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Visa launches "Tap-to-Add Card" in Egypt
Visa launches "Tap-to-Add Card" in Egypt

Zawya

time09-03-2025

  • Business
  • Zawya

Visa launches "Tap-to-Add Card" in Egypt

Malak El Baba: "We are committed to supporting Egypt's digital payment ecosystem and ensuring customer data protection, in line with the country's efforts to achieve financial inclusion and economic growth." Tap-to-Add Card enables cardholders to seamlessly add their cards to digital wallets by simply tapping them on their mobile device Cairo – Visa (NYSE: V), the global leader in digital payments, has announced the launch of , Tap-to-Add Card, in the Egyptian market. This innovative solution aims to promote the use of digital wallets providing customers with a more secure and seamless payment experience, allowing cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device. Bringing enhanced security and convenience, Tap-to-Add Card eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information. Upon tapping, a unique one-time code validated by Visa's Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods. Malak El Baba, Egypt's Country Manager and Vice President at Visa, stated"We are always keen to introduce innovative and integrated solutions that meet the evolving needs of consumers and keep pace with the rapid global transformation in digital payments. The 'Tap-to-Add Card' feature will boost customer confidence and encourage wider adoption of digital payments." She added: "Our goal is to empower individuals and businesses with cutting-edge technologies that offer both speed and security. The 'Tap-to-Add Card' feature leverages advanced technology to protect cardholder data from fraud attempts while also saving users time and effort by eliminating the need for manual card entry—delivering a faster, easier, and more secure experience. Visa takes pride in being a key player in Egypt's digital transformation journey and remains committed to supporting the country's electronic payment ecosystem, reinforcing its dedication to advancing Egypt's ambitious vision of becoming a cashless, technology-driven society." Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem. Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments. For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplifies the add-to-wallet process leading to fewer customer service inquiries, and improves transaction approval rates. Supporting digital wallets globally, "Tap-to-Add Card" adheres to Visa's security standards, minimizing the risk of card breaches, enhancing overall security, and reducing errors caused by manual data entry. This significantly improves the customer experience. It is worth mentioning that "Tap-to-Add Card" has gained significant popularity worldwide since its launch, proving its effectiveness in simplifying the process of adding cards to digital wallets. This further underscores Visa's commitment to delivering innovative payment solutions that meet market needs and enhance digital payment experiences. About Visa Inc. Visa (NYSE: V) is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at About Visa, and @Visacemea Media Contact: Influence Communications, Cairo, Egypt Mohamed Youssef Visa Eman ElGamal Eelgamal@ Influence Communications Osama Aboelwafa Lidia Adel Joy Adel

Visa launches Tap to Add card in Saudi Arabia
Visa launches Tap to Add card in Saudi Arabia

Zawya

time09-03-2025

  • Business
  • Zawya

Visa launches Tap to Add card in Saudi Arabia

Tap to Add Card enables cardholders to seamlessly add their cards to digital wallets by simply tapping them on their mobile device The solution eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information KSA, Riyadh: Visa (NYSE: V) today announced the launch of Tap to Add Card in Saudi Arabia marking a significant advancement in digital wallet provisioning. This innovative technology addresses the growing need for secure and streamlined digital payment solutions by allowing cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device. Bringing enhanced security and convenience, Tap to Add Card eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information. The tap generates a unique, one-time code validated by Visa's Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods. "We are excited to bring the enhanced security and simplicity of Tap to Add Card to Saudi Arabia," said Ali Bailoun, Regional General Manager for Saudi Arabia, Bahrain and Oman at Visa. 'The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures. We believe that Tap to Add Card will be instrumental in driving further adoption of digital wallets in the Kingdom by addressing key security concerns and simplifying the user experience.' Global Momentum and Regional Impact Tap to Add Card feature has quickly gained traction worldwide since its introduction last September by Visa, as part of its suite of new services aimed at enhancing digital payment experiences. With over 80,000 Tap to Add Card tokens enabled in Saudi Arabia the technology has demonstrated its ability to streamline and secure digital wallet provisioning. Benefits for the Ecosystem Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem. Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments. For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplifies the add-to-wallet process leading to fewer customer service inquiries, and improves transaction approval rates. Similarly, for digital wallets, Tap to Add Card follows Visa security standards, reducing the risk of card compromise and promising a potentially higher token provisioning rate due to fewer card entry errors, while also presenting the opportunity to introduce new customer experiences. The technology is supported by digital wallets globally, ensuring seamless integration with existing digital wallet experiences. About Visa Inc. Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at About Visa, and @VisaCEMEA.

Visa launches Tap to Add card in UAE, enhancing the ease and security of adding cards to digital wallets
Visa launches Tap to Add card in UAE, enhancing the ease and security of adding cards to digital wallets

Zawya

time06-03-2025

  • Business
  • Zawya

Visa launches Tap to Add card in UAE, enhancing the ease and security of adding cards to digital wallets

The solution eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information UAE, Dubai: Visa (NYSE: V) today announced the launch of Tap to Add Card in the UAE marking a significant advancement in digital wallet provisioning. This innovative technology addresses the growing need for secure and streamlined digital payment solutions by allowing cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device. Bringing enhanced security and convenience, Tap to Add Card eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information. The tap generates a unique, one-time code validated by Visa's Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods. "We are excited to bring the enhanced security and simplicity of Tap to Add Card to UAE," said Salima Gutieva, Visa's VP and Country Manager for UAE. 'The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures. We believe that Tap to Add Card will be instrumental in driving further adoption of digital wallets in the UAE by addressing key security concerns and simplifying the user experience.' Global Momentum and Regional Impact Tap to Add Card feature has quickly gained traction worldwide since its introduction last September by Visa, as part of its suite of new services aimed at enhancing digital payment experiences. With over 100,000 Tap to Add Card tokens enabled in the UAE the technology has demonstrated its ability to streamline and secure digital wallet provisioning. Benefits for the Ecosystem Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem. Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments. For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplifies the add-to-wallet process leading to fewer customer service inquiries, and improves transaction approval rates. Similarly, for digital wallets, Tap to Add Card follows Visa security standards, reducing the risk of card compromise and promising a potentially higher token provisioning rate due to fewer card entry errors, while also presenting the opportunity to introduce new customer experiences. The technology is supported by digital wallets globally, ensuring seamless integration with existing digital wallet experiences. About Visa Inc. Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. About Visa, and @VisaCEMEA.

Tap, Add, Done. Visa launches Tap to add card in Kuwait, enhancing the ease and security of adding cards to digital wallets
Tap, Add, Done. Visa launches Tap to add card in Kuwait, enhancing the ease and security of adding cards to digital wallets

Zawya

time05-03-2025

  • Business
  • Zawya

Tap, Add, Done. Visa launches Tap to add card in Kuwait, enhancing the ease and security of adding cards to digital wallets

​​​​​​The solution eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information Kuwait, Kuwait City: Visa (NYSE: V) today announced the launch of Tap to Add Card in Kuwait marking a significant advancement in digital wallet provisioning. This innovative technology addresses the growing need for secure and streamlined digital payment solutions by allowing cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device. Bringing enhanced security and convenience, Tap to Add Card eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information. The tap generates a unique, one-time code validated by Visa's Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods. "We are excited to bring the enhanced security and simplicity of Tap to Add Card to Kuwait," said Shashank Singh, Visa's VP and General Manager for Kuwait and Qatar. 'The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures. We believe that Tap to Add Card will be instrumental in driving further adoption of digital wallets in Kuwait by addressing key security concerns and simplifying the user experience.' Benefits for the Ecosystem Tap to Add Card feature has quickly gained traction worldwide since its introduction last September by Visa, as part of its suite of new services aimed at enhancing digital payment experiences. Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem. Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments. For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplifies the add-to-wallet process leading to fewer customer service inquiries, and improves transaction approval rates. Similarly, for digital wallets, Tap to Add Card follows Visa security standards, reducing the risk of card compromise and promising a potentially higher token provisioning rate due to fewer card entry errors, while also presenting the opportunity to introduce new customer experiences. The technology is supported by digital wallets globally, ensuring seamless integration with existing digital wallet experiences. About Visa Inc. Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement.

Tap, Add, Done. Visa Launches Tap to Add Card in Kuwait, Enhancing the Ease and Security of Adding Cards to Digital Wallets
Tap, Add, Done. Visa Launches Tap to Add Card in Kuwait, Enhancing the Ease and Security of Adding Cards to Digital Wallets

Al Bawaba

time05-03-2025

  • Business
  • Al Bawaba

Tap, Add, Done. Visa Launches Tap to Add Card in Kuwait, Enhancing the Ease and Security of Adding Cards to Digital Wallets

Visa (NYSE: V) today announced the launch of Tap to Add Card in Kuwait marking a significant advancement in digital wallet provisioning. This innovative technology addresses the growing need for secure and streamlined digital payment solutions by allowing cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device. Bringing enhanced security and convenience, Tap to Add Card eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information. The tap generates a unique, one-time code validated by Visa's Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods."We are excited to bring the enhanced security and simplicity of Tap to Add Card to Kuwait," said Shashank Singh, Visa's VP and General Manager for Kuwait and Qatar. 'The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures. We believe that Tap to Add Card will be instrumental in driving further adoption of digital wallets in Kuwait by addressing key security concerns and simplifying the user experience.'Benefits for the EcosystemTap to Add Card feature has quickly gained traction worldwide since its introduction last September by Visa, as part of its suite of new services aimed at enhancing digital payment experiences. Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem. Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments. For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplifies the add-to-wallet process leading to fewer customer service inquiries, and improves transaction approval for digital wallets, Tap to Add Card follows Visa security standards, reducing the risk of card compromise and promising a potentially higher token provisioning rate due to fewer card entry errors, while also presenting the opportunity to introduce new customer technology is supported by digital wallets globally, ensuring seamless integration with existing digital wallet experiences. © 2000 - 2025 Al Bawaba ( Signal PressWire is the world's largest independent Middle East PR distribution service.

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