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India Today
02-08-2025
- Entertainment
- India Today
From reels to resumes: Short-form storytelling is the next big career skill
Let's face it -- our attention spans have all gone to have warned us for years: a 2015 Microsoft study said our attention span was down to eight seconds, and it hasn't improved since. We're living in a time where 3-hour movies are being skipped for 5-minute reels, and even educational content is sliced, gamified, and made 'snackable' just so students don't scroll past. It's a content world shaped by urgency, not right in the middle of this shift, a new format is quietly booming: the microdrama. You've probably seen them while scrolling. Short, sharp, emotionally charged video stories that wrap up in 2 to 5 minutes. No long backstories, no meandering plots -- just fast, punchy scenes that grab you, make you feel something, and move here's the thing: this isn't just entertainment. Microdramas are telling us something deeper about how content works today, and what it demands of those who create or work with may just be the format of the future, one that every student or job aspirant needs to know SCIENCE OF SHORT ATTENTIONThe science is clear -- our brains now seek bursts of stimulation. Research by Gloria Mark, a professor at the University of California, shows that our focus on any screen task now lasts an average of just 47 seconds.'Microcontent works because it respects this new rhythm,' says Sudeep Lahiri, Head of Channels and Distribution at Collective Media while many worry about this drop in attention, others are turning it into an advantage. 'Microdramas are doing something few formats can -- grab attention and hold emotional weight,' Lahiri explains. 'They teach young creators how to build rhythm, structure, and instinct -- within time and tech limits. That's a powerful skill set.'It's not just creators who need this. Whether you're working in marketing, design, education, or even HR, the way you present information has to adapt. Because if your message doesn't land in the first 10 seconds, it probably never A FULL STORY IN 5 MINUTES? YES, in 2013, Terribly Tiny Tales (TTT) began by telling entire stories in just a few lines. It felt radical at the time, and became instantly popular. Now, it feels like it was he harbinger of what future content looks like.'When we started TTT, the idea of a full story in a few lines seemed like a gimmick,' says Anuj Gosalia, CEO. 'But over time, we saw that the length doesn't matter -- it's the truth of the story that stays with people.'advertisementToday, TTT is among the frontrunners producing India's most loved microdramas.'With microdramas, the goal isn't to go viral,' Gosalia adds. 'We craft these stories to hold tension, emotion, and character in under five minutes. It forces a different kind of storytelling, one that builds empathy very quickly. That's not easy. But when it lands, it's unforgettable.'And in a world where consumers swipe past within seconds, forgettable is IS SMARTER, EVEN IN EDUCATIONThis shift isn't just in entertainment. Educational content is shrinking like Byju's, Khan Academy, and YouTube channels like StudyIQ now break down topics into smaller, gamified to a 2023 report by HolonIQ, edtech platforms that offered short-form video lessons saw 31% higher engagement among students aged 15-25 compared to traditional formats. The microdrama format isn't just a style choice – it has become the survival strategy across the learners now expect their knowledge the same way they get their entertainment: on-the-go, visually rich, and instantly engaging. The result is that teachers, instructional designers, and even corporate trainers must learn how to make every minute count.'STORIES THAT LIVE LONGER, EVEN IF YOU WATCH THEM FOR 5 MINUTES'The real power of short-form storytelling, says Gosalia, lies in its staying power. 'We're creating stories that live longer in people's minds, even if they only watch them for five minutes,' he not just about brevity, it's about density – how much truth, tension, and emotion you can fit into a short Subramaniam, Founder and Group CEO of Collective Artists Network, believes it's more than a trend – it's a complete shift.'The rise of microdramas is part of a much larger change in how people consume stories,' he says. 'And while we hear a lot about short attention spans, I think it's more about rethinking storytelling for the pace of modern life.'At Collective, this shift has meant creating mobile-first, emotionally intelligent content. 'When stories are sharp and memorable, they get replayed, shared, and remembered,' Subramaniam says. 'That's the kind of content modern platforms—and modern users—want.'advertisementTHE FUTURE OF CONTENT DEMANDS NEW SKILLSHere's why this matters to students and young professionals: in today's workplace, no matter the industry, being able to grab attention and tell a compelling story – fast – is a core you're selling a pitch, explaining a concept, or communicating a message, you'll likely need to do it in a format that fits Instagram Reels, internal Slack messages, or a 30-second sizzle two-minute explainers, crisp carousels, sharp one-liners, and video snippets that do the work of a PowerPoint. That's why storytelling, visual thinking, and digital fluency are becoming the new core competencies. Not because they're creative add-ons, but because they are how modern audiences, whether consumers or colleagues, absorb information.'From a distribution lens, they hit a rare sweet spot,' says Sudeep Lahiri. 'High completion rates, strong rewatch value, and built-in shareability. If you're a young creator or media professional, this format teaches you discipline, structure, and emotional intelligence.'advertisementIt's no longer just about what you say, but how tightly you package it. Microdramas are teaching young professionals how to build rhythm, structure, and empathy-driven storytelling within severe time and tech not just useful in media – it's useful FOR THE 8-SECOND WORKPLACEThe short-form revolution isn't confined to reels and YouTube Shorts. It's entering boardrooms, classrooms, Zoom calls, and product workplaces now expect team members to 'storyboard' their thinking, whether it's in a product presentation or a campaign pitch. That means learning how to lead with the most emotionally resonant point, to structure narratives visually and with brevity, and to let go of long-winded the shift is already visible in hiring expectations. Roles that once simply asked for strong communication now value candidates who can make an idea land in under a minute, whether through a short script, social media copy, or a five-frame deck. This is where Gen Z has an edge – they're native to these formats. But being native isn't enough. The skill lies in elevating short content from passive consumption to active creation. From 'scroll-stopping' to 'story-starting'.As Vijay Subramaniam puts it, 'The rise of microdramas is part of a much larger shift in how audiences consume narrative content when stories are sharp, mobile-first, and emotionally intelligent, they get remembered, replayed, and shared.'So whether you're a student preparing for tomorrow's job market or a young professional trying to stay ahead, mastering this blend of clarity, brevity and emotional resonance is no longer optional. It's the new language of communication – and your next big career BOTTOM LINEThe content world isn't shrinking – it's compressing. And it's making us all rethink what good communication looks like. So if you're someone who wants to stand out, especially in today's fast, visual, emotionally driven world – don't just learn to tell long to tell short, unforgettable ones.- Ends
North Wales Live
30-07-2025
- General
- North Wales Live
Wales' highest mountain risks becoming a 'deathtrap for animals'
Wales' highest mountain has become a 'reverse vending machine' in which dropped or discarded litter is killing local wildlife, a campaigner has claimed. Dom Ferris, founder of Trash Free Trails (TTT), spoke out as climbing experts prepare to scale inaccessible areas of Yr Wyddfa (Snowdon) to remove 'waterfalls' of rubbish. The Big Clean Up Yr Wyddfa returns tomorrow (Thursday, July 31) to tackle an issue that's been blighting the mountain for decades. Some litter, blown from the peak, has collected in steep gullies that are too dangerous to be reached by anyone other than specialist climbers. Everything from sleeping bags to drink cans have steadily accumulated in the Trinity Gullies on the northeast side of Yr Wyddfa. Looking like streams of rubbish cascading down from the peak, it's thought some items may have been there for 100 years. Tomorrow morning, a team of climbers will catch the first train on the Snowdon Mountain Railway, Llanberis. They will then abseil down a cliff face to reach the gullies on Clogwyn Y Garnedd. The team will have been briefed by Plantlife Cymru to limit the damage to rare Alpine plants, some of which have become established within the waste streams. Ecologist Robbie Blackhall-Miles said microplastic pollution is having 'serious impacts' on the mountain's fragile ecosystem. Yr Wyddfa's littering, and the damage it causes, is being used to underpin calls for Deposit Return Schemes (DRS), where people bring back used drinks containers. TTT's Dom Ferris said the group's research has shown that a fifth of animal interactions with litter ends in death. 'Our volunteers are increasingly finding examples of this occurring when an animal gets trapped inside a bottle or can,' he said. 'We know from European case studies that a DRS can eradicate a whole category of litter from our trails overnight. Why are we allowing beloved hiking spots such as Snowdon to be the alternative to a reverse vending machine?' The three-day clean-up, organised by the British Mountaineering Council (BMC), ends on Saturday, August 2. On that day, 40 volunteer walkers will hike up the Pyg Track to the upper Glaslyn bowl above Llyn Glaslyn, the lake beneath the Trinity Gullies. There, they will analyse and bag up litter removed by the climbers. Launched last year, the 2024 event saw 2,765 items of litter removed by climbers and volunteers. Analysis showed: 62% of items removed were single-use products More than 800 plastic water bottles were collected Lucozade, Red Bull, Coca Cola and Monster were the most common brands removed from the Trinity Wall gullies and the popular Miner's Path. Tom Carrick, BMC access and conservation officer for Wales, said gullies beneath the peak were natural debris traps. 'We're not talking about deliberate fly-tipping,' he said. 'Rubbish can be dropped accidentally by anyone, however careful they are, and blown away into these gullies. 'It's important to emphasise that everyone is welcome in the outdoors and the vast majority of the 600,000 people visiting Yr Wyddfa each year have great respect for the mountains and the environment – they would never dream of discarding any litter on purpose.' Also on Saturday, the BMC will have an information tent at Pen-y-Pass, a popular starting point for Yr Wyddfa ascents. Sign up for the North Wales Live newsletter sent twice daily to your inbox Visitors can take part in a 'rubbish raffle' or 'trail clean bingo cards' with the chance of winning Deuter backpacks – awarded for picking the most litter or having the 'most single-use-plastic-free lunches'.
Yahoo
10-07-2025
- Business
- Yahoo
As Trump Calls For 3-Percentage Point Rate Cut, 'Too Late' Jerome Powell To Resign, June Fed Minutes Show 'Uncertainty' Reigns Supreme
As the minutes of the Federal Reserve's June meeting were released on Wednesday, the word 'uncertainty' reigned supreme amid the ongoing tariff turmoil and President Donald Trump's call to cut rates by 3 percentage points. What Happened: The words 'uncertain' and 'uncertainty' appeared 28 times in the June 17-18 meeting minutes, and Fed Chair Jerome Powell mentioned the two words 19 times, as highlighted by Ed Yardeni from Yardeni Research. 'Most of the uncertainty faced by Fed officials has to do with Trump's Tariff Turmoil (TTT). Collectively, they are leaning toward lowering the federal funds rate. But they are in no hurry to do so since they are worried that TTT might still boost inflation,' he said. Trending: Tired of Grid Failures and Charging Deserts? This Startup Has a Solar Fix and $25M+ in Sales — Meanwhile, the chief economist at LPL Financial, Jeffrey Roach, said that the key takeaways from the Federal Open Market Committee's June 18 policy meeting suggested 'The FOMC is comfortable remaining in wait-and-see mode. Despite headwinds, the economy continues to trudge along, giving policymakers time to assess the projected impact from tariffs.' This comes amid Trump's call for slashing the interest rates by 3%, highlighting that Powell was "Too Late" and it 'is costing the U.S. 360 Billion Dollars a Point, PER YEAR, in refinancing costs.' Trump has hinted at announcing Powell's replacement and called for his resignation on multiple occasions because of the Fed's 'wait-and-see' stance. On Wednesday, Trump also imposed 50% tariffs on Brazil, escalating the trade tensions between the two nations. This was followed by a slew of letters posted on his Truth Social account to Japan, South Korea and other countries, with a deadline of making a deal by Aug. It Matters: According to the Fed Minutes takeaways, the FOMC members were also concerned about stagflation risks if inflation proved persistent while employment weakened. 'Surprisingly, members thought the uncertainty about inflation and the economic outlook had decreased. Yet, committee members wanted to take a careful approach in adjusting monetary policy,' said Roach. The FOMC members also acknowledged that lower and moderate-income households were switching to lower-cost items, and these households could be disproportionately affected by tariff-related price increases. Roach added that at LPL, they expect next week's inflation data to show a reacceleration, giving the Fed more reason to keep rates elevated. 'We don't expect inflation readings will improve until later this year,' he added. Read Next: Named a TIME Best Invention and Backed by 5,000+ Users, Kara's Air-to-Water Pod Cuts Plastic and Costs — And You Can Invest At Just $6.37/Share This Jeff Bezos-backed startup will allow you to become a landlord in just 10 minutes, with minimum investments as low as $100. Photo courtesy: Domenico Fornas / Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga? This article As Trump Calls For 3-Percentage Point Rate Cut, 'Too Late' Jerome Powell To Resign, June Fed Minutes Show 'Uncertainty' Reigns Supreme originally appeared on
The Age
30-06-2025
- Business
- The Age
New TTT to deliver more PPPs for Queensland
The Queensland government will set up a new Treasury Transaction Team to attract private capital to help the government deliver its infrastructure pipeline, the treasurer announced on Monday. As for the extent of government infrastructure being targeted for private investment, David Janetzki cited three potential targets – energy, housing and stadiums. Janetzki announced the TTT during a Committee for Economic Development of Australia address in South Brisbane, telling assembled business people Queensland was 'open for business' while also taking a swipe at Victoria over GST shares. 'In an era of challenging government debt and challenging balance sheets, deliberate deployment of diverse capital has never been more important,' he said. Janetzki said the TTT, which would be up and running on August 1, would 'explore different models to deliver commercially for investors, while delivering for taxpayers'. Speaking to media following the address, Janetzki said the TTT would be responsible for capital attraction, transaction management and 'sending a clear message to the market that we're open for business'. Asked whether the TTT would result in public-private partnerships (PPPs) in areas not traditionally open to PPPs, Janetzki said: 'We want to send a clear message that we're open for business.' 'The clear element here is that we want to attract private capital into Queensland, whether it be renewables, housing, those investments into the Gabba precinct,' he said. 'That's the kind of thing we're looking at.'
Sydney Morning Herald
30-06-2025
- Business
- Sydney Morning Herald
New TTT to deliver more PPPs for Queensland
The Queensland government will set up a new Treasury Transaction Team to attract private capital to help the government deliver its infrastructure pipeline, the treasurer announced on Monday. As for the extent of government infrastructure being targeted for private investment, David Janetzki cited three potential targets – energy, housing and stadiums. Janetzki announced the TTT during a Committee for Economic Development of Australia address in South Brisbane, telling assembled business people Queensland was 'open for business' while also taking a swipe at Victoria over GST shares. 'In an era of challenging government debt and challenging balance sheets, deliberate deployment of diverse capital has never been more important,' he said. Janetzki said the TTT, which would be up and running on August 1, would 'explore different models to deliver commercially for investors, while delivering for taxpayers'. Speaking to media following the address, Janetzki said the TTT would be responsible for capital attraction, transaction management and 'sending a clear message to the market that we're open for business'. Asked whether the TTT would result in public-private partnerships (PPPs) in areas not traditionally open to PPPs, Janetzki said: 'We want to send a clear message that we're open for business.' 'The clear element here is that we want to attract private capital into Queensland, whether it be renewables, housing, those investments into the Gabba precinct,' he said. 'That's the kind of thing we're looking at.'
