Latest news with #Tayem
Khaleej Times
12-03-2025
- Business
- Khaleej Times
UAE: Teach AI in schools to tackle future cybersecurity threats, say experts
In the UAE, experts are increasingly calling for artificial intelligence (AI) to be taught in schools and universities as cybersecurity threats rise. They argue that equipping future leaders with necessary skills to combat these challenges is vital for addressing skills shortage in the AI field. Muhannad Tayem, Partner in the Government & Public Sector at Deloitte Middle East, emphasised the urgency of introducing AI concepts into educational curricula. 'We need to start teaching AI fundamentals in schools as early as possible. Furthermore, integrating AI into various subjects at the university level is essential, especially when it comes to practical use cases,' he said. Tayem also highlighted the importance of preparing for cyberattacks, noting that these threats can significantly impact national security and a country's global reputation. "Investment in this area is critical, as a successful cyberattack can lead to financial losses and affect the economy." To build readiness against cyber threats, Tayem stressed the need for comprehensive investment in several areas. This includes raising awareness among citizens about potential threats, developing recovery plans, securing critical data, and adopting the right technologies. 'A strategy with a clear set of initiatives must be in place and periodically refreshed, as cyberattacks evolve daily,' he added. Appropriate age Nicolai Solling, Chief Technology Officer at Help AG, dwelt on the appropriate age to introduce children to AI and cybersecurity. 'In our increasingly digital world, technology is transforming every aspect of our lives, including education. Digital skills have become fundamental life skills that everyone needs,' Solling asserted. He said that as AI evolves, understanding its implications becomes critical. 'As a parent, I've seen how tech-savvy children have become. However, this increased dependence on technology also makes them more vulnerable. Thus, it's essential for schools to teach basic cybersecurity skills early on.' Solling pointed out that the shift from physical documents to emails in banking has introduced new cyberattack avenues. 'Today's students must learn how to protect themselves online and recognise potential dangers.' He, however, cautioned against over-reliance on AI in education, stating, 'While AI offers remarkable capabilities, it is crucial that we nurture creative thinking and problem-solving skills, which are inherently human qualities.' Ethical implications Peter Oganesean, Managing Director for HP Middle East and East Africa, highlighted the necessity of integrating cybersecurity education into the curriculum. 'As students spend more time online, they face increasing risks like phishing and data breaches. Without proper awareness, their privacy and safety are at stake,' he warned. Oganesean advocated for engaging and practical cybersecurity education, suggesting the use of gamified learning and AI-powered guidance. 'Collaboration among tech companies, educators, and governments is key to establishing standardized cybersecurity curricula,' he noted. The ethical implications of AI in education are also crucial. Oganesean stressed the importance of fairness and transparency in AI applications. 'If AI tools are trained on flawed data, they can perpetuate biases. Regular audits to check for bias and promoting clear, explainable AI systems are essential,' he asserted. Collaboration among AI developers, educators, and policymakers is vital to creating ethical frameworks that ensure AI benefits all students.
Campaign ME
14-02-2025
- Business
- Campaign ME
Entourage wins Aramco stadium branding and communications pitch
As Saudi Arabia gears up to host the world's biggest sporting event — the FIFA World Cup 2034 — creative experiential agency, Entourage, has been selected as the branding and communications strategy partner for Aramco Stadium. Entourage's scope of work includes the development of a comprehensive brand strategy, followed by a full-scale communications roadmap leading up to the stadium's grand launch. Commenting on the pitch win, Mohammed Tayem, Founder and CEO of Entourage, said, 'Securing this mandate is an incredible milestone for entourage. Aramco Stadium is more than just a venue — it's a symbol of Saudi Arabia's ambition and progress. Tayem added, 'We are honoured to play a pivotal role with our partners in shaping its identity and communication strategy, ensuring it resonates with audiences locally and globally. This achievement is a testament to our team's expertise and passion for delivering transformative brand experiences.' Aramco Stadium represents Saudi Arabia's commitment to developing world-class infrastructure, creating a premier sports and entertainment destination that aligns with Saudi Vision 2030's Quality of Life Programme. Designed to the highest global standards, the stadium aims to offer state-of-the-art amenities, ensuring inclusivity, safety, and sustainability while elevating the region's sports and events landscape. The Entourage pitch win reinforces the agency's continued expansion and influence across the regional and international stage.
