Latest news with #THAIFEX
Malay Mail
16 hours ago
- Business
- Malay Mail
Mat Sabu: Malaysia's agri-food sector secures RM17m in international deals at Thaifex-Anuga Asia 2025
BANGKOK, May 31 — Malaysian exhibitors have successfully inked two Memorandums of Understanding (MoUs) worth RM17 million at THAIFEX-Anuga Asia 2025, Asia's leading food and beverage trade show. Agriculture and Food Security Minister Datuk Seri Mohamad Sabu said the agreements, signed with partners from Thailand and the United States, reflect the growing international confidence in the quality and competitiveness of Malaysian products. 'These agreements with partners from Thailand and the United States are not just business transactions — they are a testament to the world's growing confidence in Malaysian products. 'Our entrepreneurs have proven that, with the right support, they can compete and excel on the global stage,' he said after officiating the Malaysian Pavilion here on Friday. Mohamad on a four-day working visit to Thailand said the Agriculture and Food Security Ministry has been actively supporting local entrepreneurs through strategic initiatives, ensuring they meet global standards while maintaining the unique quality and authenticity of Malaysian products. 'Our vision is clear: we want Malaysian products to become household names worldwide. With the dedication of our farmers, food producers, and government agencies, I am confident that we will see even greater achievements in the years to come,' he added. Mohamad also invited international buyers to explore Malaysia's diverse range of high-quality food products showcased at the pavilion. He said the strong performance at THAIFEX-Anuga Asia 2025 underscores Malaysia's growing influence in the global food and beverage arena. Mohamad added that with continued government backing, aggressive promotional campaigns, and industry collaboration, Malaysia is poised to expand its footprint as a leading agri-food exporter in Southeast Asia and beyond. Meanwhile, the Counsellor at the Agriculture Counsellor Office, Shaiful Naszri Wahid, said Malaysian agri-food products are gaining recognition due to their compliance with stringent international standards, including halal certification, organic farming practices, and sustainable sourcing. 'By using strategic trade platforms like Thailand, we can further elevate Malaysia's global visibility and build lasting trade partnerships across and beyond the region,' he said. With 137 Malaysian exhibitors showcasing high-quality products, the Malaysia Pavilion became a focal point for international buyers during the trade show, which was held at IMPACT Muang Thong Thani from May 27 to 31. — Bernama
Zawya
3 days ago
- Business
- Zawya
Lee Kum Kee at THAIFEX 2025: Connecting the World Through Asian Culinary Culture
BANGKOK, THAILAND - Media OutReach Newswire - 29 May 2025 - Lee Kum Kee, a global leader in authentic Asian sauces and condiments, is proud to announce its participation at the prestigious THAIFEX – Anuga Asia 2025, taking place from 27 May to 31 May, 2025 at IMPACT Muang Thong Thani in Bangkok, Thailand. This marks Lee Kum Kee's third appearance at THAIFEX, following its memorable debut in 2023 and 2024. This year, Lee Kum Kee returns with a dedicated booth showcasing its signature products with an exciting range of offerings that reflect current global trends in health, convenience, and modern lifestyles. From Ready-to-Eat (RTE) meals to Menu Oriented Sauce (MOS) solutions and the expanding healthy product lines, Lee Kum Kee continues to push the boundaries of making authentic Asian cuisine more accessible while championing global wellness. A major highlight of the booth is the exclusive live cooking shows led by Thailand's most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the event. Further deepening the brand's dedication to culinary excellence, Lee Kum Kee is honoured to serve as the Official Partner of Premium Sauce of the Thailand Ultimate Chef Challenge 2025 11 th edition (TUCC), one of the premier events held during THAIFEX. This partnership reflects the brand's ongoing commitment to nurturing culinary talents across the border. Vincent Wong, President – APAC of Lee Kum Kee Sauce said: "With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine." Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the world. Hashtag: #LeeKumKee #LKK The issuer is solely responsible for the content of this announcement. About Lee Kum Kee Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee's rich heritage, unwavering commitment to quality, sustainable practices, and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit Lee Kum Kee
The Sun
3 days ago
- Business
- The Sun
Lee Kum Kee at THAIFEX 2025: Connecting the World Through Asian Culinary Culture
BANGKOK, THAILAND - Media OutReach Newswire - 29 May 2025 - Lee Kum Kee, a global leader in authentic Asian sauces and condiments, is proud to announce its participation at the prestigious THAIFEX – Anuga Asia 2025, taking place from 27 May to 31 May, 2025 at IMPACT Muang Thong Thani in Bangkok, Thailand. This marks Lee Kum Kee's third appearance at THAIFEX, following its memorable debut in 2023 and 2024. This year, Lee Kum Kee returns with a dedicated booth showcasing its signature products with an exciting range of offerings that reflect current global trends in health, convenience, and modern lifestyles. From Ready-to-Eat (RTE) meals to Menu Oriented Sauce (MOS) solutions and the expanding healthy product lines, Lee Kum Kee continues to push the boundaries of making authentic Asian cuisine more accessible while championing global wellness. A major highlight of the booth is the exclusive live cooking shows led by Thailand's most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the event. Further deepening the brand's dedication to culinary excellence, Lee Kum Kee is honoured to serve as the Official Partner of Premium Sauce of the Thailand Ultimate Chef Challenge 2025 11th edition (TUCC), one of the premier events held during THAIFEX. This partnership reflects the brand's ongoing commitment to nurturing culinary talents across the border. Vincent Wong, President – APAC of Lee Kum Kee Sauce said: 'With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine.' Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the world.
Malay Mail
3 days ago
- Business
- Malay Mail
Lee Kum Kee at THAIFEX 2025: Connecting the World Through Asian Culinary Culture
Lee Kum Kee joins the THAIFEX - Anuga Asia event for the third consecutive year. Lee Kum Kee invites Chef Pom (Thanarak Chuto) for an exclusive live cooking show at THAIFEX - Anuga Asia 2025. Follow Lee Kum Kee's updates at: BANGKOK, THAILAND - Media OutReach Newswire - 29 May 2025 - Lee Kum Kee, a global leader in authentic Asian sauces and condiments, is proud to announce its participation at the prestigious THAIFEX – Anuga Asia 2025, taking place from 27 May to 31 May, 2025 at IMPACT Muang Thong Thani in Bangkok, Thailand. This marks Lee Kum Kee's third appearance at THAIFEX, following its memorable debut in 2023 and year, Lee Kum Kee returns with a dedicated booth showcasing its signature products with an exciting range of offerings that reflect current global trends in health, convenience, and modern lifestyles. From Ready-to-Eat (RTE) meals to Menu Oriented Sauce (MOS) solutions and the expanding healthy product lines, Lee Kum Kee continues to push the boundaries of making authentic Asian cuisine more accessible while championing global wellness.A major highlight of the booth is the exclusive live cooking shows led by Thailand's most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the deepening the brand's dedication to culinary excellence, Lee Kum Kee is honoured to serve as the Official Partner of Premium Sauce of the Thailand Ultimate Chef Challenge 2025 11edition (TUCC), one of the premier events held during THAIFEX. This partnership reflects the brand's ongoing commitment to nurturing culinary talents across the Wong, President – APAC of Lee Kum Kee Saucesaid: "With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine."Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the #LeeKumKee #LKK The issuer is solely responsible for the content of this announcement. About Lee Kum Kee Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee's rich heritage, unwavering commitment to quality, sustainable practices, and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit
Associated Press
3 days ago
- Business
- Associated Press
SAPPE Makes a Global Splash in the Beverage Market, Unveils Global Campaign "Life's too Short, You Gotta Chew" at THAIFEX
BANGKOK, THAILAND - May 28, 2025 ( NEWMEDIAWIRE ) - Sappe PCL (SAPPE), a pioneer in beverage innovation from Thailand that has gained recognition among consumers worldwide, is set to reinforce its global brand ambition at THAIFEX – ANUGA ASIA 2025, Asia's premier food and beverage trade exhibition. The event will take place from May 27-31, 2025, at Booth 1-QQ01, Impact Challenger Hall 1, Muang Thong Thani, Bangkok, Thailand. The highlight of this year's showcase is the official launch of Mogu Mogu's new global campaign, 'Life's too Short, You Gotta Chew' presenting the world's first Snackable Drink, a category created by SAPPE itself. The campaign marks a major milestone in reshaping the global beverage experience by blending taste, texture, and lifestyle in one fun and refreshing product. Mission to Mars: A Thai Brand Journey to the Future of Global Growth Under the concept of 'Mission to Mars,' SAPPE's exhibition booth is designed to resemble a spacecraft transporting over 10 beverage brands from Thailand on a journey into the future. The concept symbolizes bold creativity, forward thinking, and the ambition to share Thai-made innovations with consumers worldwide. Featured products include Mogu Mogu, Sappe Aloe Vera, Sappe Beauti, and the company's newest innovations designed with a strong focus on quality, taste, functionality, health benefits, and environmental responsibility, to meet the evolving preferences of today's global consumers. Mogu Mogu: Turning Ordinary Days into Chewable Fun The 'Life's too Short, You Gotta Chew' campaign makes its global debut at the event, supported by three vibrant new TV commercials. The campaign highlights Mogu Mogu's playful, upbeat personality and connects with today's young consumers who seek Social Connection, FOMO (Fear of Missing Out), Instant Gratification, and a lifestyle filled with fun and spontaneity. SAPPE is working with key partners in major international markets including South Korea, Philippines, France, and the United Kingdom to expand the campaign's global reach and deepen engagement with Mogu Mogu's growing fan base. The company aims to significantly increase international brand engagement by the end of this year. Beyond Export: SAPPE's Vision to Build a Lasting Global Brand Ms. Piyajit Rackariyapong, Chief Executive Officer of SAPPE, said: 'We don't just export beverages. Our mission is to build a brand from Thailand that leads with innovation, offers new excitement and drinking experiences to consumers, and brings positivity into people's everyday lives.' SAPPE's consistent participation in THAIFEX – ANUGA ASIA for over a decade reflects the company's commitment to becoming a creative force in the global beverage industry driven by bold ideas, cultural connection, and consumer empathy. THAIFEX – ANUGA ASIA: A Global Value Chain Gateway Organized by Thailand's Department of International Trade Promotion (DITP) in partnership with the Thai Chamber of Commerce and Koelnmesse Germany, THAIFEX – ANUGA ASIA serves as a critical platform for Asian food and beverage brands to connect with the global value chain. SAPPE continues to be one of the most prominent Thai brands recognized annually on this stage. Visit SAPPE at Booth 1-QQ01, IMPACT Challenger Hall 1, Muang Thong Thani, Bangkok, Thailand, throughout the 5-day event. Follow Mogu Mogu's global journey at About SAPPE Sappe Public Company Limited (SAPPE) is a leading Thai beverage innovator and the owner of several iconic brands. The company specializes in fruit juice and functional drinks, developed to serve the modern lifestyle of consumers across global markets. SAPPE currently exports to over 100 countries worldwide, with a strong presence in Asia, Europe, and the Middle East. Its portfolio includes globally recognized brands such as Mogu Mogu, the world's first Snackable Drink; Sappe Aloe Vera, known for its refreshing taste and natural ingredients; and Sappe Beauti, a health-focused functional drink line. SAPPE is headquartered in Bangkok, Thailand, and is listed on the Stock Exchange of Thailand (SET) under the symbol SAPPE. Driven by innovation, consumer insights, and sustainability, SAPPE is committed to delivering high-quality products that bring joy, well-being, and new experiences to people around the world. Sappe official: Facebook: Instagram: Line: Shopee: Email: [email protected]
