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India.com
16-05-2025
- Business
- India.com
Months after Ratan Tata's death, THIS Tata Group firm achieves major milestone, joins elite list of world's...
Ratan Tata (File) TCS Brand Value: Tata Group's Tata Consultancy Services (TCS)– India's largest IT services exporter, and the world's most valuable IT company by market capitalization– has achieved another major milestone as the Indian IT giant has been ranked among the world's 100 most valuable brands, with a brand value of $57.3 billion on the back of an accelerated 28% year-on-year growth, according to the Kantar BrandZ Most Valuable Global Brands 2025 Report TCS brand awareness surged to 95 percent in 2025 In a official press release, TCS informed that the company has demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, as per an independent brand audit carried out by Momentum-ITSMA. TCS' brand awareness has witnessed a exponential increase from 29% in 2010, to 95% in 2025, in the same audit, the IT major said, adding that the growth in brand value and equity highlights 'TCS' sustained brand building efforts, including high-impact global sports partnerships, customer- centric innovation, and consistent marketing excellence'. Commenting on the IT major being recognized among the most valuable brands globally, TCS' Chief Marketing Officer (CMO), Abhinav Kumar commended Kantar BrandZ for recognizing the world's most valuable brands for the last two decades, and congratulated the research firm on its special anniversary edition. 'For 20 years Kantar BrandZ has recognized the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform. Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries,' Kumar said. TCS brand value built on long-term strategies The TCS CMO revealed that the IT giant's surge in brand value awareness and equity has been on a range of high-impact long term marketing and communications programmes. 'Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them,' he said. 'By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand,' said Martin Guerrieria, Head of Kantar BrandZ. TCS top IT service provider in Europe Notably, TCS has emerged as the number one IT service provider in Europe for customer satisfaction, according to Whitelane Research. Additionally, the Top Employers Institute has ranked TCS as a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America. The milestone achievement by TCS comes months after Ratan Tata, the former Chairman and, later Chairman Emeritus, of the Tata Group, passed away due to age-related issues in October last year. Among Tata Group companies, TCS is regarded to have been among one of Ratan Tata's favorites.


Techday NZ
16-05-2025
- Business
- Techday NZ
TCS ranked 45th most valuable brand globally, valued at USD $57.3bn
Tata Consultancy Services (TCS) has been ranked 45th among the world's top 100 most valuable brands in the Kantar BrandZ Most Valuable Global Brands 2025 Report, with a calculated brand value of USD $57.3 billion and a reported 28% year-on-year growth. The Kantar BrandZ global ranking, now in its 20th year, highlights TCS's increased brand equity, favourability and global awareness, with the company now positioned amongst the most prominent organisations across all sectors. According to the report, TCS's latest brand value growth marks a pronounced increase in its global recognition. An independent brand audit conducted by Momentum-ITSMA found that the TCS brand achieved a 95% aided awareness rating among business executives across 26 countries, a significant rise from the 29% result polled in 2010. The report attributes this surge to ongoing brand building efforts, including wide-reaching sports partnerships, customer-focused innovation, and sustained marketing. Martin Guerrieria, Head of Kantar BrandZ, commented, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners." "TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand." The company's growth has been partly attributed to its sponsorship of 14 global running events, which includes five of the seven Abbott World Marathon Majors, among them the TCS Sydney Marathon, TCS New York City Marathon and TCS London Marathon. These events attracted over 600,000 runners in 2024, generated USD $2.25 billion for local economies, and raised USD $279 million for charitable causes. According to TCS, the brand experienced a 30-point gain in brand familiarity and a 40-point lift in brand consideration, the highest among all key sponsors in the sector. Abhinav Kumar, Chief Marketing Officer at TCS, reflected on the recognition, stating, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform." "Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them." TCS's brand growth strategy draws upon a commitment to 'humanising technology' and forming strong relationships with communities, clients, and partners worldwide. The company has advanced initiatives such as developing the first-ever digital twin heart of a professional runner and deploying AI systems to navigate complex business scenarios. Its partnership with Jaguar, notably through the Jaguar TCS Racing Team in the ABB FIA Formula E World Championship, is positioned to enhance its profile at the intersection of advanced engineering and sustainability. The company's brand strength has also been demonstrated through client satisfaction and the employer brand. In 2025, TCS was ranked as the top IT service provider in Europe for customer satisfaction by Whitelane Research, and designated a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America by the Top Employers Institute. This recognition extends a period of success for TCS, having retained the top spot in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings for the third year in a row. With Indian heritage and a global approach, TCS remains active in prominent industry forums, engaging in discussions on artificial intelligence, digital transformation, and sustainability, while growing its social and digital media presence. The Kantar BrandZ Most Valuable Global Brands report is published annually and evaluates the strength and impact of brands using a combination of financial data and consumer insights. The ranking is regarded as an important benchmark, reflecting major shifts in consumer preferences and market dynamics.


Time of India
15-05-2025
- Business
- Time of India
TCS ranks in world's top 50 most valuable brands; brand value sees 28% growth, reaches $57.3 billion
In 2025, TCS achieved the top position as Europe's IT service provider for customer satisfaction. Tata Consultancy Services has achieved recognition as one of the top 100 valuable global brands in Kantar BrandZ Most Valuable Global Brands 2025 Report. The company's brand value reached $57.3 billion, showing significant growth of 28% compared to the previous year. A separate independent assessment by Momentum-ITSMA revealed that TCS achieved 95% aided brand recognition amongst business leaders across 26 nations globally. This marks a substantial increase from the 29% awareness level recorded in the same survey in 2010, according to the company's press release quoted by ET. "This growth in brand value and equity highlights TCS' sustained brand building efforts, including high-impact global sports partnerships, customer-centric innovation, and consistent marketing excellence," the IT major said in a statement. "For two decades, Kantar BrandZ has acknowledged the globe's most valuable brands . We are delighted to see this recognition of the TCS brand amongst the world's leading brands across sectors, alongside our industry leadership position. Our substantial growth in brand value, awareness and equity stems from numerous impactful, sustained marketing and communication initiatives. Building a brand requires long-term commitment, and I am grateful to my TCS colleagues for their swift and dedicated efforts in this journey. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like [Click Here] - 2025 Top Trending Search - Local network access Esseps Learn More Well done to everyone," stated Abhinav Kumar, Chief Marketing Officer, TCS. "Our analysis of BrandZ's 25-year database indicates that brands can significantly drive growth with appropriate investment and strategic direction. TCS has shown remarkable progress this year, implementing AI capabilities across its portfolio. Their strategic sponsorship initiatives continue to establish a robust global presence and community connection," said Martin Guerrieria, Head of Kantar BrandZ. In 2025, TCS achieved the top position as Europe's IT service provider for customer satisfaction in Whitelane Research's assessment. The Top Employers Institute recognised TCS as a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now


Economic Times
15-05-2025
- Business
- Economic Times
TCS joins world's top 50 most valuable brands with $57.3 bn valuation
Tata Consultancy Services has been ranked among the 100 most valuable brands worldwide in the Kantar BrandZ Most Valuable Global Brands 2025 Report. TCS was accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth. In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29% which the same audit polled in 2010, the IT major said in a press release."This growth in brand value and equity highlights TCS' sustained brand building efforts, including high-impact global sports partnerships, customer-centric innovation, and consistent marketing excellence," the IT major said in a statement. "For 20 years Kantar BrandZ has recognized the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform. Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them,' said Abhinav Kumar, Chief Marketing Officer, TCS. 'By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand,' said Martin Guerrieria, Head of Kantar BrandZ. In 2025, TCS was ranked the #1 IT service provider in Europe for customer satisfaction by Whitelane Research. TCS was named a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America, by the Top Employers Institute.


Time of India
02-05-2025
- Time of India
Harassed & verbally abused by 4 classmates, teen girl quits school
Lucknow: A Class 8 girl was forced to quit school in view of the harassment, including verbal abuse, blackmail and cyberbullying , by four of her classmates. According to the formal complaint to Dubagga police station, by the girl's mother, the 13-year-old girl had to face prolonged harassment at the hands of four boy students. The complainant alleges that the accused boys extorted money from her daughter and used it for their personal indulgence. "When she refused to give them more, they allegedly hurled obscene abuse at her. The boys also gained access to her Instagram account, sent vulgar messages posing as her, and later used those messages to threaten and blackmail her, warning her they would make the chats viral," the girl's mother stated in the complaint. The family came to know about the harassment on Feb 24 and raised the issue with the school authorities. However, no disciplinary action was taken, according to the complaint. The girl was subsequently transferred to another school, but the harassment allegedly continued. On Apr 18, one of the accused sent her obscene messages again via Instagram, including threats. The complaint also mentions prior messages sent around Holi in Jan and an unsolicited hotel invitation in June last year, which her daughter did not accept. As per the complaint, the prolonged mental trauma caused the girl to develop symptoms of depression and other health complications, for which she is now receiving treatment. Inspector Dubbaga, Abhinav Kumar, said that an FIR under the charges of BNS 79 (insulting women's modesty), 352 (intentional insult), 351 (2) (criminal intimidation), IT Act, and other relevant charges against the accused named boys have been lodged. "A probe is being conducted," he said. Lucknow: A Class 8 girl was forced to quit school in view of the harassment, including verbal abuse, blackmail and cyberbullying, by four of her classmates. According to the formal complaint to Dubagga police station, by the girl's mother, the 13-year-old girl had to face prolonged harassment at the hands of four boy students. The complainant alleges that the accused boys extorted money from her daughter and used it for their personal indulgence. "When she refused to give them more, they allegedly hurled obscene abuse at her. The boys also gained access to her Instagram account, sent vulgar messages posing as her, and later used those messages to threaten and blackmail her, warning her they would make the chats viral," the girl's mother stated in the complaint. The family came to know about the harassment on Feb 24 and raised the issue with the school authorities. However, no disciplinary action was taken, according to the complaint. The girl was subsequently transferred to another school, but the harassment allegedly continued. On Apr 18, one of the accused sent her obscene messages again via Instagram, including threats. The complaint also mentions prior messages sent around Holi in Jan and an unsolicited hotel invitation in June last year, which her daughter did not accept. As per the complaint, the prolonged mental trauma caused the girl to develop symptoms of depression and other health complications, for which she is now receiving treatment. Inspector Dubbaga, Abhinav Kumar, said that an FIR under the charges of BNS 79 (insulting women's modesty), 352 (intentional insult), 351 (2) (criminal intimidation), IT Act, and other relevant charges against the accused named boys have been lodged. "A probe is being conducted," he said.