Latest news with #TMRW
Business Standard
22-05-2025
- Business
- Business Standard
TMRW, LiteStore partner to add 25,000 sq ft in retail over 18 months
LiteStore has partnered with TMRW, the new-age house of brands from the Aditya Birla Group, to add 25,000 square feet of retail space across the country over the next 18 months. The expansion will include a mix of exclusive brand outlets, multi-brand stores, and premium outlet centres. 'As an organisation, TMRW's singular mission is to create greater value for our customers. The multi-brand outlets help us unlock that. The agility, transparency, and retail expertise offered by LiteStore helped us bring our vision to life. The value of this expansion lies in curating customer-centric store formats that enhance brand visibility while providing a superlative shopping experience,' said Manish Singhai, Chief Business Officer and Business Head, TMRW. 'Bringing beloved brands under one roof creates a broader selection and a seamless experience for customers. Their plug-and-play model allowed our brands to test, scale, and iterate across formats—without compromising on brand experience,' Singhai added. Through this collaboration, TMRW's portfolio—which includes prominent digital-first brands such as Wrogn, Bewakoof, The Indian Garage Co., and Nobero—will expand into offline retail by opening multiple stores across malls, high streets, and premium outlet centres. Previously, LiteStore facilitated several high-impact retail launches for TMRW. These included Bewakoof's first store at Forum South Mall and key high-street locations in HSR Layout and Koramangala, Bengaluru; Wrogn's first flagship outlet in HSR Layout; Nobero's exclusive brand outlet (EBO) launch in Amanora Mall, Pune; Nauti Natti's store debut in West India; TMRW's first batch of Driveaway Outlet Stores on Bengaluru's Airport Road; and the launch of Urbano, Veirdo and Juneberry at FLXY—India's first Gen Z- and millennial-focused multi-brand outlet in Pune. 'Retail today is not just about presence, but about adaptability and experience. Our model allows brands to test and refine their offline strategy while remaining agile,' said Puneet Dinesh, Co-founder, LiteStore. 'This partnership is a growth engine, combining TMRW's brand scale with LiteStore's ability to create immersive, data-driven retail experiences. As consumer shopping habits evolve, agility in offline retail will be a key differentiator for long-term strategic success,' Dinesh added. LiteStore, backed by Accel, Sorin, Brigade, and Huddle, is India's leading retail-as-a-service company, enabling digital-first brands to go offline with speed and scale. The company supports retail formats including EBOs, MBOs ('FLXY'), and managed premium outlet centres ('The Stretch').
Entrepreneur
22-05-2025
- Business
- Entrepreneur
Aditya Birla's TMRW Expands Physical Presence with LiteStore Partnership
With this partnership, TMRW and LiteStore will open 25,000 square feet of new store space in the next 18 months. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. TMRW, a modern house of fashion and lifestyle brands from the Aditya Birla Group, has partnered with LiteStore, a retail-as-a-service expert, to bring its popular online brands into physical stores across India. TMRW is home to well-known names like Wrogn, Bewakoof, The Indian Garage Co., and Nobero. These brands are loved online, but now, thanks to LiteStore, they will also be available in malls, high streets, and premium outlet centers. "As an organisation, TMRW's singular mission is to create greater value for our customers," said Manish Singhai, CBO and Business Head at TMRW. "The agility, transparency, and retail expertise offered by LiteStore helped us bring our vision to life." LiteStore is no stranger to offline success. They've helped brands like NewMe and The Pant Project open real stores. They offer everything from choosing the right location to designing and building the store, hiring staff, and managing day-to-day operations. With this partnership, TMRW and LiteStore will open 25,000 square feet of new store space in the next 18 months. Stores will include exclusive drand stores, multi-brand stores, and premium outlet centers. "Retail today is not just about presence, but about adaptability and experience," said Puneet Dinesh, Co-founder of LiteStore. "Our model allows brands to test and refine their offline strategy while remaining agile." And the results are already showing. Bewakoof opened its first store at Forum South Mall in Bangalore, along with high-street locations in HSR Layout and Koramangala. Wrogn launched its flagship outlet in HSR Layout, while Nobero opened in Amanora Mall, Pune. Other TMRW brands like Urbano, Veirdo, and Juneberry joined FLXY, a multi-brand outlet designed for Gen Z and millennials in Pune. This collaboration blends the strength of digital-first brands with the power of real-world shopping. With LiteStore's plug-and-play model, TMRW is bringing exciting, well-designed stores closer to customers across India. By working together, TMRW and LiteStore are changing the way India shops—making fashion more accessible, enjoyable, and innovative.
Fox Sports
08-03-2025
- Sport
- Fox Sports
Tiger Woods not in The Players Championship field in final year of exemption
Tiger Woods is not in the field for The Players Championship next week at the TPC Sawgrass, the final year of his exemption from winning the 2019 Masters. The decision was not surprising, especially when Woods said after a TMRW Golf League match earlier this week that it was only the third time he had played since his mother, Kultida, died suddenly on Feb. 4. "This is the third time I've touched a club since my mom passed, so I haven't really gotten into it," Woods said Tuesday. "My heart is not into practicing right now. I have so many other things to do with the tour. Once I start probably feeling a little bit better and start getting into it, I'll start looking at the schedule." Woods, a two-time winner at The Players Championship, has not played the PGA Tour's flagship event since 2019. He tied for 30th, and a month later won the Masters for his fifth green jacket and his 15th major championship. He earned a five-year exemption for The Players Championship with that Masters win, getting an extra year to account for the COVID-19 pandemic in 2020. The event was canceled after one round in 2020, though Woods did not enter because he was feeling stiffness in his back. There are no special exemptions for The Players Championship. His only way back would be through his performance this year, or if he were to ever play the PGA Tour Champions after turning 50 and winning the Kaulig Companies Championship — formerly Senior Players — at Firestone. If he chooses to play the Masters, it would be his first tournament since he missed the cut at the British Open last July. Woods is on the list of players, and there is no commitment deadline for him to decide to play at Augusta National. Woods has never missed the cut at the Masters as a pro, setting a tournament record last year with his 24th cut made. He had 19 appearances at The Players Championship and only failed to make the cut one time in 2011, when he withdrew after a 42 on the front nine with a left leg injury. Reporting by The Associated Press. FOLLOW Follow your favorites to personalize your FOX Sports experience PGA Tour Tiger Woods Get more from PGA Tour Follow your favorites to get information about games, news and more
The Independent
04-02-2025
- General
- The Independent
Tiger Woods says his mother has died. He called Kultida Woods a 'force of nature'
Kultida Woods, the Thai-born mother of Tiger Woods, died Tuesday morning, a week after being seen attending his indoor TMRW Golf League in Florida. Woods did not reveal how his 78-year-old mother died in his social media post announcing her death. He described her as a 'force of nature' who was his biggest supporter from the time she drove him to junior golf tournaments in California to being there for his 15 major championships, often wearing her wide-brimmed visor and sunglasses. 'My Mom was a force of nature all her own, her spirit was simply undeniable,' Woods wrote. 'She was quick with the needle and a laugh. She was my biggest fan, greatest supporter, without her none of my personal achievements would have been possible. She was loved by so many, but especially by her two grandchildren, Sam and Charlie.' Woods' father, Earl, died in 2006. Kultida had moved to South Florida when Woods relocated from Orlando to Jupiter. President Donald Trump was among those who reached out with a post on his Truth Social, calling her 'an amazing influence' on Woods. ___ This story has been corrected to show that Kultida Woods was 78, not 80.
