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Taco John's Appoints Industry Veteran Jackie Secor to Chief Operating Officer
Taco John's Appoints Industry Veteran Jackie Secor to Chief Operating Officer

Malaysian Reserve

time10-06-2025

  • Business
  • Malaysian Reserve

Taco John's Appoints Industry Veteran Jackie Secor to Chief Operating Officer

Seasoned Operations Leader Brings Over Two Decades of Experience Across Franchise and Corporate Leadership Appointment is Set to Drive Operational Excellence and Cross-Functional Alignment as Brand Scales Bolstered Executive Bench Supports Taco John's National Growth Strategy and Franchisee-First Focus ST. LOUIS PARK, Minn., June 9, 2025 /PRNewswire/ — Taco John's®, a leading Mexican quick-service restaurant, appoints longtime restaurant industry leader Jackie Secor as its new Chief Operating Officer. With over 25 years of experience leading high-performing teams and driving strategic initiatives, Secor will play a key role in accelerating the brand's growth, enhancing franchisee success, and continuing to streamline system-wide operations. Secor's impressive resume showcases her proven track record for bringing innovation and collaboration to drive change. Originally starting with Auntie Anne's as a shift manager, her unique experience of climbing the ranks to become Senior Vice President of Operations and Training at GoTo Foods gives her a keen eye for examining every brand through the eyes of the frontline. As an organized and oriented strategic thinker, Secor aligns strategy with data and analytics to streamline restaurant operations and profitability. 'Operations is in my blood and at the core of who I am,' shared Secor. 'My career started on the front line, and that perspective continues to shape how I lead. I believe in structured collaboration, leveraging data, empowering teams, and driving consistency across the system. Taco John's has such a strong foundation and a clear growth trajectory, and I'm excited to join the world-class team to elevate the brand and support our franchisees in the next phase of success.' In her role, Secor oversees restaurant operations, technology, and training, while collaborating cross-functionally with departments including supply chain, marketing, and development. Her focus will be on operational excellence, performance optimization, and ensuring that franchisees receive the best-in-class support that they deserve. Attributing her success in previous roles to the partnerships she built with franchisees, Secor plans to hone-in on Taco John's people-first culture to grow AUV for existing franchisees and expand the brand's footprint to reach new communities. 'Jackie is the kind of leader who brings both strategic discipline and a deep respect for the people who make the business run every day,' said Heather Neary, President and CEO of Taco John's. 'She's a champion for franchisees, a data-driven decision-maker, and a true operator at heart. We're thrilled to welcome her to the executive team at such an exciting time in the brand's evolution.' This appointment comes at a pivotal time as Taco John's accelerates its expansion through both single and multi-unit development. Recent initiatives such as the Path to Ownership structure and the brands optimized business model provide a strong foundation for franchisee support and sustainable long-term growth. Drawing on her track record of success through collaborative franchisee relationships, Secor plans to further strengthen Taco John's 'people first' culture. Her focus will center on increasing AUV for existing operators while strategically expanding the brand's presence into new more information about Taco John's franchise opportunities, please visit or contact Shannon Iverson at siverson@ About Taco John's®Founded in 1969 in Cheyenne, Wyoming, Taco John's® has been delivering bigger. bolder. better. flavors for over 55 years. Today, Taco John's operates and franchises nearly 350 restaurants across 22 states, solidifying its place as one of the largest Mexican quick-service restaurant brands in the U.S. Famous for coining Taco Tuesday in 1989, Taco John's offers everyday value with its popular menu. Signature items like Potato Olés® showcase the bold, original flavors that help fans Olé The Day. With generous portions and made-to-order dishes crafted from fresh, high-quality ingredients, Taco John's sets the standard for crave-worthy Mexican fare. Taco John's continues to be a standout in the industry, highlighted by recent accolades including ranking No. 147 spot on Entrepreneur Magazine's 2025 'Franchise 500' ranking and the No. 158 on Franchise Times 2024, 'Franchise 400' ranking. For more information, visit and follow Taco John's on Facebook, Instagram, Twitter and TikTok.

Taco John's Appoints Industry Veteran Jackie Secor to Chief Operating Officer
Taco John's Appoints Industry Veteran Jackie Secor to Chief Operating Officer

Yahoo

time09-06-2025

  • Business
  • Yahoo

Taco John's Appoints Industry Veteran Jackie Secor to Chief Operating Officer

Seasoned Operations Leader Brings Over Two Decades of Experience Across Franchise and Corporate Leadership Appointment is Set to Drive Operational Excellence and Cross-Functional Alignment as Brand Scales Bolstered Executive Bench Supports Taco John's National Growth Strategy and Franchisee-First Focus ST. LOUIS PARK, Minn., June 9, 2025 /PRNewswire/ -- Taco John's®, a leading Mexican quick-service restaurant, appoints longtime restaurant industry leader Jackie Secor as its new Chief Operating Officer. With over 25 years of experience leading high-performing teams and driving strategic initiatives, Secor will play a key role in accelerating the brand's growth, enhancing franchisee success, and continuing to streamline system-wide operations. Secor's impressive resume showcases her proven track record for bringing innovation and collaboration to drive change. Originally starting with Auntie Anne's as a shift manager, her unique experience of climbing the ranks to become Senior Vice President of Operations and Training at GoTo Foods gives her a keen eye for examining every brand through the eyes of the frontline. As an organized and oriented strategic thinker, Secor aligns strategy with data and analytics to streamline restaurant operations and profitability. "Operations is in my blood and at the core of who I am," shared Secor. "My career started on the front line, and that perspective continues to shape how I lead. I believe in structured collaboration, leveraging data, empowering teams, and driving consistency across the system. Taco John's has such a strong foundation and a clear growth trajectory, and I'm excited to join the world-class team to elevate the brand and support our franchisees in the next phase of success." In her role, Secor oversees restaurant operations, technology, and training, while collaborating cross-functionally with departments including supply chain, marketing, and development. Her focus will be on operational excellence, performance optimization, and ensuring that franchisees receive the best-in-class support that they deserve. Attributing her success in previous roles to the partnerships she built with franchisees, Secor plans to hone-in on Taco John's people-first culture to grow AUV for existing franchisees and expand the brand's footprint to reach new communities. "Jackie is the kind of leader who brings both strategic discipline and a deep respect for the people who make the business run every day," said Heather Neary, President and CEO of Taco John's. "She's a champion for franchisees, a data-driven decision-maker, and a true operator at heart. We're thrilled to welcome her to the executive team at such an exciting time in the brand's evolution." This appointment comes at a pivotal time as Taco John's accelerates its expansion through both single and multi-unit development. Recent initiatives such as the Path to Ownership structure and the brands optimized business model provide a strong foundation for franchisee support and sustainable long-term growth. Drawing on her track record of success through collaborative franchisee relationships, Secor plans to further strengthen Taco John's "people first" culture. Her focus will center on increasing AUV for existing operators while strategically expanding the brand's presence into new more information about Taco John's franchise opportunities, please visit or contact Shannon Iverson at siverson@ About Taco John's®Founded in 1969 in Cheyenne, Wyoming, Taco John's® has been delivering bigger. bolder. better. flavors for over 55 years. Today, Taco John's operates and franchises nearly 350 restaurants across 22 states, solidifying its place as one of the largest Mexican quick-service restaurant brands in the U.S. Famous for coining Taco Tuesday in 1989, Taco John's offers everyday value with its popular menu. Signature items like Potato Olés® showcase the bold, original flavors that help fans Olé The Day. With generous portions and made-to-order dishes crafted from fresh, high-quality ingredients, Taco John's sets the standard for crave-worthy Mexican fare. Taco John's continues to be a standout in the industry, highlighted by recent accolades including ranking No. 147 spot on Entrepreneur Magazine's 2025 "Franchise 500" ranking and the No. 158 on Franchise Times 2024, "Franchise 400" ranking. For more information, visit and follow Taco John's on Facebook, Instagram, Twitter and TikTok. View original content to download multimedia: SOURCE Taco John's®

Taco John's Cranks Up the Fiesta for Summer with New Limited-Time Menu Items & Beverages Including Dirty Lemonades at a Sizzling Value
Taco John's Cranks Up the Fiesta for Summer with New Limited-Time Menu Items & Beverages Including Dirty Lemonades at a Sizzling Value

Yahoo

time12-05-2025

  • Entertainment
  • Yahoo

Taco John's Cranks Up the Fiesta for Summer with New Limited-Time Menu Items & Beverages Including Dirty Lemonades at a Sizzling Value

Taco John's Cranks Up the Fiesta for Summer with New Limited-Time Menu Items & Beverages Including Dirty Lemonades at a Sizzling Value CHEYENNE, Wyo., May 12, 2025 (GLOBE NEWSWIRE) -- Taco John's® is kicking off the summer season by bringing even more flavor to its menu. After an overwhelmingly positive response to the new Fiesta Softshell Tacos that debuted last fall, more of the Taco John's menu is joining the Fiesta, PLUS a new lineup of refreshing beverage choices to beat the heat! Taco John's new Fiesta menu features fresh, savory ingredients like all-white meat chicken, Pico de Gallo made in-house daily, and Taco John's signature Fiesta sauce — a creamy, zesty blend of sour cream, jalapeños, onions, garlic, tomato and cilantro. To celebrate the expansion of the Fiesta menu, Taco John's is offering 2 Fiesta Softshell Tacos for $5 for a limited time. Each features a soft flour tortilla filled with your choice of premium protein — grilled all-white meat chicken or seasoned sirloin steak — and topped with Fiesta sauce, Pico de Gallo, a blend of four cheeses, and crisp, shredded lettuce. But that's not all! Brand-new Fiesta menu items to try include: Fiesta Burrito: A 10-inch soft flour tortilla comes loaded with all the Fiesta fixings plus seasoned red rice and creamy guacamole made with Hass avocados. Fiesta Quesadilla: A grilled 10-inch flour tortilla stuffed with a melty four-cheese blend, Fiesta sauce, Pico de Gallo, and guacamole. To get the most Fiesta for your buck, upgrade to a Combo meal that includes a small Potato Olés® and a small drink. Warm months also mean the return of Taco John's tantalizing Summer Lemonades. The premium strawberry and wildberry beverages are crafted on-demand, featuring real fruit purees and Tropicana® Lemonade, for a balance of sweet and tart refreshment in every sip. Taco John's is also introducing a refreshing new beverage upgrade: Dirty Soda! Add sweet cream to any beverage for a rich, creamy experience. Try the Dirty Strawberry Lemonade, Dirty Wildberry Lemonade, or customize your favorite fountain drink for just 50 cents more. Sample these summer offerings for a limited time at participating Taco John's locations in-store, at the drive-thru, and through the Taco John's app. About Taco John's®With nearly 350 restaurants in 22 states, Taco John's is one of America's largest Mexican quick-service restaurant brands. Founded in 1969 in Cheyenne, Wyoming, Taco John's has been serving a made-to-order menu using fresh, high-quality ingredients, seasonings and sauces for more than 55 years. Offering signature specials like Taco Tuesday, savings and special offers for Bigger Bolder Rewards loyalty club members, and beloved originals like Potato Olés®, Taco John's takes pride in bigger. bolder. better. flavors and menu items. Recognized as one of Entrepreneur's "Top Food Franchises of 2023" and hailed by QSR Magazine as a "Top 15 Chain Ready to Contend as Fast Food's Top Players," Taco John's continues to expand into new territories. For more information, visit and follow Taco John's on Facebook, Instagram and TikTok. Media Contact:Joshua LevittPR for Taco John'sjosh@ A photo accompanying this announcement is available at

Taco John's helps franchisees create scaleable business model
Taco John's helps franchisees create scaleable business model

Yahoo

time22-03-2025

  • Business
  • Yahoo

Taco John's helps franchisees create scaleable business model

Mexican quick-service restaurant chain Taco John's has launched a framework, known as Path to Ownership, aimed at redefining franchise ownership within the industry. The strategic blueprint is designed to provide aspiring franchisees with the tools, knowledge and support necessary for a successful venture in the quick-service restaurant (QSR) sector. Taco John's president and CEO Heather Neary added: "At Taco John's, we believe that a successful franchise system isn't just about expansion. It's about smart, sustainable growth. Our Path to Ownership is built on a foundation of franchisee support, operational efficiency and market-driven decision-making, ensuring that each owner is set up for success from day one." Taco John's Path to Ownership consists of six phases to guide franchisees through the process of starting and managing their business. The first phase, exploration and education, involves learning about the company's history, operations and financial expectations. This includes market assessments and financial modelling to help franchisees make informed decisions. The financing guidance phase helps franchisees secure funding by providing structured models and strategies to simplify the lending process. During site selection and development, franchisees work with Taco John's real estate team to identify locations with high customer traffic. Training and operational readiness prepare franchisees through hands-on experience at flagship locations, online learning tools and support in areas such as daily operations, leadership and customer service. The grand opening and community integration phase focuses on establishing the new location and attracting customers. The final phase, growth and performance optimisation, provides ongoing support for improving operations, updating menu offerings and implementing technology-driven efficiencies to help franchisees maintain profitability and expand their business. Taco John's vice-president for development Shannon Iverson stated: "Our franchisees are the backbone of our success, and we're committed to giving them every possible advantage. "From value-engineered building types and strategic market planning, our model is designed for profitability and scaleability setting our franchise partners up for long-term success." Taco John's operates in 350 locations across 22 US states. In February 2025, the brand reintroduced its Alaska Flounder Fish Tacos, for a limited time until May. "Taco John's helps franchisees create scaleable business model" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio

Saturday Boredom Busters: March 8th
Saturday Boredom Busters: March 8th

Yahoo

time08-03-2025

  • Entertainment
  • Yahoo

Saturday Boredom Busters: March 8th

SIOUX FALLS, SD (KELO) — A pair of fundraisers are taking place to help a member of the South Dakota Air National Guard who's battling a rare form of bone cancer. All 8 Taco John's locations in Sioux Fall will donate 50-percent of breakfast sales to Chris Thesenvitz, who's served in the air guard for more than 20 years. The benefit goes from 7-11 a.m. The South Dakota Military Heritage Alliance is also hosting a fundraiser for Thesenvitz from 5 to 11 p.m. Activities include a silent auction, a shooting range event, a 50-50 raffle and a taco bar. The cost is $20. Children 10 and under are free. Enjoy semi-final action at the Summit League Basketball Championships in Sioux women's semi's tip off at noon at the Denny Sanford PREMIER Center. The men's games start at 7 p.m. Enjoy professional rodeo action at the Huron PRCA Championship. Doors open at 6 p.m. at The DEX on the South Dakota State Fairgrounds. The show begins at 7 p.m. Tickets are $20 for adults, $5 for youth. The group Fun & Friends is hosting a March Meetup at Robert Bennis Elementary School in Brandon, SD. The free event is open to children up through 12 years old with a disability, rare disease or who are neuro-divergent. There will be a selection of games and equipment to play in the school gym from 9:30 to 11:30 a.m. No registration is needed. Siblings are welcome, guardians are required. The Nyberg's ACE Kids Club is inviting children to their store at 41st and Minnesota to make free leprechaun hats. The Kids Club meets from 2-3 p.m. Registration is recommended to make sure they have enough supplies. Sip, savor and vote in the Mash Madness drink competition in downtown Sioux Falls. Categories include craft beers, cocktails and non-alcoholic beverage creations at 29 participating businesses. Mash Madness runs through the end of the month. Movies playing at the historic State Theater in downtown Sioux Falls include Grumpy Old Men, The Red Shoes and Madagascar. The Wells Fargo CineDome & Sweetman Planetarium at the Washington Pavilion features T-Rex, Mars: The Ultimate Voyage and 3-2-1 Liftoff. The movie releases playing at a theater near you include Rule Breakers, rated PG and Mickey 17, rated R. The Palace Theatre in Luverne, MN presents Twist on Taylor, a cover band performing the songs of Taylor Swift. The performance is at 7:30 p.m. Tickets are $40. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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