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Taiwan Expo 2025 Bridges 'Made In Taiwan' Products With Malaysia's Needs -- Taitra
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Executive Director of Strategic Marketing Department, Taiwan External Trade Development Council (TAITRA), Brian Lee (middle) during the Taiwan Excellence Product Talk, held in conjunction with the Taiwan Expo 2025 in Malaysia at Kuala Lumpur Convention Centre today. Also present, Director of Economic Division, Taipei Economic and Cultural Office in Malaysia, James Chang (third, left).
By Durratul Ain Ahmad Fuad
KUALA LUMPUR, June 23 (Bernama) -- The Taiwan Excellence Pavilion at Taiwan Expo 2025 serves as a 'bridge' connecting Taiwan's top innovations with Malaysia's key growth areas, particularly in digital transformation and green industry.
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Taiwan External Trade Development Council (Taitra) executive director of strategic marketing Brian Lee said the pavilion features more than 40 selected 'Made in Taiwan' products from 27 award-winning companies, covering smart and green technology as well as healthy living solutions, areas that are highly relevant to Malaysia's current needs.
'We want our Malaysian friends to know that Taiwanese products are not only good in quality but also highly innovative and well-designed.
'Also, we have found many partners to import goods from Taiwan to Malaysia, especially in the areas of information and communications technology, healthcare, and food,' he told reporters at the Taiwan Excellence Pavilion today.
In addition, he said that a recent promotional event at Plaza Low Yat received a positive response, reflecting Malaysian consumers' strong appreciation for innovative Taiwanese products.
'Taiwan and Malaysia are great partners, and we have a constantly growing bilateral trade. Malaysia's vibrant market and Taiwan's innovative spirit are a perfect match, so let us explore new opportunities together,' he said.
Among the innovative products highlighted at the pavilion are Hydrolight (beauty and skin solutions), GHG (healthcare solutions focusing on mechanical walkers), Hepty (handheld fire extinguisher), Systex (cloud computing, data analytics, cybersecurity, and software development services), and MCM (plant-based cutting fluid).
