21-05-2025
- Entertainment
- San Francisco Chronicle
Jessica Biel launches wine label ahead of BottleRock, admits her kids think she's ‘lame'
Jessica Biel is getting ready to join her husband Justin Timberlake at BottleRock Napa Valley this weekend and the timing couldn't be better for the actress as she just unveiled her latest venture: a new wine label called Prophet & Poet.
The label is co-founded by Biel, her brother Justin, and longtime family friend and winemaker Jesse Katz, who first created custom wine blends for each of their weddings.
'I just thought, well, if I'm ever going to get involved with any sort of winemaking situation, these are the people who know what they're doing,' Biel told InStyle. 'It just seemed kind of obvious to me.'
The wine will be showcased at an intimate dinner at Alexander Valley Mountain on Thursday, May 22, and at a VIP event at BottleRock ahead of Timberlake's festival headlining set on Saturday, May 24.
The name Prophet & Poet honors Biel's brother and his wife, Rose — he a writer, she a shaman — and features Tarot-inspired labels.
The star of the Prime Video series 'The Better Sister' admitted to InStyle, 'I still don't know that much about wine' and said the label aims to make wine feel more accessible.
'You look at a label and you get drawn in by an image and then maybe some words on it and then you go, I'm going to give it a try,' said Biel, who just finished filming 'Matchbox,' an Apple Original Film.
While Biel's career and new business are thriving, she shared on 'The Tonight Show' that her two sons, Silas, 10, and Phineas, 4, are not particularly impressed.
'Do your kids know how cool their parents are?' host Jimmy Fallon asked.
'No. Not at all,' Biel replied. 'Well, I think they think Justin's kind of cool 'cause the music element, and like, he's Daddy. I am so lame to them. The new phrase for my 4-year-old is, 'Mom, you have the worst ideas.''
Still, Biel said she earned 'cool mom points' for her friendship with 'Matchbox' co-star John Cena — though her younger son described her simply as 'John Cena's friend' on a Mother's Day worksheet.
'I died,' she said.
Biel and Timberlake, who married in 2012, are known for maintaining their children's privacy and refraining from publicly sharing photos of their faces.
