Latest news with #TCSNewYorkCityMarathon
Yahoo
7 days ago
- Health
- Yahoo
Smoothie King Launches New Run-Thru Concept to Celebrate Global Running Day and New Distinction as Official Smoothie of the TCS New York City Marathon
Global Running Day celebrations also include TCS NYC Marathon Bib Giveaway with Strava and free Watermelon Smoothies to refuel at Smoothie King locations nationwide DALLAS, June 3, 2025 /PRNewswire/ -- In celebration of Global Running Day on June 4th, Smoothie King—the world's leading purpose-driven smoothie brand, on a mission to inspire healthy and active lifestyles—is going the extra mile, quite literally. With the unveiling of a multi-faceted initiative featuring a blend of hydration, innovation, and new partnerships, Smoothie King is showing its dedication to holistic health and wellness — and more specifically, the running community, through new strategic partnerships. Smoothie King is now the first-ever Official Smoothie of the legendary TCS New York City Marathon, and is working with Strava, the app for active people, to bring the partnership to life. The brand is also testing a first-of-its-kind Run-Thru concept, making it easier than ever for runners to refuel post-run or workout while on the go. To celebrate, Smoothie King guests can enjoy a free Watermelon Hydration Smoothie nationwide on June 4, perfect for recharging. Introducing the "Run-Thru" Window: A New Way to Refuel on the GoTo kick off Global Running Day, Smoothie King is testing a brand-new restaurant concept, the Run-Thru. A fresh take on the traditional drive-thru, the Smoothie King Run-Thru window is a limited-time experience that invites runners to jog up and order their post-run smoothie on foot. The concept, which will be available exclusively on June 4 at 1325 E. Belt Line Rd in Richardson, TX, is designed to support the brand's core guests of runners, athletes, and holistic health and wellness-minded individuals, by making it easier to hydrate and recover right after a workout. Official Smoothie of the TCS New York City Marathon & Smoothie King Challenge on Strava Smoothie King is proud to partner with the nonprofit New York Road Runners (NYRR) to be the Official Smoothie of the 2025 TCS New York City Marathon, the best day of the year in New York City and one of the most inclusive and accessible sporting events in the world. On race day in November, the brand is bringing the spirit to the sidelines with an official Smoothie King Cheer Zone, located steps from its Brooklyn store. As part of the celebration, Smoothie King will also extend a special offer to all race participants and volunteers, bringing an extra boost of energy and encouragement to the event. The 2025 TCS New York City Marathon, one of 60 annual adult and youth races produced by New York Road Runners, will take place Sunday, November 2, drawing more than 50,000 athletes from around the world and two million spectators along the course. New York Road Runners launched Global Running Day in 2016. "Every first Sunday in November, the TCS New York City Marathon unites the global community, bringing together tens of thousands of athletes and millions of spectators and fans," said Christine Burke, Chief Commercial Officer, New York Road Runners. "New York Road Runners is excited to welcome Smoothie King as the first-ever Official Smoothie of the TCS New York City Marathon, helping fuel the spirit and energy of race-day and making the best day of the year in New York City even better." Additionally, Smoothie King is partnering with Strava, the app for active people, and will be hosting a variety of challenges and running segments throughout the year. Beginning now, Smoothie King and Strava are running The Smoothie King Challenge, giving runners across the country the chance to win exclusive prizes, including free smoothies and three limited-entry bibs for the 2025 TCS New York City Marathon. Participants can join the challenge on the Strava app or website within the Groups tab, under Challenges. The challenge will run from June 1 to June 30 with winners selected at random by Smoothie King. All selected participants must have completed The Smoothie King Challenge. With about two to three percent of the more than 200,000 applications for the 2025 TCS New York City Marathon drawing accepted, this challenge offers runners a rare opportunity to secure a spot in one of the world's most iconic races. Refuel with Complimentary Watermelon Hydration Smoothie Smoothie King just launched its new Hydration category designed to help guests recover, stay energized, and beat the summer heat. Made with coconut water and packed with electrolytes, this new category aligns with Smoothie King's Clean Blends commitment and its industry leading 'No No List' of over 75 ingredients it refuses to use, including artificial flavors, colors, and high fructose corn syrup. To celebrate the launch, guests can enjoy a free Watermelon Hydration Smoothie at Smoothie King locations nationwide on Global Running Day, June 4th. "As a brand that is committed to supporting holistic healthy active lifestyles, Smoothie King is proud to show up for runners in a meaningful and dynamic way this Global Running Day," said Claudia Schaefer, Chief Marketing Officer of Smoothie King. "From the Run-Thru to the new hydration smoothie and national partnerships, Smoothie King is reaffirming its commitment to helping guests achieve their health and active lifestyle goals. Whether you're gearing up for a marathon or just out for a quick jog, we're here to fuel your journey." To learn more about Smoothie King's Run-Thru activation or to join the Smoothie King Challenge, visit About Smoothie King Franchises, Inc. Smoothie King, the original U.S. smoothie franchise—founded in 1973—is a privately held, Dallas-based company with over 1,200 stores nationwide. The brand is committed to its mission to inspire people to live a healthy and active lifestyle focused on providing nutritious, great-tasting smoothies with whole fruits and organic vegetables while removing artificial flavors, colors and preservatives from all smoothies. The majority of Smoothie King's smoothies contain zero grams of added sugar. In April 2023, Smoothie King launched Smoothie Bowls, topped with whole fresh fruit and premium Purely Elizabeth™ granola, made with wholesome ingredients, non-GMO fruits and packed with flavor and nutrients. Smoothie King also offers retail products that include sports beverages, energy bars, vitamins, supplements and more. Repeatedly recognized as a top franchise opportunity, Smoothie King was recently ranked #11 in Entrepreneur's 2024 Top Brands for Multi-Unit Owners, selected as one of the 16 Best Restaurant Franchising Deals for 2024 by QSR Magazine, and recognized in QSR Magazine's QSR 50 ranking as one of the Top 50 Fast-Food Chains by Sales. The brand was also featured in the top 100 of Technomic's annual America's Favorite Chains data, which resulted in ranking #8 in Nation's Restaurant News' "America's Favorite Chains" list, an analysis of Technomic's data. About New York Road Runners (NYRR): A New York City-based nonprofit, New York Road Runners' vision is to build healthier lives and stronger communities through the transformative power of running – serving nearly a half a million people annually through its races, free community events, youth running initiatives, and school-based programs across the five boroughs. During its nearly 70 years, New York Road Runners has grown from a local running club to the world's premier community running organization, producing more than 60 adult and youth races each year, including the TCS New York City Marathon. Held the first Sunday each November, the TCS New York City Marathon features more than 50,000 runners—from the world's best professional athletes to a vast range of runners across experience levels, ages, genders, abilities, and backgrounds. To learn more, visit About StravaStrava is the app for active people. With over 150 million athletes in more than 185 countries, it's more than tracking workouts—it's where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava's got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today. Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube, and LinkedIn. Visit for more information. ContactsALISON BROD MARKETING + COMMUNICATIONSsmoothieking@ View original content to download multimedia: SOURCE Smoothie King Sign in to access your portfolio
New York Post
16-05-2025
- Health
- New York Post
Healthy nonsmoking runner diagnosed with lung cancer at 28
Deep breath! Jaclyn Keely, 29, is preparing to run the RBC Brooklyn Half Marathon hosted by the New York Road Runners on Saturday. Since completing the 13.1-mile race last year, Keely was diagnosed with Stage 1 mucinous adenocarcinoma, had the lower lobe of her left lung removed and endured an excruciating recovery. Advertisement 'I just want to cross the finish line with a smile,' the Brooklynite told The Post. 5 Jaclyn Keely was diagnosed with Stage 1 mucinous adenocarcinoma and had the lower lobe of her left lung removed last fall. She is running the RBC Brooklyn Half Marathon on Saturday. Heather Khalifa for the NY Post Mucinous adenocarcinoma is a rare type of cancer that can develop in any organ, especially the breast, colon, rectum and lung. DNA mutations cause abnormal cell growth, resulting in a tumor surrounded by lots of mucus. Advertisement Keely learned that something was amiss when her lung collapsed in 2018 as she made breakfast. The episode is known as a spontaneous pneumothorax — air accumulates in the space between the lung and chest wall, causing the lung to partially or fully collapse. It can arise from underlying lung conditions like COPD or occur for no apparent reason. 5 About 10% to 20% of lung cancer patients, like Keely, have never smoked. Advertisement Keely went to the emergency room, where doctors scanned her chest and noticed a nodule on her lung. 'Because of my age and my activity level and that I was a 'never smoker,' they [said I] had no reason to be worried,' recalled Keely, an anesthesia technologist. She got rescanned over the years. The nodule remained undisturbed — until last fall. 'My pulmonologist said, 'I want to biopsy it, just out of curiosity to see what it is,'' Keely said. 'And it did come back cancerous, so there really were no symptoms, which is what's kind of scary.' Advertisement 5 Keely started running in November 2023 — almost a year before her cancer diagnosis. Her surgery slowed her progress, but she is determined to keep crossing finish lines. Heather Khalifa for the NY Post Keely had suffered lung collapses before the severe incident in 2018 and had long experienced chest pain and shortness of breath for reasons unknown. Despite those struggles, she started running in November 2023 — almost a year before her cancer diagnosis. 'It sounds kind of funny, but I just woke up one morning and decided that I was going to run a marathon, and that was kind of it,' she said. 5 Keely ran the RBC Brooklyn Half Marathon hosted by the New York Road Runners last year. Running increases the body's demand for oxygen to fuel the working muscles, so shortness of breath is common. That's why building up slowly and listening to her body were key. She followed online running guides and completed the New York Road Runners' 9+1 program to earn entry into this year's TCS New York City Marathon. But the cancer finding and subsequent lung surgery in October cramped her style. Advertisement 'I felt like I was in a new body, and I needed to learn its limitations,' Keely explained. 'And that was just very, very difficult for me to suddenly be limited, where before I had felt really, really strong and young and healthy.' 5 Keely encourages others to get recommended medical tests, especially as certain cancers become more common in people under 50. Heather Khalifa for the NY Post She started running two or three weeks after the procedure. Her first jaunt was about 0.2 miles. She went on frequent walks to improve her lung capacity and eventually incorporated longer bursts of running. Advertisement 'I got to the point where … I was able to run a full 10K,' Keely shared. 'It kind of clicked then that I was … getting back to it.' The lower lobe Keely had removed won't grow back, but she isn't worried because her lung capacity is pretty much back to normal. She also gets scanned every three months to make sure the cancer hasn't returned. She hopes her journey to Saturday's start line encourages others to get recommended medical tests and check-ups, especially as certain cancers become more common in people under 50. Advertisement Scans can identify lung cancer at its earliest stages, when treatment is most effective. About 10% to 20% of lung cancer patients, like Keely, have never smoked. 'Anybody with lungs can get lung cancer,' Keely said. 'I never thought in a million years that this would happen to me … especially so young.'
Techday NZ
16-05-2025
- Business
- Techday NZ
TCS ranked 45th most valuable brand globally, valued at USD $57.3bn
Tata Consultancy Services (TCS) has been ranked 45th among the world's top 100 most valuable brands in the Kantar BrandZ Most Valuable Global Brands 2025 Report, with a calculated brand value of USD $57.3 billion and a reported 28% year-on-year growth. The Kantar BrandZ global ranking, now in its 20th year, highlights TCS's increased brand equity, favourability and global awareness, with the company now positioned amongst the most prominent organisations across all sectors. According to the report, TCS's latest brand value growth marks a pronounced increase in its global recognition. An independent brand audit conducted by Momentum-ITSMA found that the TCS brand achieved a 95% aided awareness rating among business executives across 26 countries, a significant rise from the 29% result polled in 2010. The report attributes this surge to ongoing brand building efforts, including wide-reaching sports partnerships, customer-focused innovation, and sustained marketing. Martin Guerrieria, Head of Kantar BrandZ, commented, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners." "TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand." The company's growth has been partly attributed to its sponsorship of 14 global running events, which includes five of the seven Abbott World Marathon Majors, among them the TCS Sydney Marathon, TCS New York City Marathon and TCS London Marathon. These events attracted over 600,000 runners in 2024, generated USD $2.25 billion for local economies, and raised USD $279 million for charitable causes. According to TCS, the brand experienced a 30-point gain in brand familiarity and a 40-point lift in brand consideration, the highest among all key sponsors in the sector. Abhinav Kumar, Chief Marketing Officer at TCS, reflected on the recognition, stating, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform." "Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them." TCS's brand growth strategy draws upon a commitment to 'humanising technology' and forming strong relationships with communities, clients, and partners worldwide. The company has advanced initiatives such as developing the first-ever digital twin heart of a professional runner and deploying AI systems to navigate complex business scenarios. Its partnership with Jaguar, notably through the Jaguar TCS Racing Team in the ABB FIA Formula E World Championship, is positioned to enhance its profile at the intersection of advanced engineering and sustainability. The company's brand strength has also been demonstrated through client satisfaction and the employer brand. In 2025, TCS was ranked as the top IT service provider in Europe for customer satisfaction by Whitelane Research, and designated a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America by the Top Employers Institute. This recognition extends a period of success for TCS, having retained the top spot in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings for the third year in a row. With Indian heritage and a global approach, TCS remains active in prominent industry forums, engaging in discussions on artificial intelligence, digital transformation, and sustainability, while growing its social and digital media presence. The Kantar BrandZ Most Valuable Global Brands report is published annually and evaluates the strength and impact of brands using a combination of financial data and consumer insights. The ranking is regarded as an important benchmark, reflecting major shifts in consumer preferences and market dynamics.
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Business Standard
15-05-2025
- Business
- Business Standard
TCS' brand value up 28% to $57.3 billion, says Kantar BrandZ report
Tata Consultancy Services' (TCS) brand value surged 28 per cent to $57.3 billion, according to the Kantar BrandZ Most Valuable Global Brands 2025 Report. India's largest IT services provider is now ranked 45th globally in a list that features the world's most prominent brands across industry sectors. This year's growth marks a sharp acceleration in brand equity, favourability, and awareness, the company said. This recognition builds on TCS' recent achievement in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings, where it retained the number one spot for the third consecutive year. 'TCS' performance this year demonstrates its ability to innovate at scale, with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand,' said Martin Guerrieria, Head of Kantar BrandZ. Part of the brand's momentum also comes from its association with global sporting events. TCS sponsors 14 global running events, including five of the seven Abbott World Marathon Majors—such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contributed $2.25 billion to local economies in 2024, raising $279 million for charitable causes. The TCS brand also recorded a 30-point uplift in brand familiarity and a 40-point uplift in brand consideration—the highest improvement among all key sponsors in the sport. The Kantar BrandZ list continues to be dominated by American tech giants. Apple retained the top position with a brand value of $1.3 trillion, followed by Google, Microsoft, Amazon, and Nvidia. US brands now comprise 82 per cent of the total value of the Global Top 100, up from 63 per cent in 2006. However, the report notes that rising competition from Chinese brands and volatility due to escalating tariffs could disrupt this trend.
The Hindu
15-05-2025
- Business
- The Hindu
TCS brand valued at $57.3 billion by Kantar, ranked 45th globally; Infosys at 73rd with $33.09 billion
Tata Consultancy Services, India's tech bellwether, has been accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth, as per a brand ranking released by Kantar, a London firm that analyses and values brands. TCS now ranks 45th brand globally, in a list of 100 that includes the world's most prominent brands across industry sectors, according to Kantar BrandZ Most Valuable Global Brands 2025 Report. Apple, Google and Microsoft took the first three positions with brand values of $1,299.65 billion, $944.137 billion and $944.13 billion, respectively. Other Indian brands Indian brands that found a place in the Kantar list included HDFC Bank (56th), Bharti Airtel (66th) and Infosys (73rd). Brand HDFC Bank was valued at $44.95 billion, Bharti Airtel at $37.09 billion, and Infosys was valued at $33.09 billion. In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29%, which the same audit polled in 2010. This growth in brand value and equity highlighted TCS's sustained brand-building efforts, including high-impact global sports partnerships, customer-centric innovation and consistent marketing excellence, said the report. Martin Guerrieria, Head of Kantar BrandZ, said, 'TCS's performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS's strategic sponsorship programmes continue to build a strong global presence and community around its brand.' TCS's rise in brand value was rooted in its long-term commitment to humanising technology through experiences that inspire, innovations that transform, and relationships that go the distance, the survey found. According to data released by Kantar, TCS also sponsors 14 global running events, including five of the seven Abbott World Marathon Majors such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contribute $2.25 billion to local economies in 2024, raising $279 million for charitable causes.
