Latest news with #TMSA
The Citizen
24-04-2025
- Entertainment
- The Citizen
Chilli fest to heat up Durban North this weekend
Chilli fest to heat up Durban North this weekend The Great East Coast Chilli Festival, presented by Titanium Media South Africa (TMSA) take places on April 26 at the Northwood Crusaders Sports Club in Durban North. Also read: Counting down to the Highland Gathering Backed by title sponsor TMSA and partners Kadipore and Ultibro Farms, the festival promises another red-hot experience from 09:00 to 16:00. At the heart of the event is the adrenaline-pumping Chilli Pod Eating Championship, drawing fearless contenders from across South Africa. In 2023, competitors battled through 16 intense rounds — starting with mild jalapeños and ending with the feared Carolina Reaper, once crowned the world's hottest chilli. Last year's contest peaked at 12 rounds, and 2025's showdown is expected to be even spicier. Now firmly established as Durban's premier culinary attraction, the festival is set to welcome spice lovers, foodies, thrill-seekers, and families from all corners of the region. 'We're thrilled to present a festival that showcases Durban's vibrant culinary scene while uniting food lovers, chefs, entrepreneurs, and industry leaders,' said festival founder Nick Papadopoulos. 'This event goes beyond just flavour — it's a celebration of culture, tourism, and community spirit, made possible through our partnerships with TMSA and East Coast Radio.' Guests will also enjoy award-winning entries from the Artisanal Sauce Tasting Competition, held earlier in the week, showcasing the talents of KZN's finest chilli artisans. Festival highlights include: The Fastest Bunny Chow Eating Contest Live Chilli Cooking Demos A Dedicated Kids Zone Chill Zone for Relaxation Celebrity Appearances and Influencer Meetups High-Energy Stage Performances TMSA Director Sheetal Cross said the festival is more than just heat — it's a journey through our rich culinary heritage and a powerful driver of economic empowerment. 'By spotlighting small-scale producers and innovators, we're honouring tradition while fuelling growth across key industries like tourism, agribusiness, and hospitality.' Tickets for The Great East Coast Chilli Festival are available via Quicket, with options ranging from individual passes to family packages. For media inquiries, sponsorships, vendor applications, or competition entries, contact Nick Papadopoulos at 084 505 0113, hello@ or visit For more from Northglen News, follow us on Facebook , X or Instagram. You can also check out our videos on our YouTube channel or follow us on TikTok. Click to subscribe to our newsletter – here At Caxton, we employ humans to generate daily fresh news, not AI intervention. Happy reading!
Morocco World
20-03-2025
- Business
- Morocco World
Adil Benjelloun – A Global Moroccan Success Story
Rabat – In the world of international agribusiness, few executives embody the fusion of cultural heritage and global expertise quite like Adil Benjelloun. As the current Vice President of MEFSCO, a strategic joint venture between American agricultural giant Cargill and Saudi Arabia's leading sweetener producer Arasco, Benjelloun walks into a room and brings two worlds with him. The warm cultural richness of Morocco on the one hand, and the dynamic international perspective that comes from his globe-spanning career on the other. Early foundations: Morocco to Montreal Born into a family originally from Fez, Benjelloun grew up in Casablanca's vibrant Maarif neighborhood during the 1990s. 'Casablanca was a mix of tradition and modernity,' Benjelloun reflects, 'the perfect backdrop to soak up rich Moroccan culture while being part of a city that was always changing and reinventing itself.' Benjelloun's academic foundation was influenced by his maternal grandfather, Abdelaziz Aiouch, one of Morocco's first mathematicians who served as Director of Higher Education after the country achieved independence from being a French protectorate. 'He was a pioneer in shaping Morocco's academic landscape,' Benjelloun proudly talks of his grandfather's 'influence that played a major role in my pursuit of knowledge and excellence.' At age 11, Benjelloun's family made the pivotal decision to relocate to Montreal, Canada. This cultural shift proved transformative. 'Imagine trading warm, sunny beaches for cold, snowy winters,' he says. 'I was trying to figure out how to play football in snow, make friends in a completely different environment, and adjust to a whole new culture.' This early immersion in diversity equipped Benjelloun with strong personality traits of resilience and adaptability. 'Montreal was where I truly discovered the power of embracing diversity and the beauty of cross-cultural connections,' Benjelloun recalls. Building a global career: from Canada to the Middle East Benjelloun's professional journey reflects his international outlook. After studying Strategic Management and International Business at McGill University, he broadened his perspective at TEC de Monterrey in Mexico. This educational background, combined with his experiences living across North America, Europe, Africa, and the Middle East, has given him a sharply global perspective. His career began in the Canadian public sector in Newfoundland, where he gained valuable insights into governance and regulation. 'That experience taught me the importance of understanding policy frameworks and how they impact business operations,' Benjelloun explains. However, his deep connection to Morocco soon drew him back to his home country, where he joined the Tanger Free Zone (TMSA). 'Working with TMSA allowed me to contribute directly to Morocco's economic development,' he says. 'I saw firsthand how strategic investment zones could transform regional economies and create opportunities for international business partnerships.' This experience provided crucial insights into the importance of trade hubs and their role in economic development, something that would prove invaluable in Benjelloun's later career. Finding a calling in the agro-industrial sector The next chapter in Benjelloun's career marked his entry into the agro-industrial sector, where he would find his true professional calling. He joined Döhler, a leading global company specializing in natural food ingredients, where he spent nearly eight years. 'At Döhler, I was responsible for developing markets in the Gulf region across multiple segments — dairy, bakery, confectionery, and more,' Benjelloun explains. 'We were introducing innovative ingredient solutions to an emerging market, which required a deep understanding of both technical product capabilities and regional consumer preferences.' Under his leadership, Döhler achieved remarkable growth in the region. 'I'm particularly proud of the 10% year-on-year growth we maintained during my tenure,' he says. 'This wasn't just about sales figures — it represented successful market penetration and building lasting relationships with key industry players.' That extensive experience in the Gulf region provided Benjelloun with comprehensive knowledge of the food ingredients market, regional business practices, and the specific challenges of operating in the Middle East — expertise that would prove crucial in his future roles. MEFSCO: leading a strategic joint venture Today, as Vice President at MEFSCO, Benjelloun leads a strategic joint venture between two industry giants: Cargill, America's largest private company and global leader in agricultural products and food ingredients, and Arasco, Saudi Arabia's leading producer of sweeteners. 'MEFSCO represents a powerful combination of global expertise and regional knowledge,' Benjelloun explains. 'We're at the forefront of providing high-quality, sustainable food ingredients to clients across the Middle East, Africa, and Asia.' His role involves overseeing the company's regional strategy, with a particular focus on Sales & Marketing. 'I lead a diverse team focused on developing innovative solutions that meet the evolving needs of our clients,' he details. 'We're not just selling ingredients — we're creating partnerships that drive industry transformation.' The joint venture structure presents unique leadership challenges. 'When you're working within a joint venture between two major corporations, you need to balance different corporate cultures, strategic priorities, and operational approaches,' Benjelloun explains. 'My experience working across diverse cultures and business environments has been invaluable in navigating these complexities.' A global perspective with Moroccan roots Adil Benjelloun embodies the modern global executive — internationally experienced yet deeply connected to his cultural roots. His journey from the streets of Casablanca to leadership positions in multinational corporations demonstrates the power of embracing diversity while maintaining a strong sense of identity. He continues to leverage his unique perspective as Vice President at MEFSCO, driving innovation and growth in the agro-industrial sector. Bridging different cultures and approaches, Benjelloun not only advances his company's objectives but also serves as a model for the next generation of global leaders. 'Whether I stay in Dubai, return to Morocco, or work elsewhere,' Benjelloun concludes, 'my ambition remains the same — to make a meaningful impact on the world while staying true to the values that shaped me.' Tags: Adil BenjellounGlobal Moroccan success storySuccess story
