Latest news with #TataConsumerProducts
Time of India
3 days ago
- Business
- Time of India
The power of predictive branding
By Atul Raja As marketing shifts from story-telling to story-selling, predictive branding is giving brands a strategic head-start in anticipating consumer behavior. Predictive Branding: The Future Has Already Arrived In a world where consumer preferences change faster than ever, traditional branding strategies — rooted in hindsight and historical data — are taking a backseat. Today, the brands that thrive are not just reactive; they're predictive. Predictive branding anticipates what the consumer will want tomorrow and aligns the brand today to meet that future need by leveraging real-time data, AI-powered insights, and behavioral analytics to forecast emerging trends, consumer sentiment, and category shifts. Predictive Branding goes beyond demographics and psychographics to build foresight-driven brand strategies — where campaign messaging, product innovation , positioning, and even tone of voice are influenced by future-driven signals. Branding meets behavioral science, and intuition meets intelligence According to a PwC report, over 63% of global CMOs say that consumer behavior is changing faster than their ability to keep up. Meanwhile, McKinsey finds that 75% of consumers have changed brands in the past two years, driven by availability, relevance, and perceived purpose. In such a landscape, predictive branding offers three core advantages: Agility in brand messaging: You're not just reacting to trends — you're riding them segmentation and targeting: Predictive analytics can identify emerging micro-audiences before they go innovation: Product ideation and brand extensions are driven by real-time gaps in consumer needs. Brands leading the predictive shift Tata Consumer Products used predictive insights to reposition and successfully grow Tata Sampann as a 'health-first' staple brand, riding the early wave of post-COVID wellnessZomato analyses user sentiment and search behavior to introduce hyper-personalized offers and features like 'Zomato Gold' — optimizing brand stickinessMarico's Saffola leveraged predictive search data to launch newer variants like Saffola Immuniveda and Saffola Honey, anticipating the Ayurvedic wellness trend ahead of its peakBoat continuously adapts its branding and influencer strategy using social listening and predictive modelling, helping it dominate the audio accessories market among Gen Z These brands are no longer guessing what consumers want — they're anticipating it with accuracy. Data Speaks A Salesforce study revealed that 62% of customers expect companies to anticipate their India, Dunnhumby and NielsenIQ have launched predictive analytics platforms that help FMCG brands align future demand with current campaignsAs per a HubSpot report, 66% of marketing professionals globally use AI tools in some form in their jobs What Lies Ahead? As AI and machine learning evolve, predictive branding will become less of a competitive advantage and more of a brand survival tool. Generative AI + Predictive Branding will personalize creatives at scalePredictive models will inform not just campaigns, but entire brand architectures — names, packaging, channels, and partnershipsEmotion AI and neuro-marketing will decode subconscious triggers to align brand tonality to future emotions In short, branding will move from reactive positioning to dynamic recalibration — real-time, always-on, and deeply personal. The age of predictive branding has dawned. In a crowded marketplace where loyalty is fleeting and relevance is everything, the winners will be brands that don't just follow the consumer but lead them through informed foresight, dynamic messaging, and proactive innovation. As marketing leaders, we must not ask 'What does the consumer want?' — but 'What will they want next?' That's where the future of brand growth lies. (The author is a global marketing consultant and brand strategist.)
Business Upturn
07-07-2025
- Business
- Business Upturn
Nifty top gainers today, July 7: Hindustan Unilever, Tata Consumer Products, Nestle India, Eicher Motors and more
By Aman Shukla Published on July 7, 2025, 15:37 IST The Indian stock market ended Monday (July 7) on a quiet note, with benchmark indices barely moving. The Nifty 50 closed at 25,461.30, up just 0.30 points, while the Sensex edged higher by 9.61 points to settle at 83,442.50. Despite the flat market trend, several heavyweight stocks from the Nifty 50 pack managed to post strong gains, helping to cushion the indices. Below is a detailed look at the top gainers of the Nifty 50 (as per Trendline) for the day. Nifty 50 Top Gainers on July 7 Hindustan Unilever closed at ₹2,408.70, up 3.0%. Tata Consumer Products ended at ₹1,106.00, gaining 1.5%. Nestle India closed at ₹2,420.40, rising 1.2%. Eicher Motors settled at ₹5,688.00, up 1.1%. Jio Financial Services ended at ₹328.30, up 1.0%. Asian Paints closed at ₹2,448.00, also up 1.0%. ITC finished at ₹416.50, with a 1.0% increase. Kotak Mahindra Bank closed at ₹2,150.00, also rising 1.0%. Reliance Industries ended the day at ₹1,540.50, up 0.9%. NTPC closed at ₹338.20, gaining 0.8%. Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information. Ahmedabad Plane Crash Eicher MotorsHindustan UnileverNestle IndiaNiftyTata Consumer Products Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
Time of India
05-07-2025
- Business
- Time of India
Sachin Tendulkar encourages consumers to look beyond ‘organic labels' in new ad
Organic India, by Tata Consumer Products , has launched a new campaign to reinforce Organic India as one of India's most trusted organic brands, in collaboration with cricket legend Sachin Tendulkar. Tendulkar's determination to excellence and integrity mirrors the brand's unwavering commitment to deliver high quality, trusted organic products , the company stated in a press note. With this natural alignment of shared values and vision, Organic India aims to deepen consumer trust, inspire brand love and reinforce its position as a pioneer in the organic foods and beverages category, it added. Anchored in the message 'Sirf Naam Se Nahi, Kaam Se Organic', the campaign is launched at a time when consumer interest in healthier eating and organic food is steadily rising. However, as more people make conscious choices, many remain uncertain about what truly defines an organic product. The market is flooded with claims, leaving consumers questioning the integrity behind the organic label. This campaign encourages consumers to ask the right questions and educates them on identifying authentically organic products while reinforcing the rigorous quality standards Organic India products adhere to, which makes them 'authentically organic'. By backing every claim with proof, Organic India aims to help consumers go beyond just an 'Organic label' and make decisions rooted in facts and not assumptions. The brand film brings this message to life through everyday moments which most consumers can relate to. With calm conviction, Tendulkar gently reminds consumers to look beyond just Organic labels, challenge assumptions about the authenticity of the so-called Organic products, while drawing attention to what sets Organic India apart. As Tendulkar shares in the film, 'Sirf Naam se nahi, Kaam se organic,' He adds, 'In today's world, it's important to ask where your food comes from and how it's grown. What drew me to Organic India is their integrity; everything they say, they back up with action. This film reflects that honesty and encourages people to choose with care.' Puneet Das, president – packaged beverages, India and South Asia, Tata Consumer Products, said, 'With this campaign, we are urging the consumers to question the authenticity of various Organic products and reinforce what truly makes a product organic. Organic India has always believed that authenticity must be earned, not claimed. Through rigorous testing, transparent sourcing, and a legacy of integrity, we aim to build lasting trust. Tendulkar's voice brings powerful credibility to this mission, inspiring people to make choices rooted in truth, not assumptions.' The campaign will be amplified through a multi-platform rollout including digital, influencer engagement, and community storytelling. This campaign was conceptualised and developed by Creativeland Asia Advertising. Watch the video here:
Business Upturn
30-06-2025
- Business
- Business Upturn
Nifty 50 top losers today, June 30: Tata Consumer Products, Kotak Mahindra Bank, Axis Bank, Hero MotoCorp and more
By Aman Shukla Published on June 30, 2025, 15:44 IST Indian stock markets closed the final trading session of June on a week note, with benchmark indices slipping into the red. The BSE Sensex lost 452 points to finish at 83,606.46, while the NSE Nifty 50 fell 120.75 points, ending the day at 25,517.05. The broader market sentiment remained subdued as several heavyweight Nifty 50 stocks came under pressure. Among the biggest losers of the day were well-known names such as Tata Consumer Products, Kotak Mahindra Bank and Axis Bank. Let's take a closer look at the top losers of the Nifty 50, according to Trendlyne. Nifty 50 top losers on June 30 Tata Consumer Products declined by 2.3%, ending the day at ₹1,098. Kotak Mahindra Bank fell 2.2% to close at ₹2,160. Axis Bank dropped 2.1%, settling at ₹1,199. Hero MotoCorp slipped 2.0% and closed at ₹4,235.6. Maruti Suzuki India lost 1.9%, finishing at ₹12,406. Dr. Reddy's Laboratories was down 1.1%, ending at ₹1,286.3. Bajaj Finance also declined 1.1%, closing at ₹937.0. UltraTech Cement fell 1.1% and ended the session at ₹12,085. NTPC dropped 1.0%, closing at ₹334.8. Reliance Industries was down 1.0%, ending at ₹1,499.9. Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information. Ahmedabad Plane Crash Axis BankHero MotocorpKotak Mahindra BankStock MarketTata Consumer Products Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
Business Standard
30-06-2025
- Business
- Business Standard
Nifty below 25,600 level; FMCG shares decline
The key equity benchmark traded with modest losses in early afternoon trade, weighed down by a mix of global and domestic factors. India's recent forex data revealed a decline in its reserves. Meanwhile, the Israel-Iran truce helped ease geopolitical tensions, and growing optimism over a potential US-India trade deal supported sentiment. Inflows from foreign institutional investors further contributed to the positive undertone. Even concerns around the July 9 U.S. tariff deadline took a backseat, as reports of a likely extension helped calm investor nerves. The Nifty traded below the 25,600 level. FMCG stocks declined for the second consecutive trading session. At 12:30 IST, the barometer index, the S&P BSE Sensex, declined 231.76 points or 0.28% to 83,827.14. The Nifty 50 index lost 65.20 points or 0.25% to 25,573.10. The broader market outperformed the frontline indices. The S&P BSE Mid-Cap index rose 0.50% and the S&P BSE Small-Cap index jumped 0.70%. The market breadth was positive. On the BSE, 2,314 shares rose and 1,625 shares fell. A total of 201 shares were unchanged. Derivatives: The NSE's India VIX, a gauge of the market's expectation of volatility over the near term, rose 2.48% to 12.70. The Nifty 31 July 2025 futures were trading at 25,678.30, at a premium of 105.2 points as compared with the spot at 25,573.10. The Nifty option chain for the 31 July 2025 expiry showed a maximum call OI of 41.4 lakh contracts at the 26,000 strike price. Maximum put OI of 65.1 lakh contracts was seen at 25,000 strike price. Buzzing Index: The Nifty FMCG index shed 0.29% to 54,948.20. The index fell 0.31% in the two consecutive trading sessions. Tata Consumer Products (down 2.54%), Marico (down 1.59%), United Spirits (down 1.03%), Dabur India (down 0.79%), Patanjali Foods (down 0.59%), Varun Beverages (down 0.53%), Nestle India (down 0.41%), ITC (down 0.08%), Godrej Consumer Products (down 0.08%) and Hindustan Unilever (down 0.03%) fell. On the other hand, Colgate-Palmolive (India) (up 1.08%), United Breweries (up 0.76%) and Emami (up 0.26%) edged higher. Stocks in Spotlight: Waaree Energies rallied 5.43% after the firms wholly owned subsidiary, Waaree Solar Americas, received an order to supply 540 MW of solar modules from a renowned customer located in the United States. Karnataka Bank declined 5.51% after the banks board accepted the resignation of managing director (MD) & chief executive officer (CEO), Srikrishnan Hari Hara Sarma, effective from 15 July 2025.
