Latest news with #Taibah
Arab News
10-02-2025
- Entertainment
- Arab News
Saudi creative Sarah Taibah stars in Loewe's Ramadan campaign
DUBAI: Spanish luxury fashion house Loewe has unveiled a Ramadan campaign directed by Lebanese Sudanese auteur Dana Boulos and starring Saudi actress and filmmaker Sarah Taibah and Saudi Olympic rower Husein Alireza. For the latest updates, follow us on Instagram @ The cast is rounded out by Omani artist Mays Almoosawi, Kuwaiti visual artist Najd Al-Taher, Emirati film director Sarah Al-Hashimi, Kuwaiti DJ Cascou and Bahraini contemporary artist Salman Al-Najem. Taibah shared behind-the-scenes photographs from the campaign shoot on Instagram, jokingly captioning the post 'GCCCCC. The Gulf Cooperation Council Countries' Cutest Creatives Crew, brought together by @loewe.' The campaign promotes the brand's Silver Capsule Collection, its first-ever release for Ramadan by designer JW Anderson. With the concept, creative direction, casting and production by Between Us Boys Studio, and post-production handled by DAHOUL Studio, the clip focuses on a clock ticking down until iftar, the meal that breaks a Muslim's fast during Ramadan. The Silver Capsule Collection released at select stores the Middle East and at Harrods in London, on Sunday. A post shared by Dana Boulos (@danaboulos) The collection sees the brand's signature bags get a Ramadan makeover; the Puzzle bag appears in vetiver crocodile, while the Flamenco clutch and Squeeze bag are offered in metallic textures with intricate beading. The ready-to-wear selection boasts silky belted pajamas, soft nappa leather sets, and day-to-night silk dresses. Los Angeles-based Boulos, who directed the campaign, has worked on short films, music videos, and fashion commercials for the likes of Mercedes Benz, Glossier, and Farfetch. For her part, Taibah shot to fame for her show 'Jameel Jeddan,' the first Saudi show starring, written, and created by a Saudi woman. The plot of the 2022 release was anything but typical. Strong-headed Jameel wakes up from a five-year coma and is forced to finish her last year in high school and rejoin a society she no longer associates with. As a coping mechanism, she begins to experience glitches in the form of an animated alternative reality. Taibah is currently working on off-beat Saudi romcom 'A Matter of Life and Death,' which she wrote. The film is being directed by Anas Batahaf and will star Taibah and Yaqoub Al-Farhan.
CairoScene
09-02-2025
- Entertainment
- CairoScene
Saudi Actress Sarah Taibah Fronts Loewe's First-Ever Ramadan Campaign
Featuring shimmering metallic accents, the Ramadan-exclusive lineup reimagines the brand's signature bags—like the Puzzle, Flamenco, and Squeeze—in dazzling new textures. Loewe is ushering in a new era this Ramadan with its first-ever collection dedicated to the holy month—and who better to front the campaign than Saudi actress and filmmaker Sarah Taibah? Taibah brings a natural ease and refined presence to the Spanish fashion house's Ramadan debut, titled the 'Silver Capsule Collection'. The collection is all about fluidity, elegance, and a hint of shimmer. Loewe's most-loved bags get a Ramadan makeover; the Puzzle bag appears in luxurious vetiver crocodile, the Flamenco clutch and Squeeze bag take on metallic textures and intricate beading. The ready-to-wear selection is just as dreamy with silky belted pajamas, soft nappa leather sets, and ethereal silk dresses that make dressing up (or dressing down) effortless. From the soft draping of a robe on her figure to the gleam of a metallic handbag she carries, Taibah shines as she models these pieces, embodying a sense of occasion with soft elegance. The creative direction also follows the rhythm of Ramadan itself. The campaign plays with the idea of time: a vintage wooden clock's pendulum sways back and forth, reflecting the slow anticipation of the day's fast and the fleeting joy of the night's gatherings. A jigsaw puzzle, a nod to both the Puzzle bag and cherished family traditions, subtly connects the dots between Loewe's Spanish roots and the cultural nuances of Ramadan.
