Latest news with #T-pop
Business Standard
24-07-2025
- Entertainment
- Business Standard
LYKN Unleashed Tour India: Pop-in-Asia Puts Together First-Ever Thai-Pop Concerts in India
India PR Distribution Bengaluru (Karnataka)/ New Delhi [India], July 24: The popularity of Thai music and Boys' Love or BL Drama in India has grown at a rapid pace in the last few years. LYKN, a Thai boy band comprising Jakrapatr Kaewpanpong (William), Rapeepong Supatineekitdecha (Lego), Thanat Danjesda (Nut), Pichetpong Chiradatesakunvong (Hong), and Chayatorn Trairattanapradit (Tui), is one of those Asian music groups which enjoys enormous popularity in India. As a rising Thai pop boy group, LYKN has a strong fanbase in the T-pop, K-pop, and BL drama communities Now, LYKN's fans in India will have the chance to see them perform live. Pop-in-Asia, a company which works towards promoting cross-Asian entertainment in India, has taken the responsibility to give Indian fans the opportunity to see their favourite Thai pop boy group perform live. The company will be organizing two shows in the month of August which will mark the presence of LYKN. While the Bengaluru show is scheduled for 15 August, the boy group will be performing in Delhi on 17 August. This will be the first Thai-pop concert to be organized in India. Talking about bringing LYKN to India for the first time, a spokesperson from Pop-in-Asia says, "As a company, Pop-in-Asia has been committed towards producing events that bring fans of different artists across languages, genres, and geographies together. In the last few years, one has seen an increasing interest for Thai music and BL dramas. This drove us towards putting together the first-ever Thai-pop concert in India. This is a landmark event and what makes it extremely special is the fact that a massively popular boy group like LYKN will be performing their biggest hits in front of their fans in India. These two shows, we believe, will pave the way for many artists and groups from Thailand and other Asian countries performing in India". The Bengaluru show is scheduled to be held at the Wings Arena, Kothanur on August 15. The Delhi show, scheduled on August 17, will be organized in Talkatora Indoor Stadium. The pricing of tickets will range from ₹4000 to ₹15,500. Being the first-ever T-pop concert in India, there is bound to be a lot of excitement surrounding it. While the shows will be organized in Bengaluru and Delhi, one expects fans from other parts of the country to attend it as well. Elaborating on what fans can expect during the shows, the spokesperson states, "Fans can look forward to a concert-style experience that will be high on energy. Apart from receiving curated gifts, fans would get the opportunity to be a part of interactive moments. There will also be limited slots for exclusive photo opportunity with the members of LYKN. With premium seating being provided, fans can be assured of comfort throughout the event. Subject to the ticket-tier you opt for, you will get access to the sound check facility. We have also put in a lot of effort to curate a bunch of exclusive LYKN fan merchandise." Known for churning out ballads that are high on emotion and pop numbers that make you tap your feet in no time, LYKN, as a boy band, was formed in 2023. In a very short span of time, the boy band has managed to carve out a distinctive identity for itself through its fresh musical notes and innovative sounds. While the band is based in Bangkok, Thailand, its popularity transcends boundaries. They have performed in several countries and this August, India will witness them performing live. As a company driven towards bolstering the cross-Asian entertainment space in India, Pop-in-Asia has organized several immersive events and been credited with putting together some of the most memorable shows in the last few years. Through the LYKN Unleashed Tour India, the company will give LYKN fans in India the chance to experience the music performed by them and the magic created by them on stage live.
Bangkok Post
10-07-2025
- Entertainment
- Bangkok Post
Fan love lights up Bangkok streets
In the heart of Bangkok, digital billboards are no longer just for major corporate campaigns. Increasingly, the city's busiest intersections are glowing with cheerful birthday messages, comeback announcements and heartfelt tributes to K-pop and T-pop idols. These are funded not by agencies or labels, but by fans. Helping make these moments possible is Digital Distinct, a Bangkok-based marketing agency that brings both fan-led and brand-led campaigns to life through digital out of home (DOOH) advertising. 'These ads aren't just placements. They're emotional statements,' says the Digital Distinct team. 'Whether it's a fanbase showing love for an idol or a brand wanting to connect with audiences in meaningful ways, we help make sure their message gets seen.' For Fans, By Fans Fan support ads have become a vibrant part of global idol culture, and Bangkok is now one of the movement's key cities. Digital Distinct partners with fan communities across Thailand and abroad to plan and execute campaigns that appear in high-visibility locations like Siam, Asok and Victory Monument. Whether it's an idol's birthday, concert appearance or comeback celebration, these campaigns are a way for fans to express their devotion and feel closer to the people they admire. 'Fans care deeply about their idols,' the company explains. 'These campaigns are their way of giving back and saying thank you. When it goes up on a screen in the middle of Bangkok, that feeling becomes real and unforgettable.' The agency provides comprehensive support throughout the process, handling content formatting, location scouting, scheduling, regulations and reporting. Brands See the Light Too While fan-led campaigns are at the heart of this movement, brands are also tapping into DOOH advertising to engage with audiences. The company says the process for brand campaigns mirrors that of fan-led ones: identifying the right location, crafting tailored messaging, managing creative assets and ensuring visibility in the right areas. From beauty brands linked with idol promotions to product launches timed with concerts or fandom celebrations, DOOH also offers a flexible and attention-grabbing format. At its core, the work is about bringing people closer. Closer to the idols they love, the communities they're part of, or the moments that matter. 'There's something special about seeing your message on a screen in the middle of Bangkok, especially when it's something personal,' the team says. 'For fans, it's love. For brands, it's impact. For us, it's about making those moments possible.'
Korea Herald
10-06-2025
- Entertainment
- Korea Herald
Thai K-pop idol Natty opens up on identity and ambition as Kiss of Life returns with ‘224'
Girl group to thank fans with special encore gigs in Seoul next month Natty of Kiss of Life, one of the most prominent Thai idols in the K-pop scene today, said she hopes to be a source of inspiration for aspiring artists in her home country and beyond. 'As a Thai artist in Korea, this means a lot to me,' said Natty during a media showcase for her group's new EP '224' held in Seoul on Monday. 'Just like the Thai artists who came before me, I want to become a positive influence on people in Thailand and international trainees who dream of becoming K-pop idols. That's why I'm working hard to grow as an artist.' Thailand has long served as a key gateway for Southeast Asian talent entering K-pop, dating back to Nichkhun of 2PM, who debuted in 2008. Since then, artists like BamBam of GOT7, Ten of NCT and Minnie of I-dle have followed suit — though none have reached the global popularity of Blackpink's Lisa. K-pop is also massively popular in Thailand, where it has become one of the mainstream cultural genres. T-pop, or Thai pop, has also drawn significantly from K-pop in its visuals, choreography and production style. Natty pointed out that the two genres, nevertheless, have differences, especially in their sound. 'What makes T-pop unique, I think, is the use of traditional Thai instruments. That's the charm that really sets T-pop apart,' she said. A different kind of summer: Kiss of Life drops '224' Kiss of Life's fourth EP '224' marks a shift from the group's previous hit 'Sticky,' presenting a completely different flavor of summer music. The new title track 'Lips Hips Kiss' captures the intense and sensual emotions of a magnetic attraction, wrapped in early 2000s R&B and hip-hop vibes. Its sleek melody and bold lyrics highlight the group's energy. 'Compared to the refreshing vibe of 'Sticky,' this song brings out a stickier, hotter feeling,' Natty said. 'I hope people enjoy this different side of us.' Belle said the group faced a pleasant dilemma in choosing the lead single. 'All our members are capable of handling a wide range of genres, so we had so many good options,' she said. 'It was a happy kind of struggle deciding which one to go with.' 'We wanted to surprise people with a summer song that no one expected,' added Julie. 'It's a new challenge, but we chose this track because we're confident in our skills and in the genre.' Following the release of '224,' Kiss of Life is gearing up for an encore concert to wrap up their first world tour. The group began their tour in October in Seoul and traveled through North America, Europe and Asia, finishing in Osaka in May. Now, they are set to take the stage again at Seoul's Jangchung Arena on July 19 and 20. 'Our first world tour was a huge milestone, especially just one year into our debut,' Belle said. 'It was a precious and meaningful experience, and we knew we had to prepare an encore performance to return the love we received from our fans, the Kissys," Belle continued, referring to Kiss of Life's fandom.
