Latest news with #TRIBE
Yahoo
21-07-2025
- Business
- Yahoo
Accor's TRIBE Hotels debuts in Phuket, Thailand
Accor's design-driven brand TRIBE Hotels has made its debut in Phuket, Thailand, marking the brand's fourth property in Asia. Situated in Patong, the 187-key property is a short walk from the beach and local attractions. The new TRIBE hotel is a homage to the region's Sino-Portuguese heritage, incorporating local craftsmanship into its design. Accommodation options include five room categories, ranging from the compact TRIBE Essential to the expansive TRIBE Max Suites, which offer guests a separate living and sleeping area. Each room is equipped with amenities, including floor-to-ceiling windows, a private balcony, a sofa, a 55in smart television, a Nespresso machine, and a rain shower. The hotel features various dining venues, a Technogym fitness centre, and a retail area with TRIBE-branded items and regional products. Accor Asia premium, midscale and economy chief operating officer Garth Simmons said: 'Across Asia, lifestyle hospitality is booming. Modern travellers seek design-led, functional spaces and vibrant social energy, while still valuing comfort and fair prices. This creates the perfect environment for the expansion of a brand with a bold personality like TRIBE. 'TRIBE Phuket Patong is our fourth TRIBE hotel in Asia and a powerful step forward in redefining what modern hospitality can be. Bringing a new kind of experience to a high-impact destination like Phuket, a place where culture, vibrancy, and community converge, is truly exciting. We are confident that TRIBE's concept will stand out, creating spaces that resonate with today's savvy, design-conscious travellers.' With a focus on cost-effectiveness, the TRIBE brand has properties in more than ten countries, encompassing flagships in Belo Horizonte and Auckland, while parent company Accor has a portfolio of more than 5,600 properties throughout over 110 countries. In November 2024, TRIBE reached a significant milestone with the expansion of its portfolio to 20 properties worldwide, marking a growth for the Accor brand. "Accor's TRIBE Hotels debuts in Phuket, Thailand" was originally created and published by Hotel Management Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Filipino Times
07-07-2025
- Entertainment
- Filipino Times
PBC-DNE's TRIBE supports Filipino artists as TeryMari Gallery debuts in Dubai
Filipino creativity shines brighter in the UAE as TRIBE, the creative arm of the Philippine Business Council – Dubai and Northern Emirates (PBC-DNE), supports the physical debut of TeryMari Gallery at MAVON, one of Dubai's leading contemporary art venues. Founded by Maria Teresa Santos, TeryMari Gallery began as an online platform dedicated to showcasing emerging and established Filipino artists. In collaboration with TRIBE, the gallery is now launching its premiere artist collection through a cultural exhibition titled 'TWO SUNS RISE,' running from July 13 to 31, 2025, at MAVON Gallery, Sheikh Zayed Road. The exhibition features eight Filipino visual artists in dialogue with Emirati artist Khalid Salem, highlighting shared stories of identity, cultural migration, and creative expression. The works span multiple styles, from surrealism to abstract cubism, offering a layered exploration of the modern Filipino experience in conversation with Arab perspectives. 'This marks a major step forward for TeryMari Gallery, not only as a platform but as a movement,' said Santos, who is also a member of TRIBE. 'We're proud to bring these voices to a broader audience through collaboration and cultural exchange.' A soft opening is scheduled on July 12, from 5:00 PM to 7:00 PM, featuring a guided tour of the exhibit, live Baybayin and Arabic calligraphy, and a DJ-percussionist performance that fuses traditional Filipino and Arab beats. The event is open to the public from July 13–31, with free admission. Gallery hours are Tuesday to Thursday from 10:00 AM to 8:00 PM, and Friday to Saturday from 11:00 AM to 10:00 PM. As part of its advocacy, TRIBE continues to empower Filipino creatives across the UAE by supporting platforms like TeryMari Gallery that bridge cultures and build community. TRIBE operates under PBC-DNE, a Filipino-led organization recognized by the Dubai Chamber of Commerce that fosters cultural and business partnerships between the UAE and the Philippines.
ABC News
15-06-2025
- General
- ABC News
Insid the confidential sessions challenging 'toxic' masculinity in teenage boys
The Menslink TRIBE program works to teach young men trust, resilience, independence, bravery and empathy on their journey to manhood.
Hospitality Net
11-06-2025
- Business
- Hospitality Net
TRIBE Opens New Hotel at Budapest Airport
TRIBE is set to expand its presence in Hungary and Eastern Europe with the launch of TRIBE Budapest Airport - the brand's second property in the country. Developed by WING and open in mid-May 2025, the hotel is located just steps from Budapest Liszt Ferenc International Airport and directly connected to ibis Styles Budapest Airport. Bringing TRIBE's bold, design-first spirit to Hungary's largest travel hub, the new hotel offers thoughtfully curated social spaces, fresh food and drink options, and smart essentials - all with that signature TRIBE energy. Founded in Australia in 2017, TRIBE currently has over 20 hotels in operation and more than 30 projects in development. TRIBE hotels boast functional and stylish living spaces for guests to live, work, and play, providing all the essentials for a seamless and elevated stay. Key locations include city centres and major tourist destinations, such as Amsterdam, Perth, London, Paris, and Budapest. With 167 smartly designed rooms, TRIBE Budapest Airport caters to business travellers, digital nomads, and short-stay guests seeking comfort, convenience, and a high-end feel at a fair price. Thoughtfully curated interiors feature a confident mix of sleek design, urban textures, and unexpected contrasts - the essence of TRIBE's mix & match style. A spacious restaurant and lounge can accommodate up to 140 guests, featuring an outdoor terrace for 60, making it the perfect spot to eat, meet, or unwind. Additionally, there's a rooftop skybar with panoramic views, a fitness centre on the 7th floor, a 150-seat conference room, and two meeting spaces. The building is also poised to become one of Hungary's first BREEAM-certified hotels, blending style with sustainability. Over the past 25 years, WING has become a key player in the modern real estate market of Hungary and the Central European region, developing iconic buildings that define Budapest's cityscape. As a leading real estate company in Central Europe with a strong international presence, WING is committed to long-term value creation through high-quality, sustainable, and community-focused buildings. TRIBE Budapest Airport Hotel enhances the infrastructure of Liszt Ferenc International Airport and further strengthens Budapest's role as a regional business and tourism hub. With this development, WING joins the leading real estate developers in Hungary that have delivered over 1,000 hotel rooms. This is not the first cooperation between Accor and WING. In 2018, Hungary's first - and so far, only - airport hotel with a connection to the terminal, ibis Styles Budapest Airport, was also opened in partnership with the two companies. TRIBE made its Hungary debut in 2023 with the dual-branded ibis & TRIBE Budapest Stadium at Liberty, WING's mixed-use development. WING will operate the new airport hotel under a management agreement with Accor. The architectural design of both the ibis Styles Budapest Airport Hotel and the newly built TRIBE Budapest Airport Hotel was carried out by Aspectus Architect, a subsidiary of WING. The design of the TRIBE building is based on the original sketches of lead architect László Szerdahelyi, whose vision and creativity continue to shape the project. The structural construction was carried out by Swietelsky Magyarország, with final construction and fit-out works managed by Bernecker. The interiors, designed for business and transit travellers in line with TRIBE's contemporary concept, are being created by este'r partners. Hotel website
Khaleej Times
22-05-2025
- Business
- Khaleej Times
How Emirates went from underdog to the world's most profitable airline
A true pioneer, Boutros Boutros joined Emirates 35 years ago, when the airline was still in its infancy, long before it was named the world's most profitable airline, reporting record profits of Dh21 billion this month. The Executive Vice President, Corporate Communications, Marketing & Brand at Emirates Group, knows how bold a move launching the airline was but sees it reaping the rewards as a global industry leader. Hired in 1991, six years after Emirates was born — and a decision he now says is the best he made in his life — the airline had just seven aircraft and 11 destinations. 'Nobody took us seriously,' he smiles, speaking to Khaleej Times as a keynote speaker at the TRIBE marketing summit earlier this month. But while the world was laughing, mocking the project as an oil-backed fantasy, the Emirates leadership took the airline to the world stage and in turn, helped bring the world to Dubai. 'We're different, that's why we are successful,' he says. 'I remember in 1992, we were the first airline in the world to introduce in-flight entertainment with a screen in every seat, including economy. People across the industry laughed at us, at everything we did, all the way.' 'They assumed, 'Oh, [they don't know what they're doing] — they just have money; it's an oil company.' And I've spent the last 35 years correcting that: Dubai doesn't have oil, so let's stop calling it oil money,' he adds, reflecting on the scepticism that once surrounded the rise of an airline from a small Gulf state. He first came to Dubai in 1989 to attend the inaugural air show as a journalist. 'What I saw then and the people I met, I could see this place was only going to go from good to better,' he recalls. 'I was fortunate enough to have the courage to move from the UK, where I used to be a journalist, and to join Emirates. I always say it, I believed a lot in Dubai, its vision and the Emirates project.' Joining Emirates, he could not have known that the department he would later lead, would become a key pillar for the company, which would take the airline from aviation into the likes of sports sponsorship, bringing global stars from Jennifer Aniston to Cristiano Ronaldo to be the face of viral campaigns seen by millions across the globe. 'In 1985, the brief from His Highness Sheikh Mohammed, was, be good, look good and make money. And when he handed the first and last check of $10 million, he told them, this is your money, but don't come back for more,' he smiles. It was a challenge the team took with both hands and now Emirates is the most profitable airline in the world. According to the latest figures, the company reported record profits before tax of Dh21.2 billion (US$ 5.8 billion), up 20 per cent from last year, record revenues of Dh127.9 billion (US$ 34.9 billion), an increase of 6 per cent over last year, and the highest-ever level of cash assets at Dh49.7 billion (US$ 13.5 billion), 16 per cent higher compared to March 31, 2024. This is all in spite of the setbacks of a pandemic which closed the skies in the worst crisis to ever hit global aviation. Sheikh Mohammed publicly congratulated the team after the results, which seemed like a mere dream when the company was first taking flight. 'We congratulate the 121,000 members of the Emirates Group team, led by Sheikh Ahmed bin Saeed and Sir Tim Clark … Emirates is not just a transport company; it is a tool for economic transformation for the UAE, a strategic bridge connecting the world's continents, and a developmental carrier flying us through the skies, towards the future.' Indeed, more than simply taking passengers from A to B, the airline has made its DNA all about offering a service, from outstanding call centre staff and cabin crew training to free in-flight entertainment in economy class before any other airline. First, starting with sponsorship of Chelsea Football Club in London, the brand has become so famous globally that just 3 per cent of its spend goes on marketing, versus averages of 3-7 per cent across the market. The Emirates name appears on the shirts of the world's top athletes and on stadiums across the globe. From rugby and cricket to the NBA, horse racing, tennis, and football — these sports are now closely linked with the Emirates brand, which allocates 50 per cent of its marketing budget to sports sponsorship. 'We strongly believe that sponsorship is one of the mediums, which can stand the test of time and give you exclusivity. What stays and what stands is sponsorship, so for us, it was a no-brainer to go and own every single popular sport,' he said at the event attended by the region's CMOs and top marketing professionals. In addition to athletes, global stars such as Penelope Cruz and Chris Hemsworth have also been key players in the brand going global. Onboarding Friends star Aniston however, was not such an easy project. While she is a sitcom icon, who has gone on to star in numerous hit movies, the Emirates ad agency was not convinced she was a global enough name, claiming the likes of the Indian market would not know her. But trusting the concept, Boutros and his team forged boldly forward, investing $150m in the campaign, which has been seen by millions around the world. 'When you want to put $150 million behind a global campaign, you need to have the courage to go and say, 'Yes, go ahead and do it'. I'm fortunate enough I work in a company where we are trusted to do our job,' he said. Production alone cost $10 million, so Boutros knew the campaign 'had to succeed'. But looking back, he says, it's not the most successful campaign to date. 'I think the most effective campaign was the lady on the top of Burj Khalifa,' he said, referring to the daring ad for Expo 2020 Dubai, which saw a female cabin crew member at the top of the world's tallest tower to welcome people for 'the world's greatest show'. Originally created for social media with a modest budget of just Dh60,000, the campaign was later recreated as a full-scale ad, featuring a specially branded aircraft making 11 flybys — a spectacle that has since amassed nearly 300 million views. 'This is something which was beyond anybody's expectation,' he adds. And it is not only other airlines that the brand is competing with, in today's crowded digital space, there are all sorts of brands vying for air time across a wealth of social platforms. 'You probably have a billion brands competing for this small space of digital on Facebook, on Instagram, on YouTube, and this space is available for anybody. So, you have to be much better than them to take this space,' he says. Emirates now flies to over 150 destinations, but it is no secret that the company's success has also helped thrust Dubai onto the global stage, now ranking among the world's most visited cities. Dubai was the third most visited city in the world in 2023 with 17 million international visitors according to Euromonitor International and in the same year Dubai was crowned the top global destination in the Tripadvisor Travelers' Choice Awards, for a second successive year. 'You have to be global to become global,' he says. 'We need to continue to be creative and progressive and, most importantly, stay curious.'
