Latest news with #TatyanaKim
The Sun
6 days ago
- Business
- The Sun
Wildberries Expands into Social E-commerce with Wibes App
MOSCOW, RUSSIA – Media OutReach Newswire – 4 June 2025 – Wildberries, a leading e-commerce platform in Eurasia, is actively expanding into social commerce (s-commerce) with its short video app called Wibes which surpassed 5.5 million users at the end of May. The app, which launched in beta mode in March, features hundreds of thousands of short videos (up to 90 seconds long) about various products on the Wildberries marketplace, created by sellers and influencers as well as ordinary users. While watching the videos, users can add items they like to their shopping cart on Wibes, and the items appear instantly in their shopping carts on the Wildberries website or app where they can complete the purchase. This format merges entertainment and inspiration with seamless shopping. 'Wibes are the emotions and impressions that purchases evoke in us,' said Tatyana Kim, Wildberries founder and CEO. 'I've long wanted to create a space that helps buyers get to know products better through video reviews and short articles, while also offering new opportunities for sellers and bloggers'. S-commerce is booming globally, driven by Gen Z's preference for engaging content, video consumption, and greater trust in influencer reviews over traditional advertising. In China, where platforms like TikTok Shop and Pinduoduo thrive, social commerce already accounts for around 30% of online sales. Any Wildberries seller can promote their products on Wibes, either by creating their own videos or tagging items they would like influencers to promote. Influencers can then choose from the available products, create review videos, and publish them on Wibes. Monetisation for sellers operates on a Cost Per Order model, with sellers paying a 10% commission on sales made through Wibes. Meanwhile, influencers and other bloggers regardless of their audience size earn a commission of 9.9% from sales generated via their content on Wibes from 1 June – up from an initial 5% commission at the time of the app's launch. Since the launch of the monetisation programme, more than 2,500 content creators have joined Wibes. Wildberries sellers have made over 18,000 products available for promotion, and users have added more than 400,000 items from Wibes videos to their shopping carts.
Malay Mail
6 days ago
- Business
- Malay Mail
Wildberries Expands into Social E-commerce with Wibes App
MOSCOW, RUSSIA – Media OutReach Newswire – 4 June 2025 – Wildberries, a leading e-commerce platform in Eurasia, is actively expanding into social commerce (s-commerce) with its short video app called Wibes which surpassed 5.5 million users at the end of app, which launched in beta mode in March, features hundreds of thousands of short videos (up to 90 seconds long) about various products on the Wildberries marketplace, created by sellers and influencers as well as ordinary users. While watching the videos, users can add items they like to their shopping cart on Wibes, and the items appear instantly in their shopping carts on the Wildberries website or app where they can complete the purchase. This format merges entertainment and inspiration with seamless shopping."Wibes are the emotions and impressions that purchases evoke in us," said Tatyana Kim, Wildberries founder and CEO. "I've long wanted to create a space that helps buyers get to know products better through video reviews and short articles, while also offering new opportunities for sellers and bloggers".S-commerce is booming globally, driven by Gen Z's preference for engaging content, video consumption, and greater trust in influencer reviews over traditional advertising. In China, where platforms like TikTok Shop and Pinduoduo thrive, social commerce already accounts for around 30% of online Wildberries seller can promote their products on Wibes, either by creating their own videos or tagging items they would like influencers to promote. Influencers can then choose from the available products, create review videos, and publish them on for sellers operates on a Cost Per Order model, with sellers paying a 10% commission on sales made through Wibes. Meanwhile, influencers and other bloggers regardless of their audience size earn a commission of 9.9% from sales generated via their content on Wibes from 1 June – up from an initial 5% commission at the time of the app's the launch of the monetisation programme, more than 2,500 content creators have joined Wibes. Wildberries sellers have made over 18,000 products available for promotion, and users have added more than 400,000 items from Wibes videos to their shopping #Wildberries The issuer is solely responsible for the content of this announcement. About Wildberries Established in 2004 in Russia, Wildberries is a leading e-commerce platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, Uzbekistan, while also partnering with sellers in China and the UAE. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 130 facilities and 70,000 pick-up points across its markets. As of 2025, Wildberries serves over 79 million customers and processes more than 20 million orders per day.
Zawya
6 days ago
- Business
- Zawya
Wildberries Expands into Social E-commerce with Wibes App
MOSCOW, RUSSIA – Media OutReach Newswire – 4 June 2025 – Wildberries, a leading e-commerce platform in Eurasia, is actively expanding into social commerce (s-commerce) with its short video app called Wibes which surpassed 5.5 million users at the end of May. The app, which launched in beta mode in March, features hundreds of thousands of short videos (up to 90 seconds long) about various products on the Wildberries marketplace, created by sellers and influencers as well as ordinary users. While watching the videos, users can add items they like to their shopping cart on Wibes, and the items appear instantly in their shopping carts on the Wildberries website or app where they can complete the purchase. This format merges entertainment and inspiration with seamless shopping. "Wibes are the emotions and impressions that purchases evoke in us," said Tatyana Kim, Wildberries founder and CEO. "I've long wanted to create a space that helps buyers get to know products better through video reviews and short articles, while also offering new opportunities for sellers and bloggers". S-commerce is booming globally, driven by Gen Z's preference for engaging content, video consumption, and greater trust in influencer reviews over traditional advertising. In China, where platforms like TikTok Shop and Pinduoduo thrive, social commerce already accounts for around 30% of online sales. Any Wildberries seller can promote their products on Wibes, either by creating their own videos or tagging items they would like influencers to promote. Influencers can then choose from the available products, create review videos, and publish them on Wibes. Monetisation for sellers operates on a Cost Per Order model, with sellers paying a 10% commission on sales made through Wibes. Meanwhile, influencers and other bloggers regardless of their audience size earn a commission of 9.9% from sales generated via their content on Wibes from 1 June – up from an initial 5% commission at the time of the app's launch. Since the launch of the monetisation programme, more than 2,500 content creators have joined Wibes. Wildberries sellers have made over 18,000 products available for promotion, and users have added more than 400,000 items from Wibes videos to their shopping carts. Hashtag: #Wildberries The issuer is solely responsible for the content of this announcement. About Wildberries Established in 2004 in Russia, Wildberries is a leading e-commerce platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, Uzbekistan, while also partnering with sellers in China and the UAE. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 130 facilities and 70,000 pick-up points across its markets. As of 2025, Wildberries serves over 79 million customers and processes more than 20 million orders per day. Wildberries
The Sun
24-04-2025
- Business
- The Sun
Wildberries launches IT training for students and young mothers in Belarus
MINSK, BELARUS - Media OutReach Newswire - 24 April 2025 – Wildberries, a leading e-commerce platform in Eurasia, has launched a new program in Belarus to teach IT skills to students and young mothers for working in online marketplaces. The project brings together 24 participants – 12 students and 12 young moms, including those with multiple children. Wildberries was founded by CEO Tatyana Kim in 2004 while she was on maternity leave from her career as a teacher. It has grown into a multi-billion-dollar company that is focused on empowering local individuals in the countries where it operates, and women in particular, to advance their careers in e-commerce and tech. 'We pay special attention to social and educational initiatives. We are confident that this project will allow participants to acquire in-demand skills and open up new professional horizons,' said Alexey Drozd, Deputy Director of Wildberries in Belarus. Participants in the new Youth in IT program will receive expert training in digital marketing and creating marketplace product cards and designs. The training consists of 20 hours of classes (including 11 lectures and 9 workshops with homework review) and will run until June 20, 2025. Upon completing the course, participants will have the opportunity to complete an internship with Wildberries sellers in Belarus, with the potential for further employment. Each participant will also have developed their own portfolio of work at the end of the program which can be used for job applications. The program is carried out in partnership with the Belarusian Women's Union and SOS – Children's Villages, a non-profit organization that assists orphans, along with local small businesses. In addition to the program in Belarus, Wildberries has trained young women in Kyrgyzstan through its Girls in IT initiative and is an official partner of Women in Tech Kyrgyzstan, as well as supporting female entrepreneurship in Uzbekistan. Hashtag: #Wildberries The issuer is solely responsible for the content of this announcement.
Zawya
24-04-2025
- Business
- Zawya
Wildberries launches IT training for students and young mothers in Belarus
MINSK, BELARUS - Media OutReach Newswire - 24 April 2025 – Wildberries, a leading e-commerce platform in Eurasia, has launched a new program in Belarus to teach IT skills to students and young mothers for working in online marketplaces. The project brings together 24 participants – 12 students and 12 young moms, including those with multiple children. Wildberries was founded by CEO Tatyana Kim in 2004 while she was on maternity leave from her career as a teacher. It has grown into a multi-billion-dollar company that is focused on empowering local individuals in the countries where it operates, and women in particular, to advance their careers in e-commerce and tech. "We pay special attention to social and educational initiatives. We are confident that this project will allow participants to acquire in-demand skills and open up new professional horizons," said Alexey Drozd, Deputy Director of Wildberries in Belarus. Participants in the new Youth in IT program will receive expert training in digital marketing and creating marketplace product cards and designs. The training consists of 20 hours of classes (including 11 lectures and 9 workshops with homework review) and will run until June 20, 2025. Upon completing the course, participants will have the opportunity to complete an internship with Wildberries sellers in Belarus, with the potential for further employment. Each participant will also have developed their own portfolio of work at the end of the program which can be used for job applications. The program is carried out in partnership with the Belarusian Women's Union and SOS – Children's Villages, a non-profit organization that assists orphans, along with local small businesses. In addition to the program in Belarus, Wildberries has trained young women in Kyrgyzstan through its Girls in IT initiative and is an official partner of Women in Tech Kyrgyzstan, as well as supporting female entrepreneurship in Uzbekistan. Hashtag: #Wildberries The issuer is solely responsible for the content of this announcement. About Wildberries Established in 2004 in Russia, Wildberries is a leading e-commerce platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan, while also partnering with sellers in China. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 130 facilities and 70,000 pick-up points across its markets. As of 2025, Wildberries serves over 79 million customers and processes more than 20 million orders per day. Wildberries
