Saudi Actress Sarah Taibah Fronts Loewe's First-Ever Ramadan Campaign
Loewe is ushering in a new era this Ramadan with its first-ever collection dedicated to the holy month—and who better to front the campaign than Saudi actress and filmmaker Sarah Taibah? Taibah brings a natural ease and refined presence to the Spanish fashion house's Ramadan debut, titled the 'Silver Capsule Collection'.
The collection is all about fluidity, elegance, and a hint of shimmer. Loewe's most-loved bags get a Ramadan makeover; the Puzzle bag appears in luxurious vetiver crocodile, the Flamenco clutch and Squeeze bag take on metallic textures and intricate beading. The ready-to-wear selection is just as dreamy with silky belted pajamas, soft nappa leather sets, and ethereal silk dresses that make dressing up (or dressing down) effortless. From the soft draping of a robe on her figure to the gleam of a metallic handbag she carries, Taibah shines as she models these pieces, embodying a sense of occasion with soft elegance.
The creative direction also follows the rhythm of Ramadan itself. The campaign plays with the idea of time: a vintage wooden clock's pendulum sways back and forth, reflecting the slow anticipation of the day's fast and the fleeting joy of the night's gatherings. A jigsaw puzzle, a nod to both the Puzzle bag and cherished family traditions, subtly connects the dots between Loewe's Spanish roots and the cultural nuances of Ramadan.
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