BuzzFeed's Tasty Names Mike Aho As Branded Entertainment Lead
In this strategic role, Aho is tasked with building a high-impact slate of premium, unscripted originals for Tasty that combine top brands, the most dynamic content creators, and A-list talent to create cinematic, story-driven shows at the intersection of food, travel, and lifestyle. These projects are designed to expand Tasty's digital footprint, and compete for industry accolades utilizing Aho's acclaimed experience.
An Emmy-nominated producer and innovative content creator, Aho's career spans both traditional television and digital-first platforms. Prior to joining Tasty, Aho served as the Head of Streaming for Tastemade, transforming their longform TV shows into premium branded series. At Tastemade, Aho led the creative production of award-winning series like Street Somm and Worth the Hype, and launched Deliciously Entertaining, Pinterest's first-ever streaming TV show. His credits also include producing for iconic franchises such as American Idol and So You Think You Can Dance at Core Media, co-creating breakout hits like Dance Moms (with Bryan Stinson) for Collins Avenue, and launching wildlife-adventure series like Vet Gone Wild for Endemol Shine and A Wild Ride with Tuf Cooper for Apparatus, currently streaming on Roku.
Prior to joining Tasty, Aho held senior unscripted roles at leading production companies including Collins Avenue, Shine, Core Media, and Tastemade, where he specialized in developing talent-led formats that successfully bridged brand integration and premium storytelling.
'We're thrilled to have Mike step into this new role to partner with Jake Frankenfield and our branded team to push the boundaries of innovative storytelling and lead Tasty's branded, longform content creation into the future,' said Richard Alan Reid, President of BuzzFeed Studios. 'Mike brings a bold vision for unscripted series and culturally relevant programming that also offers brands a chance to be part of something truly meaningful and lasting.'
'I'm excited to harness Tasty's connection to its passionate global community of food lovers to collaborate with brands, talent, and innovators,' said Mike Aho, Branded Entertainment Lead for Tasty 'Our aim is to create cinematic, culturally relevant series that feel less like traditional branded content and more like must-watch entertainment — stories that inspire, bring people together, and celebrate food in a way that resonates with our growing, food-obsessed audience.'
With Aho combining creative and commercial, Tasty is poised to redefine what longform unscripted looks like in the digital age.
About Tasty
Launched in 2015, Tasty is a community for home cooks who play with their food. As the internet's most-viewed food brand and largest digital food community, Tasty inspires a global community of food lovers to watch, engage, buy and create.
About BuzzFeed, Inc.
BuzzFeed, Inc. is home to the best of the Internet. Across pop culture, entertainment, shopping, food and news, our brands drive conversation and inspire what audiences watch, read, and buy now – and into the future. Born on the Internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.
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