Latest news with #MostValuableGlobalBrands2025Report
Hans India
17-05-2025
- Business
- Hans India
TCS ranks 45th among top-100 global brands
Hyderabad: Tata Consultancy Services (TCS), a global IT major, has been ranked among the 100 most valuable brands worldwide in the Kantar BrandZ Most Valuable Global Brands 2025 Report. In a special 20th edition ceremony held in New York by Kantar, TCS was accorded a brand value of $57.3 billion with an accelerated 28 per cent year-on-year growth. TCS now ranks 45th globally, in a list that includes the world's most prominent brands across industry sectors. This year's growth marks a sharp acceleration in brand equity, favourability and awareness. In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95 per cent aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29 per cent which the same audit polled in 2010. This growth in brand value and equity highlights TCS' sustained brand building efforts, including high-impact global sports partnerships, customer-centric innovation, and consistent marketing excellence. Martin Guerrieria, head, Kantar BrandZ, said: 'By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios.
India.com
16-05-2025
- Business
- India.com
Months after Ratan Tata's death, THIS Tata Group firm achieves major milestone, joins elite list of world's...
Ratan Tata (File) TCS Brand Value: Tata Group's Tata Consultancy Services (TCS)– India's largest IT services exporter, and the world's most valuable IT company by market capitalization– has achieved another major milestone as the Indian IT giant has been ranked among the world's 100 most valuable brands, with a brand value of $57.3 billion on the back of an accelerated 28% year-on-year growth, according to the Kantar BrandZ Most Valuable Global Brands 2025 Report TCS brand awareness surged to 95 percent in 2025 In a official press release, TCS informed that the company has demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, as per an independent brand audit carried out by Momentum-ITSMA. TCS' brand awareness has witnessed a exponential increase from 29% in 2010, to 95% in 2025, in the same audit, the IT major said, adding that the growth in brand value and equity highlights 'TCS' sustained brand building efforts, including high-impact global sports partnerships, customer- centric innovation, and consistent marketing excellence'. Commenting on the IT major being recognized among the most valuable brands globally, TCS' Chief Marketing Officer (CMO), Abhinav Kumar commended Kantar BrandZ for recognizing the world's most valuable brands for the last two decades, and congratulated the research firm on its special anniversary edition. 'For 20 years Kantar BrandZ has recognized the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform. Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries,' Kumar said. TCS brand value built on long-term strategies The TCS CMO revealed that the IT giant's surge in brand value awareness and equity has been on a range of high-impact long term marketing and communications programmes. 'Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them,' he said. 'By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand,' said Martin Guerrieria, Head of Kantar BrandZ. TCS top IT service provider in Europe Notably, TCS has emerged as the number one IT service provider in Europe for customer satisfaction, according to Whitelane Research. Additionally, the Top Employers Institute has ranked TCS as a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America. The milestone achievement by TCS comes months after Ratan Tata, the former Chairman and, later Chairman Emeritus, of the Tata Group, passed away due to age-related issues in October last year. Among Tata Group companies, TCS is regarded to have been among one of Ratan Tata's favorites.
Techday NZ
16-05-2025
- Business
- Techday NZ
TCS ranked 45th most valuable brand globally, valued at USD $57.3bn
Tata Consultancy Services (TCS) has been ranked 45th among the world's top 100 most valuable brands in the Kantar BrandZ Most Valuable Global Brands 2025 Report, with a calculated brand value of USD $57.3 billion and a reported 28% year-on-year growth. The Kantar BrandZ global ranking, now in its 20th year, highlights TCS's increased brand equity, favourability and global awareness, with the company now positioned amongst the most prominent organisations across all sectors. According to the report, TCS's latest brand value growth marks a pronounced increase in its global recognition. An independent brand audit conducted by Momentum-ITSMA found that the TCS brand achieved a 95% aided awareness rating among business executives across 26 countries, a significant rise from the 29% result polled in 2010. The report attributes this surge to ongoing brand building efforts, including wide-reaching sports partnerships, customer-focused innovation, and sustained marketing. Martin Guerrieria, Head of Kantar BrandZ, commented, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners." "TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand." The company's growth has been partly attributed to its sponsorship of 14 global running events, which includes five of the seven Abbott World Marathon Majors, among them the TCS Sydney Marathon, TCS New York City Marathon and TCS London Marathon. These events attracted over 600,000 runners in 2024, generated USD $2.25 billion for local economies, and raised USD $279 million for charitable causes. According to TCS, the brand experienced a 30-point gain in brand familiarity and a 40-point lift in brand consideration, the highest among all key sponsors in the sector. Abhinav Kumar, Chief Marketing Officer at TCS, reflected on the recognition, stating, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform." "Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them." TCS's brand growth strategy draws upon a commitment to 'humanising technology' and forming strong relationships with communities, clients, and partners worldwide. The company has advanced initiatives such as developing the first-ever digital twin heart of a professional runner and deploying AI systems to navigate complex business scenarios. Its partnership with Jaguar, notably through the Jaguar TCS Racing Team in the ABB FIA Formula E World Championship, is positioned to enhance its profile at the intersection of advanced engineering and sustainability. The company's brand strength has also been demonstrated through client satisfaction and the employer brand. In 2025, TCS was ranked as the top IT service provider in Europe for customer satisfaction by Whitelane Research, and designated a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America by the Top Employers Institute. This recognition extends a period of success for TCS, having retained the top spot in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings for the third year in a row. With Indian heritage and a global approach, TCS remains active in prominent industry forums, engaging in discussions on artificial intelligence, digital transformation, and sustainability, while growing its social and digital media presence. The Kantar BrandZ Most Valuable Global Brands report is published annually and evaluates the strength and impact of brands using a combination of financial data and consumer insights. The ranking is regarded as an important benchmark, reflecting major shifts in consumer preferences and market dynamics.
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Business Standard
15-05-2025
- Business
- Business Standard
TCS' brand value up 28% to $57.3 billion, says Kantar BrandZ report
Tata Consultancy Services' (TCS) brand value surged 28 per cent to $57.3 billion, according to the Kantar BrandZ Most Valuable Global Brands 2025 Report. India's largest IT services provider is now ranked 45th globally in a list that features the world's most prominent brands across industry sectors. This year's growth marks a sharp acceleration in brand equity, favourability, and awareness, the company said. This recognition builds on TCS' recent achievement in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings, where it retained the number one spot for the third consecutive year. 'TCS' performance this year demonstrates its ability to innovate at scale, with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand,' said Martin Guerrieria, Head of Kantar BrandZ. Part of the brand's momentum also comes from its association with global sporting events. TCS sponsors 14 global running events, including five of the seven Abbott World Marathon Majors—such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contributed $2.25 billion to local economies in 2024, raising $279 million for charitable causes. The TCS brand also recorded a 30-point uplift in brand familiarity and a 40-point uplift in brand consideration—the highest improvement among all key sponsors in the sport. The Kantar BrandZ list continues to be dominated by American tech giants. Apple retained the top position with a brand value of $1.3 trillion, followed by Google, Microsoft, Amazon, and Nvidia. US brands now comprise 82 per cent of the total value of the Global Top 100, up from 63 per cent in 2006. However, the report notes that rising competition from Chinese brands and volatility due to escalating tariffs could disrupt this trend.
The Hindu
15-05-2025
- Business
- The Hindu
TCS brand valued at $57.3 billion by Kantar, ranked 45th globally; Infosys at 73rd with $33.09 billion
Tata Consultancy Services, India's tech bellwether, has been accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth, as per a brand ranking released by Kantar, a London firm that analyses and values brands. TCS now ranks 45th brand globally, in a list of 100 that includes the world's most prominent brands across industry sectors, according to Kantar BrandZ Most Valuable Global Brands 2025 Report. Apple, Google and Microsoft took the first three positions with brand values of $1,299.65 billion, $944.137 billion and $944.13 billion, respectively. Other Indian brands Indian brands that found a place in the Kantar list included HDFC Bank (56th), Bharti Airtel (66th) and Infosys (73rd). Brand HDFC Bank was valued at $44.95 billion, Bharti Airtel at $37.09 billion, and Infosys was valued at $33.09 billion. In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29%, which the same audit polled in 2010. This growth in brand value and equity highlighted TCS's sustained brand-building efforts, including high-impact global sports partnerships, customer-centric innovation and consistent marketing excellence, said the report. Martin Guerrieria, Head of Kantar BrandZ, said, 'TCS's performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS's strategic sponsorship programmes continue to build a strong global presence and community around its brand.' TCS's rise in brand value was rooted in its long-term commitment to humanising technology through experiences that inspire, innovations that transform, and relationships that go the distance, the survey found. According to data released by Kantar, TCS also sponsors 14 global running events, including five of the seven Abbott World Marathon Majors such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contribute $2.25 billion to local economies in 2024, raising $279 million for charitable causes.
