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Hole-y Delight! Mad Over Donuts Lands in Hyderabad
Hole-y Delight! Mad Over Donuts Lands in Hyderabad

New Indian Express

time24-05-2025

  • Business
  • New Indian Express

Hole-y Delight! Mad Over Donuts Lands in Hyderabad

There's something about doughnuts that feels like childhood — sugary, soft and unapologetically indulgent. Now, that comforting bite of nostalgia has officially landed in Hyderabad with Mad Over Donuts (MOD) finally setting up their flagship store in the city. For years, people with a sweet tooth have waited, and now, the wait has a sprinkle-filled sweet reward. The doughnuts at MOD are soft, delicious, and a must-try, with flavours like Double Trouble, Kit Kat, and Brownie. With the new experiential donut setup, you can now customise your doughnut just the way you like it. The beverages served complement the doughnuts perfectly, making it an ideal combination. 'I think it was always on the cards for us to come in, and eventually we realised that Hyderabad is a market we just had to enter. As a brand, we've only expanded to six cities so far, but Hyderabad is such a receptive bakery and biryani go hand in hand. It felt like the right time to open our own store here,' says Tarak Bhattacharya, executive director and CEO of MOD. This isn't just another dessert outlet. MOD's Hyderabad store is one of its biggest flagships. The CEO expresses, 'What makes it special is the experiential doughnut activity. Kids, adults, and anyone can come and try their hands at doughnut-making. It's all about experiencing your own doughnut journey.' With the rising tide of health-conscious consumers, MOD is also preparing to evolve its menu. 'We're already in the process of R&D for our vegan and sugar-free doughnuts. I always say that when you indulge, you don't count calories. However, there is a segment that asks for healthier options, and we're working on that too,' reveals Tarak.

Mad Over Donuts forays into Hyd mkt
Mad Over Donuts forays into Hyd mkt

Hans India

time22-04-2025

  • Business
  • Hans India

Mad Over Donuts forays into Hyd mkt

Hyderabad: Popular gourmet donut chain Mad Over Donuts, the Singapore-based donut brand, has officially entered the Hyderabad market, opening its first outlet at Sarath City Capital Mall. The launch marks the brand's continued expansion across India, following successful operations in cities like Delhi and Mumbai. Expressing happiness over the launch, Tarak Bhattacharya, Executive Director and CEO of the company said, 'Hyderabad has always welcomed new brands with open arms, and we're fortunate to experience the same. In just two days of sampling, the response has been overwhelming, with long queues and enthusiastic feedback from customers,' he said. To offer a behind-the-scenes look at their operations, the brand organised a live demonstration of how their donuts are crafted in-store. 'We want people to understand the quality and care we put into every donut,' Bhattacharya added. 'We aim to open at least five more stores in the next three to four months. All our outlets are 100 per cent company-owned, with no franchise operations, ensuring consistency and quality across locations,' he added. Mad Over Donuts is all set to become a go-to destination for dessert lovers in city.

Mad Over Donuts opens first outlet in Hyderabad
Mad Over Donuts opens first outlet in Hyderabad

United News of India

time21-04-2025

  • Business
  • United News of India

Mad Over Donuts opens first outlet in Hyderabad

Hyderabad, Apr 21 (UNI) Mad Over Donuts, the Singapore-based gourmet donut brand, launched its 170th outlet—and its first in Hyderabad—at Sarath City Capital Mall in Gachibowli, on Monday. Speaking at the inauguration, Company's Executive Director and CEO Tarak Bhattacharya announced the brand's plans to open five more outlets in Hyderabad over the next five months, including locations in Banjara Hills and Jubilee Hills. With a strong presence across India and a 100 percent company-owned store model, the brand aims to expand to 500 stores nationwide within the next five years, creating over 2,000 jobs in the process. The Hyderabad outlet features over 30 varieties of donuts, along with brownies, éclairs, coffees, and bubble teas. Bhattacharya emphasised that all products are 100 per cent vegetarian and ingredients are sourced globally but assembled locally. Positioning itself as an "experiential store," customers can even customize their own donuts. The company, which currently employs around 600 staff, plans to collaborate with local talent as it scales up its operations in India and explores international markets, starting with Southeast Asia. UNI VV CS

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