopping Centre on Friday, August 8. The first 100 shoppers at Stirling's newest homeware store will be handed a freebie when the store opens next month. ‌ Søstrene Grene will throw open its doors at the city's Thistles Shopping Centre on Friday, August 8. ‌ The Danish retailer brings its "signature Scandinavian design, ever-changing seasonal collections and calm, curated shopping experience to the heart of Scotland". ‌ The outlet stocks homewares, kitchen accessories, furniture, gifts and craft supplies. To celebrate the launch, the first 100 customers through the doors will receive a voucher for a free large, tufted rug worth over £60. Visitors will also receive a canvas tote bag filled with Søstrene Grene goodies and will be able to browse the brand's latest collections whilst enjoying refreshments and live performances by a classical string duo and ballerinas. Stirling marks the company's seventh Scottish store. It comes after the opening of the Livingston store late last year. ‌ Mikkel Grene, CEO and co-owner of Søstrene Grene, said: "Opening our seventh store in Scotland, Stirling is a further step towards our expansion goals. We're incredibly proud of and a testament to the strong connection people in Scotland have with our brand. "Stirling's rich history, with historic landmarks makes it a perfect location to share our Scandi-inspired products and calming shopping experience. We're excited to welcome both new and loyal customers to explore what Søstrene Grene has to offer and continue to grow throughout Scotland." ‌ UK Partners Norma Jacob and Richard Power run Søstrene Grene shops throughout Northern Ireland, Southern England, Scotland and Wales. Norma Jacob said: "Opening in Stirling means bringing Søstrene Grene's unique blend of simplicity and creativity to a community that truly appreciates both. We're offering more than just products; it's about creating a space where customers can find inspiration and a moment of calm in their busy day. Stirling's character fits perfectly with what we stand for and we're excited to connect with the local community through every visit." Richard Power commented: "We're thrilled to bring Søstrene Grene to Stirling, adding to our growing presence across Scotland. Launching within a town in central Scotland, it will give the opening an extra buzz and we can't wait to welcome both local shoppers and visitors to discover our calm, design-led experience in the heart of this community." Thistles Centre Director, Gary Turnbull, has expressed his enthusiasm for the new addition to the shopping centre, stating: "Søstrene Grene will be a welcome addition to Thistles. The unique blend of Scandinavian design and affordability will bring a homely feel to our range of offerings, and we're sure shoppers will love discovering its charming, ever-changing selection. Excitement has been building as we approach opening day, and we know our shoppers are just as eager as we are to welcome Søstrene Grene to Stirling." The grand unveiling of the new Søstrene Grene store is set to take place at The Thistles Shopping Centre on Friday, August 8, at 9.59am.

Metrocentre's Superdrug upsizes, Søstrene Grene also signs
Metrocentre's Superdrug upsizes, Søstrene Grene also signs

Fashion Network

time18-07-2025

  • Business
  • Fashion Network

Metrocentre's Superdrug upsizes, Søstrene Grene also signs

The battle of the big beauty retailers continues with Superdrug now announcing a major upsize at the Gateshead Metrocentre with the top-five regional mall becoming home to the retailer's largest store in the North East in September. Superdrug is upsizing by 30% taking its unit on Red Mall to 10,000 sq ft as major rival Boots recently refreshed its existing 40,000 sq ft unit there. The improved Superdrug space will incorporate the brand's latest fit-out, including treatment studios and cosmetic services, with enhanced signage, flooring, ceiling tiles, and energy-efficient LED lighting. Its enlarged presence 'creates a wellness anchor alongside key brands such as Zara, Flannels, River Island, and upcoming arrivals, Stradivarius and Urban Outfitters', mall operator Sovereign Centros said. And to boost the centre's appeal still further, the mall has also signed Danish multi-category retailer Søstrene Grene, set to arrive later this year. To be situated in the Lower Green Mall, Søstrene Grene has signed for a 5,000 sq ft unit opposite Next, 'delivering a new and unique shopping experience to the centre'. Known for its focus on natural materials and curated collections, it 'offers affordable home décor, furniture, craft items and gift ideas', it said. Søstrene Grene co-owner and group CEO Mikkel Grene added: 'Metrocentre is a strategically important centre to be part of further strengthening our presence in the region and making it a natural fit for our growing UK portfolio. This new space will enable us to serve an even broader customer base and expand our presence in the region, whilst complementing the lovely line-up of brands already calling Metrocentre home.' Sovereign Centros from CBRE director Ben Cox added: 'We firmly believe that creating growth opportunities for existing brands is paramount to not just a successful tenant mix, but the overall visitor experience. 'Superdrug will be benefiting from that after years of success, delivering a greater range of services and products in a better and more enhanced environment.' He added: 'The arrival of Søstrene Grene will also elevate the centre, with both retailers highlighting confidence in our destination as we provide even more reasons for people to visit and uphold our position as the go-to destination in the North East.'

Metrocentre's Superdrug upsizes, Søstrene Grene also signs
Metrocentre's Superdrug upsizes, Søstrene Grene also signs

Fashion Network

time16-07-2025

  • Business
  • Fashion Network

Metrocentre's Superdrug upsizes, Søstrene Grene also signs

The battle of the big beauty retailers continues with Superdrug now announcing a major upsize at the Gateshead Metrocentre with the top-five regional mall becoming home to the retailer's largest store in the North East in September. Superdrug is upsizing by 30% taking its unit on Red Mall to 10,000 sq ft as major rival Boots recently refreshed its existing 40,000 sq ft unit there. The improved Superdrug space will incorporate the brand's latest fit-out, including treatment studios and cosmetic services, with enhanced signage, flooring, ceiling tiles, and energy-efficient LED lighting. Its enlarged presence 'creates a wellness anchor alongside key brands such as Zara, Flannels, River Island, and upcoming arrivals, Stradivarius and Urban Outfitters', mall operator Sovereign Centros said. And to boost the centre's appeal still further, the mall has also signed Danish multi-category retailer Søstrene Grene, set to arrive later this year. To be situated in the Lower Green Mall, Søstrene Grene has signed for a 5,000 sq ft unit opposite Next, 'delivering a new and unique shopping experience to the centre'. Known for its focus on natural materials and curated collections, it 'offers affordable home décor, furniture, craft items and gift ideas', it said. Søstrene Grene co-owner and group CEO Mikkel Grene added: 'Metrocentre is a strategically important centre to be part of further strengthening our presence in the region and making it a natural fit for our growing UK portfolio. This new space will enable us to serve an even broader customer base and expand our presence in the region, whilst complementing the lovely line-up of brands already calling Metrocentre home.' Sovereign Centros from CBRE director Ben Cox added: 'We firmly believe that creating growth opportunities for existing brands is paramount to not just a successful tenant mix, but the overall visitor experience. 'Superdrug will be benefiting from that after years of success, delivering a greater range of services and products in a better and more enhanced environment.' He added: 'The arrival of Søstrene Grene will also elevate the centre, with both retailers highlighting confidence in our destination as we provide even more reasons for people to visit and uphold our position as the go-to destination in the North East.'

Metrocentre's Superdrug upsizes, Søstrene Grene also signs
Metrocentre's Superdrug upsizes, Søstrene Grene also signs

Fashion Network

time16-07-2025

  • Business
  • Fashion Network

Metrocentre's Superdrug upsizes, Søstrene Grene also signs

By Nigel TAYLOR The battle of the big beauty retailers continues with Superdrug now announcing a major upsize at the Gateshead Metrocentre with the top-five regional mall becoming home to the retailer's largest store in the North East in September. Superdrug is upsizing by 30% taking its unit on Red Mall to 10,000 sq ft as major rival Boots recently refreshed its existing 40,000 sq ft unit there. The improved Superdrug space will incorporate the brand's latest fit-out, including treatment studios and cosmetic services, with enhanced signage, flooring, ceiling tiles, and energy-efficient LED lighting. Its enlarged presence 'creates a wellness anchor alongside key brands such as Zara, Flannels, River Island, and upcoming arrivals, Stradivarius and Urban Outfitters', mall operator Sovereign Centros said. And to boost the centre's appeal still further, the mall has also signed Danish multi-category retailer Søstrene Grene, set to arrive later this year. To be situated in the Lower Green Mall, Søstrene Grene has signed for a 5,000 sq ft unit opposite Next, 'delivering a new and unique shopping experience to the centre'. Known for its focus on natural materials and curated collections, it 'offers affordable home décor, furniture, craft items and gift ideas', it said. Søstrene Grene co-owner and group CEO Mikkel Grene added: 'Metrocentre is a strategically important centre to be part of further strengthening our presence in the region and making it a natural fit for our growing UK portfolio. This new space will enable us to serve an even broader customer base and expand our presence in the region, whilst complementing the lovely line-up of brands already calling Metrocentre home.' Sovereign Centros from CBRE director Ben Cox added: 'We firmly believe that creating growth opportunities for existing brands is paramount to not just a successful tenant mix, but the overall visitor experience. 'Superdrug will be benefiting from that after years of success, delivering a greater range of services and products in a better and more enhanced environment.' He added: 'The arrival of Søstrene Grene will also elevate the centre, with both retailers highlighting confidence in our destination as we provide even more reasons for people to visit and uphold our position as the go-to destination in the North East.'

High-street shop dubbed 'little Ikea' with 40p homeware to open 60 new UK stores
High-street shop dubbed 'little Ikea' with 40p homeware to open 60 new UK stores

Metro

time15-05-2025

  • Business
  • Metro

High-street shop dubbed 'little Ikea' with 40p homeware to open 60 new UK stores

If you love nothing more than heading to Primark, IKEA, or Flying Tiger to browse (and buy) cute homeware items, then you're going to want to keep reading. That's because there's a new, little-known, high street retailer that's giving some of these big name brands a run for its money with similarly priced items, and shoppers are going wild over the products. Danish homeware chain Søstrene Grene has around 17 stores across the UK already, with it's new flagship shop in London's Oxford Circus opening on March 28 this year. But the Argyll street store isn't the only expansion the chain has planned. Retail Gazette confirmed the company is planning 60 new store openings in 2025 alone, hoping to reach 100 UK sites by 2027. Several of these will be opening up shop very soon, with new locations being confirmed in Peterborough, Guildford, Aberdeen, Edinburgh, Telford, and Basingstoke. As well as homeware such as candles, plates, mugs, bowls, cabinets, chairs, and bedding, the shops also sell stationery, accessories such as jewellery, bags, and glasses, children's toys and costumes, plus beauty products and food. And perhaps the best part of the whole thing is that it's incredibly affordable. Prices for candles start from 40p, with kitchenware from £1, and furniture from £10. To put that into context, Primark also sells kitchenware from £1 and has candles starting from 80p. On social media, people are loving the brand, with TikTok user sharing videos of the aesthetic stores and the sweet new spring collection, that features lots of pastel hues and fruit-themed items. One user, @ described the store's range as 'beautiful and so affordable'. She added: 'It was very difficult to not just put everything into my basket. I did end up get a few bits though. It's one of those places I can't go too often just because I know I won't be able to control myself. This is a must-visit.' Similarly @em1ly.030 said she was 'in love' with the retailer, as @stephaniekaluza hailed it as her 'new favourite shop'. There's also a consensus among fans that the store is like a 'little Ikea'. And TV presenter Iwan Carrington is also a fan, he recently shared a clip of his visit to the Manchester store, saying they had 'loads of nice homeware', a 'fantastic craft section', and everything was 'reasonably priced'. As well as being able to visit one of the various bricks and mortar stores, those who may not live near one can also shop all the products online. It's a win-win! While many Brits are just discovering the brand, it's not actually new and has been around for years. The first Søstrene Grene opened in Aarhus, Denmark's second biggest city, in 1973. It was launched by husband and wife Inger Grene and Knud Cresten Vaupell Olsen and the brand is based around two fictional sisters, Anna and Clara, who feature on the shop's logo. More Trending Anna and Clara are said to be inspired by two of Grene's aunts. The company's website explains: 'Anna is a creative aesthete, while her sister Clara is practical and organised – together, they represent all that Søstrene Grene is and has to offer. 'Polite and traditional, the sisters share their recommendations on how you can bring more creativity, joy and aesthetics into your daily life. 'The sisters feature in all written narratives about Søstrene Grene. Anna and Clara are the ones crafting and creating – and generally spreading the message about the creativity, aesthetics and joy which are at the heart of Søstrene Grene.' Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: I visited the brand new Oxford Street IKEA before it opened — there's just one problem MORE: London's new £450,000,000 flagship Ikea store opens today MORE: Manhunt after girl, 14, dragged to the floor and kicked in head in Primark

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