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Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up MEDIA Advertisement Goodbye, MSNBC. Hello, MS NOW. By the end of 2025, MSNBC will be known as My Source News Opinion World, or MS NOW, for short. TODD HEISLER/NYT For two decades, news and progressive opinion on the cable dial has been defined by five capital letters: MSNBC. By the end of this year, a couple of those letters are changing. As part of a corporate spinoff from Comcast, MSNBC is changing its name to My Source News Opinion World, or MS NOW, for short. The name is meant to reflect the channel's mission to provide 'breaking news and best-in-class opinion journalism,' Rebecca Kutler, MSNBC's president, said in a memo to employees Monday. Most of the cable channels that were part of Comcast's NBCUniversal TV empire are being spun out this year into a new company called Versant. The spinoff will require the new company to stop using the NBC brand and its signature Peacock, which are both staying with Comcast, said Mark Lazarus, CEO of Versant. CNBC will retain its initials, which stand for Consumer News and Business Channel, but will be accompanied by a new logo without the peacock when the separation is complete, which is expected by the end of the year. Adam Miller, the chief operating officer at NBCUniversal, said in a memo to employees Monday that the change would help avoid confusion between viewers of NBC News and MSNBC as the two channels covered the same news events. — NEW YORK TIMES Advertisement LABOR Air Canada cancels more flights after cabin crew defies ruling A person looked at a flight board with many cancellations for Air Canada flights at Pierre-Elliott Trudeau Airport in Montreal on Sunday. ANDREJ IVANOV/AFP via Getty Images Air Canada's flight attendants stayed on strike Monday even after the country's labor board ordered them back to work, causing the airline to delay plans to restart flights until Tuesday afternoon. The union representing some 10,500 flight staff said it wouldn't ask members to return to their jobs, as a deadline set by the Canada Industrial Relations Board came and went at 12 p.m. Toronto time. Chief executive Michael Rousseau said on Bloomberg Television the company 'could go to the courts and seek an injunction' to get its workers back. But in the meantime, the airline doesn't have a way to enforce the labor board's order. The impasse has grounded Canada's largest airline since Saturday, disrupting travel for hundreds of thousands of people during the peak summer season. The union is seeking higher pay and compensation for periods the plane isn't in motion, such as work they perform during boarding. Air Canada is the country's largest airline, with about 43 percent of overall domestic capacity. It's responsible for 50 percent or more of domestic passenger travel among major airlines operating out of the Toronto Pearson and Montreal Trudeau airports, according to a recent report from the country's competition watchdog. Air Canada suspended its financial outlook for the year on Monday morning, citing the labor disruption, and its shares fell. The airline had originally planned to restart some flights on Sunday after the CIRB's initial ruling, then moved that to Monday. — BLOOMBERG NEWS Advertisement ENERGY Utility to buy power from advanced nuclear plant to fuel Tennessee and Alabama Google data centers The nation's largest public utility plans to buy power from an upcoming advanced nuclear plant to help fuel Google data centers in Tennessee and Alabama, according to a deal announced Monday. The Tennessee Valley Authority, California-based Kairos Power, and Google say the agreement will deliver up to 50 megawatts of energy to the federal utility's grid that powers the data centers. The announcement comes at a time when tech companies expect to require a massive amount of power to fuel data centers behind artificial intelligence, and some of them have been especially interested in new nuclear production. President Trump released a plan last month to boost AI and build data centers across the United States and in May signed executive orders aimed at boosting nuclear power. TVA says it is the first US utility to sign a power purchase agreement to buy electricity from a next-generation nuclear reactor. It would rely on the Hermes 2 reactor in Oak Ridge, Tenn., which is scheduled to begin operations in 2030. The agreement will power data centers in Montgomery County, Tennessee, and Jackson County, Ala., and support future growth in the region, the news release said. Google will receive clean energy credits associated with the plant. — ASSOCIATED PRESS Advertisement PHARMACEUTICALS Novo halves Ozempic price to $499 a month for those paying cash An Ozempic injector. RYAN DAVID BROWNE/NYT Novo Nordisk A/S is slashing the cost of Ozempic for cash-paying patients after the diabetes shot became the poster child for high US drug prices. Patients can now get Ozempic for $499 a month — about half of its US list price — through Novo's cash-pay pharmacy NovoCare, the company said in a statement Monday. It's also partnering with GoodRx Holdings Inc. to offer Ozempic and its sister weight-loss drug Wegovy for the same price at pharmacies across the United States. President Trump has been putting pressure on pharmaceutical companies to lower prices, including sending letters to drugmakers like Novo demanding action. The Biden administration previously attempted to get Novo to lower the price of Ozempic, the Danish company's best-selling drug, without success. Novo said the offer is unrelated to its discussions with the US government. — BLOOMBERG NEWS ADVERTISING Madison Avenue is starting to love AI AI has come for the commercials. When Coca-Cola released a holiday commercial with visuals generated entirely by artificial intelligence last year, the use of the technology for a 30-second spot seemed novel. It is quickly becoming commonplace. Nearly 90 percent of marketers who spent more than $1 million on digital video ads last year are using or have plans to use generative AI to create video advertisements, according to an industry report released in July. That can mean using tools to streamline production, but also introducing elements such as voice-overs. And AI has allowed companies to generate hyperrealistic landscapes, salesperson avatars, and almost any other visual component. 'The number of different elements that one can change in a piece of creative are almost endless,' said David Cohen, CEO of the Interactive Advertising Bureau, the trade group that published the report. 'It's impossible to do that with humans. It needs a technological assist.' — NEW YORK TIMES Advertisement