Latest news with #TakashiSasaki
Web Release
01-08-2025
- Business
- Web Release
Panasonic Introduces Versatile, Powerful and Hygienic Stick Vacuum Cleaners
Panasonic Marketing Middle East and Africa FZE (PMMAF) has announced the official launch of its latest premium cordless stick vacuum cleaners in the region – the MC-SBR70 and MC-SBR40. Reflecting Panasonic's renowned global standards, both models combine hygienic, powerful performance with extended runtime, all packed into a compact, reliable appliance. Top of the line model MC-SBR70 even boasts an intelligent dust sensor, which automatically increases the vacuum cleaner's suction power when it detects higher dust levels for a more efficient cleaning. This MC-SBR70, as the premium version, is also engineered with a high-torque, brushless motor and energy-efficient inverter that can deliver up to 135W of suction power. This ensures exceptionally effective cleaning, effortlessly tackling dirt and even microscopic dust on any surface – from tiles to carpets to wooden floors. Sleek and lightweight at just 2.7 kg, it also comes with an additional battery and charger for extra convenience. For uninterrupted cleaning sessions, the premium model also boasts a longer running time, offering a total of 116 minutes of operation with the 2 batteries. Complementing the MC-SBR70's raw power is its Dust Sensor Feature. The dust sensor detects dust particles as small as 0.02mm in size. Based on the amount of dust detected, it notifies the user by changing the ring light on the display across 6 levels and automatically adjusts the suction power. The integrated LED Light illuminates hidden dirt and dust, leaving no corner unnoticed and ensuring a truly thorough clean. The vacuum cleaner also incorporates an advanced, four-stage filtration system designed to capture fine dust particles and allergens, ensuring that only clean air is released. Its HEPA filter makes it possible to capture and lock-in 99.99% of microscopic dust and allergens, helping maintain a cleaner, more hygienic home. Takashi Sasaki, Director, Consumer Marketing Division, PMMAF, said: 'Consumers have long grappled with the common pain points of vacuum cleaners – short run time of battery, inadequate suction power, even the inability to effectively clean tricky, hard-to-reach areas. Our new cordless stick vacuum cleaners address all those concerns and more, developed with our customers' needs in mind, to solve their everyday cleaning dilemmas and offer a truly superior, more hygienic, and effortless experience that redefines cleanliness in the home.' 'Panasonic's commitment to health and hygiene, deeply rooted in Japan's cultural values, naturally extends to every aspect of our home appliances. Both MC-SBR70 and MC-SBR40 vacuums are a direct reflection of that unwavering dedication, that is why we designed these new models with top-notch innovations aimed at providing our customers with a hassle-free cleaning experience like never before,' Sasaki added. Truly feature-packed for effective cleaning performance, the stick vacuums also boast versatile attachments and smart storage solutions. The Motorised Mattress/Pet Nozzle removes pet hair, dust mites, and other allergens from mattresses and sofas with powerful suction, powered by a motor. Both models are built with 254mm wide nozzle with LED lights, along with a telescopic wand that can adjust up to 20cm in length, making it easy to clean stairs, under furniture, high ceilings, and more. When the task is done, the appliance stores on its included stand, ensuring quick access and a clutter-free living space. Panasonic also integrated smart technologies, transforming these new cordless stick vacuum models to truly enable smart living and deliver ultimate convenience. For mess-free disposal, users only need to empty the dust box with a single button press for quick and hassle-free cleaning. The dust box and filters of the main unit are easily detachable and fully washable in water, which ensures effortlessly everything is kept clean. On top of these, there is also the Smart Display for guided cleaning. The smart display shows battery status and dust levels, with easy control of power and modes. The Panasonic Cordless Stick Vacuum Cleaners MC-SBR70 and MC-SBR40 are now available across retail outlets in the Middle East, as well as online at Amazon UAE. For more information, visit
Mid East Info
14-04-2025
- Business
- Mid East Info
Panasonic Launches New Garment Steamer With Unique Expandable Hanger For Ultimate Ease In Steaming Wide Clothes
Garment Steamer NI-GWG090GTH's freely-adjustable hanger is ideal for smoothening tricky wrinkles on wide-width clothes, including abayas and thoube Panasonic Marketing Middle East & Africa (PMMAF) has announced the launch of the brand-new Garment Steamer NI-GWG090GTH. Designed for ultimate ease and efficiency in straightening out creases on dresses and freshening up other fabrics, this garment steamer features a unique expandable hanger ideal for eliminating wrinkles on tricky wide clothing. In addition, the NI-GWG090GTH's impressive 2400W power output and wide steam head provide powerful steam to effortlessly care for garments with fewer strokes. Consistently at the forefront developing industry-leading innovations in consumer electronics, Panasonic designed the NI-GWG090GTH's hanger with freely-adjustable length to ensure maximum functionality, especially for households toiling with clothing pieces that are too big to fit on an ironing board. The hanger's width can be adjusted from a minimum of 43 cm to a maximum of 83 cm. This allows users to securely hold various sizes of clothing, enhancing the wrinkle removal effect. Takashi Sasaki, Director, Consumer Marketing Division, PMMAF, shared that the new garment steamer embodies Panasonic's promise to offer technologies with local needs in mind. 'We have a rich history of improving people's lives through our innovative products and solutions. At the core of this is a continuing commitment to provide locally-adapted products with our renowned Japanese quality and craftsmanship. With the unique expandable hanger feature of the garment steamer, we hope to help our regional customers who have always struggled in smoothening wrinkles on their wide garments. In fact, the NI-GWG090GTH is the ideal solution for abaya and thoube users, providing the ultimate garment care with faultless results to the most heat-sensitive fabrics,' he said. Sasaki added that the new model with 3-liter water tank capacity is the perfect mix of style and function. 'The NI-GWG090GTH is not only a practical and reliable solution for garment care, but it is also visually appealing making it an attractive addition to modern living spaces,' Sasaki explained. In addition to the quick care appeal offered by the expandable hanger, the garment steamer packs plenty of innovations not only to bust wrinkles but also to freshen the fabric, with half the hassle. Among them are: Powerful Steam: The NI-GWG090GTH offers effective steam care with its 30-second quick start. The 2400W steam power delivers large-capacity steam at up to 50 g/min, making it easy to smoothen wrinkles and refresh the fibers of clothes in no time. Unlike an iron, there is no heated surface, so there is less risk of burning. This garment steamer is built with a head 1.5X wider than the previous model, thus, fewer strokes are required to efficiently care for wider garments. With three steam levels, users can choose the right amount depending on the material of the clothes and the finish you want. Convenient Functions: Garment Steamer NI-GWG090GTH is first-rate in versatility – not only can you use it to steam clothes upright on the hanger, it also allows horizontal position for pressing. Users can turn the ironing board to horizontal position, enabling you to place the garment on a flat surface to tackle stubborn creases. The appliance's pole-mounted stoppers also make it easy to adjust height for convenient steaming and storage. Moreover, steam head can be stored either facing forward or backward. This is convenient because you do not have to worry about which direction to place the steam head while operating the appliance. The base of the garment steamer is equipped with wheels so that it can be moved easily around without the hassle. Additionally, there is the Draining Cap, which helps prevent scale buildup, therefore contributing to long product life with easy maintenance. It also has a 3L Large Volume Detachable Tank that is easy to detach and attach for smooth refills. The Panasonic Garment Steamer NI-GWG090GTH is now available across Panasonic outlets in the Middle East, as well as online at Amazon UAE and KSA. About the Panasonic Group: Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022 with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. The Group reported consolidated net sales of 8,496.4 billion yen for the year ended March 31, 2024. About Panasonic Marketing Middle East and Africa FZE (PMMAF): Panasonic Marketing Middle East and Africa FZE (PMMAF) are the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic are handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.
