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Yahoo
2 days ago
- Business
- Yahoo
Nearly half of Gen Z would pick money over love, new survey finds
Leave the fiancé, take the 401k. A stunning 46% of Gen Zers would pick long-term financial stability over romance, and close to 1 in 3 said they'd even take a former partner back if that ex got rich, according to a new dating survey by matchmaking service Tawkify. 'Money equals safety, security and freedom,' Brie Temple, Tawkify's CCO and chief matchmaker, told The Post. 'Taking an ex back because they got rich isn't just about the bank account. It's about what that wealth symbolizes: security, ambition and maybe a sense that they've 'leveled up' since the breakup.' The June 2025 survey asked 1,000 Americans about how money shapes dating today. Gen Xers were the most financially cautious, with 52% saying they'd choose money over love — but Gen Z wasn't far behind. They've got a number in mind, too: 1 in 10 Gen Z women say their ideal match should be making $200,000 or more, and most won't settle for anything under $80,000. By contrast, Millennials were the most love-struck: 59% said they'd rather have a 'broke and magical' relationship than one with financial security. And across the larger population, about 63% of Americans said they'd marry for love, even if it meant a lifetime of financial struggle. Still, for many daters, love has a limit — and a minimum salary. Nearly half of Gen Z, 46%, said they wouldn't date someone who's unemployed, even if they were attracted to them, a factor that beat out political differences as a dealbreaker. Today's singles of all ages care about more than just income, they're sizing up spending habits, savings goals and long-term financial compatibility, Temple told The Post. 'We're asking more about how people handle money, what kind of lifestyle they want and how they see their future,' she said. 'Even if two people really get along, different views on finances can cause problems later.' Nearly 70% of respondents across all generations said they've stayed in relationships longer than they should have because of shared finances, with a quarter noting the relationship was long-term. Gen Z's mindset is shaped by years of economic instability, including the aftermath of the 2008 recession, ballooning student debt and pandemic-era job losses, said Marisa Cohen, a Long Island-based marriage and family therapist. 'The pressure to focus on finances likely feels so urgent because of the economic uncertainty Gen Z has dealt with through most of their lives,' she told The Post. 'Being tied to a relationship in which there is financial insecurity or uncertainty may compete with their own personal goals and pursuits.' And money talk now happens earlier and can make or break a connection, said Damona Hoffman, a certified dating coach and author of 'F the Fairy Tale: Rewrite the Dating Myths and Live Your Own Love Story.' 'Daters are terrified of partnering with someone who has bad credit or unmanaged debt,' she said. 'You could have a fancy car, a nice apartment and put your dates on credit cards but be sitting on mounds of high-interest loans.' Still, Gen Z hasn't totally ruled out romance. A slim majority, 54%, said they'd still choose a 'broke and magical' relationship over one that's rich and lifeless. 'Gen Z is dating with their eyes wide open,' Temple said. 'They still want love but only when it fits into a life that feels secure, balanced and true to who they are.'
New York Post
2 days ago
- Business
- New York Post
Nearly half of Gen Z would pick money over love, new survey finds
Leave the fiancé, take the 401k. A stunning 46% of Gen Zers would pick long-term financial stability over romance, and close to 1 in 3 said they'd even take a former partner back if that ex got rich, according to a new dating survey by matchmaking service Tawkify. 'Money equals safety, security and freedom,' Brie Temple, Tawkify's CCO and chief matchmaker, told The Post. 'Taking an ex back because they got rich isn't just about the bank account. It's about what that wealth symbolizes: security, ambition and maybe a sense that they've 'leveled up' since the breakup.' Advertisement 4 Nearly half of Gen Zers would pick long-term financial stability over romance, and close to 1 in 3 said they'd even take a former partner back — if that ex got rich. EDUARDOIVAN – The June 2025 survey asked 1,000 Americans about how money shapes dating today. Gen Xers were the most financially cautious, with 52% saying they'd choose money over love — but Gen Z wasn't far behind. They've got a number in mind, too: 1 in 10 Gen Z women say their ideal match should be making $200,000 or more, and most won't settle for anything under $80,000. Advertisement By contrast, Millennials were the most love-struck: 59% said they'd rather have a 'broke and magical' relationship than one with financial security. And across the larger population, about 63% of Americans said they'd marry for love, even if it meant a lifetime of financial struggle. 4 Millennials were the most likely to prioritize love over romance, while Gen Z and Gen X were the most financially cautious. djile – Still, for many daters, love has a limit — and a minimum salary. Nearly half of Gen Z, 46%, said they wouldn't date someone who's unemployed, even if they were attracted to them, a factor that beat out political differences as a dealbreaker. Advertisement Today's singles of all ages care about more than just income, they're sizing up spending habits, savings goals and long-term financial compatibility, Temple told The Post. 'We're asking more about how people handle money, what kind of lifestyle they want and how they see their future,' she said. 'Even if two people really get along, different views on finances can cause problems later.' Nearly 70% of respondents across all generations said they've stayed in relationships longer than they should have because of shared finances, with a quarter noting the relationship was long-term. 4 Nearly half of Gen Z said they wouldn't date someone who's unemployed, even if they were attracted to them, beating out political differences as a dealbreaker. crizzystudio – Advertisement Gen Z's mindset is shaped by years of economic instability, including the aftermath of the 2008 recession, ballooning student debt and pandemic-era job losses, said Marisa Cohen, a Long Island-based marriage and family therapist. 'The pressure to focus on finances likely feels so urgent because of the economic uncertainty Gen Z has dealt with through most of their lives,' she told The Post. 'Being tied to a relationship in which there is financial insecurity or uncertainty may compete with their own personal goals and pursuits.' And money talk now happens earlier and can make or break a connection, said Damona Hoffman, a certified dating coach and author of 'F the Fairy Tale: Rewrite the Dating Myths and Live Your Own Love Story.' 4 Still, Gen Z hasn't totally ruled out romance. A slim majority, 54%, said they'd still choose a 'broke and magical' relationship over one that's rich and lifeless. Jack Forbes / NY Post Design 'Daters are terrified of partnering with someone who has bad credit or unmanaged debt,' she said. 'You could have a fancy car, a nice apartment and put your dates on credit cards but be sitting on mounds of high-interest loans.' Still, Gen Z hasn't totally ruled out romance. A slim majority, 54%, said they'd still choose a 'broke and magical' relationship over one that's rich and lifeless. 'Gen Z is dating with their eyes wide open,' Temple said. 'They still want love but only when it fits into a life that feels secure, balanced and true to who they are.'
Yahoo
02-08-2025
- Entertainment
- Yahoo
Katy Perry & Justin Trudeau Have More in Common Than People Realize, Say Experts
Katy Perry and Justin Trudeau's romance speculations continue to swirl, and a new report suggests they might be attracted to each other for a specific reason. Recently, the singer and the former Canadian prime minister sparked dating rumors when they were spotted enjoying a meal together in Montreal. Since then, there has been chatter surrounding the new rumored pair. According to the latest claims, Perry and Trudeau could be connecting on a shared vision despite their different worlds. Justin Trudeau and Katy Perry seem to have shared interests in life, say experts A new report has given some insight into what Katy Perry and Justin Trudeau's rumored pairing could mean to them. The Daily Mail exclusively learned from Brie Temple, Tawkify's Chief Matchmaker, that the 'challenge' for the singer and the politician is their 'conflicting lifestyles.' Despite the differences, the expert stated that Perry and Trudeau can build a genuine connection through shared values. Temple suggested that the common ground for the rumored pair could be their advocacy for social causes. The expert said, 'It can be a powerful partnership built on shared purpose,' and added, 'Not just chemistry.' Another dating expert, Julie Nguyen, suggested the same to the Daily Mail. She noted that Perry's shift in romantic interest could also mean a meaningful change. Nguyen explained it shows that the songwriter 'may be craving depth.' The 'Dark Horse' hitmaker could reportedly be gravitating towards 'someone who is clearly purpose-driven.' Nguyen continued that Perry and Trudeau 'share a passion for social causes.' Therefore, according to the dating expert, the 'attraction could be less about contrast and more about value alignment.' Temple, too, suggested that the case isn't 'opposites attract' for Perry and Trudeau. The expert explained that it is 'more of a mutual admiration society between two master communicators.' The Daily Mail report also notes that Perry and Trudeau have more in common despite their different careers. Nguyen said, 'They're both performers, just in different costumes.' Meanwhile, Katy Perry's new romance rumors come weeks after her split from Orlando Bloom was confirmed, ending nine years of their on-and-off relationship. On the other hand, Justin Trudeau parted ways with Sophie Grégoire in 2023 after 18 years of marriage. Originally reported by Shriya Swami on Reality Tea. The post Katy Perry & Justin Trudeau Have More in Common Than People Realize, Say Experts appeared first on Mandatory. Solve the daily Crossword
Newsweek
15-07-2025
- Business
- Newsweek
Gen Z More Likely Than Millennials to Choose Financial Stability Over Love
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Gen Z was more likely to choose financial stability over love than their millennial elders, according to a new report. While 59 percent of millennials said they would prioritize a "broke and magical" relationship over financial security, only 54 of Gen Z said the same in a new Tawkify survey of 1,000 Americans. Why It Matters Both millennials and Gen Z have faced their fair share of financial challenges, including skyrocketing costs of higher education, student loan debt, an increasingly unaffordable housing market and surging inflation on everyday necessities. However, Gen Z may be a bit more cash strapped than millennials. New survey data from Empower reported that Gen Z participants pay an average of $526 per month toward student loans, significantly above the overall average payment of $284 for all age groups. A couple sits at an outdoor restaurant on Memorial Day weekend on May 29, 2021 in New York City. A couple sits at an outdoor restaurant on Memorial Day weekend on May 29, 2021 in New York To Know Roughly 46 percent of Gen Z said they would choose long term financial stability over romantic love in 2025, compared to just 41 percent of millennials. "Millennials have been through more, they've had time to explore love, make mistakes, and go through breakups," Kevin Thompson, the CEO of 9i Capital Group and the host of the 9innings podcast, told Newsweek. "Gen Z, on the other hand, came of age during economic chaos. Many of them have only known the broke experience, so it's no surprise that financial stability ranks higher on their list. They're trying to avoid what they've seen; the struggle, stress, and survival mode." Across the larger population, Americans were far more likely to choose love over monetary success. The survey reported that around two in three Americans, or 63 percent, would marry for love even if it meant a lifelong financial struggle. Older generations were generally more skeptical of the power of love over finances, with only 48 percent of baby boomers and 46 percent of Gen X likely to prioritize love over financial security. That potentially makes Gen Z's inclination for financial security over love beyond millennials' indicative of larger economic trends they are facing in their personal lives, experts say. Gen Z has been stereotyped as often glued to social media, where they are presented with certain depictions of celebrity and influencer wealthy lifestyles. And since Gen Z came of age during the 2020 recession, they watched millennials get crushed by housing costs, gig economy, and endless "experiences over things" mantras that left bank accounts empty, said Michael Ryan, a finance expert and founder of "Gen Z isn't choosing money over love," Ryan told Newsweek. "They're choosing survival. Why? Because they've watched their older siblings drown in student debt while Instagram-perfect couples split over Venmo requests." Women were also more likely to choose love over money in the report, with 58 percent saying they'd prioritize the "broke and magical relationship" over financial security, whereas just 51 percent of men said the same. The exact financial situation daters are looking for in a partner varies by generation. Gen X and baby boomers said their ideal partner would have an average salary of $115,000, while millennials and Gen Z said $100,000 and $80,000 respectively. What People Are Saying Brie Temple, COO and chief matchmaker at Tawkify, told Newsweek: "They don't think of it as being cold, they think of it as being clever. It's a pragmatic attitude born out of a struggling economy and an actual fear of repeating the mistakes of the past. Long term, this may cause more people to put relationships, marriage, or even having children on hold, not because they don't want them, but because they don't feel prepared. Gen Z isn't abandoning love; they just need to be in a good spot before they take the leap." Kevin Thompson, the CEO of 9i Capital Group and the host of the 9innings podcast, told Newsweek: "Longer term, this shift in priorities could have real consequences—delayed marriages, fewer kids, and relationships that are more transactional than emotional. You're already seeing younger women having children with older men, and divorce rates creeping up. It's all tied to a larger economic reality: love is still important, but financial peace of mind is becoming the non-negotiable." Alex Beene, a financial literacy instructor for the University of Tennessee at Martin, told Newsweek: "This may come as no surprise, as the Millennial generation typically gets labeled as being one that favors experiences over consumer goods and activism over comfort. With Gen Z, we've seen this thinking revert back to prior generations that favored financial stability over other traits a relationship could carry with it. A society with more financial stability is a good one not just for the overall economy, but the finances of individual households." Michael Ryan, a finance expert and founder of told Newsweek: "Gen Z has seen what happens when you choose the charming barista over the boring accountant, eviction notices and ramen diets... A 'broke and magical' relationship hits different when gas is $3.50 and groceries cost $200 weekly. Gen Z understands that love doesn't pay rent." Dr. Wendy Walsh, a relationship expert for and psychology professor at California State University Channel Islands, told Newsweek: "Gen Z is the building generation. They are still building their lives and acquiring stuff. These young people are sharing rented apartments with roommates or still living in their parents' homes. Financial security is associated with freedom for Gen Z." What Happens Next Ryan said the generational shift is likely to reshape dating culture, where compatible credit scores are more likely to attract each other. "Expect delayed partnerships until financial stability is achieved, financial compatibility replacing 'spark' as the primary filter," Ryan said. "Romance isn't dead. It's just got better financial planning."
New York Post
04-07-2025
- Entertainment
- New York Post
Single women ditch wearing makeup on first dates — and experts encourage it
These ladies are going au natural at their amorous appointments — and loving it. In general, Gen Z has trended towards skipping out on classic date nights like traditional dinners and drinks in favor of more adventurous, active ventures like ocean swims, yoga sessions, or rock climbing. These activities allow potential paramours to get to know each other without the pressure of sitting across from each other and talking for hours on end — though eventually, there comes a point in a relationship where this is necessary. Advertisement The latest move to ease the tension and anxiety of a first date? No makeup, a la Pamela Anderson. 3 The growing trend is also beneficial for those who simply don't enjoy wearing makeup, or don't know how to apply it properly. fizkes – Both Millennials and Gen Zers have taken to the Internet to share their experiences with the movement, and overall, they're psyched about their new looks, and the confidence boosts it can — potentially, as @madisonoud pointed out — bring with it. Advertisement @madisonoud i'm either going to be really proud of myself or hysterically crying in 2 hours ♬ MUTT – Leon Thomas Aside from saving plenty of time getting ready, skipping out on glam can also be helpful for those struggling with perfection compulsions and people-pleasing. Experts say that arriving at a first date fresh-faced can help screen potential suitors who simply aren't a match. 3 If your date doesn't like you as you are, ditch him, many women say. DragonImages – Advertisement 'If someone you date loses interest simply because you weren't wearing makeup, that's useful information,' said Janine O'Brien, a licensed clinical psychologist and relationship therapist, in an interview with Bustle. Women online agree — why waste your time getting ready for someone you barely know, especially when there's a fair chance they didn't do the same? 'Don't see the issue. Men don't do their makeup,' said one comment under @madisonoud's video. 'To your date, [going makeup-free] may communicate confidence, self-acceptance, and authenticity. And that can set the tone for a relationship where you're not afraid to show up as your full self,' O'Brien said. Advertisement Some women are also adopting strategies like wearing more makeup as they go on more dates with the same person — both to show their interest in the other person and to demonstrate that effort goes both ways. 3 Today's generation of women are saying buh-bye to mascara and lip gloss for first dates. Drobot Dean – Gen Z daters are not only ditching makeup — they're apparently also leaving dating apps in the past and turning towards old-fashioned matchmaking services. 'Matchmaking in this country has never been more popular,' Adam Cohen-Aslatei, director of Tawkify matchmaking service, told The Post. 'It's really grown pretty tremendously.' 'Business has never been stronger for Cohen-Aslatei and the company saw its busiest month last year.
