Latest news with #Taffy
Malaysian Reserve
3 days ago
- Business
- Malaysian Reserve
Medulla Expands Global Footprint with Strategic Launch in Singapore
SINGAPORE, Aug. 14, 2025 /PRNewswire/ — Medulla Communications Pvt. Ltd., one of the world's most awarded healthcare advertising agencies, has announced its expansion into Singapore, establishing a strategic hub to serve the Asia-Pacific region. Known for its expertise in solving healthcare challenges over 15 years, Medulla is looking to create a new super-specialist category as the first digital healthcare advertising agency in Asia. Medulla is one of the rare healthcare-specialist agencies to win the world's biggest awards for both creativity and marketing effectiveness, including Cannes Lions and Effies. This reinforces Medulla's commitment to delivering comprehensive healthcare marketing services across the region, spanning brand strategy, 'brand love' campaigns, performance marketing, healthcare professional communications, CRM, patient support programs, and targeted digital campaigns. 'We've spent 15 years understanding and addressing the world's healthcare challenges, working with brands in APAC through our global team. With our proven healthcare communication capabilities, we're well-positioned to create meaningful impact across the region,' said Praful Akali, Founder and Managing Director of Medulla Communications. Leading Medulla's APAC operations as Managing Partner is Taffy Ledesma, a seasoned executive with extensive experience across healthcare, FMCG, and agency leadership. Taffy's career began client side, working with Johnson & Johnson, Mead Johnson, and Unilever, before he transitioned to agency leadership roles—including Managing Director at DDB Indonesia and Country Head for Indonesia at Hello Health Group. Taffy added, 'My experience on both the client and agency sides of healthcare puts me in a strong position to be a true partner to our clients, ensuring their products and services reach the people they are intended to serve. My focus is on driving commercial effectiveness—and that's what true partnerships achieve.' Medulla has partnered with some global companies including Pfizer, Novartis, Ferring, Mylan, Braintap, and more. Medulla is poised to further its mission of delivering transformative healthcare marketing solutions across new frontiers. About Medulla Communications: Founded by Praful Akali in 2008, Medulla Communications has consistently been recognized as one of the top healthcare agencies globally. The agency has been honoured as the #1 Healthcare Agency of the Year at Cannes Lions in 2016 and secured a top three global ranking for three consecutive years (2015–2017). Medulla has also been ranked as the #4 Most Effective Independent Agency globally by Effies, and the #4 Most Effective Specialist Agency globally by WARC. For media inquiries, please contact: press@ | Website: Photo:
Business Standard
3 days ago
- Business
- Business Standard
Medulla Communications Expands Global Footprint with Strategic Launch in Singapore
PRNewswire Mumbai (Maharashtra) [India], August 14: Medulla Communications Pvt. Ltd., one of the world's most awarded healthcare-specialist advertising agencies, has announced the launch of its new hub in Singapore. With over 15 years of experience in solving complex healthcare challenges, Medulla is now looking to create a super-specialist category as the first digital healthcare advertising agency in Asia. New Hub to Deliver Scalable, Specialist Healthcare Marketing Solutions Across APAC. Medulla is among the rare agencies globally to win the world's biggest advertising awards for both creativity and marketing effectiveness in healthcare. It has been named Healthcare Agency of the Year at the Cannes Lions and ranked among the Top 3 Brands of the Year at the APAC Effies. The move reinforces its commitment to delivering high-impact, end-to-end healthcare marketing services--including brand strategy, creative 'brand love' campaigns, performance marketing, HCP (healthcare professional) engagement (both virtual and on-ground), CRM, patient support programs (PSPs), and precision-targeted digital campaigns. This expansion also enables Medulla to scale its talent pool and resources more effectively across markets including India. "With over 15 years dedicated to understanding and solving healthcare challenges worldwide--including working with clients in Singapore and Asia--we're excited to now offer our expertise more directly through a presence on the ground," said Praful Akali, Founder and Managing Director of Medulla Communications. "We're passionate about improving lives, and we believe that with our proven capabilities, we're well-positioned to drive real impact across the region." Heading Medulla's APAC operations as Managing Partner is Taffy Ledesma, a seasoned leader with extensive experience across healthcare, FMCG, and agency leadership. Taffy began his career on the client side with Johnson & Johnson, Mead Johnson, and Unilever, before moving into agency leadership roles--most recently as Managing Director at DDB Indonesia and Country Head at Hello Health Group. Speaking about his new role, Taffy said: "My experience across both client and agency ecosystems gives me a unique lens to truly partner with brands--ensuring their healthcare innovations reach the people they're meant for. Commercial effectiveness is my core focus, because that's what makes healthcare communication truly meaningful." Medulla has had the privilege of partnering with some of the world's leading global companies including Pfizer, Novartis, Ferring, Mylan, Braintap, Bayer, Kenvue, Big Muscles, IAPC, Muscle Blaze and more. With this expansion, Medulla is poised to further its mission of delivering transformative healthcare marketing solutions across new frontiers. About Medulla Communications: Founded by Praful Akali in 2008, Medulla Communications has consistently been recognized as one of the top healthcare agencies globally. The agency has been honoured as the #1 Healthcare Agency of the Year at Cannes Lions in 2016 and secured a top three global ranking for three consecutive years (2015-2017).
CairoScene
30-06-2025
- Entertainment
- CairoScene
Mujahed Collaborates With Taffy on Love Ballad ‘Bassama'
Against stripped-down production intersected with tabla patterns and dreamy keys with pop sensibilities, Taffy and Mujahed trade melodic verses about love and longing with pure vulnerability. Jun 30, 2025 Sudanese rapper Mujahed has teamed up with Egyptian rising artist Taffy on a joint single, 'Bassama', a soulful ballad that touches themes of love and longing. Against stripped-down production helmed by BashMohannad, intersected with Middle Eastern tabla patterns and dreamy keys and synths with pop sensibilities, Mujaheed and Taffy trade melodic verses in a chill, laid-back flow. They are not trying to flex with worldplays and sharp-tongued bars that the duo has demonstrated in their previous releases. Instead, they pivoted to a more emotionally-charged lyricism that's filled with pure vulnerability to showcase their feelings.
Yahoo
16-06-2025
- Sport
- Yahoo
Incredible But True Rangers Stories
You may have heard of Taffy Abel or you may not but -- if you care for vintage Rangers history – now is the time to hear about one of the biggest, best and funniest of Blueshirt backliners. Before the Rangers were born, Abel already had made a name for himself as an amateur. Taffy was an American Olympic hero decades before Uncle Sam's Gold Medal winners of 1980. Advertisement Here are some worthwhile Taffy Abel notes: * A FIRST: Abel was the first Native American (Ojibwe in the Winter Olympics 1924 Silver Medal) , He also was the Team USA Flag Bearer. And the first American-born player in the NHL. * HOME TOWN: Taffy came from Sault Ste. Marie, Michigan. * BEST FEAT: Working alongside future Hall of Famer Ching Johnson, Abel starred on the Rangers first Stanley Cup-winning team in 1928. Because of his being overweight – Taffy loved beer – manager Lester Patrick regularly had his heavyweight defenseman get on the scales. Then Patrick would bawl him out. "Taffy just grinned and continued on his way," Frank Boucher wrote in When The Rangers Were Young. "He loved to sing and harmonize and then would break into a soft-shoe routine, a marvelous grin creasing his round, glowing face." Advertisement One day after a practice, Patrick was instructing his two defensemen on what they should do on a three-on-two break. Boucher: "Lester carefully explained how they must make certain the puck carrier could not drive between them, that they must wait until the last split-second and then 'Spread Out,' covering the two wing men, one of whom would be taking the pass from the centerman." Incredible But True Rangers Tales: The Forgotten Cup Hero Of 1940 Incredible But True Rangers Tales: The Forgotten Cup Hero Of 1940 The "Put A Banner Up For Chris Kreider" bloc simply doesn't know what it's lobbying about because it doesn't know Advertisement Rangers history like The Maven. Since Lester's lecture sounded like the drone of bagpipes, Taffy fell asleep. When Patrick awakened Abel with a shout, and admonished him for snoozing, the defenseman shot back: "I wasn't asleep, I was just resting my eyes." Lester then asked Abel what he'd do if alone on defense and a three-man rush came down on him. Taffy thought for a moment and then shot back: "I'd do exactly what you said I should do, – I'D SPREAD OUT!" P.S. Abel also played on the Chicago Black Hawks 1934 Stanley Cup-winners!
New York Times
04-05-2025
- General
- New York Times
The Sunday Read: ‘This Is the Holocaust Story I Said I Wouldn't Write'
When Taffy Brodesser-Akner became a writer, Mr. Lindenblatt, the father of one of her oldest friends, began asking to tell his story of survival during the Holocaust in one of the magazines or newspapers she wrote for. He took pride in telling his story, in making sure he fulfilled what he felt was the obligation of all Holocaust survivors, which was to remind the world what had happened to the Jews. His daughter Ilana knew it was a long shot but felt obligated to pass on the request — it was her father, after all. Taffy declined because after a life hearing about the Holocaust, she said, she was 'all Holocausted out.' But, years later, when she learned of Mr. Lindenblatt's imminent passing, Taffy asked herself what would become of stories like his if the generation of hers that was supposed to inherit them had taken the privilege that came with another generation's survival and decided not to listen? So here it is, an old Jewish story about the Holocaust and a man who somehow survived the pernicious, organized and intentional genocide of the Jews. But right behind it, just two generations later, is another story, one about the children and grandchildren who have been so malformed by the stories that are their lineage that some of them made just as eager work of running from it, only to find themselves, same as anything you run from, having to deal with it anyway.
