Latest news with #Takaoka
The Mainichi
27-05-2025
- Entertainment
- The Mainichi
Tokyo firm provides sweet deal to snack maker, live streamers for 'free' large ads
OSAKA -- Large poster ads for a cheap snack maker were recently displayed at train stations in the capital region, featuring photos of live streamers. But instead of paying for the advertising, the company prepared only boxes of its sweets to give to models selected via auditions. The deal was a win-win model for both the advertiser and live streamers. How did it work? "I was surprised we could put up such large ads," said 70-year-old Goro Takaoka, the planning department head of Osaka-based Orion Co., which is domestically known for treats like "Cocoa Cigarette" and "Mini Cola" candy. From May 5 to 11, poster ads at Shibuya Station featured the phrase "Orion's snacks: full of dreams, overflowing with deliciousness," along with photos of five young women holding popular products like "Cocoa Cigarette." Photos of eight other young people appeared in ads at Ikebukuro Station. Digital signs at Tokyo and Kichijoji stations also displayed the ads. It is said that displaying posters of the same size at stations in the greater Tokyo area for a week typically costs between 400,000 and 1 million yen (around $2,800 to $7,000) per location, depending on the timing. However, this time, Orion did not pay any advertising fees. In fact, the models in the ads were all live streamers, selected through auditions on internet video-sharing platforms like "MixChannel" and "TikTok Live." The idea was proposed by NeXT Inc., a Tokyo-based company involved in creator support and other businesses. It suggested hosting model auditions to promote Orion's products on video platforms and recruiting applicants to compete through live streaming. The rankings were determined by the amount of "tips" viewers sent to the streamers online, and the winners were featured in the ads. A portion of these tips was paid to NeXT and used for the advertising costs, which included makeup for the models and poster photography fees. For this campaign, Orion prepared 200 boxes of sweets, with a suggested retail price of 600 yen (about $4) each excluding tax, as gifts for the top picks in the modeling auditions. Takaoka expressed his delight, saying, "I never imagined that a candy maker in Osaka could advertise at stations in Tokyo. They took lovely photos, and I have nothing more to say." For companies, this approach offers chances for promotion without incurring advertising costs, while live streamers can expect increased recognition. According to a survey conducted by NeXT, many streamers cited the opportunity to appear in a large ad as their motivation for participating. One of the models also said, "I was happy about being featured in an ad for a snack I like." The live streaming market has been rapidly expanding in recent years. NeXT also handles advertisements for cosmetics and clothing through online events featuring streamers. A representative stated, "We want to serve as a bridge between companies that can't afford huge advertising expenses and streamers looking to increase their visibility." (Japanese original by Satoko Suizu, Osaka Editorial Production Center)
18-05-2025
- Sport
Takaoka's effort in net helps Vancouver Whitecaps salvage scoreless draw against Austin FC
AUSTIN, Texas -- Vancouver keeper Yohei Takaoka posted five saves and recorded his sixth MLS shutout of the season helping the Vancouver Whitecaps earn a scoreless draw against Austin FC on Saturday. Takaoka proved invaluable for the Western Conference-leading Whitecaps (8-1-4) who were lackluster offensively and were outshot 16-5 by Austin (5-6-3). Probably Takaoka's biggest save of the night occurred at the 83rd minute when he turned away Osman Bukari's blast to the left with a diving save. Austin had three corner kicks in the matches' first five minutes. Despite Vancouver maintaining possession for a little more than half the match, Austin keeper Brad Stuver didn't make his first save until the 73rd minute off Brian White's header. With the draw, Vancouver extended its unbeaten streak to 11 contests. Vancouver hasn't lost since a 3-1 defeat against Chicago on March 22.
Vancouver Sun
18-05-2025
- Sport
- Vancouver Sun
Whitecaps 0, Austin FC 0: Yohei Takaoka's effort helps Vancouver salvage scoreless draw
AUSTIN, Texas — Vancouver keeper Yohei Takaoka posted five saves and recorded his sixth MLS shutout of the season helping the Vancouver Whitecaps earn a scoreless draw against Austin FC on Saturday. Takaoka proved invaluable for the Western Conference-leading Whitecaps (8-1-4) who were lackluster offensively and were outshot 16-5 by Austin (5-6-3). Probably Takaoka's biggest save of the night occurred at the 83rd minute when he turned away Osman Bukari's blast to the left with a diving save. Austin had three corner kicks in the matches' first five minutes. Start your day with a roundup of B.C.-focused news and opinion. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Sunrise will soon be in your inbox. Please try again Interested in more newsletters? Browse here. Despite Vancouver maintaining possession for a little more than half the match, Austin keeper Brad Stuver didn't make his first save until the 73rd minute off Brian White's header. With the draw, Vancouver extended its unbeaten streak to 11 contests. Vancouver hasn't lost since a 3-1 defeat against Chicago on March 22.
Fox Sports
18-05-2025
- Sport
- Fox Sports
Takaoka's effort in net helps Vancouver Whitecaps salvage scoreless draw against Austin FC
Associated Press AUSTIN, Texas (AP) — Vancouver keeper Yohei Takaoka posted five saves and recorded his sixth MLS shutout of the season helping the Vancouver Whitecaps earn a scoreless draw against Austin FC on Saturday. Takaoka proved invaluable for the Western Conference-leading Whitecaps (8-1-4) who were lackluster offensively and were outshot 16-5 by Austin (5-6-3). Probably Takaoka's biggest save of the night occurred at the 83rd minute when he turned away Osman Bukari's blast to the left with a diving save. Austin had three corner kicks in the matches' first five minutes. Despite Vancouver maintaining possession for a little more than half the match, Austin keeper Brad Stuver didn't make his first save until the 73rd minute off Brian White's header. With the draw, Vancouver extended its unbeaten streak to 11 contests. Vancouver hasn't lost since a 3-1 defeat against Chicago on March 22. ___ AP soccer: recommended
Winnipeg Free Press
18-05-2025
- Sport
- Winnipeg Free Press
Takaoka's effort in net helps Vancouver Whitecaps salvage scoreless draw against Austin FC
AUSTIN, Texas (AP) — Vancouver goalkeeper Yohei Takaoka posted five saves and recorded his sixth Major League Soccer shutout of the season helping the Vancouver Whitecaps earn a scoreless draw against Austin FC on Saturday. Takaoka proved invaluable for the Western Conference-leading Whitecaps (8-1-4) who were lacklustre offensively and were outshot 16-5 by Austin (5-6-3). Probably Takaoka's biggest save of the night occurred in the 83rd minute when he turned away Osman Bukari's blast to the left with a diving save. Austin had three corner kicks in the matches' first five minutes. Despite Vancouver maintaining possession for a little more than half the match, Austin goalkeeper Brad Stuver didn't make his first save until the 73rd minute off Brian White's header. With the draw, Vancouver extended its unbeaten streak to 11 contests. Vancouver hasn't lost since a 3-1 defeat against Chicago on March 22. Winnipeg Jets Game Days On Winnipeg Jets game days, hockey writers Mike McIntyre and Ken Wiebe send news, notes and quotes from the morning skate, as well as injury updates and lineup decisions. Arrives a few hours prior to puck drop. ___ AP soccer:
