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Time of India
6 days ago
- Automotive
- Time of India
Luxe just another car, big auto ups bling with Limited Editions
Luxury carmakers in India are sharpening their focus on exclusivity and personalisation to deepen their engagement with the lucrative and burgeoning pool of affluent buyers. By rolling out limited-edition variants and high-performance versions of core models, these automakers are not just seeking to unleash excitement and burnish brand prestige but also moving to unlock new, high-margin revenue streams in an intensely competitive marketplace. Overall, luxury cars-models priced at more than '50 lakh-scaled a record high of 51,500 units in FY25, according to industry estimates. However, at a 3.3% rise, it marked the slowest pace of growth in at least three years, largely due to economic uncertainties and stock market volatility. Sales had seen 16.7% growth in FY24 and 55.3% in the year before. With wealthy customers increasingly seeking cars that symbolise their identity and status, automakers such as Mercedes-Benz , BMW, Jaguar Land Rover ( JLR ), and MINI are responding with a flurry of special editions and hyper-customised versions of existing models. Mercedes-Benz leads the luxury car segment with a more than 45% share, followed by BMW, JLR and Audi. These innovations are spurred by the readiness of top-end customers to pay a premium for exclusivity. This March, Tata Motors-owned JLR unveiled Defender Octa - a special edition version of the standard Defender. Priced at ₹2.59 crore-nearly 50% more than the equivalent regular model-the Octa offers exclusive paint shades, tailored interiors, and performance upgrades. "These models combine high performance with finely crafted, bespoke interiors," said Rajan Amba, MD, JLR India. "These vehicles act as halo products that elevate the entire brand," Amba told ET. "The strategy of launching limited and special edition models is a win-win for both the company as well as customers," said Puneet Gupta, director at S&P Global Mobility. While it helps companies stretch the name plate lifecycle, buyers, on their part, retain that exclusivity - be it in terms of the overall look and feel, interiors or performance, he noted. "The high margins with minimal investments ensure that the cash registers keep ringing at the companies," said Gupta. Luxury brands are also enthused by India's expanding base of high-net-worth individuals-those with over $10 million in assets. The number of HNIs increased 6% to 85,698 last year, according to Knight Frank. At Mercedes-Benz India , personalisation is fast becoming a core differentiator. "Hyper personalisation is an emerging trend among our top-end luxury customers and collectors," said Santosh Iyer, MD & CEO, Mercedes-Benz India. "Our MANUFAKTUR range and special editions are witnessing unprecedented demand." All 25 units of the AMG G 63 Grand Edition, priced at ₹4 crore, sold out within minutes of launch, while the ₹4.2 crore Maybach SL 680 Monogram Series launched on March 17 this year, was fully booked the same evening it was announced. Later this month, the company is debuting an 'India Inspired' AMG G 63 'Collector's Edition.' BMW India is also leveraging limited editions to build emotional resonance with customers. "Limited editions fulfil bespoke aspirations perfectly. They celebrate heritage, milestones, and exclusivity," said Vikram Pawah, president and CEO, BMW Group India. "The BMW XM Label was limited to 500 units globally, with only one allocated to India-sold out on the day of launch," he said.
Economic Times
6 days ago
- Automotive
- Economic Times
Luxe just another car, big auto ups bling with Limited Editions
Luxury carmakers in India are sharpening their focus on exclusivity and personalisation to deepen their engagement with the lucrative and burgeoning pool of affluent rolling out limited-edition variants and high-performance versions of core models, these automakers are not just seeking to unleash excitement and burnish brand prestige but also moving to unlock new, high-margin revenue streams in an intensely competitive luxury cars-models priced at more than '50 lakh-scaled a record high of 51,500 units in FY25, according to industry estimates. However, at a 3.3% rise, it marked the slowest pace of growth in at least three years, largely due to economic uncertainties and stock market volatility. Sales had seen 16.7% growth in FY24 and 55.3% in the year before. With wealthy customers increasingly seeking cars that symbolise their identity and status, automakers such as Mercedes-Benz, BMW, Jaguar Land Rover (JLR), and MINI are responding with a flurry of special editions and hyper-customised versions of existing models. Mercedes-Benz leads the luxury car segment with a more than 45% share, followed by BMW, JLR and Audi. These innovations are spurred by the readiness of top-end customers to pay a premium for exclusivity. This March, Tata Motors-owned JLR unveiled Defender Octa - a special edition version of the standard Defender. Priced at ₹2.59 crore-nearly 50% more than the equivalent regular model-the Octa offers exclusive paint shades, tailored interiors, and performance upgrades."These models combine high performance with finely crafted, bespoke interiors," said Rajan Amba, MD, JLR India. "These vehicles act as halo products that elevate the entire brand," Amba told ET."The strategy of launching limited and special edition models is a win-win for both the company as well as customers," said Puneet Gupta, director at S&P Global Mobility. While it helps companies stretch the name plate lifecycle, buyers, on their part, retain that exclusivity - be it in terms of the overall look and feel, interiors or performance, he noted. "The high margins with minimal investments ensure that the cash registers keep ringing at the companies," said brands are also enthused by India's expanding base of high-net-worth individuals-those with over $10 million in assets. The number of HNIs increased 6% to 85,698 last year, according to Knight Frank. At Mercedes-Benz India, personalisation is fast becoming a core differentiator. "Hyper personalisation is an emerging trend among our top-end luxury customers and collectors," said Santosh Iyer, MD & CEO, Mercedes-Benz India. "Our MANUFAKTUR range and special editions are witnessing unprecedented demand." All 25 units of the AMG G 63 Grand Edition, priced at ₹4 crore, sold out within minutes of launch, while the ₹4.2 crore Maybach SL 680 Monogram Series launched on March 17 this year, was fully booked the same evening it was announced. Later this month, the company is debuting an 'India Inspired' AMG G 63 'Collector's Edition.'BMW India is also leveraging limited editions to build emotional resonance with customers. "Limited editions fulfil bespoke aspirations perfectly. They celebrate heritage, milestones, and exclusivity," said Vikram Pawah, president and CEO, BMW Group India. "The BMW XM Label was limited to 500 units globally, with only one allocated to India-sold out on the day of launch," he said.
Time of India
6 days ago
- Automotive
- Time of India
Luxe just another car, big auto ups bling with Limited Editions
Luxury car companies in India are now focusing on unique and personalized features. They aim to attract wealthy buyers with limited-edition models. Mercedes-Benz and BMW are launching special versions of their cars. These exclusive cars cost more but offer unique designs and better performance. This strategy helps companies increase profits and satisfy customers who want something special. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Luxury carmakers in India are sharpening their focus on exclusivity and personalisation to deepen their engagement with the lucrative and burgeoning pool of affluent rolling out limited-edition variants and high-performance versions of core models, these automakers are not just seeking to unleash excitement and burnish brand prestige but also moving to unlock new, high-margin revenue streams in an intensely competitive luxury cars-models priced at more than '50 lakh-scaled a record high of 51,500 units in FY25, according to industry estimates. However, at a 3.3% rise, it marked the slowest pace of growth in at least three years, largely due to economic uncertainties and stock market volatility. Sales had seen 16.7% growth in FY24 and 55.3% in the year wealthy customers increasingly seeking cars that symbolise their identity and status, automakers such as Mercedes-Benz , BMW, Jaguar Land Rover ( JLR ), and MINI are responding with a flurry of special editions and hyper-customised versions of existing models. Mercedes-Benz leads the luxury car segment with a more than 45% share, followed by BMW, JLR and innovations are spurred by the readiness of top-end customers to pay a premium for March, Tata Motors-owned JLR unveiled Defender Octa - a special edition version of the standard Defender. Priced at ₹2.59 crore-nearly 50% more than the equivalent regular model-the Octa offers exclusive paint shades, tailored interiors, and performance upgrades."These models combine high performance with finely crafted, bespoke interiors," said Rajan Amba, MD, JLR India. "These vehicles act as halo products that elevate the entire brand," Amba told ET."The strategy of launching limited and special edition models is a win-win for both the company as well as customers," said Puneet Gupta, director at S&P Global Mobility. While it helps companies stretch the name plate lifecycle, buyers, on their part, retain that exclusivity - be it in terms of the overall look and feel, interiors or performance, he noted. "The high margins with minimal investments ensure that the cash registers keep ringing at the companies," said brands are also enthused by India's expanding base of high-net-worth individuals-those with over $10 million in number of HNIs increased 6% to 85,698 last year, according to Knight Mercedes-Benz India , personalisation is fast becoming a core differentiator. "Hyper personalisation is an emerging trend among our top-end luxury customers and collectors," said Santosh Iyer, MD & CEO, Mercedes-Benz India. "Our MANUFAKTUR range and special editions are witnessing unprecedented demand."All 25 units of the AMG G 63 Grand Edition, priced at ₹4 crore, sold out within minutes of launch, while the ₹4.2 crore Maybach SL 680 Monogram Series launched on March 17 this year, was fully booked the same evening it was announced. Later this month, the company is debuting an 'India Inspired' AMG G 63 'Collector's Edition.'BMW India is also leveraging limited editions to build emotional resonance with customers. "Limited editions fulfil bespoke aspirations perfectly. They celebrate heritage, milestones, and exclusivity," said Vikram Pawah, president and CEO, BMW Group India."The BMW XM Label was limited to 500 units globally, with only one allocated to India-sold out on the day of launch," he said.
Hindustan Times
27-05-2025
- Automotive
- Hindustan Times
More Range Rover limited edition trims to debut in Indian market
Range Rover is aiming to ramp up its local production in India to capture more market share. Range Rover is aiming to ramp up its local production in India to capture more market share. Check Offers India could see the launch of more Range Rover limited edition trims, which will be specially curated for the country, to cater to the diverse set of customers in the market. The Tata Motors-owned British luxury car brand is looking to enhance its presence here as it anticipates growth in the Indian passenger vehicle market, with the number of high-net-worth individuals expected to rise at a fast pace by the end of this decade. Under its House of Brands positioning, Jaguar Land Rover plans to develop individual growth strategies for its four brands, which are - Jaguar, Range Rover, Discovery, and Defender, each catering to a specific audience and retail landscape. Range Rover has already announced the local manufacturing of Range Rover and Range Rover Sport in India. Also Read : Upcoming cars in India In an interaction with PTI, Range Rover's global Managing Director Martin Limpert, said that the brand has been able to offer products for the Indian customers seeking value for money and localisation to a certain extent has played a key role in this strategy. The limited edition models will play a crucial role in that growth plan, revealed the top official. "At the same time, we have launched, last year for the first time, a limited edition, just for the Indian market, with the Ranthambore Edition," Limpert reportedly said. He also added that 12 cars, built with a local context, were sold within one week as customers liked the concept. "Customers appreciated the fact that we are building a context with the Indian market. We have that experience in other markets as well. So, we want to build more on this that we really build vehicles, either limited editions, small collector series for the Indian market," Limpert stated, while further adding that the company wants to build more variants and customer-specific vehicles for the Indian market. Limpert further noted that the brand enjoys a great reputation in India. "We want to build on this equity. We want to further sharpen that positioning as part of the House of Brands strategy for the next level of success in the Indian market," he reportedly said, while noting that the auto company recognises the fact that there is a big growth opportunity in the Indian market. "It's a big market, obviously 1.5 plus billion people. I think 65 per cent of the people are younger than 35, so going forward, there's an opportunity for us to grow with those people, the working population, the wealth that is increasing," Limpert said. With the Indian economy growing by seven per cent annually, he said that it comes as an opportunity in the market. "How do we tap the opportunity, beyond building brand equity, to build a proposition that is attractive in the market. This is where we made the decisions of local manufacturing," he stated. He also said that with the locally manufactured products in its portfolio, India sales for Range Rover and Range Rover Sport increased by 2.5 times. "So, we, of course, are investigating what should be our future strategy, we are understanding the growth opportunity in the market. We know the high net worth individuals, which are around nine lakh, can grow to 12 lakh by the end of the decade. So, there's a market for us," Limpert said. Check out Upcoming Cars in India 2024, Best SUVs in India. First Published Date: 27 May 2025, 06:43 AM IST
Mint
21-05-2025
- Automotive
- Mint
JLR expects BEVs to account for significant portion of India biz in 3-4 yrs
Gaydon (UK), May 21 (PTI) Jaguar Land Rover expects electric vehicles to account for a significant portion of its business in India over the next 3-4 years, as the company builds its portfolio amid hopes of faster adoption of green vehicles in the country, according to a top company executive. Tata Motors-owned marquee brand plans to roll out around 8 variants of Battery Electric Vehicles (BEVs) in the country by 2030, including the Range Rover BEV, which is expected to be introduced in India sometimes next year. Tata Motors-owned JLR currently does not have any BEVs in its portfolio in the country. "I think that EVs are one of those things that will hit a point where it is going to race ahead. It was racing already, but slowed down a bit. With every manufacturer now investing, I think that the power of many will fuel this (segment) further, giving consumers confidence," Jaguar Land Rover (JLR) India Managing Director Rajan Amba told PTI here. With battery pricing dropping and mileage increasing amid the right set of government policies in place, the EV segment is moving in the right direction in the country, he added. "For whatever reasons, it (EV sales) kind of slowed down a bit, maybe swayed by foreign sentiment, but I think that certainly for our brand and for our category where we operate, I think it will be more than enough to create in the next 3-4 years, a significant portion of our business to come from the BEV portfolio," Amba said. He noted that when many OEMs come forward, it helps to create a market, which is not possible if only a single entity is operating in the segment. Amba noted that adoption of EVs in luxury segment in the domestic market has been brisk and various automakers have already benefited in terms of their overall volumes in the last few years. He expressed hope that going by the market sentiments, Range Rover BEV is also expected to generate a strong demand in the domestic market. Amba stated that the only thing lacking and which needs to be accelerated is the speed in creating charging infrastructure which would give confidence to the prospective customers. He noted that JLR is working very closely with Tata Motors and other group firms in this regard. As part of its global sustainability goals, JLR aims to achieve net-zero carbon emissions by 2039.
