14-05-2025
Zulekha Healthcare Group Adopt Salesforce for Digital Growth
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UAE-based Zulekha Healthcare Group has announced its decision to adopt Salesforce Health Cloud and Marketing Cloud to support its digital transformation strategy.
The group operates two multidisciplinary hospitals in Dubai and Sharjah, along with two medical centres and five pharmacies. It offers specialized treatments across more than 30 medical disciplines.
Founded in 1964, Zulekha Healthcare Group is now one of the largest private healthcare networks in the UAE. It employs over 2,500 professionals, including 300+ qualified doctors, 600+ nurses, and a dedicated paramedical team. The group's two hospitals house 285 beds and offer both inpatient and outpatient services. It also manages a smart medical fitness centre that provides visa-related health services such as medical assessments, vaccinations, occupational health cards, and embassy fitness certifications.
The healthcare group confirmed that it selected Salesforce to help consolidate patient interactions across multiple channels. This includes in-person visits, messaging platforms, phone calls, and email. As reported, the unified CRM system will offer a complete 360-degree view of each patient.
Zulekha Healthcare Group stated that the new platform will: Improve operational efficiency and reduce missed appointments
Strengthen patient relationships and boost retention
Marketing Cloud will enable the group to deliver more personalized and scalable communication campaigns.
Taher Shams, Managing Director at Zulekha Healthcare Group, said the initiative aligns with their mission to improve healthcare accessibility through innovation. He added that by reducing no-shows, the organization aims to enhance patient adherence and overall health outcomes.
The integration of Salesforce with the group's existing ERP and EMR systems will also support its expansion plans. This step will help Zulekha Healthcare Group leverage cloud capabilities and AI-driven solutions to optimize care delivery.
Amit Khanna, SVP & GM, Salesforce Health, commented that the collaboration will allow for deeper patient insights and more customized care. He emphasized the role of AI in improving engagement and healthcare experiences.
Zulekha Healthcare Group's latest move highlights its ongoing efforts to scale operations while enhancing the quality of care across the UAE.
