Latest news with #Tangaere-Manuel
NZ Herald
23-05-2025
- Health
- NZ Herald
Ikaroa-Rāwhiti MP Cushla Tangaere-Manuel's 50km challenge for breast cancer awareness
'My mother died of breast cancer at a time where rongoā Māori and wairua were not widely accepted as viable treatments. My personal hīkoi is in the hope that any whānau affected by this have access to the best care and support from a holistic viewpoint,' 'I'm so pleased my team members, who have their own reasons, have jumped on board too.' She emphasised how important it was for women to get checked for breast cancer. 'Pātua te whakamā – don't be shy or ashamed to have your checks. I understand te tapu o te tinana, the sacredness of the body, and that this is sometimes a reason wāhine don't get checked. Take support with you and, if you are concerned, insist on the care you need." She said those were common themes raised at a breast cancer awareness breakfast she attended recently in Turanga, organised by the Kia Ukaipo branch of Māori Women's Welfare League. 'I was in awe of the honesty of the wāhine who shared their stories, and I believe in doing so they will save lives, giving others the courage to seek support and get tested, 'And to all the amazing medical professionals out there, please continue to ensure our hauora environments are welcoming, and take cultural perspectives into consideration.' Tangaere-Manuel even exceeded her walking goal of 50km. 'Being on leave from the House has meant I've been able to really dedicate myself to this kaupapa and have hit 101km in May.' She directed people to donate to Sweet Louise, a New Zealand charity that works to help women affected by incurable breast cancer, 'keeping more of our māmā, kuia, sisters, aunties, nieces, mokopuna and friends with us for as long as possible'. The Breast Cancer Foundation also holds pink walks and pink breakfasts around New Zealand to raise money. BreastScreen Aotearoa is New Zealand's breast cancer screening programme.
Yahoo
17-02-2025
- Business
- Yahoo
New Zealand needs tourists right now, but locals say its newest campaign is cringeworthy and tone-deaf
New Zealand launched a new tourism campaign to boost its economy amid a recession. The campaign targets Australians, who are key to New Zealand's tourism recovery post-pandemic. Locals criticized the campaign's timing and its slogan, which some have called tone-deaf. New Zealand's tourism sector needs a boost. But the country's latest ad campaign is getting attention for the wrong reasons. "Everyone must go!" the government of New Zealand's latest tourism campaign reads. The roughly $287,000 (NZD 500,000) campaign, launched Sunday, is aimed at Australians, who make up 44% of the country's annual international tourists. Australian tourism numbers to the island nation still haven't recovered entirely after the pandemic, sitting at 88% compared to 2019. And New Zealand's economy weakened overall in 2024, falling into a recession with the highest unemployment rate in nearly four years in November. "What this Tourism New Zealand campaign says to our Aussie mates is that we're open for business, there are some great deals on, and we'd love to see you soon," Tourism Minister Louise Upston said in a press release. "The campaign tagline of 'Everyone must go' lets Australia know that New Zealand is a 'must visit' destination, and that we're ready and waiting to welcome them now." But locals see it differently. The timing of the campaign, which comes amid government job cuts and a large number of New Zealanders moving out of the country has many complaining that the slogan is tone-deaf — and referential to the bathroom. "I think 'Everyone Must Go' might refer to the need for toilets in some of our high-tourist spots. I mean, the queues are ridiculous," Green Party Tourism spokesperson Celia Wade-Brown told RNZ. Brown and Labour's tourism spokesperson, Cushla Tangaere-Manuel, agreed that the campaign lacks a long-term plan for the industry. "I mean, it makes New Zealand sound like we're in a clearance bin at a sale," Tangaere-Manuel told RNZ. "The irony of that messaging is, that's how Aotearoa New Zealanders are feeling right now. There's been so many cuts, so people feel like 'well, what's not on the list of cuts'," Tangaere-Manuel added. The government of New Zealand didn't immediately respond to Business Insider's request for comment about these critiques. This isn't New Zealand's first effort this year to attract more tourists. On January 27, the government eased visa restrictions to allow digital nomads to work remotely in the country. Roughly two weeks later, the government relaxed restrictions on golden visas, known as Active Investor Plus (AIP) visas, to make them more flexible in an effort to attract more investors to New Zealand. Read the original article on Business Insider
The Independent
17-02-2025
- Business
- The Independent
New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we're in a clearance bin'
A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening it to a clearance sale. The NZD$500,000 (£227,742) campaign features the slogan 'Everyone Must Go' as a way to create urgency for Australian tourists to visit the country. However, critics, including Labour MP Cushla Tangaere-Manuel, have questioned the slogan's quality and cost. Prime Minister Christopher Luxon and tourism minister Louise Upston launched the campaign on Sunday, set to run across Australian airwaves and social media for about a month starting this week. 'What this Tourism New Zealand campaign says to our Aussie mates is that we're open for business, there are some great deals on, and we'd love to see you soon,' Ms Upston said. Tourism New Zealand's CEO René de Monchy said the campaign was designed to create a sense of urgency for Australians – New Zealand's only short-haul market – to visit. Authorities claimed the campaign would increase Australian visitor numbers from the current 88 per cent of pre-Covid levels to 93 per cent. 'The number of Australian arrivals in New Zealand increased by more than 90,000, up from 1.27 million to 1.36 million over the past year, but we know there's more room to grow,' Ms Upston said. However, the tagline 'Everyone Must Go', paired with photographs of people sightseeing, quickly became the target of mockery in New Zealand, with opposition politicians and social media users comparing it to a clearance sale ad, a marketing campaign for the apocalypse, or a frantic plea for bathroom access. Labour's tourism and hospitality spokesperson, Ms Tangaere-Manuel, said while the party supported the goal of growing the tourism industry, the government's initiative lacked long-term vision. 'The theme with the policies that have been rolling out across the board recently seem a bit knee-jerk to me,' she said. 'We need to be looking at how we leverage our amazing country and safeguard it as well. 'We've had the digital nomad announcement, now we've got this – and the attitude of anyone, anytime, anywhere, is concerning,' she said. She was quoted as saying by RNZ: 'If we bring people and our infrastructure can't handle them, they're going to have a poor experience, and then they're going to take that messaging back to ... whichever part of the world they come from.' Ms Tangaere-Manuel also expressed concern over the message conveyed by the 'Everyone Must Go' slogan, stating that when she first heard it, she thought, 'surely not'. 'I mean, it makes New Zealand sound like we're in a clearance bin at a sale ... the irony of that messaging is, that's how Aotearoa New Zealanders are feeling right now. There's been so many cuts, so people feel like 'well, what's not on the list of cuts'.' Aotearoa is the Māori name for New Zealand. Green Party tourism spokesperson Celia Wade-Brown saw other connotations in the slogan. 'I think 'Everyone Must Go' might refer to the need for toilets in some of our high-tourist spots. I mean, the queues are ridiculous. 'I was up in Paihia for Waitangi, and people were saying when the cruise ship comes in it doesn't really benefit many tourism operators, because too many people here for too short a time. 'They don't go kayaking, they don't go diving, but, my goodness, they queue at the toilets.' Launching the campaign, Mr Luxon said: 'Our job… is to make sure we get New Zealand to the top of the bucket list' for Australians. 'My message to Australians is it's time to swap thongs for jandals.' Ms Upston said: 'We always love to see our Australian friends holidaying here… soaking up the great Kiwi experiences.' But many New Zealanders mocked the messaging. One person joked that the slogan could be a subtle jab at the Australian government 's stance on deporting criminals who have ties with New Zealand. He said: 'Surely 'Everyone Must Go' is a subtle dig at the Australian government's intransigence concerning 501 deportees.' Another person said: 'Can't believe that slogan cost half a million dollars. Is that the best our tourism can offer?' Another noted: 'If I was in a [government] seeing record emigration I simply would not pick 'everyone must go' as a slogan.' One X user wrote: 'How embarrassing. National and Co have made us look pathetic on the world stage. What a comedown from (Jacinda) Ardern's leadership.' Others pointed out record emigration numbers. According to data from Statistics New Zealand, 131,200 people left New Zealand last year in the first half of the year, the highest number on record. One observer commented on X about the 'Everyone Must Go' campaign: 'Already a highly successful campaign: Tens of thousands of Kiwis have already gone.'
