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Time Business News
02-08-2025
- Entertainment
- Time Business News
Lighting the Future: Why Gobo Projectors Are the Unexpected Stars of Outdoor Branding in 2025
Let's get one thing straight: in a world where everything is plastered on screens—from our wrists to our refrigerators—it's kind of wild that the coolest branding tool in 2025 isn't a screen at all. It's light. Specifically, gobo projectors. Yeah, I know—sounds like some sci-fi gadget Tony Stark would casually build in his garage. But trust me, these projection powerhouses are very real, very stylish, and making waves in everything from outdoor advertising to AI-driven public art. Once the domain of haunted houses and dusty theaters, gobo projectors are having a serious glow-up. They're now lighting up smart cities, festivals, eco-resorts—even the sides of entire skyscrapers. And if you're a brand trying to make an impact without building another flashy LED screen, gobo tech is the unsung hero you didn't know you needed. Let's break down the best of the best—and spoiler alert: the number one pick comes from a rising company that's absolutely crushing it right now, Innaya Store. You ever walk past a building at night and see a glowing logo so crisp it looks Photoshopped onto the wall? That was probably the HD1200. This beast of a projector is turning the game on its head—and it's no wonder people are calling it the top gobo projector of the year. It's got the kind of brightness that makes your brand visible from across the street—or across the parking lot, even if it's raining sideways. With over 4,000 lumens, interchangeable lenses, and IP65 waterproofing (translation: weather-proof beast), the HD1200 is built for serious outdoor domination. Whether you're launching a luxury car or hosting a music festival in the woods, this is the projector that makes people pull out their phones and say, 'Wait— how'd they do that ?' Honestly, if you're trying to be unforgettable, this is your move. And yes, I may have used it at my cousin's wedding. No regrets. Think of this one as your go-to SUV. It's tough, it's dependable, and while it doesn't scream for attention like the HD1200, it'll get the job done without breaking a sweat. Made with die-cast aluminum and built for long-term installs, this one's perfect for parks, festivals, and permanent installations where you just want something to work—rain or shine, night after night. Bonus: the passive cooling system means no noisy fans. Which, if you've ever tried to project next to a yoga retreat or a TED-style talk in a forest, matters . This one is huge . Literally. The GOLUX Plus 1000 can project up to 300 meters—which is basically the size of your average skyscraper or, say, a small moon (okay, I'm exaggerating, but you get the point). Perfect for stadiums, government buildings, or any place where subtlety isn't part of the vibe, this projector is pure spectacle. That said, it's bulky, power-hungry, and best reserved for big-budget operations. Definitely not the one you toss in the backseat for a pop-up market. Now here's one for the tree huggers and the budget watchers. The EcoBright is solar-powered, silent, and perfect for eco-resorts, smart trails, or any brand that wants to go green and glow bright. I've personally seen it used to project wayfinding signs on a national park trail at dusk—no wires, no emissions, just clean, beautiful light. Let's just say this one gets bonus points for being both sustainable and functional. It's basically the Prius of gobo projectors (if the Prius looked this cool). Here's where things get fun. The FX Series adds motion to your visuals—spinning logos, dancing arrows, animated patterns. It's not the brightest in the lineup, but it knows how to make an entrance. I saw this used to project a rotating galaxy onto a tree canopy at a night market, and I swear it made the churros taste better. For close-range activations, immersive pop-ups, and anything experiential, this is a rock-solid choice. Let's face it—people are over static billboards and 2D signage. We want interaction. We want experiences. We want to be wowed. Gobo projectors offer: Low energy use (especially with LED or solar models) (especially with LED or solar models) Easy setup and programming and programming Surprising versatility —walls, sidewalks, trees, tents, you name it —walls, sidewalks, trees, tents, you name it Major Instagram appeal And unlike LED walls, you don't need a permit, a forklift, and a team of five to get started. In an era where digital ads get blocked and attention spans are shorter than a TikTok soundbite, a glowing logo on a sidewalk just works . We're living in a time when the line between digital and physical is practically non-existent. And brands that win are the ones that create moments worth remembering. Whether it's projecting a logo onto a mountainside, lighting up a trail with real-time quotes, or turning a storefront into an interactive art piece, gobo projectors are quietly becoming one of the most powerful outdoor tools of the decade. And leading that charge? You guessed it: Innaya Store. With innovations like the HD1200 and EcoBright 50W, they're not just selling hardware—they're selling possibility. So if you're ready to light up your brand, literally—this is your sign. TIME BUSINESS NEWS
Scotsman
13-06-2025
- Entertainment
- Scotsman
Rory Marshall: Pathetic Little Characters
From the unconventional path of bassist to kebab salesman to comedian, Rory Marshall will be performing his debut solo multi-character sketch show, Pathetic Little Characters, at The Pleasance throughout this year's Edinburgh Festival Fringe. Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Through vivid snapshots of oddly familiar individuals—from overly-enthusiastic charity workers at your doorstep to youths loitering outside trendy pubs pestering you for a Rizla—Marshall spotlights the subtle absurdities hidden within everyday encounters. His keenly observed characters, both imagined and lifted straight from his own awkward experiences, explore the curious and uncomfortable ways people behave when desperate to impress, desperate to belong, or just desperately pathetic. Marshall's sharp comedic lens is turned specifically towards men at their most vulnerable, anxious, and absurd. Whether it's a confidence coach delivering a TED-style talk at Birmingham International Airport or a limelight-loving police officer who can't help but turn a press-conference into a stand-up set, the characters resonate precisely because audiences have met (or perhaps even been) them. Advertisement Hide Ad Advertisement Hide Ad "I'm fascinated by why people behave differently depending on their situation," says Rory. "Why do we feel the need to show off, to make others laugh, or to be liked? These characters emerged organically—maybe too organically—from my own observations and experiences. Or perhaps it's just because being sad, pathetic, and desperate comes very naturally to me." Rory Marshall A former member of the Brighton punk band Birdskulls, Marshall's first comedic inklings appeared on stage between moody grunge songs—much to his bandmates' chagrin. After being furloughed during the pandemic from his Kebab selling job, he pivoted fully into comedy. His understated yet razor-sharp sketches have drawn the admiration of some of Britain's top comedic talent, landing him roles on BBC's Ellie & Natasia (directed by Simon Bird) and Starstruck, opposite Rose Matafeo. He has also performed on BBC Radio 4 including in Nora Meadows' Week of Wellness, co-written and directed by Will Farrell (who is also directing Pathetic Little Characters), and has appeared on Lolly Adefope's acclaimed Audible podcast FANMAIL. Under Farrell's precise direction, Pathetic Little Characters balances sharp social satire with genuine empathy, ultimately asking the audience the eternal introspective question: "Just how pathetic IS Rory Marshall?' With a personal backstory as unique as his comedy—including navigating a Tourette's diagnosis and launching a viral comedy career from lockdown boredom—Marshall embodies resilience, self-deprecation, and an unfiltered authenticity that makes his performance simultaneously hilarious and touching. Pleasance Courtyard - Attic : 30th July - 24th August: 6pm.
Zawya
29-01-2025
- Health
- Zawya
Unified health data framework for GCC citizens discussed at Arab Health
Sheikh Khalid bin Hamad Ahmed Al-Khalifa, Project Director of the Supreme Council of Health, Bahrain, addressed the topic of a unified health data framework in the GCC at Arab Health this week Celebrating its 50th edition, Arab Health concludes tomorrow with an expected attendance of over 60,000 healthcare visitors Dubai, United Arab Emirates: The opportunities for pioneering a unified health data framework in the GCC were discussed this week at the Digital Health & AI Forum at Arab Health. Advancements in technology have brought healthcare data to the forefront, with a session led by Sheikh Khalid bin Hamad Ahmed Al-Khalifa, Project Director of the Supreme Council of Health, Bahrain, providing key insights into why a framework is needed and how it would benefit citizens and healthcare providers across the Gulf countries. Speaking during the forum, Al-Khalifa said: 'We are witnessing the increased movement of GCC citizens within the region due to significant economic investment. Therefore, having accessible medical data becomes important for GCC citizens wherever they are. Healthcare relies heavily on health information in the provision of care, and having a unified health data framework is the first step to achieving this strategic goal.' While advocating for a unified system, Al-Khalifa addressed the complexities of aligning GCC nations on a standardised framework, highlighting data privacy as a key consideration. He stressed that such a system must be secure and accessible only to authorised parties, ensuring the protection of sensitive health information while enabling seamless access across borders. Themed 'Connected health solutions: Unlocking the AI and digital health potential,' the Digital Health & AI Conference is new to Arab Health this year and proved to be a highly engaging forum for healthcare professionals, technologists and innovators. The one-day event featured high-level keynotes, insightful case studies, interactive panel discussions and TED-style talks centered on the implementation and outcomes of AI-driven solutions. Commenting on the forum, Ross Williams, Senior Exhibition Director at Informa Markets, said: 'The Digital Health & AI Conference at Arab Health has been a fantastic addition to our 50th-anniversary edition as we showcase the transformative health solutions that will define the coming decades. The conference featured a number of respected experts in the field and provided insights into how AI is being used to enhance diagnostics and improve patient outcomes.' The Digital Health & AI Forum sets the stage for an even deeper exploration of AI's transformative role in healthcare at The Future Health Summit, which will take place on the final day of Arab Health (Thursday 30 January) at the Museum of the Future in Dubai. This exclusive event will bring together senior government officials, healthcare executives, and technology leaders from Google, GE HealthCare, Amazon Web Services, and PureHealth, among others, to explore the power of AI in shaping global healthcare systems. The 2025 Future Health Summit will explore the transformation of healthcare delivery in the UAE, addressing key questions, concerns and opportunities surrounding the impact of AI. The international keynote session will be hosted by Dr Scott Penberthy, Senior Director, Applied AI, Office of the CTO, Google USA who will discuss 'How AI links fun to lifesaving discoveries'. Following this, Dr Taha Kass-Hout, Global Chief Science and Technology Officer, GE Healthcare, USA will deliver a keynote speech on 'AI's mega impact on health'. Digital and technology experts and academics from around the world will gather for a panel discussion at the Future Health Summit to discuss the ethical considerations of AI in healthcare, addressing moral responsibility, human-AI collaboration and regulatory challenges, among other key topics, Arab Health's 50th-anniversary celebrations continue until tomorrow at the Dubai World Trade Centre (DWTC). With over 3,800 exhibitors from more than 70 countries and an expected expected attendance of over 60,000 healthcare visitors, the region's largest and most influential healthcare event and congress reinforces its impact on the regional economy and health sector. For more information or to register for the event, please visit -Ends- About Arab Health Arab Health is the largest healthcare event in the Middle East and is organised by Informa Markets. Established 50 years ago, Arab Health provides a platform for the world's leading manufacturers, wholesalers and distributors to meet the medical and scientific community in the Middle East and subcontinent. Arab Health Congress is reputed for delivering the highest quality Continuing Medical Education (CME) Conferences to medical professionals in the region. Arab Health 2025 will take place from 27 - 30 January 2025 at the Dubai World Trade Centre, Dubai, United Arab Emirates. Website: Facebook: Twitter: @Arab_Health #ArabHealth Linkedin: Arab Health Forum Instagram: @arabhealthonline Media contact: JAMES LAKIE General Manager E-mail: Office 3208, Indigo Icon Tower Cluster F, Jumeirah Lakes Towers PO Box 502701 | Dubai, United Arab Emirates Website: A member of the ECCO Communications Network
