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Irish Independent

Wexford stout recognised at the London Beer Awards

The London Beer Competition looks to recognise, reward, and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. The competition was created exclusively by the Beverage Trade Network, a global drinks event, services, business, and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market. 'At the London Beer Competition, we focus on what truly matters to today's beer drinkers and trade buyers—great taste, fair pricing, and a label that stands out,' said Sid Patel, CEO of Beverage Trade Network. 'Winning a medal here means your beer performs in all three areas, making it a strong contender in both domestic and international markets.' The competition prides itself on being consumer-focused and aims to award products that directly appeal to customer's tastes. As such, the quality is judged on how agreeable the product is to its target audience and its chemical analysis. A big criteria focus is also placed on whether the drink is value for money and whether its packaging and commercial design is well-presented and appealing to consumers. A score between 95 – 100 points is a gold award, between 90 – 94 points is a silver award, and between 85-89 is a bronze award. Brennan's Irish Stout received 90 points for quality, 92 points for value for money, and 88 points for packaging. According to the tasting notes the judges said; 'Dark and clear with chocolate and mocha on the nose, this beer delivers cold-pressed coffee and roasted malt on the palate, finishing with cold bitterness and a refreshing roasted edge.' Speaking on the win, owner Peter Brennan said: 'We are absolutely delighted to win silver at the London Beer Competition. It shows fantastic progression we are making and delighted to be promoting Enniscorthy and what we have to offer in the country.' "We have exciting things happening and our award adds to everything we are doing,' he added. Last year, the Enniscorthy pub secured partnerships with renowned breweries in England to promote their signature Irish Stout to bigger markets. T&R Theakston Brewery are the 16th largest brewer in the United Kingdom and are well established to take the Irish brand to new heights in the UK market.