Latest news with #TV-themed
Yahoo
10-03-2025
- Entertainment
- Yahoo
Florida spring break: Fort Lauderdale welcomes partiers as state sends more police to vacation hot spots
Fort Lauderdale, Florida, is taking a different approach to spring break messaging than its southern neighbor, Miami Beach. Miami Beach police launched a reality TV-themed ad campaign in mid-February encouraging spring breakers to avoid the area after police saw increased violence during spring break beginning in about 2020. Things began to turn around in 2024 as the city bolstered law enforcement and made hundreds of arrests. The City of Fort Lauderdale launched a similar reality TV-themed ad on Feb. 26 telling spring break tourists to "know the rules" and "enjoy our city responsibly." Here's How Miami Beach Successfully Broke Up With Spring Break WATCH: Fort Lauderdale releases reality TV-themed spring break ad "Come for the fun, but remember to play by the rules. Love may be blind, but we'll be watching," Fort Lauderdale Police Department Chief William Schultz says in the "Love is Blind"-themed video. Read On The Fox News App The two ads show the two departments' different approaches to spring break—Miami Beach is telling spring breakers to skip the vacation destination entirely while Fort Lauderdale is encouraging them to come as long as they follow the city's rules. Rules include restrictions on alcohol, coolers, tents, tables, electric scooters and live or amplified music in certain areas. Police In Fort Lauderdale Report Surge Of Spring Breakers Amid Miami Beach Crackdown The city said there will be "increased enforcement" in certain areas and during specific times of the day, as well as a beach cleanup every day at 5:30 p.m. "Our city is known for its beautiful beaches, great weather, and exciting atmosphere, and we want everyone — residents and guests alike — to have a safe and enjoyable time," Fort Lauderdale Mayor Dean Trantalis said in a Feb. 26 statement. "Know the Rules: To maintain a fun and respectful environment, extra restrictions are in effect until April 12." Miami Beach Spring Break Restrictions Proved To Be 'Huge Success' For Residents And Businesses Miami Beach Mayor Steven Meiner, meanwhile, called this year "a reality check," saying the city's ad campaign shows "what is going to happen if you come here, and you don't play by our rules." Miami Beach's similar ad campaign in 2024 resulted in smaller-than-usual crowd sizes and less violence. Police Chief Wayne Jones said that arrests citywide went down 8% by March 17, 2024, compared to March 2023. Miami Beach Spring Breakers Hit With Extended Curfew After Swat Team Called Gov. Ron Desantis noted during a Friday press conference that spring break in Miami saw wild crowds beginning around 2020, when people escaped to Florida during the coronavirus pandemic because its businesses and public areas remained open while other states were still shut down. "We were thankful for that. Honestly, a lot of businesses came here and never went back. People came here and never went back because they appreciated the quality of life," DeSantis said, "but it also got out of control." The governor added that he is directing state law enforcement to provide additional personnel and assets to Miami Beach and other spring break hot spots over the coming article source: Florida spring break: Fort Lauderdale welcomes partiers as state sends more police to vacation hot spots
Fox News
10-03-2025
- Entertainment
- Fox News
Florida spring break: Fort Lauderdale welcomes partiers as state sends more police to vacation hot spots
Fort Lauderdale, Florida, is taking a different approach to spring break messaging than its southern neighbor, Miami Beach. Miami Beach police launched a reality TV-themed ad campaign in mid-February encouraging spring breakers to avoid the area after police saw increased violence during spring break beginning in about 2020. Things began to turn around in 2024 as the city bolstered law enforcement and made hundreds of arrests. The City of Fort Lauderdale launched a similar reality TV-themed ad on Feb. 26 telling spring break tourists to "know the rules" and "enjoy our city responsibly." "Come for the fun, but remember to play by the rules. Love may be blind, but we'll be watching," Fort Lauderdale Police Department Chief William Schultz says in the "Love is Blind"-themed video. The two ads show the two departments' different approaches to spring break—Miami Beach is telling spring breakers to skip the vacation destination entirely while Fort Lauderdale is encouraging them to come as long as they follow the city's rules. Rules include restrictions on alcohol, coolers, tents, tables, electric scooters and live or amplified music in certain areas. The city said there will be "increased enforcement" in certain areas and during specific times of the day, as well as a beach cleanup every day at 5:30 p.m. "Our city is known for its beautiful beaches, great weather, and exciting atmosphere, and we want everyone — residents and guests alike — to have a safe and enjoyable time," Fort Lauderdale Mayor Dean Trantalis said in a Feb. 26 statement. "Know the Rules: To maintain a fun and respectful environment, extra restrictions are in effect until April 12." Miami Beach Mayor Steven Meiner, meanwhile, called this year "a reality check," saying the city's ad campaign shows "what is going to happen if you come here, and you don't play by our rules." Miami Beach's similar ad campaign in 2024 resulted in smaller-than-usual crowd sizes and less violence. Police Chief Wayne Jones said that arrests citywide went down 8% by March 17, 2024, compared to March 2023. Gov. Ron Desantis noted during a Friday press conference that spring break in Miami saw wild crowds beginning around 2020, when people escaped to Florida during the coronavirus pandemic because its businesses and public areas remained open while other states were still shut down. "We were thankful for that. Honestly, a lot of businesses came here and never went back. People came here and never went back because they appreciated the quality of life," DeSantis said, "but it also got out of control." The governor added that he is directing state law enforcement to provide additional personnel and assets to Miami Beach and other spring break hot spots over the coming weeks.
CNN
16-02-2025
- Business
- CNN
From flavored foam to ‘Friends,' how coffee creamer became a $5 billion category
Stroll down the dairy aisle of your local grocer, and you'll likely find a growing array of coffee creamers with so many flavors that it practically rivals sweets and sodas. Once, hazelnut and French vanilla were the only creamer options. Those quaint days are long gone, with wacky flavors (Snickers, anyone?), sprayable foams and even TV-themed options like 'Friends' and 'The White Lotus,' hitting store shelves to satisfy America's seemingly endless thirst for creamers. Nestlé-owned Coffee-mate and Danone-owned International Delight, the top two brands in the creamer category, are churning out new flavors in part to chase Generation Z customers inspired by TikTok and are increasingly making coffee at home. During the height of Covid-19, International Delight 'saw consumers really wanting that coffee house experience at home' — which continued following the pandemic and now is being spurred by crazy coffee creations on the #CoffeeTok hashtag TikTok, according to Olivia Sanchez, senior vice president of creamers for Danone North America. 'We know that that personalized experience is very much authentic to this younger generation and that the first coffee is really critical,' she told CNN. 'They got very much inspired by combining different formats and flavors at home.' Sales have soared to $5 billion in 2024, according to research firm Circana. Growth in the refrigerated coffee creamer category has jumped about 14% over the past two years, with International Delight's flavors and Chobani's oat-based creamers triggering a bulk of that growth. To meet this increased customer demand, Nestlé recently opened a $675 million factory in Arizona specifically for production of creamers. Nestlé's creamer lineup has exploded, with new flavors from Starbucks, Natural Bliss and, of course, its flagship Coffee-mate brand. International Delight has leaned hard into a novelty category for growth, especially with creamers built around popular TV shows and movies, including some nostalgic titles. This approach began a few years ago, when International Delight put the 2003 film 'Elf' name on a line of sweet creamer flavors sold during the holidays, and they have since launched plenty more, including 'Friends' and 'Bridgerton' flavors. Most recently, the brand rolled out creamers with the Netflix dating show 'Love is Blind': wedding cake and chocolate-covered strawberry, naturally to fit with the romance theme. Although licensed deals are often more commonly seen in other parts of the grocery store, Danone's Sanchez explained that the partnerships are working because they're being turned into 'unexpected creamers that are consumer-relevant and create buzz around our brand.' In the eyes of Nate Rosen, a consumer packaged goods expert, the variety of coffee creamers has 'gone off the rails in the best way possible.' The growth of sponsored creamers is 'genius marketing,' he said. He pointed to Coffee-mate's new 'The White Lotus' creamers as an example of this corporate synergy: A buyer might use the creamer in the morning, which reminds them to watch the show at night. ('The White Lotus' airs on HBO, which like CNN, is owned by Warner Bros. Discovery). 'While licensing deals aren't new in consumer products, there's something particularly clever about embedding these brands into a daily ritual,' Rosen, who writes the Express Checkout newsletter, told CNN. 'It's especially smart in the creamer aisle, where everything typically looks the same. A recognizable show or character immediately makes one stand out from the sea of basics.' Creamers are even evolving past liquids, with foams from Danone and Nestlé making their way onto shelves. International Delight has five foams on sale including caramel macchiato and French vanilla flavors, and its parent company Danone has created a foams line with Silk and inked a partnership with Dunkin'. Nestlé also bought an expensive TV ad during the Super Bowl to promote its new Coffee-mate cold foam creamer (with an arguably controversial dancing tongue). 'TikTok has unleashed that creative power within our consumers,' Sanchez said, pointing toward younger consumers making cold foam at home and posting videos on the #CoffeeTok hashtag. 'We wanted to give them that opportunity where it would give that barista at home experience and make it very easy to stay one cup ahead.' As with the creamer craze overall, companies are launching these new foams in response to Gen Z inspired by people making cappuccino-like beverages at home and posting them on TikTok. Part of the appeal is the price: The cans of foam, which hover around $5.99 for 14 ounces, are generally cheaper than the price of one cappuccino at a coffee shop. 'People want that elevated coffee shop experience at home without spending $7 on a latte or investing in expensive equipment,' Rosen said. 'The rise of these specialty creamers and foams is really about democratizing that coffee shop experience and making it possible for anyone to create something that feels special in their own kitchen.'
CNN
16-02-2025
- Business
- CNN
From flavored foam to ‘Friends,' how coffee creamer became a $5 billion category
Stroll down the dairy aisle of your local grocer, and you'll likely find a growing array of coffee creamers with so many flavors that it practically rivals sweets and sodas. Once, hazelnut and French vanilla were the only creamer options. Those quaint days are long gone, with wacky flavors (Snickers, anyone?), sprayable foams and even TV-themed options like 'Friends' and 'The White Lotus,' hitting store shelves to satisfy America's seemingly endless thirst for creamers. Nestlé-owned Coffee-mate and Danone-owned International Delight, the top two brands in the creamer category, are churning out new flavors in part to chase Generation Z customers inspired by TikTok and are increasingly making coffee at home. During the height of Covid-19, International Delight 'saw consumers really wanting that coffee house experience at home' — which continued following the pandemic and now is being spurred by crazy coffee creations on the #CoffeeTok hashtag TikTok, according to Olivia Sanchez, senior vice president of creamers for Danone North America. 'We know that that personalized experience is very much authentic to this younger generation and that the first coffee is really critical,' she told CNN. 'They got very much inspired by combining different formats and flavors at home.' Sales have soared to $5 billion in 2024, according to research firm Circana. Growth in the refrigerated coffee creamer category has jumped about 14% over the past two years, with International Delight's flavors and Chobani's oat-based creamers triggering a bulk of that growth. To meet this increased customer demand, Nestlé recently opened a $675 million factory in Arizona specifically for production of creamers. Nestlé's creamer lineup has exploded, with new flavors from Starbucks, Natural Bliss and, of course, its flagship Coffee-mate brand. International Delight has leaned hard into a novelty category for growth, especially with creamers built around popular TV shows and movies, including some nostalgic titles. This approach began a few years ago, when International Delight put the 2003 film 'Elf' name on a line of sweet creamer flavors sold during the holidays, and they have since launched plenty more, including 'Friends' and 'Bridgerton' flavors. Most recently, the brand rolled out creamers with the Netflix dating show 'Love is Blind': wedding cake and chocolate-covered strawberry, naturally to fit with the romance theme. Although licensed deals are often more commonly seen in other parts of the grocery store, Danone's Sanchez explained that the partnerships are working because they're being turned into 'unexpected creamers that are consumer-relevant and create buzz around our brand.' In the eyes of Nate Rosen, a consumer packaged goods expert, the variety of coffee creamers has 'gone off the rails in the best way possible.' The growth of sponsored creamers is 'genius marketing,' he said. He pointed to Coffee-mate's new 'The White Lotus' creamers as an example of this corporate synergy: A buyer might use the creamer in the morning, which reminds them to watch the show at night. ('The White Lotus' airs on HBO, which like CNN, is owned by Warner Bros. Discovery). 'While licensing deals aren't new in consumer products, there's something particularly clever about embedding these brands into a daily ritual,' Rosen, who writes the Express Checkout newsletter, told CNN. 'It's especially smart in the creamer aisle, where everything typically looks the same. A recognizable show or character immediately makes one stand out from the sea of basics.' Creamers are even evolving past liquids, with foams from Danone and Nestlé making their way onto shelves. International Delight has five foams on sale including caramel macchiato and French vanilla flavors, and its parent company Danone has created a foams line with Silk and inked a partnership with Dunkin'. Nestlé also bought an expensive TV ad during the Super Bowl to promote its new Coffee-mate cold foam creamer (with an arguably controversial dancing tongue). 'TikTok has unleashed that creative power within our consumers,' Sanchez said, pointing toward younger consumers making cold foam at home and posting videos on the #CoffeeTok hashtag. 'We wanted to give them that opportunity where it would give that barista at home experience and make it very easy to stay one cup ahead.' As with the creamer craze overall, companies are launching these new foams in response to Gen Z inspired by people making cappuccino-like beverages at home and posting them on TikTok. Part of the appeal is the price: The cans of foam, which hover around $5.99 for 14 ounces, are generally cheaper than the price of one cappuccino at a coffee shop. 'People want that elevated coffee shop experience at home without spending $7 on a latte or investing in expensive equipment,' Rosen said. 'The rise of these specialty creamers and foams is really about democratizing that coffee shop experience and making it possible for anyone to create something that feels special in their own kitchen.'
Yahoo
15-02-2025
- Entertainment
- Yahoo
Miami Beach gives spring break troublemakers a 'reality check' with viral TV-themed video
Once an enclave for spring breakers searching for warmer weather, the city of Miami Beach is making a concerted effort to curb raucous partying by launching a "Spring Break Reality Check" campaign. The reality TV-themed PSA video shows just how unwelcome college students are to the Florida destination. "Consider this your reality check. Spring Break and Miami Beach don't mix," the city of Miami Beach wrote on X. Here's How Miami Beach Successfully Broke Up With Spring Break The video begins with a group of college-aged people driving to Miami Beach on what one young woman says will be "the best spring break ever." About 15 seconds into the promo, another says, "Once we got to Miami Beach, things went downhill fast." Read On The Fox News App The video launches into a compilation of strict police oversight, DUI sobriety checkpoints and pricey parking fees. "Apparently, the only thing that wasn't contraband was the grapes and the cheese," one young woman laments. Police In Fort Lauderdale Report Surge Of Spring Breakers Amid Miami Beach Crackdown At night, the crew is met with a strict curfew, leading to several arguments and tension, with one member of the group saying: "I'm so sick of crying!" "The real villain here is all these rules," said another. The concluding message of the video? The show is fake, but the rules apply. The video is the latest campaign effort by Miami Beach officials to discourage rowdy revelers from descending on the miles of pristine beaches and renowned nightlife. "This year it's a reality check, it's showing what is going to happen if you come here, and you don't play by our rules," Miami Beach Mayor Steven Meiner said. Last year's campaign resulted in Miami Beach seeing limited crowd sizes and less violence. Police Chief Wayne Jones said that arrests citywide went down 8% by March 17, 2024, compared to March 2023. Miami Beach Spring Break Restrictions Proved To Be 'Huge Success' For Residents And Businesses Police enforcement is hoping to see the same, if not better, effect with the "Reality Check" parody released this year. While the city saw last year's campaign as a success, some businesses said the measures went too far. M2, a nightclub in Miami Beach, reported half a million dollars in revenue loss during this period, according to WSVN. The "Reality Check" ad points viewers to a website that lists the many prohibitions to prevent even the most insistent partyers from enjoying themselves during the busy weekends of March 13-16 and March 20-23: no novelty vehicle rentals, raised towing fees, sobriety checkpoints and the closure of all parking lots in South Beach, a section of Miami Beach that typically heaves with article source: Miami Beach gives spring break troublemakers a 'reality check' with viral TV-themed video
