Latest news with #TagdaRaho
India Gazette
2 hours ago
- Entertainment
- India Gazette
PM Modi praises fitness start-up 'Tagda Raho' for merging tradition with modernity
New Delhi [India], June 26 (ANI): Prime Minister Narendra Modi has once again praised the fitness start-up 'Tagda Raho', saying that the initiative has 'beautifully merged tradition with modernity.' His remarks came after the official X handle of 'Mann Ki Baat' highlighted that the start-up has gained nationwide recognition following its mention in one of the episodes. Sharing the Mann Ki Baat post on his X handle, PM Modi said, 'Indian culture offers many ways to remain fit and healthy. In MannKiBaat, we've been showcasing such efforts, including one such effort which has beautifully merged tradition with modernity in their StartUp.' The Mann ki Baat's post highlighted that the start-up has received the nationwide spotlight after PM Modi mentioned it in an episode back in December of last year. 'When PM Narendra Modi mentioned the Fitness Start-up 'Tagda Raho' in 'Mann Ki Baat', this initiative to revive Indian traditional ways of staying healthy got the nationwide spotlight! That's the power of #MannKiBaat -- turning ideas into impact and dreams into success,' the post read. In December, PM Modi praised the 'Tagda Raho' startup, a Bengaluru-based fitness startup that involves exercises with Gada (mace) and Mugdar (Indian club). This fitness startup made headlines last year when former Indian team captain Mahendra Singh Dhoni expressed interest and invested in it. The founder of this startup, Rishabh Malhotra, while discussing the idea behind the startup's name, stated that 'Tagda Raho' is used as a salutation in the Assam Regiment, similar to how officers and soldiers greet each other within that unit. Instead of saying hello or namaste, they say 'Tagda Raho' to each other when they meet. This concept comes from there. 'I am trying to bring out the concept of our traditional exercises through the 'Tagda Raho' startup, which has been ongoing in the country's akhadas, in a modern way so that people in the cities can adopt them,' Malhotra added. Showing gratitude to PM Modi for bringing the nation's focus to his fitness startup, Malhotra said, 'I am grateful that I got the opportunity to reach the nation through 'Mann Ki Baat' and introduce the 'Tagda Raho' startup.' (ANI)
Hindustan Times
10 hours ago
- Entertainment
- Hindustan Times
Bengaluru startup ‘Tagda Raho' gets shoutout from PM Modi in Mann Ki Baat
Prime Minister Narendra Modi, in his latest Mann Ki Baat address, praised a Bengaluru-based fitness startup, Tagda Raho, for promoting traditional Indian methods of staying fit through a modern lens. Tagda Raho is a fitness initiative inspired by India's age-old akhada traditions. (X/@mannkibaat) 'Indian culture offers many ways to remain fit and healthy,' the PM said, adding that Mann Ki Baat continues to highlight such initiatives. 'One such effort that has beautifully merged tradition with modernity is a startup from Bengaluru, Tagda Raho. Swing and stay fit!' The mention has sparked widespread appreciation, with Bengaluru South MP Tejasvi Surya also responding and acknowledging the startup's contribution to reviving indigenous fitness practices. Founded by Rishabh Malhotra, Tagda Raho is a fitness initiative inspired by India's age-old akhada traditions. Central to its philosophy is the revival of the mudgar, a traditional Indian club used for strength training, which the startup has adapted into contemporary fitness routines for urban audiences. In earlier interviews, Malhotra explained the origin of the name 'Tagda Raho', saying it draws from the greeting used in the Assam Regiment of the Indian Army. 'Instead of saying hello or namaste, they say 'Tagda Raho'—which means 'stay strong'. I wanted to bring that energy into a brand that represents our traditional strength training,' he said. Malhotra believes traditional equipment like the mudgar not only builds strength but also improves posture and breathing. 'When all your weight is on one side, your posture improves and your breathing opens up,' he explained. 'We are hunching so much these days that our lung capacity is shrinking. These exercises help correct that.' Expressing gratitude to the Prime Minister for the recognition, Malhotra said, 'I'm grateful to have had the opportunity to reach the nation through Mann Ki Baat and introduce the concept behind Tagda Raho.' The startup's spotlight on a national platform like Mann Ki Baat is being hailed as a win for local innovation and a celebration of Bharat-style fitnes, blending culture, health, and entrepreneurship. (Also Read: Shubhanshu Shukla scripts history, becomes first Indian to enter ISS; will spend 14 days researching microgravity) (With agency inputs)
