Latest news with #THETAG
Saudi Gazette
27-05-2025
- Business
- Saudi Gazette
FancyTech A&M awards 2025: Honoring excellence in retail advertising and marketing
FancyTech has officially launched its first-ever A&M (Advertising & Marketing) Awards, a landmark initiative celebrating exceptional achievements in retail marketing, innovation, and brand engagement. The awards ceremony was held at the JW Marriott Hotel Marina and welcomed over 40 nominated brands and top marketing professionals from across the MENA region and global markets. Known as THE TAG, the FancyTech A&M Awards is the first regional recognition platform dedicated exclusively to creative excellence in retail advertising and marketing. With a focus on innovation, personalization, and effectiveness, the awards honored groundbreaking campaigns that demonstrated a strong blend of strategic thinking and creative execution across 14 categories. These included AI Marketing Excellence, Most Admired Retail Campaign, Influencer Collaborations, Customer Experience Initiatives, and more. FancyTech, a global leader in AI-powered commercial content, organized the event to showcase how artificial intelligence is reshaping content production, audience targeting, and storytelling in marketing. Serving more than 1,000 clients across 10+ countries, FancyTech recently established its MENA headquarters, signaling its strategic commitment to the region. Its content solutions span end-to-end creative production and distribution across digital and social platforms.'We are proud to launch the A&M Awards to highlight the intersection of technology, creativity, and marketing excellence,' said William Li, CEO of FancyTech.'These awards celebrate how brands can unlock personalization-at-scale and drive impactful engagement using AI and strategic creativity. The winners this year have shown us that the future of retail marketing is here, and it's smarter, faster, and more relevant than ever.'An independent, cross-disciplinary jury selected the award winners. The panel featured leading voices from academia, media, branding, and design, including Ravi Dhar from the Yale School of Management, Nancy Villanueva of Interbrand, Andrea Gordon of Dubai Design District, Avishesha Bhojani of BPG Group, and other senior professionals from Mullen Lowe Lintas, Zebra Technologies, and MAHE insights ensured a balanced and credible selection process. Among this year's winners were major names such as Max Fashion, Nayomi, Centrepoint, Eyewa, Landmark, and Adidas, along with fast-rising innovators like Space and Shapes, Threads, and THAT Concept Store. These brands impressed the jury through their excellence in localization, customer engagement, and AI-driven content Windra, CEO of Space and Shapes, a winner in the AI Marketing Ecosystem Partner category, remarked, 'With FancyTech, we've transformed the way we work. We can now produce multiple creative sets at the same cost as one traditional campaign — and do it two times faster. It's a complete shift in efficiency and results.'The FancyTech A&M Awards 2025 sets a new standard in the region, recognizing how marketing is evolving through technology and storytelling. It is not just a celebration — it is a glimpse into the future of retail creativity.
Mid East Info
13-05-2025
- Business
- Mid East Info
FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI - Middle East Business News and Information
FancyTech, a global leader in commercial content generation, announces its strategic expansion into the Middle East. With a proven track record of serving over 1,000 clients across more than 10 countries—including brands from the retail, e-commerce, financial services, and real estate industries —FancyTech is poised to help innovative brands reimagine how visual content is imagined, produced, and delivered. Reimagining Visual Content Creation: In an era where consumers demand personalized, high-quality content delivered swiftly, FancyTech offers a transformative solution. By developing custom-trained AI models tailored to each brand's unique identity, FancyTech enables the rapid generation of brand-consistent assets for different customer touchpoints. Streamlining the Marketing Workflow: Beyond content creation, FancyTech can manage the entire content lifecycle—from generation to final distribution. This comprehensive, end-to-end approach empowers marketers to craft highly tailored content that resonates with specific audience segments while also enhancing their ability to scale personalized experiences efficiently and effectively. Strategic Launch Aligned with Regional Creativity: To mark its entry into the MENA market, FancyTech has partnered with the inaugural A&M Awards, also known as THE TAG— the world's only dedicated awards for creative excellence in retail advertising and marketing campaigns—across omnichannel, digital, content, and media. The event will take place on May 15, 2025, at the JW Marriott Hotel Marina in Dubai. This collaboration underscores FancyTech's commitment to fostering creativity and innovation within the regional retail sector. The A&M Awards bring together a unique mix of regional expertise and leadership—featuring over 40 nominated brands across 12 categories. Among them are some of the most influential names in MENA retail, including Barn's, Beauty Secrets, and Nayomi from Saudi Arabia; Zoom and Autopro (ENOC), Kibsons, Choithrams, and Max Fashion (Landmark Group) from the UAE. Joining them are globally recognized giants like Crate & Barrel (US), Costa Coffee (UK), Nando's (South Africa), and Papa John's (US)—brands known for setting benchmarks in customer experience, brand storytelling, and marketing innovation at scale. Entries will be evaluated by a cross-disciplinary jury of industry leaders from the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, BPG Group, and more. About FancyTech: FancyTech is a global leader in AI-generated content, specializing in high-quality, brand-aligned visual content for businesses. FancyTech helps businesses looking to integrate AI across marketing and digital experiences. In 2024, the company was named Grand Winner of the LVMH Innovation Award at Viva Tech and featured on Forbes Asia's '100 to Watch' list. With deep expertise in AI-powered creative and scalable commercial content, FancyTech is shaping how enterprises harness artificial intelligence to elevate their brands and accelerate innovation.
