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Toyota launches phase two of Let's Go Places
Toyota launches phase two of Let's Go Places

NZ Autocar

time2 days ago

  • Automotive
  • NZ Autocar

Toyota launches phase two of Let's Go Places

The second phase of (Toyota New Zealand's) TNZ's Let's Go Places is underway. It focuses on reinforcing its commitment to driving a more inclusive, sustainable, and mobile future for Kiwis. The Let's Go Places concept shifts its focus from vision to action. It outlines Toyota's active role in creating tangible mobility solutions tailored to meet the diverse needs of Kiwis. The creative brand campaign plays with the concept of the 'intersection' between our lives and everyday mobility. TNZ Assistant Vice President of Marketing, Susanne Hardy says the new campaign highlights Toyota's evolution from a car maker to a mobility solutions provider with a focus on community. 'This is about Toyota's place as a brand for all New Zealanders. Mobility is rapidly changing, and so too is the way that we access it,' says Hardy. 'We recognise that individuals, families, and businesses have unique transportation needs. And we are committed to meeting these with sustainable, efficient, and accessible solutions. 'Toyota is ubiquitous in New Zealand. Our new brand campaign concept highlights how Toyota is intertwined with communities right across our country. 'We recognise that comes with a responsibility: Toyota is not just envisioning the future of how we get around but actively creating it, ensuring that the freedom of movement is a reality for all, because mobility is a universal need.' Toyota's new brand campaign places strong emphasis on the brand's established products and value chain, which integrates all aspects of car ownership. These services mean customers can lease by the month or year, rent by the day or week, or share by the hour or day. 'Our value chain offers a holistic mobility experience. This means we can provide practical solutions to Kiwis, solutions that make their everyday lives better and easier, while supporting our sustainability goals and enriching communities across New Zealand,' adds Hardy. 'With Toyota vehicles making up a quarter of cars on our roads, Let's Go Places spotlights the diversity and interconnectedness of New Zealand communities,' says Hardy. 'Everywhere you look, Toyota is enabling mobility, supporting sustainability, and fostering community connections. 'Toyota is everywhere. Not just in the sense of the number of Toyota vehicles driving on Kiwi roads. We're there powering sports teams great and small. 'Our Toyota Stores across the country support over 130 local sports clubs. 'We're excited to share real stories of how our mobility solutions impact lives positively every day. 'Together, we're driving New Zealand forward towards a brighter, more sustainable future,' says Hardy. 'It's an exciting evolution that brings our vision firmly into reality.'

Peter Lester dies at 70: Sailing legend remembered as good friend and beloved voice of the sport
Peter Lester dies at 70: Sailing legend remembered as good friend and beloved voice of the sport

NZ Herald

time3 days ago

  • Sport
  • NZ Herald

Peter Lester dies at 70: Sailing legend remembered as good friend and beloved voice of the sport

'Pete was a very good friend. He had a strong understanding of the Cup, the dynamics round the people and the boats. He loved the technology and I spoke to him a lot about different boats, what we thought and why we had made certain decisions,' Dalton said. 'He was just easy to talk to and I always felt that in some ways you were justifying what you had done to him, getting his blessing really, such was my respect for him, his knowledge and what he had achieved. 'Myself, TNZ and the whole sailing community is shocked and saddened. Our love goes out to Susie, his children and his grandchildren. Our sport and the Cup will not be the same without his constant presence.' Peter Lester (left) with KZ 1 America's Cup teammates Rod Davis and David Barnes. Photo / Photosport Those sentiments were echoed by a statement by Yachting New Zealand, who said Lester inspired generations. 'We are deeply saddened to learn of the passing of Peter Lester - world-class sailor, Olympic coach, and one of the most loved and respected voices in sailing. 'Peter's knowledge, generosity, and infectious enthusiasm inspired generations - from his triumphs in the America's Cup, Admiral's Cup and beyond, to his brilliant and insightful commentary. 'He was a true original and a great friend to our sport. Our thoughts are with his wife Susie, his children and grandchildren, as well as all who knew him.' Speaking to Newstalk ZB, iconic sports broadcaster Peter Montgomery, who commentated on various classes throughout Lester's career before they worked together in America's Cup commentary teams, said Lester was a friendly man who always had a smile on his face and a glass-half-full attitude to most things in life. 'He was a very strong family man with his wife Susie. They had a fantastic family,' Montgomery said. 'He was just very good company and very knowledgeable about sailing, having been involved for so long. He was able to talk what is quite a complicated subject to connect with people. Montgomery said he had been staggered by the number of people who had reached out to him following the news of Lester's death. 'It's 20 years too early.' Christopher Reive joined the Herald sports team in 2017, bringing the same versatility to his coverage as he does to his sports viewing habits.

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