20-05-2025
Enhanced programming on Al Sharqiya-Kalba TV
Celebrating poetry
"Bayt Al Qasid" (essence of poem) is a new 40-minute program that airs every Friday at 8 p.m. The show, hosted by media star Tareq Al Balhai and produced by Osama Zuhdi, features several poems and spotlights contributions, emphasising Sharjah's continued support for literary talent through its cultural institutions.
Inspirational journeys
Every Thursday at 8 p.m., "Sirah wa Masirah" (life and path story) features notable figures from various areas. The series, hosted by Sultan Al Hammadi and produced by Sumaya Al Khouri, offers details about guests' personal and professional experiences, with the goal of inspiring viewers, particularly young people.
Season three of "My Family"
"My Family" is now in its third season and airs every Sunday at 8 p.m. The show, hosted by Maryam Al Alay and produced by Sumaya Al Khouri, discusses family, parenting, and relationships. Experts in psychology and sociology offer perspectives on everyday family life.
Viewer-orientated approach
Nawal Rashid Al Naqbi, director of programs at Al Sharqiya in Kalba, emphasised the channel's dedication to providing relevant content that resonates with viewers. The aim is to provide valuable and enriching information that improves the viewer's experience while maintaining Emirati identity.
Al Naqbi emphasised the channel's continued attempts to improve its programming by constantly updating content, soliciting audience feedback, and providing media that reflected the Sharjah Broadcasting Authority's distinguished role.
