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As A Growing Social Movement And Self-Care Practice, Death Literacy Is Fostering Positive Conversations About The End
As A Growing Social Movement And Self-Care Practice, Death Literacy Is Fostering Positive Conversations About The End

Scoop

time28-05-2025

  • Health
  • Scoop

As A Growing Social Movement And Self-Care Practice, Death Literacy Is Fostering Positive Conversations About The End

Press Release – Independent Media Institute The new self-care movement teaches death literacy as a life-enhancing practice. As global populations transition into what has been called the ' longevity society,' caring for the aging and dying has prompted the emergence of an unusual self-care movement promising improved quality of life as it anticipates death. Since its development and introduction, death literacy awareness has seen a steady organic rise, ­primarily due to the efforts of early adopters advocating for a ' new public health perspective ' that enhances end-of-life awareness and care. '[D]eath literacy is defined as the knowledge and skills that make it possible to understand and act upon the end-of-life and death care options,' according to a 2024 article in the journal Palliative Care and Social Practice, and its four foundational pillars: knowledge, skills, experiential learning, and social action. Although experts and people attest to the benefits of early introductory conversations about end-of-life, industrialized societies like the United States lost touch with end-of-life rituals and home funerals in the early 1900s. As a result, what was once a natural relationship with the ending of life evolved. The dying were consigned to hospitals and then transferred to funeral homes. Such distancing from dying led to denial, avoidance, and fear of the process. Origins: Defining Death Literacy A chance meeting in 2010 between clinical psychologist Kerrie Noonan and playwright Peta Murray led to the formation of The GroundSwell Project (TGP), an end-of-life educational initiative. Employing community-driven strategies to build awareness and momentum, TGP went on to launch Dying To Know Day (2013), an annual grassroots event encouraging open conversations about death and dying across Australia. By 2021, Proveda merged with TGP, integrating D2KDay into its portfolio of community resources. While casually researching nonmedical end-of-life educational resources late one night in 2015, I discovered this Australian grassroots organization using the term 'death literacy' to describe their mission. As a branding professional, I immediately recognized the power of this term as a positive change agent. Upon receiving permission from TGP's co-founders to introduce and represent the death literacy movement in North America, Bevival organized its first national grassroots D2KDusa campaign in August 2016. By then, Noonan had become a founding member of the Caring at End of Life research team at Western Sydney University and part of the pioneering research team that coined the term 'death literacy' and developed the Death Literacy Index in 2019. A Culture Change Moment The lure of transformation typically attracts early adopters who, in turn, inspire change through collaboration. To evangelize death literacy's mission, the movement attracted support from a wide range of critical stakeholders and change agents —creators, educators, entrepreneurs, academics, social scientists, and health care practitioners. Mindful of creativity's role in laying a foundation for culture change, these advocates took it upon themselves to foster public awareness with a cautious message about the economic and emotional consequences of living longer and dying slower. In the ensuing years, the death literacy awareness movement spawned many mission-driven organizations that endeavor to normalize dying, death, and grief as inevitable human experiences. Examples include Reimagine, End Well, my organization, Bevival, and influential individuals such as Dr. Ira Byock, Katy Butler, Frank Ostaseski, and many others. Collectively, we are helping to dimensionalize the term 'death literacy.' Setting the Stage: America's Aging Demographics The 2014 U.S. Census report pointed to an unprecedented population shift in America—an inflection point that announced the future of America's obsession with youth and consumerism belonged to three consecutive aging populations: primarily boomers, closely followed by Gen X and millennials. 'Between 2012 and 2050, the United States will experience considerable growth in its older population. … In 2050, the population aged 65 and over is projected to be 83.7 million, almost double its estimated population of 43.1 million in 2012,' stated the report. This unprecedented ' silver tsunami, ' with its unique macroeconomy, has led marketers to influence a wide range of consumer goods and services tailored to America's aging population. Popular magazines such as Time, AARP, and the New York Times began addressing our nation's emerging death consciousness. While some offered practical advice, such as the demise of social security and the rising cost of health care, others inspired readers with bucket lists and lifestyle stories highlighting the West Coast's youthful ' Death Positive Movement.' Death With Dignity Congruent with the movement promoting death literacy education, an important parallel initiative supporting the legalization of Medical Aid In Dying (MAID) has become legal in 11 states and Washington, D.C. The right to die conversation has been slowly making its way through individual state legislations spearheaded by Compassion & Choices, Death with Dignity, NHPCO, and End of Life Choices. As of 2025, states where legislation is under consideration include Delaware, Massachusetts, Michigan, North Carolina, Pennsylvania, and Virginia. Peak 65 The U.S. Census named 2024 as the start of ' Peak 65,' a period that will last through 2027. Around 4.1 million Americans are expected to turn 65 each year from 2024 to 2027 (approximately 11,000 a day). By 2030, all baby boomers will be 65 or older. Implications of 'Peak 65' include: – Long-term care: According to a 2002 Health Services Research study, the trickle-down economics of aging will impact younger generations, who may need to become caretakers for their aging loved ones. 'The real challenges of caring for the elderly in 2030 will involve: 1) making sure society develops payment and insurance systems for long-term care that work better than existing ones, 2) taking advantage of advances in medicine and behavioral health to keep the elderly as healthy and active as possible, 3) changing the way society organizes community services so that care is more accessible, and 4) altering the cultural view of aging to make sure all ages are integrated into the fabric of community life.' – Labor gap: Retirement will cause a massive reduction in talent, leaving employers to lose expertise, and they may struggle to replace retiring workers. – Retirement: It's a well-known fact that many boomers are entering an underfunded retirement and will face challenges with dwindling finances. It is impossible to overstate how critical widespread death literacy adoption is for our society. As the demand for public-facing initiatives supporting end-of-life preparedness accelerates, ratification within professional environments validates the evolutionary arc of social transformation. By building proficient narrative long before the end, entire populations will be better served before, during, and after the passing of loved ones. Author Bio: Caren Martineau is the CEO and founder of Bevival, a death literacy content brand and movement dedicated to promoting death literacy. Find her online here at

As A Growing Social Movement And Self-Care Practice, Death Literacy Is Fostering Positive Conversations About The End
As A Growing Social Movement And Self-Care Practice, Death Literacy Is Fostering Positive Conversations About The End

Scoop

time28-05-2025

  • Health
  • Scoop

As A Growing Social Movement And Self-Care Practice, Death Literacy Is Fostering Positive Conversations About The End

As global populations transition into what has been called the 'longevity society,' caring for the aging and dying has prompted the emergence of an unusual self-care movement promising improved quality of life as it anticipates death. Since its development and introduction, death literacy awareness has seen a steady organic rise, ­primarily due to the efforts of early adopters advocating for a 'new public health perspective' that enhances end-of-life awareness and care. '[D]eath literacy is defined as the knowledge and skills that make it possible to understand and act upon the end-of-life and death care options,' according to a 2024 article in the journal Palliative Care and Social Practice, and its four foundational pillars: knowledge, skills, experiential learning, and social action. Although experts and people attest to the benefits of early introductory conversations about end-of-life, industrialized societies like the United States lost touch with end-of-life rituals and home funerals in the early 1900s. As a result, what was once a natural relationship with the ending of life evolved. The dying were consigned to hospitals and then transferred to funeral homes. Such distancing from dying led to denial, avoidance, and fear of the process. Origins: Defining Death Literacy A chance meeting in 2010 between clinical psychologist Kerrie Noonan and playwright Peta Murray led to the formation of The GroundSwell Project (TGP), an end-of-life educational initiative. Employing community-driven strategies to build awareness and momentum, TGP went on to launch Dying To Know Day (2013), an annual grassroots event encouraging open conversations about death and dying across Australia. By 2021, Proveda merged with TGP, integrating D2KDay into its portfolio of community resources. While casually researching nonmedical end-of-life educational resources late one night in 2015, I discovered this Australian grassroots organization using the term 'death literacy' to describe their mission. As a branding professional, I immediately recognized the power of this term as a positive change agent. Upon receiving permission from TGP's co-founders to introduce and represent the death literacy movement in North America, Bevival organized its first national grassroots D2KDusa campaign in August 2016. By then, Noonan had become a founding member of the Caring at End of Life research team at Western Sydney University and part of the pioneering research team that coined the term 'death literacy' and developed the Death Literacy Index in 2019. A Culture Change Moment The lure of transformation typically attracts early adopters who, in turn, inspire change through collaboration. To evangelize death literacy's mission, the movement attracted support from a wide range of critical stakeholders and change agents—creators, educators, entrepreneurs, academics, social scientists, and health care practitioners. Mindful of creativity's role in laying a foundation for culture change, these advocates took it upon themselves to foster public awareness with a cautious message about the economic and emotional consequences of living longer and dying slower. In the ensuing years, the death literacy awareness movement spawned many mission-driven organizations that endeavor to normalize dying, death, and grief as inevitable human experiences. Examples include Reimagine, End Well, my organization, Bevival, and influential individuals such as Dr. Ira Byock, Katy Butler, Frank Ostaseski, and many others. Collectively, we are helping to dimensionalize the term 'death literacy.' Setting the Stage: America's Aging Demographics The 2014 U.S. Census report pointed to an unprecedented population shift in America—an inflection point that announced the future of America's obsession with youth and consumerism belonged to three consecutive aging populations: primarily boomers, closely followed by Gen X and millennials. 'Between 2012 and 2050, the United States will experience considerable growth in its older population. … In 2050, the population aged 65 and over is projected to be 83.7 million, almost double its estimated population of 43.1 million in 2012,' stated the report. This unprecedented 'silver tsunami,' with its unique macroeconomy, has led marketers to influence a wide range of consumer goods and services tailored to America's aging population. Popular magazines such as Time, AARP, and the New York Timesbegan addressing our nation's emerging death consciousness. While some offered practical advice, such as the demise of social security and the rising cost of health care, others inspired readers with bucket lists and lifestyle stories highlighting the West Coast's youthful 'Death Positive Movement.' Death With Dignity Congruent with the movement promoting death literacy education, an important parallel initiative supporting the legalization of Medical Aid In Dying (MAID) has become legal in 11 states and Washington, D.C. The right to die conversation has been slowly making its way through individual state legislations spearheaded by Compassion & Choices, Death with Dignity, NHPCO, and End of Life Choices. As of 2025, states where legislation is under considerationinclude Delaware, Massachusetts, Michigan, North Carolina, Pennsylvania, and Virginia. Peak 65 The U.S. Census named 2024 as the start of 'Peak 65,' a period that will last through 2027. Around 4.1 million Americans are expected to turn 65 each year from 2024 to 2027 (approximately 11,000 a day). By 2030, all baby boomers will be 65 or older. Implications of 'Peak 65' include: - Long-term care: According to a 2002 Health Services Research study, the trickle-down economics of aging will impact younger generations, who may need to become caretakers for their aging loved ones. 'The real challenges of caring for the elderly in 2030 will involve: 1) making sure society develops payment and insurance systems for long-term care that work better than existing ones, 2) taking advantage of advances in medicine and behavioral health to keep the elderly as healthy and active as possible, 3) changing the way society organizes community services so that care is more accessible, and 4) altering the cultural view of aging to make sure all ages are integrated into the fabric of community life.' - Labor gap: Retirement will cause a massive reduction in talent, leaving employers to lose expertise, and they may struggle to replace retiring workers. - Retirement: It's a well-known fact that many boomers are entering an underfunded retirement and will face challenges with dwindling finances. It is impossible to overstate how critical widespread death literacy adoption is for our society. As the demand for public-facing initiatives supporting end-of-life preparedness accelerates, ratification within professional environments validates the evolutionary arc of social transformation. By building proficient narrative long before the end, entire populations will be better served before, during, and after the passing of loved ones. Author Bio: Caren Martineau is the CEO and founder of Bevival, a death literacy content brand and movement dedicated to promoting death literacy. Find her online here at

Premier League clubs' gambling sponsors leave UK after £3m fine
Premier League clubs' gambling sponsors leave UK after £3m fine

Times

time17-05-2025

  • Business
  • Times

Premier League clubs' gambling sponsors leave UK after £3m fine

Premier League clubs are under pressure to ditch unlicensed gambling shirt sponsors after the betting regulator levied a £3 million fine on a series of high profile brands. Bournemouth, Fulham, Newcastle, Wolves and Burnley are all sponsored by betting websites run by TGP Europe. The firm, which oversees Stake, Fun88 and SportPesa, will leave the UK after it was handed a £3.3 million fine for failing to carry out sufficient checks on business partners and breaching anti-money laundering rules, the second such finding in three years. • National Lottery risks 'enforcement action' over failed promises The Gambling Commission has contacted the clubs warning they 'may be liable to prosecution … if they promote unlicensed gambling businesses that transact with consumers in Great Britain'. There are

Five Premier League sides warned of risks of promoting unlicensed gambling sites
Five Premier League sides warned of risks of promoting unlicensed gambling sites

New York Times

time16-05-2025

  • Business
  • New York Times

Five Premier League sides warned of risks of promoting unlicensed gambling sites

The UK Gambling Commission has warned officials of Newcastle United, Wolverhampton Wanderers, Bournemouth, Fulham and Burnley that they face potential prison terms if they allow their clubs to promote unlicensed betting companies through sponsorship deals. The warning came after TGP Europe, which is linked to various clubs through 'white label' companies, surrendered its licence after a Gambling Commission investigation. The decision means those clubs now have sponsorship deals with companies unlicensed in the UK. Advertisement The Gambling Commission said in a statement on Friday that it wrote to the clubs on Thursday: 'The letter warns that club officers may be liable to prosecution and, if convicted, face a fine, imprisonment or both if they promote unlicensed gambling businesses that transact with consumers in Great Britain.' TGP Europe was told it needed to pay a £3.3million ($4.4m) penalty for failing to carry out sufficient checks and breaching anti-money laundering rules. Instead, the company chose to surrender its licences and leave the UK market after the commission said it had failed to carry out effective due diligence on the ownership and funding of third-party companies, failed to consider money laundering risks and failed to consider any act by a third party that might be illegal. TGP, which is based in the Isle of Man according to its website, provided licences for a host of 'white label' betting firms with deals to sponsor football clubs. White label firms obtain licences from the UK Gambling Commission to operate in Britain but primarily target markets overseas, sometimes in countries where gambling is illegal. TGP's exit from the UK market means those five Premier League clubs now have deals with unlicensed companies. The commission says it has contacted them to warn of the risks of promoting unlicensed gambling websites. John Pierce, the commission's head of enforcement, said: 'This case involves a gambling company that was unwilling or unable to meet the regulatory standards we expect from our licensees. It is right that they have now exited the British market. 'Following TGP's exit, several online gambling operators can no longer lawfully offer gambling facilities to consumers located in Great Britain. These sites, previously operating under TGP's licence, may not provide adequate protection against criminal activity or gambling-related harm and should not be available to GB consumers with immediate effect. Advertisement 'We have already been in contact with several football clubs today to highlight the impact of the withdrawal from the market by TGP and make clear that we will be carrying out checks — without further notice — to ensure these sites remain blocked. 'We will also conduct ongoing spot checks as necessary to ensure they are not accessible to consumers in Great Britain by any means. Should any of these sites be available to GB consumers, we will take appropriate action. 'It is essential that football clubs play their part in protecting fans and GB consumers who may be exposed to advertising of these sites through their sponsorship arrangements from harm or exploitation. All licensed operators with similar arrangements to TGP should take notice of the action taken in this case.' Alan Algar, spokesman for Wolves' main shirt sponsor DEBET, said the remaining year of the two-year deal with the club is unaffected by TGP's decision. He said DEBET would seek a licence through another party and that DEBET was not involved in any of the breaches. 'We have not been notified that any of the failings related to the DEBET brand, otherwise we would have been approached directly to sort them out, and that hasn't happened,' he said. In February, Everton, Nottingham Forest and Leicester City were warned by the Gambling Commission over their sponsorship deals. Forest and Crystal Palace were also warned in July 2024. Wolves and Newcastle declined to comment. TGP, Bournemouth, Fulham and Burnley have been contacted for comment. Additional reporting: Chris Waugh, Andy Jones

Four Premier League clubs warned over gambling sponsors
Four Premier League clubs warned over gambling sponsors

BBC News

time16-05-2025

  • Business
  • BBC News

Four Premier League clubs warned over gambling sponsors

Four Premier League clubs have been warned by the Gambling Commission over their relationship with an unlicensed gambling Fulham, Newcastle, and Wolves, as well newly promoted Burnley, are all sponsored by betting websites run by TGP company surrendered its UK licence after an investigation found it had failed to "carry out sufficient checks on business partners" and breached "anti-money laundering rules".A letter sent to the clubs has warned they "may be liable to prosecution…if they promote unlicensed gambling businesses that transact with consumers in Great Britain".TGP Europe brands bj88 (Bournemouth), SBOTOP (Fulham), DEBET (Wolves), and (Burnley) all currently appear as match day shirt was Newcastle's shirt sponsor from 2017 to 2023, before becoming the club's "official Asian betting partner".BBC Sport has approached the five clubs and TGP Europe for February, the Gambling Commission contacted Everton, Nottingham Forest, and Leicester about three other TGP Europe websites that had already lost their (Everton), kaiyun (Nottingham Forest), and (Leicester) have all remained on the respective shirts Europe surrendered its licence after being told it needed to pay a £3.3 million penalty and "make significant improvements" to continue Gambling Commission says it is seeking assurances "that consumers in Great Britain cannot transact with the unlicensed sites"."Clubs will be asked to demonstrate that they have assurance that any steps to geo-block the sites are effective, recognising that some blocking can be easily bypassed by use of tools such as a Virtual Private Network", they added. More than half of this season's Premier League teams have a gambling company as their shirt League clubs have agreed to withdraw gambling sponsorship from the front of their matchday shirts by the end of the 2025-26 Coalition to End Gambling Ads raised concerns about TGP Europe's practices with the Gambling Will Prochaska said: "Action against TGP Europe is welcome, but warnings against advertising unlicensed gambling companies ring hollow.""Premier League clubs – including Everton and Leicester – have been advertising unlicensed sites for months."The Gambling Commission's head of enforcement John Pierce said: "We have already been in contact with several football clubs to highlight the impact of the withdrawal from the market by TGP and make clear that we will be carrying out checks - without further notice - to ensure these sites remain blocked."We will also conduct ongoing spot checks as necessary to ensure they are not accessible to consumers in Great Britain by any means. Should any of these sites be available to GB consumers, we will take appropriate action."It is essential that football clubs play their part in protecting fans and GB consumers who may be exposed to advertising of these sites through their sponsorship arrangements from harm or exploitation. All licensed operators with similar arrangements to TGP should take notice of the action taken in this case."

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