Latest news with #Tap-to-AddCard
CairoScene
12-03-2025
- Business
- CairoScene
Visa Expands Google Wallet Services to Jordan for Contactless Payments
Visa cardholders in Jordan can now use Google Wallet for more secure, tokenized transactions. Mar 12, 2025 Visa has officially introduced Google Wallet services in Jordan, allowing cardholders from Arab Bank, InvestBank, and Al Rajhi Banking and Investment Corporation (Al Rajhi Bank Jordan) to add their Visa cards to the digital wallet starting March 12th, 2025. This move looks to expand contactless payment options in the country, enabling Android and Wear OS users to make more secure transactions wherever Google Pay is accepted. The introduction of Google Wallet in Jordan is part of Visa's broader efforts to enhance digital payment accessibility across the Middle East. The service employs tokenization technology, which replaces a card's 16-digit number with a unique token during transactions. This extra layer of security protects user data by ensuring that actual card details are never shared during payments. "We are excited to bring the enhanced security and simplicity of Tap-to-Add Card to Jordan," said Mario Makary, Vice President and Cluster Manager for Levant at Visa. 'The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures. We believe that Tap-to-Add Card will be instrumental in driving further adoption of digital wallets in Jordan by addressing key security concerns and simplifying the user experience.' According to DataReportal's 'Digital 2025: Jordan' report, mobile phone penetration in Jordan has reached 82.3% as of early 2025, making the introduction of Google Wallet a timely addition to the country's evolving payment landscape. The global contactless payment market is projected to grow at a compound annual growth rate (CAGR) of 21.5% from 2024 to 2029, according to a report by Astute Analytica. The launch aligns with broader trends in the MENA region, where digital payments are experiencing rapid growth. According to Visa's MENA Retailscape 2020 report, the region has seen a surge in e-commerce and tourism-driven retail transactions, reflecting increasing consumer demand for seamless, secure payment solutions. This initiative is part of Visa's global expansion of digital wallet services, following similar launches in other key markets. Visa has been actively partnering with financial institutions and mobile payment providers to improve contactless transaction accessibility for its cardholders worldwide.
CairoScene
10-03-2025
- Business
- CairoScene
Visa Launches Tap-to-Add Card in Egypt For Digital Wallets
Visa introduces Tap-to-Add Card in Egypt, letting users add contactless cards to digital wallets with a simple tap. Mar 10, 2025 Visa has launched Tap-to-Add Card in Egypt, offering a new way for users to add their contactless cards to digital wallets with a tap on their mobile devices. By eliminating manual data entry, the feature aims to enhance both security and convenience, reducing errors and preventing fraud. Once tapped, the card is added using a unique one-time code verified by Visa's authentication system. The feature is designed to streamline the user experience, making digital payments faster and more accessible. Banks and issuers are also expected to benefit, as Tap-to-Add Card is designed to help reduce provisioning fraud, lower customer service inquiries, and increase transaction approval rates. Visa's expansion in Egypt follows the country's broader push for digital financial inclusion. As Egypt moves toward becoming a cashless economy, digital payments have surged, with major financial institutions adopting new technologies to support the transition.
Zawya
09-03-2025
- Business
- Zawya
Visa launches "Tap-to-Add Card" in Egypt
Malak El Baba: "We are committed to supporting Egypt's digital payment ecosystem and ensuring customer data protection, in line with the country's efforts to achieve financial inclusion and economic growth." Tap-to-Add Card enables cardholders to seamlessly add their cards to digital wallets by simply tapping them on their mobile device Cairo – Visa (NYSE: V), the global leader in digital payments, has announced the launch of , Tap-to-Add Card, in the Egyptian market. This innovative solution aims to promote the use of digital wallets providing customers with a more secure and seamless payment experience, allowing cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device. Bringing enhanced security and convenience, Tap-to-Add Card eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information. Upon tapping, a unique one-time code validated by Visa's Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods. Malak El Baba, Egypt's Country Manager and Vice President at Visa, stated"We are always keen to introduce innovative and integrated solutions that meet the evolving needs of consumers and keep pace with the rapid global transformation in digital payments. The 'Tap-to-Add Card' feature will boost customer confidence and encourage wider adoption of digital payments." She added: "Our goal is to empower individuals and businesses with cutting-edge technologies that offer both speed and security. The 'Tap-to-Add Card' feature leverages advanced technology to protect cardholder data from fraud attempts while also saving users time and effort by eliminating the need for manual card entry—delivering a faster, easier, and more secure experience. Visa takes pride in being a key player in Egypt's digital transformation journey and remains committed to supporting the country's electronic payment ecosystem, reinforcing its dedication to advancing Egypt's ambitious vision of becoming a cashless, technology-driven society." Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem. Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments. For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplifies the add-to-wallet process leading to fewer customer service inquiries, and improves transaction approval rates. Supporting digital wallets globally, "Tap-to-Add Card" adheres to Visa's security standards, minimizing the risk of card breaches, enhancing overall security, and reducing errors caused by manual data entry. This significantly improves the customer experience. It is worth mentioning that "Tap-to-Add Card" has gained significant popularity worldwide since its launch, proving its effectiveness in simplifying the process of adding cards to digital wallets. This further underscores Visa's commitment to delivering innovative payment solutions that meet market needs and enhance digital payment experiences. About Visa Inc. Visa (NYSE: V) is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at About Visa, and @Visacemea Media Contact: Influence Communications, Cairo, Egypt Mohamed Youssef Visa Eman ElGamal Eelgamal@ Influence Communications Osama Aboelwafa Lidia Adel Joy Adel
Zawya
24-02-2025
- Business
- Zawya
Visa launches tap to add card in Jordan, enhancing the ease and security of adding cards to digital wallets
The solution eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information Amman, Jordan – Visa (NYSE: V) today announced the launch of Tap-to-Add Card in Jordan, marking a significant advancement in digital wallet provisioning. This innovative technology addresses the growing need for secure and streamlined digital payment solutions by allowing cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device. Bringing enhanced security and convenience, Tap-to-Add Card eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information. The tap generates a unique, one-time code validated by Visa's Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods. "We are excited to bring the enhanced security and simplicity of Tap-to-Add Card to Jordan," said Mario Makary, Vice President and Cluster Manager for Levant at Visa. 'The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures. We believe that Tap-to-Add Card will be instrumental in driving further adoption of digital wallets in Jordan by addressing key security concerns and simplifying the user experience.' Global Momentum and Regional Impact Tap to Add Card feature has quickly gained traction worldwide since its introduction last September by Visa, as part of its suite of new services aimed at enhancing digital payment experiences. With over 542 Tap to Add Card tokens enabled in Jordan, the technology has demonstrated its ability to streamline and secure digital wallet provisioning. Benefits for the Ecosystem Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem. Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments. For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplifies the add-to-wallet process leading to fewer customer service inquiries, and improves transaction approval rates. Similarly, for digital wallets, Tap to Add Card follows Visa security standards, reducing the risk of card compromise and promising a potentially higher token provisioning rate due to fewer card entry errors, while also presenting the opportunity to introduce new customer experiences. The technology is supported by digital wallets globally, ensuring seamless integration with existing digital wallet experiences. -Ends- About Visa Inc. Visa (NYSE: V) is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at About Visa, and @Visacemea Media Contact: Asda'a BCW, Amman, Jordan Bailasan Badwan | Al Sharif Mohamed Al Ghaleb | Visa Eman ElGamal Eelgamal@
