Months after Ratan Tata's death, THIS Tata Group firm achieves major milestone, joins elite list of world's...
Ratan Tata (File)
TCS Brand Value: Tata Group's Tata Consultancy Services (TCS)– India's largest IT services exporter, and the world's most valuable IT company by market capitalization– has achieved another major milestone as the Indian IT giant has been ranked among the world's 100 most valuable brands, with a brand value of $57.3 billion on the back of an accelerated 28% year-on-year growth, according to the Kantar BrandZ Most Valuable Global Brands 2025 Report TCS brand awareness surged to 95 percent in 2025
In a official press release, TCS informed that the company has demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, as per an independent brand audit carried out by Momentum-ITSMA. TCS' brand awareness has witnessed a exponential increase from 29% in 2010, to 95% in 2025, in the same audit, the IT major said, adding that the growth in brand value and equity highlights 'TCS' sustained brand building efforts, including high-impact global sports partnerships, customer- centric innovation, and consistent marketing excellence'.
Commenting on the IT major being recognized among the most valuable brands globally, TCS' Chief Marketing Officer (CMO), Abhinav Kumar commended Kantar BrandZ for recognizing the world's most valuable brands for the last two decades, and congratulated the research firm on its special anniversary edition.
'For 20 years Kantar BrandZ has recognized the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform. Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries,' Kumar said. TCS brand value built on long-term strategies
The TCS CMO revealed that the IT giant's surge in brand value awareness and equity has been on a range of high-impact long term marketing and communications programmes. 'Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them,' he said.
'By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand,' said Martin Guerrieria, Head of Kantar BrandZ. TCS top IT service provider in Europe
Notably, TCS has emerged as the number one IT service provider in Europe for customer satisfaction, according to Whitelane Research. Additionally, the Top Employers Institute has ranked TCS as a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America.
The milestone achievement by TCS comes months after Ratan Tata, the former Chairman and, later Chairman Emeritus, of the Tata Group, passed away due to age-related issues in October last year. Among Tata Group companies, TCS is regarded to have been among one of Ratan Tata's favorites.
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