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Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day
Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day

Business Standard

time29-07-2025

  • Health
  • Business Standard

Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day

NewsVoir Gurgaon (Haryana) [India], July 29: In recognition of World ORS Day, a city-wide initiative led by the TSL Foundation and supported by Tetra Pak, Halewood, Kenvue, and Alkem, distributed over 3 lakh Ready-to-Drink (RTD) ORS packs to residents across key cities in West Bengal, Maharashtra and Uttar Pradesh. The campaign aimed to raise awareness about the importance of safe, effective hydration--especially during the monsoon season when waterborne illnesses and immunity-related concerns are at their peak. Unlike traditional ORS solutions, Ready-To-Drink ORS offers a convenient, pre-mixed format that meets WHO-recommended standards and comes in safe Tetra Pak cartons. This ensures accurate dosage, eliminates the need for clean water or mixing, and makes it easier for people of all ages to stay hydrated--whether recovering from illness or simply navigating daily routines. "Hydration is a simple habit that can make a big difference to everyday health," said Saurabh Sinha, Marketing Director, Tetra Pak South Asia. "By making ORS more accessible in a ready-to-drink format, our goal is to help consumers stay prepared, stay healthy, and take better care of themselves and their families." To ensure the message of smart hydration reaches diverse communities, the initiative is being amplified through a comprehensive 360-degree outreach effort. This includes on-ground distribution drives, informative radio segments, and engaging social media content--all designed to educate and empower consumers with practical knowledge about everyday hydration. The focus remains on accessibility and awareness--making sure people understand the value of ORS in maintaining health, especially during vulnerable seasons. The RTD ORS packs were developed by trusted brands: Halewood (ElectroRush), Kenvue (ORSL), and Alkem (ORS Insta), each contributing to the shared goal of making hydration simple, safe, and inclusive. "TSL Foundation believes that health equity begins with access," said a TSL Foundation spokesperson. "This initiative is about empowering communities with the tools they need to care for their health--starting with something as fundamental as hydration." The month-long drive culminates on World ORS Day, July 29, reinforcing a simple but important message: staying well-hydrated should be easy, safe, and part of everyday life. (ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same)

Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day
Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day

The Wire

time29-07-2025

  • Health
  • The Wire

Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day

Over 3,00,000 Ready-to-Drink ORS Pack Distributed Across Asansol, Ahilyanagar, and Kanpur Implemented by TSL Foundation | In Association with Tetra Pak, Halewood, Kenvue, and Alkem Gurgaon, Haryana, India (NewsVoir) In recognition of World ORS Day, a city-wide initiative led by the TSL Foundation and supported by Tetra Pak, Halewood, Kenvue, and Alkem, distributed over 3 lakh Ready-to-Drink (RTD) ORS packs to residents across key cities in West Bengal, Maharashtra and Uttar Pradesh. The campaign aimed to raise awareness about the importance of safe, effective hydration—especially during the monsoon season when waterborne illnesses and immunity-related concerns are at their peak. Unlike traditional ORS solutions, Ready-To-Drink ORS offers a convenient, pre-mixed format that meets WHO-recommended standards and comes in safe Tetra Pak cartons. This ensures accurate dosage, eliminates the need for clean water or mixing, and makes it easier for people of all ages to stay hydrated—whether recovering from illness or simply navigating daily routines. 'Hydration is a simple habit that can make a big difference to everyday health,' said Saurabh Sinha, Marketing Director, Tetra Pak South Asia. 'By making ORS more accessible in a ready-to-drink format, our goal is to help consumers stay prepared, stay healthy, and take better care of themselves and their families.' To ensure the message of smart hydration reaches diverse communities, the initiative is being amplified through a comprehensive 360-degree outreach effort. This includes on-ground distribution drives, informative radio segments, and engaging social media content—all designed to educate and empower consumers with practical knowledge about everyday hydration. The focus remains on accessibility and awareness—making sure people understand the value of ORS in maintaining health, especially during vulnerable seasons. The RTD ORS packs were developed by trusted brands: Halewood (ElectroRush), Kenvue (ORSL), and Alkem (ORS Insta), each contributing to the shared goal of making hydration simple, safe, and inclusive. 'TSL Foundation believes that health equity begins with access,' said a TSL Foundation spokesperson. 'This initiative is about empowering communities with the tools they need to care for their health—starting with something as fundamental as hydration.' The month-long drive culminates on World ORS Day, July 29, reinforcing a simple but important message: staying well-hydrated should be easy, safe, and part of everyday life. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).

Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day
Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day

Fashion Value Chain

time29-07-2025

  • Health
  • Fashion Value Chain

Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day

In recognition of World ORS Day, a city-wide initiative led by the TSL Foundation and supported by Tetra Pak, Halewood, Kenvue, and Alkem, distributed over 3 lakh Ready-to-Drink (RTD) ORS packs to residents across key cities in West Bengal, Maharashtra and Uttar Pradesh. The campaign aimed to raise awareness about the importance of safe, effective hydration-especially during the monsoon season when waterborne illnesses and immunity-related concerns are at their peak. Tetra Pak marks ORS Day with Ready-To-Drink ORS Distribution Drive Unlike traditional ORS solutions, Ready-To-Drink ORS offers a convenient, pre-mixed format that meets WHO-recommended standards and comes in safe Tetra Pak cartons. This ensures accurate dosage, eliminates the need for clean water or mixing, and makes it easier for people of all ages to stay hydrated-whether recovering from illness or simply navigating daily routines. 'Hydration is a simple habit that can make a big difference to everyday health,' said Saurabh Sinha, Marketing Director, Tetra Pak South Asia. 'By making ORS more accessible in a ready-to-drink format, our goal is to help consumers stay prepared, stay healthy, and take better care of themselves and their families.' To ensure the message of smart hydration reaches diverse communities, the initiative is being amplified through a comprehensive 360-degree outreach effort. This includes on-ground distribution drives, informative radio segments, and engaging social media content-all designed to educate and empower consumers with practical knowledge about everyday hydration. The focus remains on accessibility and awareness-making sure people understand the value of ORS in maintaining health, especially during vulnerable seasons. The RTD ORS packs were developed by trusted brands: Halewood (ElectroRush), Kenvue (ORSL), and Alkem (ORS Insta), each contributing to the shared goal of making hydration simple, safe, and inclusive. 'TSL Foundation believes that health equity begins with access,' said a TSL Foundation spokesperson. 'This initiative is about empowering communities with the tools they need to care for their health-starting with something as fundamental as hydration.' The month-long drive culminates on World ORS Day, July 29, reinforcing a simple but important message: staying well-hydrated should be easy, safe, and part of everyday life.

Maharashtra Chief Minister Devendra Fadnavis Inaugurates TSL Foundation's Bright Bus Initiative - A Digital Literacy Initiative supported by CROCS India
Maharashtra Chief Minister Devendra Fadnavis Inaugurates TSL Foundation's Bright Bus Initiative - A Digital Literacy Initiative supported by CROCS India

Business Standard

time23-07-2025

  • Politics
  • Business Standard

Maharashtra Chief Minister Devendra Fadnavis Inaugurates TSL Foundation's Bright Bus Initiative - A Digital Literacy Initiative supported by CROCS India

VMPL Mumbai (Maharashtra) [India], July 23: In a powerful demonstration of how innovation and inclusive development can intersect, Maharashtra Chief Minister Devendra Fadnavis inaugurated the 'Bright Bus', a state-of-the-art mobile digital classroom designed and implemented by the TSL Foundation and supported by CROCS India Launched under the patronage of MLA Prasad Lad's Mee Mumbai Abhiyan Abhiman Pratishthan, the launch event witnessed the esteemed presence of several prominent public representatives and senior BMC officials, underscoring the project's broad institutional support. Distinguished guests included MLAs Shri Satyajit Shivajirao Deshmukh (Baatish Shirala, Sangli), Shri Pankaj Rajesh Boyar (Wardha), Shri Manda Vijay Mhatre (Belapur), Shri Ram Kadam (Ghatkopar West), and Shri Parinay Fuke (Nagpur City), along with MLCs Smt. Chitra Wagh, Shri Pravin Darekar, and Shri Prasad Lad. Senior officials from the Brihanmumbai Municipal Corporation (BMC) also graced the occasion, including Shri Bhushan Gagarani (Municipal Commissioner), Dr. Prachi Jambhekar (Deputy Municipal Commissioner, Education), and Shri Arun Kshirsagar (Assistant Commissioner, F North Ward). Their participation not only added gravitas to the inauguration but also signalled the growing convergence of political leadership and civic administration in enabling grassroots innovation for digital empowerment. The Bright Bus is a flagship project that exemplifies the TSL Foundation's approach: designing grassroots innovations that are dignified, scalable, and backed by institutional leadership. A Model for Scalable, Politically Backed CSR Innovation Over the past year, TSL Foundation has led a new wave of socially conscious innovations, with projects across education, healthcare, environment, and women's empowerment. From climate-controlled mobile learning labs to AI-powered water kiosks, the Foundation's work consistently garners support from state governments, high performing businesses, and multilateral institutions. "Projects like Bright Bus showcase how technology, governance, and compassion can come together to serve those who need it most," said CM Devendra Fadnavis during the inauguration. Bridging the Digital Divide, One Community at a Time "The Bright Bus is a reflection of our vision for a digitally empowered Mumbai--one where no child or citizen is left behind due to lack of access," said MLA Prasad Lad, "Through strategic collaborations with TSL Foundation and Crocs, we are turning intent into impact and ensuring government and private efforts reach the grassroots in real, measurable ways. Outfitted with projectors, sound systems, 20 computer terminals, and air-conditioning, the Bright Bus will: * Provide digital learning to children in five BMC schools each morning * Transform into a mobile government services help desk by afternoon * Offer digital literacy workshops, storytelling sessions, and skilling modules across Mumbai's underserved areas "The Bright Bus is not just a classroom on wheels--it's a symbol of access, inclusion, and opportunity," said Sahil Arora, Founder & CEO of TSL Group. Smt. Apoorva Sharma, Executive Director, TSL Foundation mentioned "With the support of Hon'ble CM Shri Devendra Fadnavis and forward-thinking partners like Crocs, we resonate the idea of CSR moving beyond compliance and into the realm of transformational impact." This hybrid model blends education and e-governance support--ensuring vulnerable populations are not left behind in India's digital transformation. At TSL, we believe in walking the talk when it comes to community impact. Our collaboration with CROCS on the Bright Bus represents the kind of innovation-led CSR we stand for--practical, scalable, and deeply human," said Adesh Gupta, Director-Advisory Board, TSL About TSL Foundation TSL Foundation is one of India's fastest-growing hybrid organizations working at the intersection of CSR consulting, grassroots implementation, and social innovation. Headquartered in Gurgaon with operations in 18+ states, the Foundation works with leading corporates, government agencies, and global partners to design and implement high-impact development programs. To learn more about TSL Foundation's work, visit:

Safer Roads Start Here: Kia India & TSL Foundation Flag Off 'Kia Buckle Up' in Gurugram, Ushering in a New Era of Road Safety Innovation
Safer Roads Start Here: Kia India & TSL Foundation Flag Off 'Kia Buckle Up' in Gurugram, Ushering in a New Era of Road Safety Innovation

Business Standard

time17-07-2025

  • Automotive
  • Business Standard

Safer Roads Start Here: Kia India & TSL Foundation Flag Off 'Kia Buckle Up' in Gurugram, Ushering in a New Era of Road Safety Innovation

VMPL Gurugram (Haryana) [India], July 17: In a landmark step towards enhancing road safety infrastructure in the National Capital Region, the Buckle Up initiative was formally flagged off today by Kia and TSL Foundation in Gurugram. The initiative aims to install 750 crash barriers at high-risk accident-prone locations across the city in close coordination with the Gurugram Traffic Police. The ceremonial event was graced by the presence of senior dignitaries including ACP of Gurugram Traffic Police, along with senior representatives from Kia India and TSL Foundation - the implementing partner for the initiative. Designed to reduce road fatalities and enhance commuter safety, Buckle-Up project focuses on strengthening physical safety infrastructure on roads, particularly at blind turns, intersections, and highways with high vehicular density. These modern crash barriers will serve as a crucial line of defense for motorists and pedestrian alike. Speaking at the event, the ACP of Gurugram said, "Gurugram has witnessed a steady rise in vehicle movement over the years. This initiative by Kia India and TSL Foundation aligns perfectly with our mission to create a safer road environment for all citizens." The event was graced by the following dignitaries from Kia India - Mr. Joonsuk Cho, Chief Sales Officer, Kia India; Mr. Kapil Bindal; Mr. Sajal Jaiswal; and Mr. Mandeep Singh, along with Mr. Sahil Arora, Ms. Apoorva Sharma and Ms. Subhi Kishore from TSL Foundation. Mr. Joonsuk Cho, Chief Sales Officer, Kia India, said: "At Kia, safety is an uncompromisable core value. Buckle-Up is a reflection of our ongoing efforts to create a tangible impact towards making on-Indian roads safer. Through strong partnerships with enforcement agencies and community stakeholders, we aim to deliver lasting safety outcomes." Mr. Sahil Arora, CEO, TSL Group added, "Through strategic collaborations with law enforcement and corporates like Kia India, we can deliver scalable solutions that directly impact public safety on the roads. We're proud to be a part of this life-saving great initiative." This public-private collaboration stands as a model for proactive, impact-driven interventions that place citizen welfare at the center of development. This collaboration stands as a model for proactive, impact-driven interventions for Road Safety in India thereby placing the welfare of citizens at the heart of this effort.

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