Latest news with #THAIFEX
Zawya
10-06-2025
- Business
- Zawya
Director-General of Department of South Asian, Middle East and African Affairs meets with Food Industry business delegation from West African countries
On 29 May 2025, Ms. Sasirit Tangulrat, Director-General of the Department of South Asian, Middle East and African Affairs, welcomed a delegation of 29 businesspersons from the food industry of Federal Republic of Nigeria, Republic of Ghana, Republic of Côte d'Ivoire, Republic of Senegal and Burkina Faso, led by the Royal Thai Embassy in Abuja, on the occasion of their participation in a business delegation programme to Thailand between 26 - 31 May 2025 to attend THAIFEX-Anuga Asia 2025. The objective of the program is to promote trade and investment cooperation between Thailand's public and private sectors and their business counterparts from West Africa, particularly to expand Thai exports, increase market share for Thai products, and build long-term business networks. Director-General Tangulrat provided an overview on the potential of the Thai economy and Thailand's policy towards the African region. The session also offered an opportunity for the business delegation to raise questions on various topics related to Thailand, and to explore opportunities for strengthening cooperation between Thailand and West Africa -particularly in the fields of agriculture, food industry technology, food ingredients, dried and frozen foods, and beverages. These areas generated significant interest among the delegates. Moreover, the delegation also met with representatives from the Thai Chamber of Commerce and participated in business matching with trade partners and foreign investors, as well as other events, aimed at expanding business opportunities. These included an international chef competition, expert discussions in the food industry, and a food innovation show. Distributed by APO Group on behalf of Ministry of Foreign Affairs of the Kingdom of Thailand.
Time Out
05-06-2025
- Business
- Time Out
Bangkok once again hosts THAIFEX – ANUGA ASIA, cementing its place as the global pantry
In the food and beverage world, it's not just what ends up on the plate or cup – it's the power plays behind the packaging, the flavour trends dressed up as lifestyle ideologies, the supply chains zigzagging across continents. In Bangkok, the act of eating is always loaded, whether it's a streetside bowl of noodles or a deal sealed over coconut milk lattes. So when THAIFEX – ANUGA ASIA made its annual return from May 27-31, it wasn't merely another entry in the events calendar. It was a billboard for where the industry is headed. One part trade show, two parts economic choreography, the 2025 edition arrived with the energy of possibility – transforming the city's steel and glass into a playground for culinary futures. The name might suggest something cinematic, but in reality, it's where the brightest minds in food come together to shape what – and how – the world eats next. Now in its 2025 edition, the event doubled down on its reputation as Asia-Pacific's command centre for all things edible. Yet this year, the energy felt different – more trends, more transformation, more impact for a better food future. Asia-Pacific's most influential F&B gathering has long been a place for people who think about food as more than sustenance. This year, it leaned further into that ambition, showcasing how eating has become an act of innovation, identity and even ideology. The geography of taste If borders are imaginary lines, this event blurred them entirely. With exhibitors from over 50 countries and first-time participants from Central Asia, Africa and Eastern Europe – including Gabon, Slovenia and Uzbekistan – THAIFEX took on the air of a diplomatic mission, albeit one conducted in bite-sized samples. Pavilions from Australia, Hong Kong and the Netherlands added to the show's international sprawl, turning Bangkok into a temporary capital of global sourcing. It wasn't just about new names. It was about new access. Emerging markets made their debut, and in doing so, expanded the definition of what (and who) belongs in the conversation about global food futures. Beyond the bite: food as function The central theme – 'Beyond Food Experience' – sounded like something out of a tech keynote, and the content lived up to it. What we're eating is changing, but so is why. Exhibitors pushed products that claimed to do more than satisfy hunger: brain-boosting drinks, gut-friendly snacks, climate-conscious proteins. At the Trend Zone, curated by Innova Market Insights, regional and global obsessions were decoded with the precision of data science: functional beverages, clean labels, alt-proteins rebranded as gourmet indulgence. Taste mattered – but so did utility. Chefs, Startups and Culinary Showdowns It wouldn't be THAIFEX without spectacle. The Thailand Ultimate Chef Challenge saw over 400 chefs compete in more than 20 categories, from reimagined Asian staples to molecular showstoppers. Judged by 57 experts from 12 countries, the event doubled as both sport and performance art. Meanwhile, THAIFEX – ANUGA Startup carved space for 30 disruptive newcomers, who pitched edible futures in front of buyers, investors and executives. From lab-grown seafood to mushroom-enhanced snacks, the message was clear: the food industry isn't just keeping up – it's driving forward. Tasting tomorrow In the Alternative Protein Taste and Flavour Challenge, trade visitors were invited to do what all trends eventually demand – have a taste. On May 27, they chewed, sipped and judged a line-up of plant-based and lab-grown contenders. Winners were announced the next day, though the larger point lingered: if the future of food is going to be radically different, it still needs to be delicious. By the time the final sample cup was tossed and the last exhibitor packed away their signage, it was clear that THAIFEX had once again managed to distil the mood of an entire industry. No longer content with just feeding people, the F&B world is now trying to rewire the way we think, shop, eat and live. And in Bangkok, where ancient recipes meet futuristic solutions, the future of food doesn't just feel possible – it feels inevitable. And if 2025 was anything to go by, next year's edition won't just pick up where it left off. THAIFEX – ANUGA ASIA will return bigger, better, bolder. You can catch it from May 26-30 2026 at IMPACT Muang Thong Thani. Bring an appetite – for ideas.
Malay Mail
31-05-2025
- Business
- Malay Mail
Mat Sabu: Malaysia's agri-food sector secures RM17m in international deals at Thaifex-Anuga Asia 2025
BANGKOK, May 31 — Malaysian exhibitors have successfully inked two Memorandums of Understanding (MoUs) worth RM17 million at THAIFEX-Anuga Asia 2025, Asia's leading food and beverage trade show. Agriculture and Food Security Minister Datuk Seri Mohamad Sabu said the agreements, signed with partners from Thailand and the United States, reflect the growing international confidence in the quality and competitiveness of Malaysian products. 'These agreements with partners from Thailand and the United States are not just business transactions — they are a testament to the world's growing confidence in Malaysian products. 'Our entrepreneurs have proven that, with the right support, they can compete and excel on the global stage,' he said after officiating the Malaysian Pavilion here on Friday. Mohamad on a four-day working visit to Thailand said the Agriculture and Food Security Ministry has been actively supporting local entrepreneurs through strategic initiatives, ensuring they meet global standards while maintaining the unique quality and authenticity of Malaysian products. 'Our vision is clear: we want Malaysian products to become household names worldwide. With the dedication of our farmers, food producers, and government agencies, I am confident that we will see even greater achievements in the years to come,' he added. Mohamad also invited international buyers to explore Malaysia's diverse range of high-quality food products showcased at the pavilion. He said the strong performance at THAIFEX-Anuga Asia 2025 underscores Malaysia's growing influence in the global food and beverage arena. Mohamad added that with continued government backing, aggressive promotional campaigns, and industry collaboration, Malaysia is poised to expand its footprint as a leading agri-food exporter in Southeast Asia and beyond. Meanwhile, the Counsellor at the Agriculture Counsellor Office, Shaiful Naszri Wahid, said Malaysian agri-food products are gaining recognition due to their compliance with stringent international standards, including halal certification, organic farming practices, and sustainable sourcing. 'By using strategic trade platforms like Thailand, we can further elevate Malaysia's global visibility and build lasting trade partnerships across and beyond the region,' he said. With 137 Malaysian exhibitors showcasing high-quality products, the Malaysia Pavilion became a focal point for international buyers during the trade show, which was held at IMPACT Muang Thong Thani from May 27 to 31. — Bernama
Zawya
29-05-2025
- Business
- Zawya
Lee Kum Kee at THAIFEX 2025: Connecting the World Through Asian Culinary Culture
BANGKOK, THAILAND - Media OutReach Newswire - 29 May 2025 - Lee Kum Kee, a global leader in authentic Asian sauces and condiments, is proud to announce its participation at the prestigious THAIFEX – Anuga Asia 2025, taking place from 27 May to 31 May, 2025 at IMPACT Muang Thong Thani in Bangkok, Thailand. This marks Lee Kum Kee's third appearance at THAIFEX, following its memorable debut in 2023 and 2024. This year, Lee Kum Kee returns with a dedicated booth showcasing its signature products with an exciting range of offerings that reflect current global trends in health, convenience, and modern lifestyles. From Ready-to-Eat (RTE) meals to Menu Oriented Sauce (MOS) solutions and the expanding healthy product lines, Lee Kum Kee continues to push the boundaries of making authentic Asian cuisine more accessible while championing global wellness. A major highlight of the booth is the exclusive live cooking shows led by Thailand's most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the event. Further deepening the brand's dedication to culinary excellence, Lee Kum Kee is honoured to serve as the Official Partner of Premium Sauce of the Thailand Ultimate Chef Challenge 2025 11 th edition (TUCC), one of the premier events held during THAIFEX. This partnership reflects the brand's ongoing commitment to nurturing culinary talents across the border. Vincent Wong, President – APAC of Lee Kum Kee Sauce said: "With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine." Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the world. Hashtag: #LeeKumKee #LKK The issuer is solely responsible for the content of this announcement. About Lee Kum Kee Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee's rich heritage, unwavering commitment to quality, sustainable practices, and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit Lee Kum Kee
The Sun
29-05-2025
- Business
- The Sun
Lee Kum Kee at THAIFEX 2025: Connecting the World Through Asian Culinary Culture
BANGKOK, THAILAND - Media OutReach Newswire - 29 May 2025 - Lee Kum Kee, a global leader in authentic Asian sauces and condiments, is proud to announce its participation at the prestigious THAIFEX – Anuga Asia 2025, taking place from 27 May to 31 May, 2025 at IMPACT Muang Thong Thani in Bangkok, Thailand. This marks Lee Kum Kee's third appearance at THAIFEX, following its memorable debut in 2023 and 2024. This year, Lee Kum Kee returns with a dedicated booth showcasing its signature products with an exciting range of offerings that reflect current global trends in health, convenience, and modern lifestyles. From Ready-to-Eat (RTE) meals to Menu Oriented Sauce (MOS) solutions and the expanding healthy product lines, Lee Kum Kee continues to push the boundaries of making authentic Asian cuisine more accessible while championing global wellness. A major highlight of the booth is the exclusive live cooking shows led by Thailand's most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the event. Further deepening the brand's dedication to culinary excellence, Lee Kum Kee is honoured to serve as the Official Partner of Premium Sauce of the Thailand Ultimate Chef Challenge 2025 11th edition (TUCC), one of the premier events held during THAIFEX. This partnership reflects the brand's ongoing commitment to nurturing culinary talents across the border. Vincent Wong, President – APAC of Lee Kum Kee Sauce said: 'With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine.' Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the world.
