Latest news with #TTKPrestige
Mint
3 days ago
- Entertainment
- Mint
From Kitchen to Community: TTK Prestige's SVACHH Deep Lid Shelter Champions Clean Living
I~ This life-size installation places the Svachh promise of cleanliness and everyday ease at the forefront ~ ~ Encourages consumers to take a selfie and pledge their commitment to a Svachh lifestyle with #SvachhNoSpillShelter~ In a unique fusion of innovation and public art, TTK Prestige, India's most trusted kitchen appliances brand, unveiled a life-size replica of its iconic Deep Lid from the Prestige Svachh Pressure Cooker at Carter Road in Mumbai. Installed as a functional rain shelter, the structure mirrored the product's anti-spillage feature and resonated with its core purpose — keeping not only kitchens but also pedestrians clean and dry during the monsoon downpour. The initiative served as a creative expression to make everyday life cleaner, simpler and more conscious. DDB Mudra transformed a practical product feature into an interactive public experience, creating and installation that people could walk through, stand under and engage with- a first-of-its-kind approach to brand storytelling. Drawing inspiration from the deep lid's role in preventing spills, the structure became a real-world metaphor for kitchen functionality extending into community spaces. It stood as a testament to how thoughtful product design can impact lives beyond homes — especially during Mumbai's rains. A real-world metaphor for kitchen functionality extending into community spaces. As part of the installation,visitors were invited to take a collective pledge to commit to safer and more hygienic cooking habits. This expanded the product's purpose from individual kitchens to the larger community. Attendees also shared selfies and their pledges on social media using #SvachhNoSpillShelter. Those who participated received vouchers, reinforcing the brand's belief in empowering Indian kitchens through meaningful engagement. TTK Prestige To amplify the event's impact, a live performance by indie band Symphony Rush brought energy and excitement to the location, drawing in families, walkers, and curious onlookers. TTK Prestige developed the Svachh Deep Lid to address a common problem in Indian kitchens—spillage during pressure cooking. The innovation focused on making everyday cooking cleaner and more convenient through thoughtful design. By showcasing a life-size installation of the lid in a public space, the brand highlighted how even small product details can improve daily life. This initiative also reflected Prestige's aim to create meaningful engagement and build visibility rooted in real consumer insights, rather than just traditional marketing. TTK Prestige The installation remained open for public viewing at Carter Road for the week, acting as both a talking point and a visual reminder that even the most functional products can carry cultural flair. The concept behind the Prestige Svachh No Spill Shelter was driven by the belief that thoughtful innovation can solve everyday problems. The spillage control lid, designed to prevent kitchen mess, inspired a creative extension beyond the home. To highlight its function in a memorable way, the lid was reconsidered as a life-size rain shelter during the monsoon season. This public installation not only offered protection from rain but also collected and recycled the water it captured—mirroring the lid's role in homes. The idea blended functionality, sustainability and creativity, reflecting the brand's innovative spirit. With this initiative, TTK Prestige once again demonstrated how functional design can evolve into lifestyle innovation, proving that the best ideas are the ones that remain impactful — long after the pressure's off. Note to readers: This article is part of Mint's paid consumer connect Initiative. Mint assumes no editorial involvement or responsibility for errors, omissions, or content accuracy. Want to get your story featured as above? click here!
Time of India
6 days ago
- Business
- Time of India
TTK Prestige championed the Clean Kitchen Promise with SVACHH Deep Lid installation at Carter Road in Mumbai
In a striking showcase of everyday innovation, TTK Prestige, India's trusted kitchen appliances brand, unveiled a life-size replica of its iconic Deep Lid from the Prestige Svachh Pressure Cooker at Mumbai's Carter Road. Designed to mirror the product's anti-spillage feature visually, the installation turned heads. It doubled up as a functional rain shelter, echoing the deep lid's core purpose of keeping kitchens and now pedestrians clean and dry during a downpour. This first-of-a-kind installation marked a fresh approach to brand storytelling, translating a practical product feature into a public experience that people could walk through, stand under, and interact with. Drawing inspiration from the deep lid's role in preventing spills and promoting cleaner kitchens, the structure reflected the core philosophy of the Svachh range, making everyday life cleaner, simpler and more conscious. It's yet another step toward making life easier for the Indian homemaker. The installation served as a reminder of the value of cleaning not just as a task, but as a thoughtful practice that enhances everyday living. The space also hosted a collective pledge, inviting visitors to commit to safer and more hygienic cooking habits, extending the product's purpose from individual homes to the larger community. Visitors were also encouraged to share selfies and their pledge on social media using #SvachhNoSpillShelter to amplify the Clean Kitchen Promise. Those who participated received vouchers, a simple yet meaningful gesture that reinforced the brand's core belief, making Indian kitchens not just efficient but empowering. To amplify the moment, the launch was followed by a live performance by indie band Symphony Rush, whose set brought energy and attention to the site, drawing in families, walkers, and curious onlookers. Akila Chandrasekar, Sr. General Manager & Head – Marketing, TTK Prestige, shared the journey behind the Svachh deep lid innovation, ' At TTK Prestige, we believe that innovation should serve a purpose beyond the product. The SVACHH Deep Lid was developed to solve a real issue in Indian kitchens — the mess and inconvenience caused by spillage during pressure cooking. This installation takes that simple idea — one that has quietly improved daily cooking for millions — and magnifies its impact in a public space. It's a way for us to show how much thought goes into even the smallest design detail and how those details make everyday lives easier. At a time when attention is hard-won, this initiative allows us to engage people meaningfully, without needing to sell to them. It's visibility with value, a reflection of the brand we aspire to be: intelligent, purposeful, and deeply rooted in consumer insight.' The installation remained open for public viewing at Carter Road for the week, serving as both a talking point and a visual reminder that even the most functional products can have cultural flair. With this activation, TTK Prestige continues to push boundaries, turning kitchen innovation into a lifestyle experience and proving once again that the best ideas are the ones that stay with us long after the pressure's off.
Business Standard
28-07-2025
- Business
- Business Standard
TTK Prestige consolidated net profit declines 36.22% in the June 2025 quarter
Sales rise 3.63% to Rs 609.30 croreNet profit of TTK Prestige declined 36.22% to Rs 26.63 crore in the quarter ended June 2025 as against Rs 41.75 crore during the previous quarter ended June 2024. Sales rose 3.63% to Rs 609.30 crore in the quarter ended June 2025 as against Rs 587.93 crore during the previous quarter ended June EndedJun. 2025Jun. 2024% 4 OPM %6.629.26 -PBDT53.8572.23 -25 PBT35.2455.03 -36 NP26.6341.75 -36 Powered by Capital Market - Live News
Reuters
28-07-2025
- Business
- Reuters
India's TTK Prestige posts 36% profit decline on competition, soft rural demand
July 28 (Reuters) - Indian kitchenware maker TTK Prestige ( opens new tab reported a 36% decline in quarterly profit on Monday, hurt by subdued rural demand and increased competition, especially from those selling low-priced goods. Consolidated net profit fell to 266.3 million rupees ($3.07 million) for the first quarter ended June 30 from 417.5 million rupees a year ago, according to a regulatory filing. Revenue from operations rose nearly 4% to 6.09 billion rupees, while total expenses increased about 7%. Consumer-facing businesses selling discretionary goods — from kitchenware to clothing — have been struggling to boost sales over the last several quarters, partly due to slow wage growth. In rural areas - a significant sales driver for TTK Prestige - microfinance lenders have been issuing fewer collateral-free small loans to borrowers due to rising default rates, weighing on demand. In February, TTK Prestige earmarked 5 billion rupees to be spent over three financial years on manufacturing and marketing, as part of its plans to beef up its core business, including cookware and kitchen appliances. PEER COMPARISON * The mean of analyst ratings standardised to a scale of Strong Buy, Buy, Hold, Sell, and Strong Sell ** The ratio of the stock's last close to analysts' mean price target; a ratio above 1 means the stock is trading above the PT APRIL TO JUNE STOCK PERFORMANCE -- All data from LSEG -- $1 = 86.6125 Indian rupees
Fashion Value Chain
21-06-2025
- Business
- Fashion Value Chain
TTK Prestige Debuts Tri-Ply Hexamagic Cookware Range
TTK Prestige, a household name in Indian kitchens, has launched its latest innovation in cookware — the Tri-Ply Hexamagic series. This new range marries the strength of tri-ply stainless steel construction with a unique honeycomb-patterned non-stick finish, offering unmatched performance and longevity. The Hexamagic design minimizes direct contact between ladles and the non-stick surface, dramatically improving durability. Available in fry pans and kadais, the collection is ideal for Indian cooking styles and rigorous daily use. Each piece in the collection carries a 15-year warranty on the tri-ply body and 3 years on the non-stick coating, ensuring long-term reliability. Prices start at ₹2,845 for a 20cm fry pan and ₹2,995 for kadais, reflecting Prestige's commitment to quality and affordability. 'With Tri-Ply Hexamagic, we're addressing the evolving cooking needs of Indian households with durable, high-performance cookware that's both innovative and accessible,' said a company spokesperson. This launch reinforces TTK Prestige's leadership in kitchen innovation and its dedication to improving everyday life for millions of Indian families.
