Latest news with #TUMIs
Fashion Value Chain
06-08-2025
- Business
- Fashion Value Chain
TUMI Celebrates Grand Opening of First China Flagship Store at Shanghai Centre
Hong Kong SAR TUMI, the leading international travel, lifestyle and accessories brand, celebrated the grand opening of its first China flagship store at the iconic Shanghai Centre. TUMI welcomed guests to an exclusive launch event in celebration of the flagships grand opening-an evening rooted in design, culture, and meaningful connection. This milestone flagship is the latest reflection of the brands continued investment in the region and its commitment to serving the global traveler with immersive, elevated and personalized retail experiences. An Exclusive Milestone Celebration A symbolic ribbon-cutting ceremony marked the occasion, drawing notable guests from across the region and beyond and featuring a special appearance by newly named Asia-Pacific brand ambassador Wei Daxun. TUMI China, Senior Director Julian Yung, VP of APAC and ME Aris Maroulis, TUMI Asia-Pacific Brand Ambassador Wei Daxun, TUMI Creative Director Victor Sanz, EVP and COO of Shanghai Centre Byron Kan TUMI Creative Director Victor Sanz said, 'Returning to Shanghai and seeing everything come to life was incredible. The energy in the room, the conversations, the people – it was all truly inspiring. Everyone brought something unique to the moment, and thats what made it unforgettable. I couldnt imagine a better way to kick off this exciting chapter for TUMI here in Shanghai.' Following the ribbon-cutting, over 500 esteemed guests were welcomed to an exclusive after party held inside the flagship. Guests explored the space and discovered a curated selection of TUMIs premium collections, including Alpha Bravo and Harrison. The evening also celebrated the launch of Chapter 3 of the Uncompromisingly Light campaign, brought to life through the dynamic 19 Degree Lite collection and the presence of newly appointed Asia-Pacific brand ambassador Wei Daxun. The afterparty further elevated the evening with entertainment and interactive workshops, as guests enjoyed a bespoke fan-personalization experience that paid tribute to Shanghais cultural richness. Inspired by the citys creative pulse and legendary skyline, TUMIs personalization service introduced an exclusive Shanghai mold specially crafted for the event, enabling guests to create custom keepsakes. To conclude the full-day celebration, guests were invited to a dynamic in-store experience featuring curated music, fine wine, and exclusive customization offerings-seamlessly blending TUMIs travel-forward ethos with the citys vibrant creative spirit. TUMI Creative Director Victor Sanz (left) and Vice President of Asia Pacific and Middle East Aris Maroulis addressed guests during the event, which also featured a variety of personalization workshops Immersive Store Design Featuring Art, Displays, and Activations Rooted in TUMIs commitment to purposeful, performance-driven innovation, each element of the flagships immersive design-from the sculptural faade to curved LED screens and evocative Journey art installation-seamlessly blends the brands signature minimalist luxury with modern architectural aesthetics. Echoing the sculptural elegance of 19 Degree, the flagships bold exterior greets visitors with a cascading metallic panel faade defined by fluid contours. This striking design detail is a nod to the collections signature curvature and reflects the brands commitment to thoughtful craftsmanship-starting from the outside in. Conveying effortless elegance in motion, refined scenario-based displays showcase the full range of TUMI mens, womens and travel accessories throughout thoughtfully designed spaces. A distinctive open-concept VIP area presents meticulously curated premium travel and luggage offerings, while clients can visit the interactive materials wall to experience TUMIs innovations in cutting-edge design material technology firsthand. Unique to the Shanghai flagship is a dedicated art installation space that bridges TUMIs design philosophy and local artisan culture. Rooted in respect for material integrity and purposeful craftsmanship, the debut work, Journey, was created from bamboo by renowned contemporary artist Xu Fei. Exploring the intersection of movement, intention, and form, Journey draws on the ancient Chinese cosmological concept of round heaven and square earth-a balance of fluidity and grounding that echoes TUMIs approach to design. The installation embodies the brands belief that travel is not just about where youre going, but how you move through the world-with clarity, resilience, and meaning. TUMI China Flagship Store at Shanghai Centre Address: Room A02-B, Ground Floor East Department Store, 1376 West Nanjing Road, Jingan District, Shanghai. Opening hours: 10am – 10pm For more information about the flagship opening, additional content, and brand updates, follow along on and @TUMITravel social media channels. About TUMI Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, were committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit and follow on Instagram, TikTok, Facebook, and YouTube.
Fashion Value Chain
08-07-2025
- Business
- Fashion Value Chain
TUMI Highlights Vibrancy of New York City with Fall 2025 Collections
Hong Kong SAR TUMI, the leading international travel, lifestyle and accessories brand, sets the stage for Fall 2025 with exciting new arrivals inspired by the city that never sleeps: New York. This seasons collections commemorate the second half of TUMIs 50th anniversary and the brands legacy of innovation and enduring performance. New York City is TUMIs design nucleus, and Fall 2025 celebrates the movers, makers and creative spirits that drive the heartbeat of the concrete jungle with creations as multifaceted and resilient as the city itself. Exploring NYCs constant evolution, Fall 2025 features prints that pay homage to iconic wild postings scattered throughout the citys streets. Select pieces from Alpha, Alpha Bravo and Voyageur collections are imagined in Poster Print featuring a torn poster graphic that alludes to the history underpinning all the innovations to come. Alpha Bravo, known for high-performance 'go-anywhere' silhouettes, finds a fresh feel with new core colorway: Navy Coated Canvas, an elevated alternative to classic black. Fall 2025 includes seasonal hues Pavement and Electric Blue, inspired by the metropoliss architecture, as well as new commuter-ready styles- Surveillance Flap Backpack and Roadstead Messenger. (L to R): Alpha International Expandable Front Lid 4-Wheeled Carry-On, Brief Pack in Poster Print, Alpha Bravo Search Backpack in Electric Blue, Arriv Hannover Slim Brief in Black This season, mens styles receive an exciting refresh as the premium, automotive-inspired Arrive collection introduces details like Carbon Fiber accents and quiet, magnetic zipper garages. The relaunch spotlights the Arrive Large Backpack, refined with modern accents and considered upgrades that elevate function and finish in this most sophisticated silhouette. Crafted with the same precision and polish, Arrive Hannover Slim Brief is the sleek, minimalist complement for streamlined business travel. Under Fall 2025, the Harrison collection is diversified with styles like Griffen Flap Backpack. Harrison also ushers in Burnished Wine Ombre, a gradient technique that gives its whole-grain leather a distinctive, textured appearance. (L to R): Voyageur Just In Case Tote in Electric Blue Spray Paint, Celina Backpack in Mink, Olas Small Shoulder Bag in Oat and Agent Medium Tote in Sienna Inspired by NYCs bold graffiti, TUMIs bestselling Just In Case styles feature a dripped spray paint design. The signature tote also comes in three new diverse sizes. Folding completely flat, Just In Case is perfect in every travelers lineup. This season also introduces new colorways across core Voyageur styles- including the Celina Backpack- with Mink, TUMI Red and Wine offering elevated versatility for life on the move. Designed with sophistication in mind, Olas and Agent collections expand TUMIs offering for the modern woman. Olas embraces minimalism with clean lines and soft structure in essential silhouettes like the Small and Medium Shoulder Bag. Agent, crafted in lightweight leather and finished with refined hardware, offers a seamless blend of fashion and function, ensuring every detail is thoughtfully considered. The iconic 19 Degree collection returns with seasonal colorways inspired by the atmospheric elegance of autumn in Central Park. 19 Degree Lite introduces rich, grounded tones of Wine and Pavement-echoing the foliage, stone paths and surrounding brownstones of the parks storied landscape. Moonrock appears in 19 Degree Polycarbonate, extending the palettes quiet sophistication across the broader collection. (L to R): 19 Degree Lite International 4-Wheeled Carry-On in Wine and Pavement, 19 Degree Aluminum International Carry-On in Black/Red and 19 Degree Aluminum Bar Set New to 19 Degree Aluminum comes an unexpectedly opulent 19 Degree Aluminum Bar Set. This luxurious set has everything needed to craft the perfect drink, including exclusive TUMI Cocktail recipe cards. Exquisitely packaged in a premium aluminum case featuring iconic 19 Degree contours, this bar set is the perfect lifestyle piece for TUMI enthusiasts. Rounding out TUMIs 50th anniversary are select travel, lifestyle pieces and accessories featuring the signature TUMI Red Pantone deployed as an accent color and an all-over treatment. Altogether, the Fall 2025 collections are the perfect forward-looking way to celebrate 50 years of innovation, expressed through the graphic, energetic lens of NYC, the place TUMI calls home. Fall 2025 collections are available at TUMI stores worldwide and on Stay tuned for exclusive content featuring Fall 2025 on @TUMITravel social channels. About TUMI Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, were committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit and follow on Instagram, TikTok, Facebook, and YouTube. TUMI and TUMI logo are registered trademarks of Tumi, Inc. 2025 Tumi, Inc.
