Latest news with #Tastemade
Buzz Feed
9 hours ago
- Entertainment
- Buzz Feed
BuzzFeed's Tasty Names Mike Aho As Branded Entertainment Lead
Los Angeles, CA – June 20, 2025 — BuzzFeed's Tasty, the largest food brand on the internet, today announces Mike Aho as its Branded Entertainment Lead, where he will oversee the development and production of branded, longform series for the Tasty YouTube channel and beyond. In this strategic role, Aho is tasked with building a high-impact slate of premium, unscripted originals for Tasty that combine top brands, the most dynamic content creators, and A-list talent to create cinematic, story-driven shows at the intersection of food, travel, and lifestyle. These projects are designed to expand Tasty's digital footprint, and compete for industry accolades utilizing Aho's acclaimed experience. An Emmy-nominated producer and innovative content creator, Aho's career spans both traditional television and digital-first platforms. Prior to joining Tasty, Aho served as the Head of Streaming for Tastemade, transforming their longform TV shows into premium branded series. At Tastemade, Aho led the creative production of award-winning series like Street Somm and Worth the Hype, and launched Deliciously Entertaining, Pinterest's first-ever streaming TV show. His credits also include producing for iconic franchises such as American Idol and So You Think You Can Dance at Core Media, co-creating breakout hits like Dance Moms (with Bryan Stinson) for Collins Avenue, and launching wildlife-adventure series like Vet Gone Wild for Endemol Shine and A Wild Ride with Tuf Cooper for Apparatus, currently streaming on Roku. Prior to joining Tasty, Aho held senior unscripted roles at leading production companies including Collins Avenue, Shine, Core Media, and Tastemade, where he specialized in developing talent-led formats that successfully bridged brand integration and premium storytelling. 'We're thrilled to have Mike step into this new role to partner with Jake Frankenfield and our branded team to push the boundaries of innovative storytelling and lead Tasty's branded, longform content creation into the future,' said Richard Alan Reid, President of BuzzFeed Studios. 'Mike brings a bold vision for unscripted series and culturally relevant programming that also offers brands a chance to be part of something truly meaningful and lasting.' 'I'm excited to harness Tasty's connection to its passionate global community of food lovers to collaborate with brands, talent, and innovators,' said Mike Aho, Branded Entertainment Lead for Tasty 'Our aim is to create cinematic, culturally relevant series that feel less like traditional branded content and more like must-watch entertainment — stories that inspire, bring people together, and celebrate food in a way that resonates with our growing, food-obsessed audience.' With Aho combining creative and commercial, Tasty is poised to redefine what longform unscripted looks like in the digital age. About Tasty Launched in 2015, Tasty is a community for home cooks who play with their food. As the internet's most-viewed food brand and largest digital food community, Tasty inspires a global community of food lovers to watch, engage, buy and create. About BuzzFeed, Inc. BuzzFeed, Inc. is home to the best of the Internet. Across pop culture, entertainment, shopping, food and news, our brands drive conversation and inspire what audiences watch, read, and buy now – and into the future. Born on the Internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. Press Contact:
Los Angeles Times
14-03-2025
- Business
- Los Angeles Times
Tastemade Scooped up by Grubhub Owner Wonder Group
Santa Monica-based Tastemade was acquired by Grubhub owner Wonder Group for $90 million as the company bolsters its technology to include short- and long-form videos. Tastemade is a media company that has been producing cooking videos since 2012. It also operates streaming channels carrying travel, home and design shows. The acquisition will provide additional advertising opportunities for Wonder Group, which has acquired food delivery app Grubhub and meal kit company Blue Apron over the past two years. Viewers could now potentially purchase the food cooked in Tastemade's videos from those companies. The vast majority of Tastemade's 80 employees are expected to continue with the company following the acquisition.
Yahoo
06-02-2025
- Business
- Yahoo
Tastemade and Ole Interactive Announce New Joint Venture: Tastemade Latin America
The New Entity Will Capitalize on Streaming Growth in Spanish and Portuguese-Speaking Markets Across Latin America LOS ANGELES and MIAMI, Feb. 6, 2025 /PRNewswire/ -- Today, independent media company, Tastemade, and Ole Interactive, a digital business unit founded by Latin American pay-TV industry pioneer, Ole Communications, announced the formation of a new joint venture: Tastemade Latin America. The new venture aims to accelerate growth in the region's rapidly expanding streaming television market. Tastemade Latin America will leverage the unique strengths of both Tastemade and Ole Interactive, combining Tastemade's leadership in FAST (free ad-supported streaming television) with Ole Interactive's extensive operational, distribution, and monetization capabilities in the Latin American market. The partnership seeks to enhance existing streaming and social media offerings in the food and lifestyle genres, while also launching new channels in the travel and home & design categories that are tailored specifically for a new generation of Latin American audiences. "The television landscape is rapidly changing around the globe, and Latin America's adoption of streaming is especially vibrant. Ole's deep roots in LatAm and strong distribution network offer a unique opportunity for Tastemade to expand its reach and grow its presence in the region," says Steven Kydd, Tastemade's Co-Founder, President & Head of Business Development. "Together, we're excited to bring Tastemade's engaging lifestyle programming to viewers across all platforms – both traditional linear and connected TV (CTV)." "Ole has a long history of building valuable media partnerships in Latin America by combining our partner's strengths with our own; we're excited about how this partnership with Tastemade can serve as a platform for Ole Interactive to launch and monetize FAST offerings in the region," says Francisco Cusco, Ole Interactive's President. "Tastemade is primed for growth in the region by serving two of the fastest growing digital advertising categories: CTV and retail media, and their expertise in programming and FAST channel distribution will fit perfectly with what advertisers are looking for in Latin America. As a result of this new joint venture, I'm certain that we will generate great value for Tastemade and position the brand as a household name throughout Latin America." The collaboration between Ole Interactive and Tastemade is a natural progression of their existing commercial partnership across LatAm. The new venture offers a unique opportunity to expand Tastemade's FAST channel business in the region by investing in new original productions, marketing, and local content licensing. The partnership will also combine Ole Interactive's production studio partners in Mexico City, Bogota, and Buenos Aires, with that of Tastemade in São Paulo to power original production and sponsored content for Tastemade channels and advertisers throughout the region. This new combined entity will leverage Ole Communications' long history of serving as joint-venture partners for major American studios and networks – including HBO, NBCUniversal, and A+E – to build new local-language ventures across the region. ABOUT TASTEMADETastemade is an independent media company that engages a global audience of hundreds of millions of monthly viewers on all major streaming television and mobile platforms. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design that we share with an engaged, passionate, and global community. Tastemade has been recognized with more than 65 awards including three Emmy Awards, three James Beard Awards, numerous Webby Awards, and has been twice recognized as one of Fast Company's "Most Innovative Companies." For more information, visit Tastemade at: Connect with Tastemade on Instagram | Pinterest |TikTok | Snap | LinkedIn | Amazon Live ABOUT OLE INTERACTIVEFounded by Ole Communications, Ole Interactive is a digital media company that combines digital publishers, creative production capabilities, and digital advertising services to allow companies and brands throughout Latin America to leverage digital-native methodologies to grow their businesses. We own and operate influential brands like PlayGround, EsTrending, and BeisbolPlay, reaching millions of users every month. Serving all major Latin American markets, we provide immediate turn-key opportunities for partners to scale their digital businesses in Latin America. Based out of our Miami headquarters, we have a regional perspective on LatAm, paired with a deep understanding of the many nuances of operating media and advertising businesses in each Latin American nation. For more information visit Ole Interactive at View original content to download multimedia: SOURCE Tastemade Sign in to access your portfolio
