Latest news with #TataMotorsPassengerVehicles
India.com
3 days ago
- Automotive
- India.com
Noel Tata's MEGA plan, Tata Motors expands electric vehicle line up, launches…, huge competition to Anand Mahindra?
Tata Motors on Tuesday expanded its electric vehicle portfolio in India with the launch of the a battery-powered electric SUV which has a driving range of around 500 kilometers. The company expects that the new electric SUV will appeal to customers in the mainstream premium SUV segment, which currently sees monthly sales of around 25,000 units. Price of starts at Rs 21.49 lakh (ex-showroom). Booking will commence from July 2. In an interaction with PTI, Tata Motors Passenger Vehicles Managing Director Shailesh Chandra said with the model, the company expects to attract a new set of customers, right from small-time explorers to off-road enthusiasts. 'In the high SUV segment, we have been seeing tremendous growth, and we also felt that in this segment there is an opportunity to come up with a product which is exhilarating in performance, which has alternate capability and which takes the comfort to the next level,' he stated. Tata Motors currently has a market share of around 25 per cent in the high SUV segment with two products — Harrier and Safari. Chandra said which comes with an all wheel drive prowess and a torque of 504 NM, would help in expanding the company's volumes and market share as well. He noted that the overall SUV segment is witnessing year-on-year growth and now accounts for 54 per cent of the overall passenger vehicle sales in the domestic market. He noted that with , the company has broken barriers in terms of pricing and driving range, making it comparable with the internal combustion engine models of the same size. 'Charging speeds have been increased significantly, so there's no barrier. So a person will now view this as a car as very much comparable to the options that they have on the ICE side, with a better set of features, comfort, luxury, convenience and performance,' Chandra stated. He further said, 'So therefore I believe that it should really attract the mainstream buyers who are buying high SUVs.' 'From defining the SUV segment in the 1990s with iconic nameplates to democratising it by boldly entering new whitespaces in the 2020s, our journey has always been driven by innovation and leadership,' Chandra said. With the launch of the automaker is not just introducing a new electric SUV or challenging convention, but rewriting the rules of what's possible, he added. Tata Motors sold about 65,000 EVs in FY25, a drop of 10 per cent as compared with FY24. Tata Motors has announced a lifetime warranty on the battery packs. The model comes with various features, including auto park assist, six terrain modes and over 55 connected car features. can compete with other established players in the market of Electric vehicles like Anand Mahindra's Mahindra and Mahindra, Maruti Suzuki. (With Inputs From PTI)
Time of India
4 days ago
- Automotive
- Time of India
With Harrier EV, Tata Motors pushes to reclaim EV ground
Mumbai/ New Delhi: Despite the low penetration of electric vehicles in India's passenger vehicle segment at present, the category is poised for growth this year. Capitalising on this opportunity, Tata Motors on Tuesday launched its third EV, the Harrier SUV, built on its dedicated pure EV architecture-- Tata Motors initially introduced the Nexon, Tiago, and Tigor EVs on its first-generation (Gen-1) architecture, which was adapted from internal combustion engine (ICE) platforms. However, the company has since shifted to a Gen-2 or pure EV architecture, which claims to offer greater flexibility in drive configurations, battery formats, and chemistries. The Punch EV was the first model launched on this dedicated EV platform, followed by the Curvv. The EV market today is focused on delivering greater value for money rather than simply achieving price parity with ICE vehicles, Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, stated. Launched at an introductory price of ₹21.49 lakh (ex-showroom), the Harrier EV features a Quad-Wheel Drive (QWD) dual-motor setup enabling all-wheel drive and delivering a peak torque of 504 Nm. The front motor produces 158 PS, while the rear generates 238 PS, allowing the SUV to accelerate from 0–100 km/h in 6.3 seconds. The motor is supplied by Tier- 1 majors Schaeffler and Tata AutoComp. The vehicle comes equipped with six terrain modes and off-road assist, and introduces Tata Motors' advanced SDV architecture, which runs on 500 million lines of code. It supports fast charging, offering 250 km of range in just 15 minutes. Safety is prioritised with over 20 Level 2 ADAS features, including Adaptive Cruise Control, Lane Keep Assist, and Autonomous Emergency Braking, alongside seven airbags, all-wheel disc brakes, ESP with i-VBAC, hill descent control, and tyre pressure monitoring. In conversation with ETAuto, Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service at Tata Passenger Electric Mobility said the Harrier EV is based on evolving consumer trends like YOLO (You Only Live Once) and FOMO (Fear of Missing Out), reflecting a desire to try new experiences. The vehicle is positioned as a 'third space' beyond home and work, where users can recharge and reconnect. With the launch of this model, Tata Motors is seeking to regain its lost market share, as it faces stiff competition in the EV space from its rivals, particularly JSW MG Motor and Mahindra & Mahindra. Although it still remains a market leader in the segment, the auto giant has seen its share decline from around 71 per cent in FY24 to 54 per cent in FY25. EV penetration in the segment currently stands at around 2.5 per cent. Innovations in battery techTata Motors remains cautious about exploring alternative battery chemistries like sodium-ion technology. Kulkarni noted that while sodium-ion batteries are promising due to safer, more abundant materials, initial interest was driven by high lithium costs. With lithium prices stabilising, the urgency around sodium-ion has lessened. From a global standpoint, he sees fully sodium-ion-powered vehicles unlikely to hit the market for at least a few more years. Cost remains a critical factor, and shifting economics often reshape the direction of such conversations. Nevertheless, he emphasised the importance of continued investment in technical innovation, particularly as energy density which is one of sodium-ion's main limitations, continues to improve with ongoing R&D efforts. Addressing the concept of Battery-as-a-Service (BaaS), Kulkarni noted that while it remains a viable option if there is sufficient demand, the prevailing sentiment among Indian consumers leans toward battery ownership. 'Indian customers typically prefer to own the battery,' he said. Although a lower upfront price through BaaS might appeal to a niche segment, he emphasised that it is not the dominant expectation in the market. 'Price difference may attract some customers, but overall, ownership remains the preferred model.' EV trajectoryKulkarni noted that there has been a clear reduction in range anxiety and increasing acceptance of EVs among the customers in India. He highlighted that Tata Motors EVs have collectively covered 8 billion kilometers across over 200,000 vehicles. While daily drives once averaged 40–45 km in short trips, usage has evolved to 75–80 km per trip, with EVs now used more frequently than comparable ICE vehicles. Reflecting on the evolving competitiveness of the Indian EV industry, he noted that the landscape has changed significantly over the past five years. 'Back then, my answer would have been very different. But today, as a country, we've developed real expertise.' A key enabler has been the push for deep localisation, which has helped build critical competencies and a robust supply ecosystem. He also highlighted a defining characteristic of the Indian market– its high sensitivity to cost. 'This has driven local engineers to innovate and engineer world-class products that meet demanding cost targets, even at low volumes,' he said. As a result, India is now capable of producing highly credible, competitive EV solutions tailored to its unique needs. 'While the future remains uncertain, I am confident that we will not be left behind,' he said.
India Today
4 days ago
- Automotive
- India Today
Tata launches feature-rich Harrier EV at Rs 21.49 lakh with 627km range
Tata Motors has officially introduced the the electric avatar of the Harrier SUV, at an introductory price of Rs 21.49 lakh (ex-showroom), bookings will open on July 2, to Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility Managing Director Shailesh Chandra, the is the result of listening closely to customer demands for a high-performance, feature-loaded electric SUV. The result is a vehicle that delivers 504Nm of torque and accelerates from 0 to 100 km/h in just 6.3 seconds, making it one of the quickest electric SUVs in its class. Thanks to a dual-motor Quad Wheel Drive (QWD) system, the offers true all-terrain ability, supported by six terrain modes such as Sand and Rock Crawl, along with a customisable off-road setting and low-speed Off-road has engineered the for adventure, equipping it with an Ultra Glide Suspension system with frequency-dependent damping. Off-road geometry is impressive too, with a 26.4 departure angle, 25.3 approach angle, and 16.6 breakover angle, ensuring capability across rugged terrains. Battery options include a 65kWh and 75kWh liquid-cooled battery pack, with the larger unit delivering an ARAI MIDC-certified range of up to 627km. As per the company, the real-world range is estimated between 480km to 505km, making it a practical long-distance EV. Fast charging is a highlight: the can gain 250km of range in just 15 minutes, and can charge from 20% to 80% in 25 minutes using a 120kW DC fast charger. Home charging options include 7.2kWh and 3.3kWh AC solutions. The SUV also supports Vehicle-to-Load (V2L) up to 3.3kW and Vehicle-to-Vehicle (V2V) up to the boasts a 14.5-inch Samsung Neo QLED infotainment screen developed by Harman, paired with a JBL Black 10-speaker system with Dolby Atmos for an immersive audio experience. It features voice-assisted dual-zone climate control, a 540-degree camera view system, transparent terrain mode, and a built-in dashcam with 128GB storage and QR-based video retrieval for added safety and convenience features include Auto Park Assist and Summon Mode, allowing the vehicle to be parked or retrieved using a smartphone. The also does away with a traditional key — instead, it supports a digital key system operable via smartphone, smartwatch, or NFC of the standout tech innovations is Transparent Mode, which lets drivers see the terrain directly underneath the car — a huge advantage for off-road adventures. Tata also debuts DrivePay, a new feature enabling UPI-based in-car payments for services like tolls and is offered in three variants and four striking colour options — Nanital Nocturne, Empowered Oxide, Pure Grey, and Pristine White. A stealth matte black edition further enhances the SUV's aggressive and futuristic Motors is backing the with a lifetime warranty on the battery to Auto Today MagazineTune InMust Watch
