TCS ranked 45th most valuable brand globally, valued at USD $57.3bn
The Kantar BrandZ global ranking, now in its 20th year, highlights TCS's increased brand equity, favourability and global awareness, with the company now positioned amongst the most prominent organisations across all sectors.
According to the report, TCS's latest brand value growth marks a pronounced increase in its global recognition.
An independent brand audit conducted by Momentum-ITSMA found that the TCS brand achieved a 95% aided awareness rating among business executives across 26 countries, a significant rise from the 29% result polled in 2010. The report attributes this surge to ongoing brand building efforts, including wide-reaching sports partnerships, customer-focused innovation, and sustained marketing.
Martin Guerrieria, Head of Kantar BrandZ, commented, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners."
"TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand."
The company's growth has been partly attributed to its sponsorship of 14 global running events, which includes five of the seven Abbott World Marathon Majors, among them the TCS Sydney Marathon, TCS New York City Marathon and TCS London Marathon. These events attracted over 600,000 runners in 2024, generated USD $2.25 billion for local economies, and raised USD $279 million for charitable causes. According to TCS, the brand experienced a 30-point gain in brand familiarity and a 40-point lift in brand consideration, the highest among all key sponsors in the sector.
Abhinav Kumar, Chief Marketing Officer at TCS, reflected on the recognition, stating, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform."
"Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them."
TCS's brand growth strategy draws upon a commitment to 'humanising technology' and forming strong relationships with communities, clients, and partners worldwide. The company has advanced initiatives such as developing the first-ever digital twin heart of a professional runner and deploying AI systems to navigate complex business scenarios. Its partnership with Jaguar, notably through the Jaguar TCS Racing Team in the ABB FIA Formula E World Championship, is positioned to enhance its profile at the intersection of advanced engineering and sustainability.
The company's brand strength has also been demonstrated through client satisfaction and the employer brand.
In 2025, TCS was ranked as the top IT service provider in Europe for customer satisfaction by Whitelane Research, and designated a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America by the Top Employers Institute.
This recognition extends a period of success for TCS, having retained the top spot in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings for the third year in a row. With Indian heritage and a global approach, TCS remains active in prominent industry forums, engaging in discussions on artificial intelligence, digital transformation, and sustainability, while growing its social and digital media presence.
The Kantar BrandZ Most Valuable Global Brands report is published annually and evaluates the strength and impact of brands using a combination of financial data and consumer insights. The ranking is regarded as an important benchmark, reflecting major shifts in consumer preferences and market dynamics.
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