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Wendy's hopes to win back customers with free offer
Wendy's hopes to win back customers with free offer

Miami Herald

time15-07-2025

  • Business
  • Miami Herald

Wendy's hopes to win back customers with free offer

Wendy's (WEN) , like many fast-food chains across the country, is battling a startling shift in customer behavior. In Wendy's first-quarter earnings report for 2025, it revealed that its same-store sales in the U.S. declined by almost 3% year-over-year, while total revenues declined by roughly 2%. Don't miss the move: Subscribe to TheStreet's free daily newsletter Also, according to recent data from foot traffic in Wendy's restaurants shrank by 4.6% year-over-year during the quarter, the steepest decline compared to its competitors such as KFC, Burger King, and Popeyes, which all also suffered waning customer visits. Related: Domino's Pizza announces big menu change after major loss During an earnings call in May, Wendy's Chief Financial Officer Ken Cook said that the fast-food chain is operating in "a challenging environment." "During the first quarter, QSR burger traffic was below these industry forecasts, driven by the combination of adverse winter weather in the first half of the quarter and a pullback in consumer demand," said Cook. He said that the company has noticed that customers who have an annual income of under $75,000 were the most pressured financially during the quarter. The low consumer demand comes after fast-food prices increased by almost 47% over the past decade. To address this alarming consumer trend, Wendy's is making some major changes to win back frugal customers. "In response to changing consumer behavior, we're launching a new one hundred days of summer campaign to provide customers even more of our fresh, famous food through core innovation, collaborations, and value offerings at a time when our customers need it most," said Wendy's CEO Kirk Tanner during the earnings call. Image source:As part of this new strategy, Wendy's has announced the return of a generous offer for customers to boost its low sales. Through the Wendy's app, customers can now claim an offer that includes free fries (excluding seasoned potatoes, topped fries and Fuego Fries) with any purchase. The deal is available every Friday until the end of the year. Customers can use the offer for a mobile order or load it to their digital card and scan it at a register in stores. Related: Chick-fil-A angers customers with major change in stores In April last year, Wendy's launched the same offer, which lasted until the end of 2024. The move from Wendy's comes during a time when it is offering a buy one, get one free 10-piece chicken nuggets deal through its app. It also recently announced a collaboration with Takis to created a limited-time Takis Fuego meal, which consists of a Takis Fuego Chicken sandwich and Takis Fuego fries. It is no surprise that Wendy's is boosting its innovation and deals to repair weak consumer demand. According to data from Ipsos Consumer Tracker last year, 34% of U.S. consumers have cut back on having dinner at fast-food restaurants. Also, 30% said they have avoided getting dinner from takeout or delivery, while 45% said they cook dinner at home more frequently. More Food + Dining: Papa Johns makes major menu change to win back customersSteak 'n Shake's beef tallow fries aren't as healthy as they appearChick-fil-A angers customers with major change in stores "Over 40% of low-income U.S. adults claim to be visiting quick service restaurants (QSRs) less often for dinner and lunch than at the start of this year,"said Wendy Wallner, a executive vice president at Ipsos, in the survey. Wendy's is one of many fast-food chains that have been betting big on deals to reverse consistent low sales. Just last month, Domino's Pizza announced the return of its beloved "Best Deal Ever" promotion, which is set to last until Aug. 3, after revealing that its U.S. same-store sales declined by 0.5% year-over-year during the first quarter. The deal offers pizza with any toppings for $9.99 when customers order online. Earlier this year, McDonald's, which has faced declining sales over the past few financial quarters, launched a McValue menu. It introduced its Buy One, Add One for $1 deal, which offers an item of customers' choosing for $1 when they purchase another full-priced menu item. Related: Pizza Hut makes big menu change amid startling customer behavior The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

Wendy's and Takis partner for a limited-time deal
Wendy's and Takis partner for a limited-time deal

Daily Mail​

time06-07-2025

  • Entertainment
  • Daily Mail​

Wendy's and Takis partner for a limited-time deal

Meet this summer's fiercest duo: Wendy's iconic Spicy Chicken Sandwich and fan-favorite snack brand Takis join forces to create the limited-time Takis Fuego Meal, which features the Takis Fuego Chicken Sandwich and Takis-inspired Fuego Fries. Wendy's fans can get their hands on the collaboration in U.S. restaurants on June 20, and in Canada restaurants starting June 30. Wendy's is giving fans a whole new take on Takis, combining Wendy's perfectly seasoned Spicy Chicken filet topped with crushed Takis Fuego chips, Chili Lime Sauce, creamy corn spread and a cheddar cheese sauce to create a one-of-a-kind sandwich that is equal parts spicy, crunchy and savory. The Takis takeover doesn't stop there! Fans can shake up their meal with Wendy's new Fuego Fries, inspired by Takis, taking Wendy's classic Hot & Crispy Fries and tossing them in a tangy chili lime seasoning served in a custom-made tear away bag to allow easier access to the fries, perfect for sharing... or not. Available as the Takis Fuego Meal or a la carte, heat seekers can add even more Takis punch to their meal with a bag of Takis Fuego chips that are only available in the Takis Fuego Meal while supplies last. 'At Wendy's, we know how to keep things spicy, and we love serving up fresh, famous collaborations that tap into consumers passion points, which made this partnership with Takis a no brainer,' said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. 'By joining forces with such an iconic and beloved snacking brand, we're turning up the heat and flavor in a way only Wendy's can!' Additionally, from June 20 to July 20, fans can turn up the temperature with Wendy's in-app game, Spice Invasion, available to U.S. app users. In the retro arcade-style game, players navigate treacherous terrain, blasting Wendy's menu items with Takis chips to earn points, win prizes and be entered to win the grand prize of $10,000. 'We are beyond excited to join forces with Wendy's, a powerhouse brand that shares our passion for Intensity and Flavor.' said Sandra Kirkpatrick, U.S. Sr. Director of Marketing at Barcel USA. 'Takis fans are known for turning up the flavor—and now, we're taking it to the next level with Wendy's. We've seen how our fans love adding Takis chips to everything, and together, we're delivering a spicy, unforgettable experience that's made for heat seekers. Get ready to taste the thrill!" Flavor fiends can find their closest Wendy's restaurant using the Wendy's Restaurant Locator in the U.S. and Canada. This collaboration is one heat wave fans won't want to miss! ABOUT WENDY'SThe Wendy's Company (Nasdaq: WEN) and Wendy's franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator, and the Frosty dessert. Wendy's supports the Dave Thomas Foundation for Adoption, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at For details on franchising, visit Connect with Wendy's on X, Instagram and Facebook. Takis is the most well-known brand of Barcel USA, the U.S. snack division of Grupo Bimbo, the world's largest baking company with operations in more than 30 countries. Barcel USA is an exciting, young and fast-growing consumer packaged goods company headquartered in Coppell, Texas, with a strong presence in the largest markets nationwide. Takis snacks are not ordinary; they are the most intense snacks in the world. With different varieties such as : Takis rolled tortilla chips, Takis stix, Takis waves, Takis chippz, Takis kettlez, Takis crisps and Takis hot nuts. Visit us at

College Football 26 deep dive includes major fix. Plus: MWC title drama
College Football 26 deep dive includes major fix. Plus: MWC title drama

New York Times

time21-06-2025

  • Entertainment
  • New York Times

College Football 26 deep dive includes major fix. Plus: MWC title drama

Until Saturday Newsletter 🏈 | This is The Athletic's college football newsletter. Sign up here to receive Until Saturday directly in your inbox. Today in college football news, absolutely, I will try the Takis Fuego Wendy's meal. The first official 'deep dive' video on EA Sports' upcoming College Football 26 is here, narrated by Kirk Herbstreit and focusing on gameplay. A video on Dynasty Mode will follow on Tuesday. It shows off what looks to be improved blocking, tackling, pass rushing and so forth, along with new wrinkles for QBs (shorter passers will be affected more by taller linemen, for instance). That's all fine and good, suggesting several key improvements to the series' comeback edition last year, some of them addressing pretty common complaints. (In particular, following your blockers in last year's game often felt like navigating the Lost Woods in a Zelda game.) There are also '2,800-plus new plays,' going along with the game's '300-plus real coaches,' the first 300-plus real coaches to ever appear in an EA Sports game, other than Bill Walsh's mid-'90s bootleg editions. But among all this razzle dazzle, I (and so many other nerds) am most excited about mass substitutions, a typical feature in sports games, but one that was absent last year. Yep, while winning by 38 and wanting to get your second-stringers some playing time, you had to manually bench every last starter individually. Now you can send out mass lineup changes, plus configure how much 'wear and tear' players at each position group are allowed to take before automatically having a seat. Punters, I am expecting iron-man hero ball from you. The game comes out July 10. I am going to substitute so many masses. What are you excited about? Let us know. ICYMI, here's Chris Vannini on other new stuff in the game this year. 🎬 'I've been a celebrity in this state for over 30 years.' Extremely rare thing to hear from a MAC coach, but when 1995 Heisman Trophy winner and 2000 NFL All-Pro Eddie George says it, it's undeniable. Hey, did you know Bowling Green's new head coach is also an actor? Let Cameron Teague Robinson tell you all about it. Advertisement 💎 A College World Series finale fitting this chaotic baseball season: No. 6 LSU vs. No. 13 Coastal Carolina, beginning tomorrow at 7 p.m. ET on ESPN. It will be either the Tigers' eighth title (still second behind USC, though the Trojans have won it just once since 1978) or the Chanticleers' second (2016). 🌽 Still have to remind yourself Dana Holgorsen is at Nebraska as OC? Well, he might actually be in Austria, Greece or Mexico right now, but you know what I mean. 🧢 Tennessee, Houston and Texas QB commits were among the stars at what Bruce Feldman calls one of the best Elite 11 crops he's seen in decades. 🦓 'The Athletic spoke with more than a dozen people in charge of and around officiating. Almost all said officiating is better than it's ever been, that the correct call percentage is somewhere around 98 percent, though some say it hasn't improved enough or become consistent enough with technology. Coaches' feelings are mixed.' If the Boise State Broncos win the Mountain West again this year before leaving to turn the Pac-12 into Basically The Mountain West, they'll leave with seven MWC titles in their 14 years as a member. Colorado State, Fresno State, San Diego State and Utah State are also leaving with the Broncos after this season. Since 2010, the only team outside this group to have won the MWC was San Jose State in 2020. Odds are good that, this December, defending league champ Boise State will make like 2011 CM Punk (or 2023 SMU, Texas and Washington) and leave with the title. Despite the departure of Ashton Jeanty, one of history's greatest Heisman runners-up, FPI grades the Broncos as FBS' single biggest conference favorite, with 45.6 percent odds of repeating. But how's this for a tidy storyline: No. 5 on the list of the nation's biggest conference favorites is Dan Mullen's UNLV (37.7 percent) — the team that spurned the zombie Pac-12 to stick around as the neon star of next year's zombie MWC. This season, UNLV-Boise (round one?) is on Oct. 18. Advertisement Now let's turn to region expert Chris Kamrani with a couple Qs. In your recent UNLV story, Mullen said, 'I've always thought this could be a sleeping giant here.' The Rebels have always ranked right behind UNC at making people say that. After last year's run and this big hire, is there reason to believe it's finally happening? 'It boils down to how much you believe in Mullen as a program builder. He did it at Mississippi State at a level never seen before, but failed to do the same when the stakes were much higher at Florida. Mullen is taking over a winning culture cultivated by former head coach Barry Odom, but the Rebels lost a ton of talent to graduation, especially on the defensive side of the ball. If you remember, UNLV did as good of a job on Jeanty as anyone in the country last year, and did so twice. 'Mullen's bread-and-butter will always be on offense. That's what will ultimately determine if UNLV can win the Mountain West. He landed former Virginia starting QB Anthony Colandrea and former Michigan QB Alex Orji. He's loaded up on receivers in the portal, because, duh. Players know Mullen's offense can be symphonic. They have accumulated talent to help them compete with the alpha of their world, Boise State. Now it's about waking that snoozing giant Mullen speaks of.' All things considered, Bronco Mendenhall going .500-ish at Virginia and New Mexico is probably about as impressive as him going 8-4 or 9-3 at BYU. Do you imagine him sticking around at Utah State long enough to build something better than .500-ish? 'I can't think of a more head-scratching move in the coaching carousel in recent years than Mendenhall returning to the state of Utah. I guess there have been others that made my scalp itch. And they all involve Mendenhall. I was stunned when he left BYU for Virginia and more stunned when he returned to coaching in Albuquerque. Bronco has always marched to the beat of his own drum. 'Building a winner in Logan will be a tall task. Utah State has been relevant in the MWC twice in the last decade. The talent on the roster had slipped in recent years. But one trait Mendenhall has is adaptability. He's a defensive-minded coach who had high-octane offenses at BYU. Just last year, despite New Mexico's average season, the Lobos ranked fourth in the country in total offense. I'm going to assume USU will be Mendenhall's last stop as a college football head coach. If I were a betting person, which I am not, I would say he'll have the Aggies in conference contention in a few years' time.' And now let's lateral the ball to Stewart Mandel for some mailbag before we head out for the weekend: Will the new CEO (Bryan Seeley) of the College Sports Commission publicize what the penalties will be moving forward for improper NIL or under-the-table recruiting enticements? — Nick K. All we've gotten are some nebulous quotes from administrators assuring us the penalties will be 'substantive,' 'stiff,' and 'severe.' Either this is the most leakproof endeavor in the history of college athletics, or, more likely, they're not finished devising them. While we're at it, here's a list of some other specifics notably missing so far about a body that we're being told will get the NIL landscape fully under control and fundamentally change how the enterprise operates. I've got more, but I'll hang up and listen for now. (More Mandel mailbag here.)

Wendy's new Takis meal hits menus with spicy chicken sandwich, Takis fries and more

time20-06-2025

  • Business

Wendy's new Takis meal hits menus with spicy chicken sandwich, Takis fries and more

It's officially the start of summer, and things are heating up at Wendy's with a new spicy snack collaboration that hits menus today. The fast food chain's new limited-time menu includes a Takis Fuego Meal that features a Takis Fuego Chicken Sandwich and Takis-inspired Fuego Fries, available as a meal or a la carte in U.S. restaurants starting Friday. What's in the new Wendy's Takis Fuego Meal? The Takis Fuego Chicken Sandwich is made with Wendy's spicy chicken fillet, chili lime sauce, a creamy corn spread and crushed Takis Fuego chips. Takis-inspired Fuego Fries are a riff on the classic hot and crispy fries, tossed in a tangy chili lime seasoning and served in a custom-made tear-away bag. Customers can also order a bag of Takis Fuego chips, only available in the Takis Fuego Meal while supplies last. On June 24, customers who order on GrubHub can enjoy a buy one, get one deal on the new Takis Fuego Chicken Sandwich for orders of $20 or more. "At Wendy's, we know how to keep things spicy, and we love serving up fresh, famous collaborations that tap into consumers passion points, which made this partnership with Takis a no brainer," Wendy's U.S. Chief Marketing Officer Lindsay Radkoski said in statement this week. "By joining forces with such an iconic and beloved snacking brand, we're turning up the heat and flavor in a way only Wendy's can!" Sandra Kirkpatrick, U.S. senior director of marketing at Barcel USA, which produces Takis, added in a separate statement, "We are beyond excited to join forces with Wendy's, a powerhouse brand that shares our passion for Intensity and Flavor. Takis fans are known for turning up the flavor -- and now, we're taking it to the next level with Wendy's. We've seen how our fans love adding Takis chips to everything, and together, we're delivering a spicy, unforgettable experience that's made for heat seekers. Get ready to taste the thrill!"

Wendy's Has an All-New Meal Fans Are Racing To Try
Wendy's Has an All-New Meal Fans Are Racing To Try

Yahoo

time19-06-2025

  • Entertainment
  • Yahoo

Wendy's Has an All-New Meal Fans Are Racing To Try

Wendy's is releasing an all-new meal this summer. It features two new menu items made in collaboration with snack brand the fast food wars continue to heat up with chains trying to put Snack Wraps on their menus before McDonald's can bring back its long-awaited item, Wendy's is ensuring that the competition is extra spicy. But, not in the way you might think. Since Wendy's has been there, done that with its version of chicken wraps, the Ohio-based chain is putting its energy into an all-new menu item this summer. A heat wave is coming—not just in the forecast, but at the Wendy's drive-thru, too. The chain is teaming up with fan-loved snack brand, Takis, for a new meal that brings the fire. Wendy's has been leaning into brand partnerships lately. What started as the Krabby Patty Kollab with Spongebob last summer has snowballed into a Thin Mints Frosty with the Girl Scouts of America, Pop-Tarts and Oreo-filled Frosty Fusions, and even a Cheez-It that tastes like the fan-loved Baconator. Now, Wendy's is flexing its brand power again with the Takis Fuego Meal featuring a new Takis Fuego Chicken Sandwich and Takis-inspired Fuego Fries. Wendy's teased its Takis partnership at its Investors Day in March, and beginning June 20, you can finally try the new menu items. The meal will also be available in Canada starting June 30. The new Takis Fuego Chicken Sandwich is a spicy, textural experience like no other. It starts with a classic bun topped with Wendy's fan-loved spicy chicken filet, a new Chili Lime Sauce inspired by Takis, Cheddar cheese sauce to mimic queso, crushed Takis Fuego pieces, and an elote-inspired creamy corn spread, which Wendy's Global VP of Culinary Innovation, John Li, says is the secret ingredient. Wendy's previously released a Takis burger in its Latin America markets, but instead of bringing the spicy corn chip-topped burger to the U.S., Li says they chose to use the chicken sandwich because the pair "went so well together." Plus, chicken is having a massive fast food moment this year. To pair with the sandwich, Wendy's is also releasing new Fuego Fries, which are the chain's signature Hot & Crispy Fries coated in Takis Fuego seasoning. The fries are doused in a tangy, chili lime seasoning and shaken up in a new bag, in-house, then served to you in the bag complete with a perforated strip, so you can rip off the top and eat the spicy fries directly from it. That way, you won't have to reach into the Takis-dusted bag and turn your hands bright red from the seasoning—though that is part of the Takis charm. The new Takis Fuego Chicken Sandwich and Fuego Fries are available as a meal, complete with a drink, as well as à la carte. Wendy's new Takis Fuego Meal will be available for a limited time—and with the excitement bubbling since March, we're sure it'll be a race to the drive-thrus on June 20. Read the original article on ALLRECIPES

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