Latest news with #TataPassengerElectricMobility
Hindustan Times
13 hours ago
- Automotive
- Hindustan Times
Tata Harrier EV's higher variants to be priced aggressively. What to expect?
Tata Harrier EV comes packed with a host of advanced technology-aided features, and many of them are segment-leading. Check Offers Tata Motors has launched its most-awaited electric SUV, Harrier EV, in India two days ago at an introductory starting price of ₹ 21.49 lakh (ex-showroom). The Tata Harrier EV comes loaded with a plethora of features powered by advanced technology. Bookings for the flagship electric SUV are slated to commence on July 2. While the homegrown auto giant has only introduced the base variant of the Harrier EV, it has revealed that the higher trims of the car will come priced aggressively. ANI has quoted Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility (TPEM), saying that the price of ₹ 21.49 lakh (ex-showroom) for the base variant of Harrier EV is aggressive and competitive. He also stated that by the end of June, the pricing of the higher trim of the SUV will be announced, and it will be equally aggressive. "I won't be able to come to the price right now, but you'll know it before the end of the month, but I can tell you that for the quad wheel drive Harrier EV price, even there will be equally aggressive and exciting," Srivatsa reportedly said. Tata Harrier EV: Brings back All-wheel Drive (AWD) to the OEM's lineup The Tata Harrier EV has been launched, promising a range of up to 627 km on a single charge. Designed in line with its internal combustion engine-propelled sibling with a couple of EV-specific changes, the Harrier EV gets a 75 kWh battery pack, dual electric motors, with each powering one axle and channelling power to all four wheels. The Harrier EV has brought back the All-wheel Drive (AWD) setup to the company's product lineup and dubbed this Quad Wheel Drive (AWD). Also Read : Upcoming cars in India Srivatsa said that the USP of the car is the QWD and driving comfort. "The first USP is the quad wheel drive, all four wheels get power. And I think it is going to really give a lot of enjoyment to customers in terms of driving. So all 4 wheels' power means that customers can take it off the road, but also when on normal roads, the power and the stability that it gives will be a very different experience. So while it looks like an SUV, the driving is very easy and very safe, and it can perform like a supercar, you know. So that's a big USP," he added. New feature in the electric SUV includes a 14.5-inch QLED touchscreen infotainment system that supports in-car EV charging payments, a feature also offered in the Hyundai Creta Electric. The Harrier EV also comes with a digital key and an exclusive auto-park assist function. It also comes with a 10.25-inch digital driver's display with integrated maps. Other features include dual-zone auto AC with rear vents, wireless Apple and Android Auto CarPlay, a wireless phone charger, multi-colour ambient lighting, a panoramic sunroof and EV-specific technologies like vehicle-to-load (V2L) and vehicle-to-vehicle (V2V) functionality. The electric SUV has features to enhance off-road capabilities like six terrain modes, off-road assist, etc. For safety, the Harrier EV has seven airbags, a 360-degree camera, a blind spot monitor, electronic stability control, a tyre pressure monitoring system, and rear parking sensors with an advanced driver assistance system (ADAS) suite. Check out Upcoming EV Cars in India. First Published Date: 05 Jun 2025, 07:11 AM IST
Time of India
2 days ago
- Automotive
- Time of India
With Harrier EV, Tata Motors pushes to reclaim EV ground
Mumbai/ New Delhi: Despite the low penetration of electric vehicles in India's passenger vehicle segment at present, the category is poised for growth this year. Capitalising on this opportunity, Tata Motors on Tuesday launched its third EV, the Harrier SUV, built on its dedicated pure EV architecture-- Tata Motors initially introduced the Nexon, Tiago, and Tigor EVs on its first-generation (Gen-1) architecture, which was adapted from internal combustion engine (ICE) platforms. However, the company has since shifted to a Gen-2 or pure EV architecture, which claims to offer greater flexibility in drive configurations, battery formats, and chemistries. The Punch EV was the first model launched on this dedicated EV platform, followed by the Curvv. The EV market today is focused on delivering greater value for money rather than simply achieving price parity with ICE vehicles, Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, stated. Launched at an introductory price of ₹21.49 lakh (ex-showroom), the Harrier EV features a Quad-Wheel Drive (QWD) dual-motor setup enabling all-wheel drive and delivering a peak torque of 504 Nm. The front motor produces 158 PS, while the rear generates 238 PS, allowing the SUV to accelerate from 0–100 km/h in 6.3 seconds. The motor is supplied by Tier- 1 majors Schaeffler and Tata AutoComp. The vehicle comes equipped with six terrain modes and off-road assist, and introduces Tata Motors' advanced SDV architecture, which runs on 500 million lines of code. It supports fast charging, offering 250 km of range in just 15 minutes. Safety is prioritised with over 20 Level 2 ADAS features, including Adaptive Cruise Control, Lane Keep Assist, and Autonomous Emergency Braking, alongside seven airbags, all-wheel disc brakes, ESP with i-VBAC, hill descent control, and tyre pressure monitoring. In conversation with ETAuto, Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service at Tata Passenger Electric Mobility said the Harrier EV is based on evolving consumer trends like YOLO (You Only Live Once) and FOMO (Fear of Missing Out), reflecting a desire to try new experiences. The vehicle is positioned as a 'third space' beyond home and work, where users can recharge and reconnect. With the launch of this model, Tata Motors is seeking to regain its lost market share, as it faces stiff competition in the EV space from its rivals, particularly JSW MG Motor and Mahindra & Mahindra. Although it still remains a market leader in the segment, the auto giant has seen its share decline from around 71 per cent in FY24 to 54 per cent in FY25. EV penetration in the segment currently stands at around 2.5 per cent. Innovations in battery techTata Motors remains cautious about exploring alternative battery chemistries like sodium-ion technology. Kulkarni noted that while sodium-ion batteries are promising due to safer, more abundant materials, initial interest was driven by high lithium costs. With lithium prices stabilising, the urgency around sodium-ion has lessened. From a global standpoint, he sees fully sodium-ion-powered vehicles unlikely to hit the market for at least a few more years. Cost remains a critical factor, and shifting economics often reshape the direction of such conversations. Nevertheless, he emphasised the importance of continued investment in technical innovation, particularly as energy density which is one of sodium-ion's main limitations, continues to improve with ongoing R&D efforts. Addressing the concept of Battery-as-a-Service (BaaS), Kulkarni noted that while it remains a viable option if there is sufficient demand, the prevailing sentiment among Indian consumers leans toward battery ownership. 'Indian customers typically prefer to own the battery,' he said. Although a lower upfront price through BaaS might appeal to a niche segment, he emphasised that it is not the dominant expectation in the market. 'Price difference may attract some customers, but overall, ownership remains the preferred model.' EV trajectoryKulkarni noted that there has been a clear reduction in range anxiety and increasing acceptance of EVs among the customers in India. He highlighted that Tata Motors EVs have collectively covered 8 billion kilometers across over 200,000 vehicles. While daily drives once averaged 40–45 km in short trips, usage has evolved to 75–80 km per trip, with EVs now used more frequently than comparable ICE vehicles. Reflecting on the evolving competitiveness of the Indian EV industry, he noted that the landscape has changed significantly over the past five years. 'Back then, my answer would have been very different. But today, as a country, we've developed real expertise.' A key enabler has been the push for deep localisation, which has helped build critical competencies and a robust supply ecosystem. He also highlighted a defining characteristic of the Indian market– its high sensitivity to cost. 'This has driven local engineers to innovate and engineer world-class products that meet demanding cost targets, even at low volumes,' he said. As a result, India is now capable of producing highly credible, competitive EV solutions tailored to its unique needs. 'While the future remains uncertain, I am confident that we will not be left behind,' he said.
Time of India
2 days ago
- Automotive
- Time of India
Why Tata Motors didn't rebrand ‘Harrier' EV: Company eyes 50% EV share
Based on an interaction conducted by Arpit Mahendra. Tata Passenger Electric Mobility has further expanded its lineup of electric cars with the highly-anticipated launch of the electrified version of its popular nameplate, the Harrier. Tired of too many ads? go ad free now With the launch of the Harrier EV, the company's stable now consists of six models including the likes of Nexon EV and Punch EV. We recently spoke with Shailesh Chandra, Managing Director of Tata Passenger Electric Mobility, who explained the arrival of the electrified Harrier, explaining its significance, technology, and market positioning. Chandra highlighted the rapid growth of the SUV segment, which now accounts for over 50% of the total passenger vehicle market in India. Within this, the large SUV segment (vehicles over 4.5 metres long and priced above Rs 20 lakh) has become a sizable category, clocking around 25,000 units a month. This segment, he noted, is typically composed of customers who are upgrading; thus seeking enhanced performance, features along with spacious cabins and premium technology. That said, the Harrier EV will be competing in this segment. Tata Harrier EV - Positioning and targeted customers When asked about the positioning of the Harrier EV, especially in relation to the ICE Harrier, Chandra said the EV version is targeted at a more discerning audience: young professionals, tech-savvy individuals, and those open to exploring new technologies. 'These might be people upgrading from a segment below or even coming down from more expensive cars because of the value this product offers,' he explained. On that note, he further pointed out that 'This car delivers nearly 40-45% better torque and acceleration than what a typical car would be giving in this segment in the ICE world'. While most ICE-powered SUVs offer around 350 Nm of torque, the Harrier EV churns out 500 Nm and achieves 0-100 kmph in just 6.3 seconds. Tired of too many ads? go ad free now It also features dual motors powering all four wheels, making it Tata's first all-wheel-drive EV. On the technology front, he highlighted that the Harrier EV is the first car in the industry to feature a Samsung Neo QLED screen , offering a 'superior' picture quality. Besides that the SUV also features an industry-first 540-degree camera system, which not only offers a 360-degree view but also lets drivers see what's underneath the car. Tata Harrier EV: Why 'Harrier' EV? Interestingly, despite the all-new EV platform and significant changes under the skin, Tata decided to retain the 'Harrier' nameplate. Chandra revealed that this was a matter of internal debate. 'There was all the reason to go with a new top hat and a new name. But Harrier is strongly associated with the JLR architecture and has established a premium brand image. We wanted to piggyback on that strength,' he said. That said, Tata's new EV platform will also be used for other models in different shapes and styles in the future, he confirmed. Tata Sierra design explained: Glass panels but no safety compromises! | TOI Auto TPEM aiming for 50 percent market share in the EV segment Looking ahead, Chandra stated that while the overall market for electric vehicles is still small, has significant ambitions. The company expects 30% of its passenger vehicle volumes to come from EVs by 2030, compared to the current 11-12%. At an industry level, he expects EV penetration to reach 15-20%. Tata Motors currently enjoys over 10% EV market share in India and remains committed to retaining the top spot. 'We are very particular about that. In the mid-to-long term, we are taking actions to ensure 50% market share,' he said. He further broke down the EV market into three segments: entry, mid, and premium. The entry segment consists of city-oriented cars like the Tiago and Punch EVs, while the mid segment - featuring models like the Nexon EV and Curvv EV, is where most of the action happens, accounting for about 6,000–6,500 units per month. That said, he explained that it will be possible to capitalize on the company's wide portfolio when the market grows further. Discover everything about the automotive world at Times of India.
India Today
2 days ago
- Automotive
- India Today
Tata launches feature-rich Harrier EV at Rs 21.49 lakh with 627km range
Tata Motors has officially introduced the the electric avatar of the Harrier SUV, at an introductory price of Rs 21.49 lakh (ex-showroom), bookings will open on July 2, to Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility Managing Director Shailesh Chandra, the is the result of listening closely to customer demands for a high-performance, feature-loaded electric SUV. The result is a vehicle that delivers 504Nm of torque and accelerates from 0 to 100 km/h in just 6.3 seconds, making it one of the quickest electric SUVs in its class. Thanks to a dual-motor Quad Wheel Drive (QWD) system, the offers true all-terrain ability, supported by six terrain modes such as Sand and Rock Crawl, along with a customisable off-road setting and low-speed Off-road has engineered the for adventure, equipping it with an Ultra Glide Suspension system with frequency-dependent damping. Off-road geometry is impressive too, with a 26.4 departure angle, 25.3 approach angle, and 16.6 breakover angle, ensuring capability across rugged terrains. Battery options include a 65kWh and 75kWh liquid-cooled battery pack, with the larger unit delivering an ARAI MIDC-certified range of up to 627km. As per the company, the real-world range is estimated between 480km to 505km, making it a practical long-distance EV. Fast charging is a highlight: the can gain 250km of range in just 15 minutes, and can charge from 20% to 80% in 25 minutes using a 120kW DC fast charger. Home charging options include 7.2kWh and 3.3kWh AC solutions. The SUV also supports Vehicle-to-Load (V2L) up to 3.3kW and Vehicle-to-Vehicle (V2V) up to the boasts a 14.5-inch Samsung Neo QLED infotainment screen developed by Harman, paired with a JBL Black 10-speaker system with Dolby Atmos for an immersive audio experience. It features voice-assisted dual-zone climate control, a 540-degree camera view system, transparent terrain mode, and a built-in dashcam with 128GB storage and QR-based video retrieval for added safety and convenience features include Auto Park Assist and Summon Mode, allowing the vehicle to be parked or retrieved using a smartphone. The also does away with a traditional key — instead, it supports a digital key system operable via smartphone, smartwatch, or NFC of the standout tech innovations is Transparent Mode, which lets drivers see the terrain directly underneath the car — a huge advantage for off-road adventures. Tata also debuts DrivePay, a new feature enabling UPI-based in-car payments for services like tolls and is offered in three variants and four striking colour options — Nanital Nocturne, Empowered Oxide, Pure Grey, and Pristine White. A stealth matte black edition further enhances the SUV's aggressive and futuristic Motors is backing the with a lifetime warranty on the battery to Auto Today MagazineTune InMust Watch
New Indian Express
22-05-2025
- Automotive
- New Indian Express
Tata Motors aims to outpace PV industry growth in FY26
Homegrown auto-major Tata Motors expects its passenger vehicle (PV) sales to outpace industry growth this fiscal, driven by new launches and model upgrades. The automaker on Thursday launched the all-new version of Altroz to strengthen its presence in the premium hatchback segment and will launch the next month, followed by the highly anticipated Sierra SUV later this year. 'The growth will continue to be in low single digit like 4-5% for the PV industry this fiscal. In the last few years, Tata Motors hardly had any launches. This year, however. is going to be a year of launches. So, we expect a much higher growth than the industry,' Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility told TNIE. The company also aims to reclaim a 25% market share in the premium hatchback segment. PV sales in India moderated last fiscal. As per Federation of Automobile Dealers Associations (FADA) data, retail PV sales in the domestic market grew by 4.9% at 41,53,432 units in FY25 as compared to 39,60,602 units in FY24. Tata Motors' retail sales had declined marginally to 5,35,960 in FY25 units as compared to 5,39,567 units in FY24, as per FADA data. The maker of Punch and Nexon SUV announced plans to expand its retail footprint in India and strengthen its international presence in FY26. 'We have re-entered Sri Lanka, entered Mauritius, and will soon tap into larger markets. We aim to be present in at least 4-5 new markets within the next year," said Srivatsa.
