Latest news with #TataGluco+
Time of India
20-05-2025
- Business
- Time of India
Tata Gluco+ gives a fresh twist to energy with their ‘Piyo Goodness, Karo Greatness'
HighlightsTata Consumer Products Limited launches a groundbreaking AI-generated thematic film for Tata Gluco+, promoting its new consumer proposition 'Piyo Goodness, Karo Greatness'. The film illustrates how the energy from Tata Gluco+ can drive positive change, featuring a narrative of empathy and community action that culminates in a visually striking tornado clearing a stadium. The campaign emphasizes Tata Gluco+'s commitment to social responsibility and aims to inspire the younger generation to channel their energy into meaningful actions. Tata Consumer Products Limited's, Tata Gluco+ , brings its new consumer proposition of Piyo Goodness, Karo Greatness to life through a first-ever thematic film created entirely using groundbreaking AI technology. Tata Consumer Products has announced the launch of its new proposition for Tata Gluco+, 'Piyo Goodness. Karo Greatness'. The innovative campaign brings a compelling narrative of how good energy can bring about a positive change, demonstrating the inherent goodness of the brand. The film narrates the story of a group of cleaners struggling to manage the mess left behind. Witnessing their effort, a young, energetic, driven set of friends are moved by empathy. A few sips of the flavourful Tata Gluco+, harnesses a surge of glucose-powered energy, to blow air with renewed determination. This act sparks a movement, as others join in, creating a symbolic tornado that clears the stadium in a visually striking sequence. The tornado culminates in a basketball-like shot as the collected garbage lands perfectly in a waste truck. Conceptualised by VML and executed by digital studio RAIDs, this pioneering initiative marks a significant milestone as one of the first AI film developed for an Indian Brand, by an Indian agency, showcasing the country's growing prowess in creative technology applications to narrate a powerful brand story rooted in social responsibility . The film underscores how the goodness of Tata Gluco+ fuels actions that lead to greatness. Partha Biswas, president and head – RTD Business, Tata Consumer Products Limited, said, 'Tata Gluco+ has always been about providing instant energy, but with our new positioning ' Piyo Goodness Karo Greatness ', we are giving it a new more meaningful twist, to make it more relevant for today's youth.' The campaign aligns seamlessly with the TATA philosophy of inspiring change and making a positive impact through empathy-driven actions, targeting the new generation with an inspiring message to use energy from Tata Gluco+ to accomplish meaningful goals. Sandeep Goyal, chief evangelist, RAIDS, expressed pride in the collaboration and said, 'Every visual frame, environment, and motion sequence was born through artificial intelligence, allowing us to reimagine what's possible in film production.' The campaign aims to raise social awareness and inspire consumers to transform energy into acts of meaningful change. Tata Gluco+ stands out in the RTD (Ready-To-Drink) segment with its caffeine-free 'Better for You' attributes and bold messaging rooted in social responsibility. Watch the video here:
Business Standard
19-05-2025
- Business
- Business Standard
The pioneer of Organic in India, Organic India, joins hands with the legend of India and a global icon, Sachin Tendulkar
VMPL Bangalore (Karnataka) [India], May 19: Organic India has been delighting consumers for over 25 years with its authentic organic products. The Organic India brand is widely recognized as a pioneer in offering organic products in India, including the launch of Tulsi Green Tea and a unique assortment of herbal infusions featuring exotic ingredients like Hibiscus and Chamomile, as well as supplements made with real, whole herbs. Organic India sources high-quality ingredients directly from thousands of farmers, creating a positive impact on both their livelihoods and the planet through eco-friendly farming practices. In 2024, the brand was acquired by Tata Consumer Products (TCPL) to strengthen its health and wellness portfolio. This acquisition is expected to significantly expand Organic India's distribution by leveraging TCPL's extensive retail footprint across India and globally. Organic India has now partnered with legendary cricketer Sachin Tendulkar, a global icon known for his dedication, authenticity, and consistency in a career spanning over 25 years. His determination to excellence and integrity mirrors with the brand's unwavering commitment to deliver high-quality, trusted, organic products. With this natural alignment of shared values and vision, Organic India aims to deepen consumer trust, inspire brand love, and reinforce its position as a pioneer and one of the most trusted organic brands in the country. Organic India focuses on sustainable living with a wide range of offerings in Herbal Supplements, Tea & Infusions, and Organic Packaged Foods in the health and wellness space. Please find below the link to the Instagram post: About Tata Consumer Products Limited: Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company's portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O'Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching's Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 275 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 17,618 Crs with operations in India and International markets. For more information on the Company, please visit our website
