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NCSoft launches new mobile casual games unit
NCSoft launches new mobile casual games unit

Korea Herald

timea day ago

  • Business
  • Korea Herald

NCSoft launches new mobile casual games unit

Korean game developer NCSoft said Monday that it has established a new mobile casual games unit, called the Mobile Casual Center, and appointed industry veteran Anel Ceman as managing director. The initiative is part of NCSoft's strategy to diversify its global game portfolio and strengthen its competitiveness in AI- and data-driven games. The company plans to expand its AI capabilities and data expertise into the mobile casual game sector. To enhance corporate value and competitiveness, it will also actively seek global investment opportunities. Anel Ceman is a mobile casual games expert with over ten years of experience, primarily in the European market. He has held business leadership roles at global companies such as Tripledot Studios, Wildlife Studios and Outfit7, best known for the Talking Tom franchise. NCSoft said the new division will focus on securing new growth engines by enhancing its existing strengths in large-scale MMO development, building clusters for shooting and subculture games, and now, increasing competitiveness in the mobile casual segment.

FED Fitness Teams Up with Talking Tom & Friends for Home Fitness Campaign
FED Fitness Teams Up with Talking Tom & Friends for Home Fitness Campaign

Globe and Mail

time08-07-2025

  • Business
  • Globe and Mail

FED Fitness Teams Up with Talking Tom & Friends for Home Fitness Campaign

FED Fitness partners with Talking Tom & Friends for a July campaign blending entertainment and wellness, featuring a 400+ influencer challenge and Prime Day discounts. FED Fitness, a global leader in home fitness solutions, is launching a co-branded marketing campaign this July with the beloved gaming entertainment brand, Talking Tom & Friends. The partnership centers on the theme 'Sweat with Talking Tom. Fitness at Home,' timed to coincide with two major sales events: Amazon Prime Day and TikTok's Deals for You Days. This collaboration marks a significant milestone for FED Fitness, reinforcing its position as a fun, engaging, and sustainable brand committed to helping families worldwide stay active and healthy at home. The campaign will feature more than 400 influencers participating in the 'Sweat with Talking Tom' social media challenge, amplifying buzz across platforms and encouraging millions to join the movement. A Family-Centered Fitness Revolution FED Fitness primarily serves global family users aged 25 to 65, with a core demographic of 35 to 44 years old. These consumers value safe, convenient, and science-based fitness solutions designed for the home. They seek enjoyable, easy-to-stick-with routines that fit busy family lifestyles. Partnering with Talking Tom & Friends, a globally adored digital character, taps into the demand for approachable and entertaining fitness experiences. As the master brand, FED Fitness leads a portfolio of category-focused sub-brands, each specializing in key home fitness areas. This campaign prominently highlights YOSUDA (cardio systems), FLYBIRD (strength training), and BCAN (low-impact & recovery), with other sub-brands including NICEDAY, FEIERDUN, and Sportsroyals. Driving Engagement and Sales During Prime Day The July campaign aligns strategically with Amazon Prime Day and TikTok's Deals for You Days to maximize visibility and drive sales. FED Fitness will offer discounts up to 50% on its products during this limited-time event, encouraging consumers to invest in home fitness equipment tailored to cardio, strength training, low-impact & recovery, and functional support needs. The 'Sweat with Talking Tom' social media challenge is a key campaign element. Over 400 influencers worldwide will share creative content featuring FED Fitness products alongside Talking Tom & Friends, leveraging official hashtags: #SweatWithTalkingTom, #TalkikngTomFitnessChallenge, and #TalkingTomxYosuda, #TalkingTomxFlybird, and #TalkingTomxBCAN. This grassroots approach aims to build organic buzz, boost brand recognition, and foster trust in FED Fitness and its sub-brands. Innovative Products Backed by Quality and Trust FED Fitness has earned its reputation through professional quality and a strong quality-for-money value proposition. Its comprehensive portfolio meets the diverse needs of all ages and fitness levels. Key highlights include YOSUDA and NICEDAY cardio equipment such as exercise bikes and ellipticals, FLYBIRD strength training gear including weight benches, and BCAN's low-impact trampolines popular with families. A standout innovation is FEIERDUN's 5-in-1 eco-friendly adjustable dumbbell, a long-time Amazon Best Seller noted for durability, versatility, and user-friendly design. Thousands of positive reviews underline the brand's commitment to quality and customer satisfaction. User convenience is further enhanced by space-saving designs, intuitive controls, and smart app integration that offers real-time workout tracking and AI-driven fitness recommendations. Robust after-sales support and hassle-free delivery round out the customer experience. Global Vision and Mission With over five million families served worldwide, FED Fitness continues expanding globally, aiming to become the preferred home fitness brand for families everywhere. Its mission is to bring the joy of fitness to households through ongoing product innovation and service excellence. The collaboration with Talking Tom & Friends perfectly embodies this mission, combining fitness with fun to make exercise accessible and engaging for the entire family. As home fitness becomes a lasting lifestyle choice, FED Fitness strives to lead the market with solutions addressing users' evolving needs across all life stages. Looking Ahead While the 'Sweat with Talking Tom' campaign as a start, FED Fitness plans to introduce additional co-branded themes and campaigns later this year, leveraging innovative partnerships that resonate with its global audience. Consumers and media are encouraged to explore FED Fitness and its sub-brands, learn more about the campaign, and join the social media challenge by visiting the official websites and Amazon storefronts: Join the conversation using #SweatWithTalkingTom and discover how FED Fitness and Talking Tom & Friends are redefining home workouts by blending entertainment with wellness. And don't miss the fun—My Talking Tom Friends 2 is officially launching globally on July 17th! Download the game here: About FED Fitness FED Fitness is a global leader in home fitness solutions, dedicated to delivering professional-quality, innovative products designed for the whole family. As the master brand, FED Fitness oversees a portfolio of specialized sub-brands—including YOSUDA (cardio equipment), FLYBIRD (strength training), BCAN (low-impact & recovery), NICEDAY, FEIERDUN, and Sportsroyals—that together provide comprehensive, science-backed fitness options for users of all ages and fitness levels. Media Contact Company Name: Hong Kong Feier Smart Technology Co., Limited Contact Person: Palson Yi Email: Send Email Country: China Website:

Outfit7 Unleashes Bold New Era: New Games, New Audiences, And New Talking Tom
Outfit7 Unleashes Bold New Era: New Games, New Audiences, And New Talking Tom

Yahoo

time03-07-2025

  • Entertainment
  • Yahoo

Outfit7 Unleashes Bold New Era: New Games, New Audiences, And New Talking Tom

LIMASSOL, Cyprus, July 3, 2025 /PRNewswire/ -- Outfit7 today unveils a bold roadmap for 2025, featuring three new mobile game releases and a major evolution of the Talking Tom & Friends brand. This ambitious rollout includes the return of two fan-favorite titles and the company's first mobile game specifically designed for kids, marking a strategic expansion for Outfit7. ''While the entire industry is talking about challenges, obstacles, and how hard things are, we're going our own way, the Outfit7 way!'' said Jernej Česen, COO at Outfit7. "Our fans will enjoy three exciting new releases, impactful brand collaborations, and major updates. All of this is part of a bold brand evolution designed to reach and resonate with everyone. This is what it means to go all in." Outfit7's 2025 roadmap is designed to excite longtime fans and win over a new generation of players. The three new releases are: My Talking Tom Friends 2: Launching on July 15, this sequel to one of the company's top-performing virtual pet games will be the first to showcase the evolution of the Talking Tom & Friends brand, featuring refreshed character designs and new content. The game has already generated significant excitement, with over 2 million pre-registrations ahead of launch. Talking Tom & Friends: World: Arriving this August, this is the brand's first-ever mobile game built specifically for kids. It features an open-ended sandbox experience, and it's the franchise's first ad-free title built around an in-app purchase model. Talking Tom: The original Talking Tom virtual pet game is being fully reimagined! Coming later this year, it promises a nostalgic return to a beloved classic, with enhanced features and an all-new look for Tom. A Strategic Move Into the Kids Market Talking Tom & Friends: World represents a major milestone as Outfit7's first game designed specifically for kids, and the first in-app-purchase-driven title in the Talking Tom & Friends franchise. Built with creativity, storytelling, and self-expression in mind, the game features avatar creation and world exploration, all in an ad-free environment. "We wanted to dedicate a segment of the Talking Tom & Friends universe to kids," explains Česen. "We believe users deserve fresh, high-quality experiences that span generations—and we want to be there from the very beginning, offering safe, fun, meaningful gameplay." Talking Tom & Friends: A Brand Evolution 2025 also marks a transformative evolution for the Talking Tom & Friends brand. This isn't just a visual refresh, it's a comprehensive transformation. Fans will notice new character designs, updated visuals, refined voices, deeper storytelling, and a cohesive brand identity across all titles. With 15 years in mobile gaming and over 25 billion downloads worldwide, the Talking Tom & Friends brand is showing no signs of slowing down—in fact, it's evolving, expanding, and going bolder than ever. Stay up to date on all upcoming releases and news at CONTACT: media@ Photo - View original content to download multimedia: SOURCE Outfit7

FED Fitness Partners with Talking Tom & Friends to Promote Home Fitness During Prime Day
FED Fitness Partners with Talking Tom & Friends to Promote Home Fitness During Prime Day

Business Upturn

time02-07-2025

  • Business
  • Business Upturn

FED Fitness Partners with Talking Tom & Friends to Promote Home Fitness During Prime Day

Los Angeles, California, July 02, 2025 (GLOBE NEWSWIRE) — FED Fitness, a global leader in home fitness equipment, has announced a partnership with the well-known gaming entertainment brand Talking Tom & Friends to launch a co-branded marketing campaign this July. The initiative, 'Sweat with Talking Tom. Fitness at Home,' coincides with Amazon Prime Day and TikTok's Deals for You Days to drive awareness and encourage home workouts. More than 400 influencers worldwide will participate in a social media challenge promoting FED Fitness products alongside Talking Tom and his friends, combining entertainment and wellness to engage families and individuals. Responding to Evolving Fitness Habits The home fitness market has grown rapidly in recent years, spurred by pandemic-driven shifts toward exercising at home. Industry projections estimate an 8% compound annual growth rate for the global home fitness equipment sector through 2030, fueled by innovations and consumers' desire for convenient, safe workout options. FED Fitness targets a broad demographic spanning adults 25 to 65 years old, with a strong presence among 35- to 44-year-olds balancing busy family and work lives. This audience seeks science-based, user-friendly fitness solutions adaptable to home routines. By partnering with Talking Tom & Friends — a franchise with global recognition and cross-generational appeal — FED Fitness aims to make fitness accessible and fun, especially for families and casual users. Comprehensive Product Portfolio FED Fitness operates as the parent brand for several specialized sub-brands: YOSUDA , focuses on cardiovascular equipment like exercise bikes and ellipticals. , focuses on cardiovascular equipment like exercise bikes and ellipticals. FLYBIRD , offers strength training gear, including weight benches. , offers strength training gear, including weight benches. BCAN, specializes in low-impact & recovery products such as low-impact trampolines. Other brands include NICEDAY, FEIERDUN, and Sportsroyals, addressing varied fitness needs across cardio, strength, and low-impact & recovery categories. Among their innovations, FEIERDUN's eco-friendly 5-in-1 adjustable dumbbell stands out. It is praised for durability, versatility, and ease of use, consistently ranking as a top Amazon seller with thousands of positive reviews. Strategic Timing and Marketing Approach The campaign leverages Amazon Prime Day and TikTok's Deals for You Days — two key retail events that drive significant consumer spending. FED Fitness will offer discounts of up to 50% during this period to encourage purchases of home fitness equipment. The social media challenge involves over 400 influencers sharing creative content featuring FED Fitness products and Talking Tom & Friends characters, using hashtags like #SweatWithTalkingTom, #TalkingTomFitnessChallenge, #TalkingTomxYosuda, #TalkingTomxFlybird, and #TalkingTomxBCAN This grassroots approach aims to increase brand visibility, build trust, and create a vibrant community around home fitness. Innovation and Customer Experience FED Fitness emphasizes convenience and technology in its product design. Space-saving models cater to users with limited room, while smart app integration provides real-time workout tracking and AI-driven coaching, aligning with a broader trend toward personalized fitness technology. Robust after-sales support and hassle-free delivery complement the user experience, reinforcing FED Fitness's reputation for quality and customer satisfaction worldwide. Vision for the Future Serving over five million families globally, FED Fitness aims to become the preferred home fitness brand internationally. Its mission is to make fitness enjoyable and attainable for all ages through continuous product innovation and excellent service. The partnership with Talking Tom & Friends exemplifies this mission by merging entertainment with exercise, lowering barriers to fitness and encouraging active lifestyles, particularly among families and beginners. In addition to the 'Sweat with Talking Tom. Fitness at Home' campaign, FED Fitness plans to introduce more co-branded campaigns later this year, expanding its engagement with diverse global audiences through innovative partnerships. To learn more about FED Fitness, its specialized sub-brands, and the ongoing campaign, consumers and media can explore the official websites and Amazon stores: Join the social media movement using #SweatWithTalkingTom and see how FED Fitness and Talking Tom & Friends are reshaping the home fitness experience with fun and wellness. And don't miss the fun—My Talking Tom Friends 2 is officially launching globally on July 17th! Download the game here: About FED Fitness FED Fitness is a global leader in home fitness solutions, dedicated to delivering professional-quality, innovative products designed for the whole family. As the master brand, FED Fitness oversees a portfolio of specialized sub-brands—including YOSUDA (cardio equipment), FLYBIRD (strength training), BCAN (low-impact & recovery), NICEDAY, FEIERDUN, and Sportsroyals—that together provide comprehensive, science-backed fitness options for users of all ages and fitness levels. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash

The Countdown Begins: Pre-Register Now for My Talking Tom Friends 2 by Outfit7
The Countdown Begins: Pre-Register Now for My Talking Tom Friends 2 by Outfit7

Yahoo

time12-06-2025

  • Entertainment
  • Yahoo

The Countdown Begins: Pre-Register Now for My Talking Tom Friends 2 by Outfit7

LIMASSOL, Cyprus , June 12, 2025 /PRNewswire/ -- The squad is back, and they're cooler than ever! Outfit7 is setting the stage for a bold new chapter in the Talking Tom & Friends franchise with My Talking Tom Friends 2 – the highly anticipated sequel to the global hit that captured millions of hearts worldwide. With a fresh visual style, expanded gameplay, and deeper character connections, fans can now pre-register to be among the first to experience this exciting new story and unlock the exclusive Rizzler outfit at launch. Building on the success of the 2020 original – which has over 1.7 billion downloads – My Talking Tom Friends 2 amps up the fun and friendship like never before. Players can dive deeper into the lives of Talking Tom, Angela, Hank, Ben, and Becca with richer interactions and playful surprises at every turn. Whether exploring the new neighborhood, hanging out in their individual homes, or teaming up in fresh mini-games, players will create unforgettable memories with their favorite crew. What's New in My Talking Tom Friends 2? A Fully Interactive Neighborhood – Vibrant new locations and hidden surprises. Individual Homes – Each friend now has their own space, reflecting their unique personality and style. Mini-Games, Big Fun – Race, paint, craft, score goals, and more with a variety of fresh challenges. Speaking with Real Voices – Hear the characters come alive through real jokes, reactions, and Beyond the Neighborhood – Enjoy special trips to new worlds packed with surprises. Don't miss out – Pre-register now and unlock your exclusive Rizzler outfit at launch. Your new neighborhood adventure awaits! Note: Pre-registration promotion is subject to the terms available at ABOUT MY TALKING TOM FRIENDS 2:Developed by Outfit7 Limited, My Talking Tom Friends 2 takes virtual pet gameplay to the next level in an interactive neighborhood where players can explore, play, and create their own stories. Join Talking Tom, Angela, Becca, Hank, and Ben-now teenagers-as they embark on exciting adventures through fun locations like the arcade, water park, and science center. Customize homes, enjoy immersive activities, and experience real spoken dialogue. My Talking Tom Friends 2 offers endless entertainment for players of all ages. Discover more HERE. Photo: Contact: media@ View original content: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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